Editors

The Nerdy Jewelry I Found at New York Comic Con

EditorsOct 08, 2019

The Nerdy Jewelry I Found at New York Comic Con

Associate Editor Lenore Fedow trekked her way through New York Comic Con to find some of the nerdiest jewelry the convention had to offer.

20191008_NYCC_Blog_header_image.jpg
A display of enamel necklaces at Tasty Peach Studios’ booth at New York Comic Con, featuring characters created by head artist Ryan Zanfei.
I am the resident nerd here at National Jeweler, so when New York Comic Con rolled around, I was first in line to cover the event.

For those unfamiliar with Comic Con, it’s not like the nerd conventions of yesteryear with the collapsible card tables and a few Trekkies slinging comic books.

New York Comic Con is a massive, four-day event, attracting hundreds of thousands of fans each year.

The show floor is packed with exhibitors, selling everything your little nerd heart could ever want, from books and T-shirts to posters and other collectibles.

Downstairs is Artist Alley, where some of the most talented comic book and graphic novel artists gather to showcase their work, which is available for purchase.

The list of scheduled events includes educational panels, celebrity meet-and-greets, early movie screenings and cosplay (costume) contests.

Excitedly, I hopped on the uptown 7 train Thursday afternoon and headed over to the Javits Center for day one of the annual pop culture convention.

My main objective was to visit Citizen, which invited National Jeweler to check out its new collaboration with Marvel. You can read the full story here.

The watch company unveiled two new, limited-edition Marvel watches in celebration of the comic company’s 80th anniversary.



The Spider-Man watch is limited to 1,962 pieces, a reference to the year Spider-Man was introduced ($450).
The Spider-Man watch is limited to 1,962 pieces, a reference to the year Spider-Man was introduced ($450).
I tried on both during my visit to the booth, and, while I liked the Marvel 80th Anniversary watch, the Spider-Man watch stole the show for me.

It photographs really well, but it’s even better up close. The full-color Spider-Man really pops against the gray comic book panel background.

After my stop at Citizen, I spent the rest of the afternoon walking around the show floor.

When I say walking, I mean very slowly inching my way through a massive crowd, breaking free from the pack here and there to stop at booths that caught my eye, including a list of jewelry booths I wanted to visit.

I ran into some fellow nerdy friends along the way, which made my quest much easier; they’d spot the jewelry booth I was looking for and together we’d strong-arm our way over there, dodging foam axes and full backpacks.

My first stop was at Tiny Top Hats, a North Carolina-based company specializing in handmade hats.

The hats, ranging in price from $40 to $50, are works of arts, but the pocket watches are what grabbed my attention.

The pocket watches, a nod to the Mad Hatter’s tea party in Alice in Wonderland, retail for $20, but are complimentary when buying a tiny top hat.

Though the hats are crafted by hand, the pocket watches are from an outside supplier, said a worker behind the booth.

Tiny Top Hats had a wide selection of pocket watches on display, including some with a steampunk flair.
Tiny Top Hats had a wide selection of pocket watches on display, including some with a steampunk flair.


My next stop was at Tasty Peach Studios, a bright and colorful booth lined with adorable plush figures.

Based in Mishawaka, Indiana, the boutique started as an Etsy shop in 2007 and now sets up shop at more than 70 conventions a year, according to its website.

Head artist Ryan Zanfei brings a touch of anime and nerdiness to the enamel trend through her cute and cuddly drawings.

Zanfei designs the characters herself, giving each its own personality, then sends the drawings to an outside company that turns them into pins and necklaces.


These enamel necklaces feature Tofusagi, a cuddly tofu bunny, swinging from a hibiscus flower, and Udon Kitten, a ramen-loving cat, paws-deep in a bowl of ramen.
These enamel necklaces feature Tofusagi, a cuddly tofu bunny, swinging from a hibiscus flower, and Udon Kitten, a ramen-loving cat, paws-deep in a bowl of ramen.


The necklaces retail for $12 while the pins sell for $6 to $12.

Next, I headed over to RockLove Jewelry’s booth, where I was greeted by a life-size gargoyle chair with a line of people waiting to take a photo sitting on it.

The line to see its jewelry was twice as long, wrapping through the booth and back onto the show floor.

