Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.
The Nerdy Jewelry I Found at New York Comic Con
Associate Editor Lenore Fedow trekked her way through New York Comic Con to find some of the nerdiest jewelry the convention had to offer.

For those unfamiliar with Comic Con, it’s not like the nerd conventions of yesteryear with the collapsible card tables and a few Trekkies slinging comic books.
New York Comic Con is a massive, four-day event, attracting hundreds of thousands of fans each year.
The show floor is packed with exhibitors, selling everything your little nerd heart could ever want, from books and T-shirts to posters and other collectibles.
Downstairs is Artist Alley, where some of the most talented comic book and graphic novel artists gather to showcase their work, which is available for purchase.
The list of scheduled events includes educational panels, celebrity meet-and-greets, early movie screenings and cosplay (costume) contests.
Excitedly, I hopped on the uptown 7 train Thursday afternoon and headed over to the Javits Center for day one of the annual pop culture convention.
My main objective was to visit Citizen, which invited National Jeweler to check out its new collaboration with Marvel. You can read the full story here.
The watch company unveiled two new, limited-edition Marvel watches in celebration of the comic company’s 80th anniversary.
It photographs really well, but it’s even better up close. The full-color Spider-Man really pops against the gray comic book panel background.
After my stop at Citizen, I spent the rest of the afternoon walking around the show floor.
When I say walking, I mean very slowly inching my way through a massive crowd, breaking free from the pack here and there to stop at booths that caught my eye, including a list of jewelry booths I wanted to visit.
I ran into some fellow nerdy friends along the way, which made my quest much easier; they’d spot the jewelry booth I was looking for and together we’d strong-arm our way over there, dodging foam axes and full backpacks.
My first stop was at Tiny Top Hats, a North Carolina-based company specializing in handmade hats.
The hats, ranging in price from $40 to $50, are works of arts, but the pocket watches are what grabbed my attention.
The pocket watches, a nod to the Mad Hatter’s tea party in Alice in Wonderland, retail for $20, but are complimentary when buying a tiny top hat.
Though the hats are crafted by hand, the pocket watches are from an outside supplier, said a worker behind the booth.
My next stop was at Tasty Peach Studios, a bright and colorful booth lined with adorable plush figures.
Based in Mishawaka, Indiana, the boutique started as an Etsy shop in 2007 and now sets up shop at more than 70 conventions a year, according to its website.
Head artist Ryan Zanfei brings a touch of anime and nerdiness to the enamel trend through her cute and cuddly drawings.
Zanfei designs the characters herself, giving each its own personality, then sends the drawings to an outside company that turns them into pins and necklaces.
The necklaces retail for $12 while the pins sell for $6 to $12.
Next, I headed over to RockLove Jewelry’s booth, where I was greeted by a life-size gargoyle chair with a line of people waiting to take a photo sitting on it.
The line to see its jewelry was twice as long, wrapping through the booth and back onto the show floor.
Founder Allison Cimino started the company in 2008, after spending time learning about accessory design in Florence, Italy and sharpening her business acumen in New York’s Diamond District.
The company inked licensing deals with Disney, Marvel and Star Wars to create jewelry featuring iconic characters and motifs.
Its booth featured Disney princess jewelry, from Sleeping Beauty to The Little Mermaid, as well as characters from Alice in Wonderland, Frozen, The Nightmare Before Christmas, Aladdin and Winnie the Pooh.
I found an opening in the crowd and approached the showcase with the brand’s new, limited-edition Star Wars jewelry. Only 1,000 pieces of each design will be made.
The pieces come in a signature Star Wars collector’s box with metallic silkscreen art inside, made to look like a theatrical movie screen.
Boba Fett, a fierce bounty hunter, was brought to life, Mandalorian armor and all, in this sterling silver, hand-painted enamel ring. This Wicket the Ewok necklace made me smile as soon as I saw it. Something about his fuzzy little paws grasping that big spear tugged at my heart strings.
The Wicket pendant is three-dimensional, made of solid sterling silver with faceted black crystal eyes.
My last stop was at Pearl Odyssey, a Connecticut-based company with a booth selling handmade pearl jewelry beside a large fish tank, complete with its own castle inside.
The jewelry buying experience here was an interactive one, complete with a pair of tongs and an oyster shucker.
Interested attendees could pick an oyster straight from the tank and open it to reveal the pearl inside. The pearl was then cleaned, measured and placed in a setting of your choice.
The simple pearl jewelry ranges in price from $45 to $125.
During my time with National Jeweler, I’ve been to a handful of trade shows and events, and I’ve seen my fair share of breathtakingly beautiful gems and jewelry.
Whether I’m looking at a six-figure ring or a $10 costume piece, I love to see how self-expression manifests itself through jewelry.
If you can tell me a story or give me an experience to remember, you can sell me almost anything.
The jewelry sellers at New York Comic Con didn’t bring all the fancy-shmancy bling I’m used to seeing, but they brought the fun and excitement in spades.
Until next year, live long and prosper!
The Latest

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Ella Blum was appointed to the newly created role.


Sponsored by RapNet

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.

Retail veteran Sindhu Culas has stepped into the role.

Taylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.

Was 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Plus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.

Morris’ most cherished role was being a mother and grandmother, her family said.

“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.

The third edition will be held in Half Moon Bay, California, in April.

The grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.

Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.

Heath Yarges brings two decades of experience to the role.

Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.

Our Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.

Trevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.

The program recognizes rising professionals in the jewelry industry.

A new lifestyle section and a watch showcase have been added to this year’s event.

Avocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.

Petra Diamonds unearthed the 41.82-carat, Type IIb blue diamond at the Cullinan Mine.






















