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Watches & Wonders Announces 2027 Dates
The week-long event in Geneva is slated for April 2027.
Watches & Wonders Geneva will take place from April 5-11, 2027.
Geneva—Watches & Wonders has announced the dates for its show next spring.
The week-long event will take place in Geneva from April 5 to 11, 2027.
The salon will open its doors on Monday for the professional days, before continuing with a three-day public weekend from Friday to Sunday as part of its “In The City” program.
Next year, the program will have an expanded presence in the heart of Geneva that blends watchmaking, culture, and immersive experiences throughout the week, organizers said.
There will also be four new watch brands at the 2027 event.
They are Breitling, Gallet, Universal Genève, and Italian brand Damiani, which now owns Baume & Mercier.
Gallet and Universal Genève are the two brands Breitling bought and then united under "The House of Brands" in November 2025.
The arrival of these new names represents an important milestone in the evolution of Watches & Wonders Geneva, and reflects the desire of major watchmakers to unite around a shared vision, organizers said.
Watches & Wonders releasing its 2027 dates follows the announcement of a new watch and jewelry show in Basel, which is also slated for April 2027.
Though exact dates have not been released, the new show, Basilia, will follow “immediately after” the Geneva salon, according to WatchPro.
Further details for both events will be announced in the future.
Related stories will be right here …
The week-long event will take place in Geneva from April 5 to 11, 2027.
The salon will open its doors on Monday for the professional days, before continuing with a three-day public weekend from Friday to Sunday as part of its “In The City” program.
Next year, the program will have an expanded presence in the heart of Geneva that blends watchmaking, culture, and immersive experiences throughout the week, organizers said.
There will also be four new watch brands at the 2027 event.
They are Breitling, Gallet, Universal Genève, and Italian brand Damiani, which now owns Baume & Mercier.
Gallet and Universal Genève are the two brands Breitling bought and then united under "The House of Brands" in November 2025.
The arrival of these new names represents an important milestone in the evolution of Watches & Wonders Geneva, and reflects the desire of major watchmakers to unite around a shared vision, organizers said.
Watches & Wonders releasing its 2027 dates follows the announcement of a new watch and jewelry show in Basel, which is also slated for April 2027.
Though exact dates have not been released, the new show, Basilia, will follow “immediately after” the Geneva salon, according to WatchPro.
Further details for both events will be announced in the future.
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