Founder Allison Cimino started the company in 2008, after spending time learning about accessory design in Florence, Italy and sharpening her business acumen in New York’s Diamond District.

The company inked licensing deals with Disney, Marvel and Star Wars to create jewelry featuring iconic characters and motifs.

This limited-edition Boba Fett ring even features the recognizable dent in the character's helmet ($135).
This limited-edition Boba Fett ring even features the recognizable dent in the character's helmet ($135).


Its booth featured Disney princess jewelry, from Sleeping Beauty to The Little Mermaid, as well as characters from Alice in Wonderland, Frozen, The Nightmare Before Christmas, Aladdin and Winnie the Pooh.

I found an opening in the crowd and approached the showcase with the brand’s new, limited-edition Star Wars jewelry. Only 1,000 pieces of each design will be made.

The pieces come in a signature Star Wars collector’s box with metallic silkscreen art inside, made to look like a theatrical movie screen.

Boba Fett, a fierce bounty hunter, was brought to life, Mandalorian armor and all, in this sterling silver, hand-painted enamel ring.  This Wicket the Ewok necklace made me smile as soon as I saw it. Something about his fuzzy little paws grasping that big spear tugged at my heart strings.

The Wicket pendant is three-dimensional, made of solid sterling silver with faceted black crystal eyes.


This Wicket the Ewok necklace shows the warm and cuddly side of the brave warrior who joined the Rebellion to fight against the Empire ($135). (Photo courtesy of RockLove Jewelry)
This Wicket the Ewok necklace shows the warm and cuddly side of the brave warrior who joined the Rebellion to fight against the Empire ($135). (Photo courtesy of RockLove Jewelry)


My last stop was at Pearl Odyssey, a Connecticut-based company with a booth selling handmade pearl jewelry beside a large fish tank, complete with its own castle inside.

The jewelry buying experience here was an interactive one, complete with a pair of tongs and an oyster shucker.

Interested attendees could pick an oyster straight from the tank and open it to reveal the pearl inside. The pearl was then cleaned, measured and placed in a setting of your choice.

The simple pearl jewelry ranges in price from $45 to $125.

During my time with National Jeweler, I’ve been to a handful of trade shows and events, and I’ve seen my fair share of breathtakingly beautiful gems and jewelry.

Whether I’m looking at a six-figure ring or a $10 costume piece, I love to see how self-expression manifests itself through jewelry.

If you can tell me a story or give me an experience to remember, you can sell me almost anything.

The jewelry sellers at New York Comic Con didn’t bring all the fancy-shmancy bling I’m used to seeing, but they brought the fun and excitement in spades.

Until next year, live long and prosper!
Lenore Fedowis the senior editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

The Latest

Kendra Scott
MajorsJul 08, 2026
Kendra Scott Joins ‘Shark Tank’ As Permanent Investor

The founder of the billion-dollar jewelry and lifestyle brand will debut as a full-time “Shark” on the upcoming season of the show.

Hands crossed with rings on
SurveysJul 08, 2026
Signet Jewelers Falls 5 Spots on NRF’s ‘Top 100’ Retailers List

Plus, why retailers should be ready to adjust as the U.S. population may decline this year for the first time since the Great Depression.

René Lalique “Woman Dragonfly With Open Wings” pendant
CrimeJul 08, 2026
Here’s What Thieves Stole From the Lalique Museum

René Lalique’s “Woman Dragonfly With Open Wings” pendant, the first piece the museum acquired, was one of the jewels taken.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Arien Gessner and Moss Makhoulian
MajorsJul 08, 2026
Richline Group Promotes 2 Execs

Arien Gessner and Moss Makhoulian have been elevated into newly created roles.

Weekly QuizJul 01, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
The Retail Smiths partner and National Jeweler columnist Peter Smith
ColumnistsJul 07, 2026
Peter Smith: Diamond Branding and the Origin Paradox

A podcast prompted Smith to share his views on where origin fits into the natural diamond story and the viability of branded diamonds.

Jewelers of America Impact Initiative Recipients 2026
Events & AwardsJul 07, 2026
JA Announces 2026 Impact Initiative Recipients

The association selected eight recipients for the funding program, which is in its second year.

DCA-NJ-article-1872x1052-060826.jpg
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce Solutions

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Zahn Z In Rubies We Clicked
TrendsJul 07, 2026
Amanda’s Style File: Ruby, White and Blue

Whether celebrating America’s 250th birthday or the USA’s World Cup run, July birthstone jewelry can double as a patriotic accessory.

