Here’s the Best Nerdy Jewelry from New York Comic Con
From Disney-themed ear stacks to lightsaber earrings, Associate Editor Lenore Fedow shares her favorite jewelry finds from the annual event.

For National Jeweler, I write two of my favorite annual stories in the fall: my Halloween jewelry story and this one, my Comic Con nerdy jewelry round-up.
Last month, I made my way back to Comic Con, slowly and through massive crowds, to scope out the best fandom jewelry.
From Disney-inspired ear stacks to Star Wars figures from Swarovski, these are my top picks from this year’s event.
Swarovski
I stopped by Comic Con on Friday the 13th, so I dressed up as a ghost hunter, and by “dressed up,” I mean I put on a “Ghost Files” t-shirt and a pair of ghost earrings I rented from Rocksbox.
The professional and amateur cosplayers alike put me to shame, but it was fun to get into the spirit (pun intended) nonetheless.
As I was maneuvering through the event, I spotted Swarovski at a small table along the outskirts.
At previous Comic Cons, I’ve met a lot of fun, indie jewelry brands, but this was one of the first times I’ve seen a big player here. (I stopped by Citizen’s massive booth in 2019 to see its Marvel watches.)
Swarovski had a few trays of Marvel-themed jewelry on display, including Spider-Man and Black Panther pendants.
Disney characters, like Mickey and Minnie Mouse, were also accounted for there, alongside some of its non-themed jewels, like crystal studs and pendants.

Swarovski also had its classic crystal holiday ornaments on display.
Its figurines, seen at the top of the story, were the real showstoppers, including a number of Star Wars characters like Chewbacca, Yoda, Wicket the Ewok, and the Millennium Falcon.
These pricey figures will run you up to $650 each, but they’re certainly conversation pieces.
RockLove Jewelry
RockLove Jewelry is a must-see booth for me each year.
The New York-based company, founded and led by women, is celebrating its 15th anniversary this year.
Founder Allison Cimino studied precious metal jewelry craftsmanship, starting her career in the Diamond District before creating her own brand.
If there’s a media property you love, chances are RockLove has jewelry for you. It has licensing deals with Disney, Marvel, Star Wars, Star Trek, Magic the Gathering, Studio Ghibli, Dungeons & Dragons, and more.
A standout was the new Disney+ Ahsoka collection, seen below, based on the streaming service’s new series about Jedi knight Ahsoka Tano, played by actress Rosario Dawson.
Avital Kathein, a Florida-based jewelry designer, serves as CEO, while her brother, Ari Kathein, who is a GIA graduate gemologist, is the president.
It’s one of the few booths on the show floor where you’ll find licensed jewelry in sterling silver and plated 14-karat gold.
If you’re like me and spent a solid chunk of your childhood playing Neopets, you’re going to love this brand.
For those unfamiliar with Neopets, it began in late 1999 as an online virtual pet game and expanded into a Neopets universe, which still has an avid group of fans.
As I approached its booth, a woman had just shuffled her way through the crowd to get there, excitedly asking to see what’s new for Neopets this year.
This necklace of Uni, a unicorn-like pet, is 14-karat gold-plated sterling silver set with lab-grown diamonds. It retails for $195 and comes with a free in-game code.
In addition to Neopets, the company also has licensing deals with Care Bears, The Dragon Prince, Winx Club, and anime streaming platform Crunchyroll.
Girl’s Crew
The Girl’s Crew is one I’d like to be a part of, actually, and I’m not the only one, given how crowded its booth was that afternoon.
Fun is the best descriptor for the Los Angeles-based fashion jewelry company, which has inked some notable collabs, including Disney, Star Wars, Marvel, Care Bears (I sense a trend!), and Squishmallows.
Squishmallows are the stars of the stuffed animal world, the Beanie Babies of today. They’re just as cute and collectible, too.
If you’re a fan of nerdy things and ear stacks (check and check), then you’ll be right at home here.
The themed ear stack displays, like the Aladdin-themed one below, were well done, showing off the breadth of their offerings as well as fun styling suggestions.
I’ve gone to Comic Con to see jewelry for a few years now, and it always reminds me of the same idea: jewelry is supposed to be fun.
From retail predictions to sales data, I cover the business side of jewelry. I have a better understanding than the average consumer of everything that goes into making the industry run, and how that is truly serious business.
At the same time, it’s a fun business. That’s part of what has kept many of us in the gem and jewelry industries for decades.
While I know these fun costume pieces likely won’t find a place in a fine jewelry store, they’re worthy of being showcased because they remind us that joy is at the core of jewelry.
Jewelry, from its creation to its presentation, is all about sharing happiness with one another and expressing that love to the world.
In trying times, when every week feels like a month, I hope you find joy, whether in jewelry, in your favorite movies, in fandoms, or whatever floats your boat.
Until next year, live long and prosper!
The Latest

Anne Hathaway was seen wearing the toggle necklace three times while filming scenes for “The Devil Wears Prada 2.”

Jewellery & Gem World Hong Kong is scheduled for Sept. 15 to 21, and buyer pre-registration will be available until Sept. 7.

Renovations at Tiffany & Co. stores ate into profits in the company’s watch and jewelry division.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

Mark and Candy Udell of London Jewelers will receive the honor at the 24th annual Gem Awards next March.


While struggles continue at the mining and trading end of the pipeline, consumer demand for diamond jewelry is holding steady.

The “Fantasia” jewelry collection turns the intaglio animals from her “Close Encounters” collection into 3D characters.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The special Classic Avi Chronograph 42 with an Eagles-green dial is limited to 59 pieces, a nod to the Super Bowl Philadelphia just won.

JSA has received reports of mobs swarming jewelry stores, driving cars into the storefront or smashing through the windows.

The “Kashmir” collection features centuries-old craft techniques made in collaboration with the region’s master papier-mâché artisans.

Creative Director Erica Bianchini shared why the jeweler is looking to expand into the U.S. and how it’s putting Canadian craftsmanship on the map.

Two Los Angeles Fire Department stations plan to use the donations to upgrade their equipment and tools.

Next week, the auction house will kick off a selling exhibition of jewelry by British artist Hannah Martin and Coldplay’s Guy Berryman.

“Stolen: Heist of the Century” is based on “Flawless,” the book about the middle-of-the-night theft, and will debut on Netflix in August.

Emmanuel Raheb shares the top five gifting moments outside of major holidays that jewelers should build marketing campaigns around.

The wholesale trade show’s Luxury Lifestyle section will showcase established and emerging jewelry designers.

As demand for custom jewelry grows, the company is expanding its services to support retailers.

The mid-year conference for jewelry and watch appraisers is slated for Aug. 9 to 10 on Zoom.

Graduated stones make for elevated tennis-style pieces and dramatic statement necklaces.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.

He retired last month after 28 years traveling the world to source the very best gemstones for his family’s jewelry business, Oscar Heyman.

The charm necklace features six nautical charms of shells and coral that founder Christina Puchi collected on Florida’s beaches.

The organization elected its youngest vice president as it looks to draw in fresh talent.

Campbell joins the company as vice president of business development while Liebler is the new vice president of operations.

The medals feature a split-texture design highlighting the Games’ first time being hosted by two cities and the athletes’ journeys.

Sponsored by The INSTORE Jewelry Show 2025