IndependentsJul 06, 2026
Bachendorf’s To Open Fifth Store In DallasIndependentsJul 22, 2026
Liljenquist Beckstead Opens Rolex New Boutique
It’s located in Tysons Galleria, an upscale shopping center in the Washington, D.C., metro area.
Liljenquist Beckstead’s new 2,800-square-foot Rolex boutique features a lounge, dry bar, private consultation spaces, and, in the back of the store, a window that allows guests to see inside its watchmaking workshop.
McLean, Va.—Liljenquist Beckstead, an independent jeweler that’s been in business since 1978, has opened a new Rolex boutique in the Washington, D.C., metro area.
The 2,800-square-foot boutique is located along the recently renovated main corridor of Tysons Galleria, a shopping center in the affluent D.C. suburb of McLean, Virginia.
“With this landmark boutique, we have created a setting that serves as a distinguished home for Rolex in the Mid-Atlantic [region],” said Lisa Colen, director of operations at Liljenquist Beckstead.
“Every detail was thoughtfully considered to elevate the client experience beyond the traditional retail environment. The result is a sophisticated, high-sensory space where the heritage of Rolex is expressed through exceptional design, hospitality, and service.”
The space’s architectural elements, such as its sawtooth storefront and bronze-brass façade, were designed to draw shoppers into the space.
The store also has travertine-framed display windows, accented by illuminated graphics.
The 2,800-square-foot boutique is located along the recently renovated main corridor of Tysons Galleria, a shopping center in the affluent D.C. suburb of McLean, Virginia.
“With this landmark boutique, we have created a setting that serves as a distinguished home for Rolex in the Mid-Atlantic [region],” said Lisa Colen, director of operations at Liljenquist Beckstead.
“Every detail was thoughtfully considered to elevate the client experience beyond the traditional retail environment. The result is a sophisticated, high-sensory space where the heritage of Rolex is expressed through exceptional design, hospitality, and service.”
The space’s architectural elements, such as its sawtooth storefront and bronze-brass façade, were designed to draw shoppers into the space.
The store also has travertine-framed display windows, accented by illuminated graphics.
Liljenquist Beckstead’s new Rolex boutique features a sawtooth storefront and bronze-brass façade.
Liljenquist Beckstead’s new Rolex boutique features a lounge area, framed by private and semi-private consultation spaces.
At the entrance is a textured stucco feature set within a travertine wall, which the retailer said establishes “an immediate tone of warmth, refinement, and understated luxury.”
The store’s ceiling and walls are made of American walnut, bringing a sense of intimacy and calm, the retailer said.
Soft lighting is used in the showcases, while bronzed brass, beige and taupe leather, and accents in Rolex’s signature green color are meant to reflect the watch brand’s aesthetic.
The store’s walnut ceiling extends into a lounge area, which contains private and semi-private spaces for meeting with clients.
There is also a dry bar positioned behind a wooden screen and windows at the back of the lounge that allow customers to watch the store’s Rolex-trained watchmakers at work.
The retailer said the new boutique reflects the shared values of Rolex and Liljenquist Beckstead: excellence, elegance, craftsmanship, and exceptional client service.
Liljenquist Beckstead is a family-owned and operated jeweler with a total of four locations across Maryland and Virginia.
Editors' Picks
Sponsored by
More on Independents
The Latest
SurveysOct 09, 2026
These Will Be the 10 Busiest Days for In-Store Shopping This Holiday SeasonStores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.
CollectionsOct 09, 2026
Elisa Solomon Collabs With Serendipity 3 on ‘Frozen Hot Chocolate’ CharmThe charm, our Piece of the Week, features brown diamond frozen hot chocolate topped with white diamond whipped cream and a ruby straw.
AuctionsOct 09, 2026
8-Carat Blue Diamond Goes Unsold at UK Jewelry Auction The top lot of Elmwood’s recent fine jewelry sale in London was a 1.84-carat, D color Tiffany & Co. solitaire diamond ring.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
WatchesOct 09, 2026
Movado to Sell Majority Stake in Ebel for $66.5MThe watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.