Police van outside of Musée Lalique
CrimeJul 07, 2026
Thieves Steal Millions in Jewels From France’s Musée Lalique

Around 20 pieces of jewelry were stolen from the museum dedicated to French jeweler and glassmaker René Lalique.

Robinson Pelham Summer of ’96 Campaign
CollectionsJul 07, 2026
Robinson Pelham Is Partying Like It’s 1996

The “Summer of ’96” campaign and collection celebrate the year the brand was founded for its 30th anniversary.

Sean Gilbertson
SourcingJul 06, 2026
Gemfields CEO Sean Gilbertson Steps Down

After eight years, Gilbertson is leaving his post at the mining company, which is currently facing a slew of operational challenges.

Bachendorf’s New Dallas Location Exterior Rendering
IndependentsJul 06, 2026
Bachendorf’s To Open Fifth Store In Dallas

The new location is set to open this winter, featuring the retailer’s first rotating jewelry designer residency.

Jung Kook for Graff
MajorsJul 06, 2026
Graff Names BTS Star Jung Kook as New Ambassador

The pop artist appears in the latest campaign for the “Laurence Graff Signature” collection.

Pandora pearl jewelry campaign imagery
CollectionsJul 06, 2026
Pandora’s New Baroque Pearl Collection Is a Whimsical ‘Wonder’

One-of-a-kind pearls take the shape of ice cream cones, frogs, submarines, and other imaginative charms.

London Diamond Bourse President Charlotte Rose
SourcingJul 02, 2026
London Diamond Bourse Elects First Female President

Charlotte Rose said her election is “a sign that this is an industry capable of change.”

Bracelets_1872_1052.jpg
Supplier BulletinJul 02, 2026
Elevating Retail Showcases with Today's Necklace & Bracelet Trends

Sponsored by Rio Grande Jewelry Supply

Oscar Heyman Flag Brooch
TrendsJul 02, 2026
Oscar Heyman’s Flag Brooch Celebrates America

The American jewelry house, founded by Latvian immigrants, has been creating American flag brooches since 1917.

D. Geller & Son store mural
IndependentsJul 02, 2026
D. Geller & Son Partners with KSU Art Students on Store Mural

The artwork celebrates the Atlanta jeweler’s legacy and symbolizes its commitment to supporting local artists and its community.

Hand taking jewelry out of jewelry box
Events & AwardsJul 02, 2026
Stratus Estate Buyers Offers Jewelers Turnkey Buying Events

Its team can evaluate jewelry and watches, as well as luxury handbags, artwork, and collectibles.

Hand holding a gas pump
SurveysJul 01, 2026
Consumer Confidence Ticks Up in June

Falling oil prices were a factor in the slight month-over-month improvement.

Rio Grande Millgrain Wedding band and Round Diamond Engagement Ring
CollectionsJul 01, 2026
Rio Grande Launches First Finished Bridal Collection

The new offering comprises more than 120 bridal and engagement ring styles with natural and lab-grown diamonds.

Rockefeller Center Rink Rolex Clock
WatchesJul 01, 2026
Rolex Unveils Clock at Rockefeller Center

The clock is part of the celebration for the soon-to-open Rolex headquarters on New York City’s Fifth Avenue.

Kristen Cannon
IndependentsJul 01, 2026
Kristen Cannon of Valobra Master Jewelers Dies at 49

The public relations professional is remembered for her benevolent generosity and unwavering commitment to those around her.

G Shock Pokemon watch in Pokeball
WatchesJun 30, 2026
Pokémon Fans Will Want to Catch This New G-Shock Watch

The new watch commemorates Pokémon’s 30th anniversary.

Saks Fifth Avenue door sign
MajorsJun 30, 2026
Saks Global Emerges From Bankruptcy With New Name

The luxury retailer is now called Exemplar Luxury Group.

Jade Ruzzo Lady Collection Compact Mirror Necklace
CollectionsJun 30, 2026
Jade Ruzzo’s New Collection Embodies the Art of Being a Lady

The “Lady” collection is a new take on old beauty standards with gemstone-adorned hair pins and combs, a compact mirror necklace, and more.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy