Tiffany & Co. Teams Up with Pokémon
From Pikachu to Charmander, fans will want to catch ‘em all.
The LVMH-owned brand once again worked with contemporary artist Daniel Arsham, who has partnered with the jeweler before, reimagining its iconic Tiffany Blue box and turning a padlock from its archives into bronze sculptures.
The collection consists of nine jewelry designs, including pendants and necklaces, that highlight six Pokémon: Pikachu, Charmander, Squirtle, Jigglypuff, Cubone, and Mew.
The necklaces are crafted in oxidized sterling silver designs with diamond accents.
As a nod to Pikachu’s electric yellow coloring, the character is also available in 18-karat yellow gold with diamond accents as a small and large pendant.
The oxidized sterling silver designs are packaged in a Tiffany & Arsham Studio & Pokémon Blue Box, while the gold Pikachu pendants are in a special Tiffany Blue Poké Ball.
The Japanese media franchise began as a video game, later expanding into a manga series, a trading card game, and anime series and films, including the popular augmented reality mobile game “Pokémon Go.”
In the Pokémon universe, one goal of a Pokémon Trainer is to obtain all the available Pokémon to complete their Pokédex, which is like an electronic handheld encyclopedia. Hence, its catchphrase: “Gotta Catch 'Em All!”
Similarly, fans in real life have been collecting memorabilia, turning Pokémon into one of the highest-grossing and best-selling media and video game franchises.
Its popularity among collectors inspired the collaborators to include a special necklace with all six of the featured Pokémon in oxidized sterling silver with diamond accents.
The jewels in the collection are designed in Arsham’s “Future Relics” aesthetic, where he “reimagines everyday objects as archaeological discoveries from an imagined future.”
They are inspired by “A Ripple in Time,” Arsham’s exhibit in Japan that featured a variety of Pokémon art meant to evoke the passage of time.
The collection “reinforces the house’s longstanding connection to contemporary art and iconic pop culture,” said Tiffany.
Arsham said, “With my latest project with Tiffany, we’ve recontextualized Pokémon—a nod to my 2022 “A Ripple in Time” project in Tokyo—to orchestrate a new narrative.”
“With Pokémon and Tiffany, itself, there’s a sense of cultural permanence about each.”
The pieces retail from $1,290 to $29,000, according to a WWD report.
The window to catch this collection online is short.
It will be available for purchase online in North America and Japan from Nov. 29 at 9 a.m. EST to Nov. 30 at 9 p.m. EST.
During this period, interested buyers can sign up for an opportunity to purchase the jewelry.
Starting Dec. 1, those who signed up will be notified about their enrollment outcome and if their order has been confirmed.
Confirmed orders will be ready to ship Dec. 9.
The capsule collection will be available this December at the Tiffany & Co. Landmark in New York City, the Omotesando store in Tokyo, and on Tiffany.com for online shoppers based in North America and Japan.
The lab-grown diamond brand also collaborated with the website The Future Rocks on a collection launching today.
With holiday proposals right around the corner, encourage your customers to go for platinum when making the big purchase.
Chris Cramer, who also spent time at Gen Z intimates brand Parade, will take on the dual role.
The retail offering lets customers track their diamond’s journey.
In a world where the sparkle of a gemstone is only as brilliant as the trust behind it, IGI's purpose is truly invaluable.
The Luele mine is expected to eventually make the country the world’s third-largest diamond producer.
From Thanksgiving through Cyber Monday, 200.4 million consumers shopped online and in stores.
The growing company also plans to open more of its own boutiques.
The best quotes from the Oracle of Omaha and his right-hand man Charlie Munger from the 2018 Berkshire Hathaway shareholders meeting.
Next year’s milestone show will be full of educational programming and collaborations.
The Albany Business Review recently honored the 100-year-old company.
To honor his legacy, GIA has set up a scholarship in his name.
There have been eight attacks in the last month, spanning from a jewelry store parking lot in Rhode Island to highways in California.
The organization recognized outstanding industry players at its celebratory event.
Emmanuel Raheb outlines three reasons why Hulu advertising and football can be a game changer for your jewelry store’s marketing.