Weekly QuizOct 08, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Policies & IssuesOct 08, 2026
Third Wave of IEEPA Tariff Refunds Begins This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.
CollectionsOct 08, 2026
Brent Neale’s New Collection Goes ‘Back to Basics’It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
SourcingOct 08, 2026
Ethical Gem Fair Heads Back to BrooklynThe trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.
Events & AwardsOct 08, 2026
Pattons Fine Jewelry Sweeps Local Design ContestAra Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.
AuctionsOct 08, 2026
Reba McEntire’s Jewelry, Watches Head to Julien’s AuctionsThe live charity benefit sale in Nashville will also feature gowns, boots, and other memorabilia from the country music legend.
Supplier BulletinOct 08, 2026
Overnight Mountings’ Bridal Builder Helps Jewelers Turn Custom Design into a Hands-On Selling ExperienceSponsored by Overnight Mountings
Policies & IssuesOct 07, 2026
The Plumb Club Amplifies Its Voice as Geopolitical Pressures MountThe supplier organization recently joined JA and JVC to have more input on political issues affecting the jewelry industry.
CollectionsOct 07, 2026
Blue Nile, Royal Asscher Collection Highlights Natural Diamond BeautyBlue Nile, a Signet Jewelers-owned brand, is now Royal Asscher’s exclusive licensed retailer in North America.
CollectionsOct 07, 2026
4 Standout Pieces in Audemars Piguet’s First High Jewelry Collection “Royal Oak” pays homage to the brand’s most popular watch model using 18-karat gold as well as diamonds, emeralds, and sapphires.
MajorsOct 07, 2026
Empire Safe & Vault Promotes Juan Morales to CEOAs part of the transition, Joseph Nicosia has stepped into the role of COO.
SourcingOct 07, 2026
AGTA Extends Deadline for 2026 Spectrum Awards EntriesParticipants now have until Oct. 14 to complete their submissions.
CrimeOct 06, 2026
6 Charged in Connection to String of New Jersey Smash-and-GrabsThe alleged thieves used crow bars and sledgehammers to smash into jewelry stores across the state.
ColumnistsOct 06, 2026
Sherry Smith: Is the Consumer Really Trading Up?Ahead of the holidays, Smith urges jewelers to take a hard look at who’s buying jewelry, what they’re purchasing, and who’s stopped buying.
SourcingOct 06, 2026
DDG Taps Influencers for ‘My Diamond Does Good’ CampaignIn the new consumer-facing campaign, four fashion and lifestyle creators share the stories behind their natural diamond pieces.
MajorsOct 06, 2026
Frederick Goldman Names COO, CMOFGI President John Orrico is also leaving the company after more than 13 years.
Events & AwardsOct 06, 2026
JIS Fall Returns to MiamiThe 2026 edition will feature presentations on alternative materials and design trends, as well as pop-up activations on the show floor.
SourcingOct 05, 2026
De Beers to Take Full Ownership of Gahcho KuéIt is the last fully operational diamond mine in Canada following the recent closures of Ekati and Diavik.
AuctionsOct 05, 2026
The Star Cats of the Sandy Lerner AuctionThese jewels stood out at Bonhams’ sale of the cat-loving tech entrepreneur’s collection of objects depicting the feline form.
CollectionsOct 05, 2026
Sorellina Writes Another Love Letter for ‘Postscript’ CollectionThe fine jewelry brand has expanded the collection that debuted at Couture with four new designs based on its most popular styles.
SourcingOct 05, 2026
Bruce Bridges Joins CIBJO BoardThe AGTA president was elected for a two-year term on the board of directors.
SourcingOct 02, 2026
De Beers, National Geographic Society Renew Okavango Eternal Partnership The partnership, a pledge to protect Africa’s Okavango River Basin, has been extended for an additional five years.
