Editors

The Nerdy Jewelry I Found at New York Comic Con

EditorsOct 08, 2019

The Nerdy Jewelry I Found at New York Comic Con

Associate Editor Lenore Fedow trekked her way through New York Comic Con to find some of the nerdiest jewelry the convention had to offer.

20191008_NYCC_Blog_header_image.jpg
A display of enamel necklaces at Tasty Peach Studios’ booth at New York Comic Con, featuring characters created by head artist Ryan Zanfei.
I am the resident nerd here at National Jeweler, so when New York Comic Con rolled around, I was first in line to cover the event.

For those unfamiliar with Comic Con, it’s not like the nerd conventions of yesteryear with the collapsible card tables and a few Trekkies slinging comic books.

New York Comic Con is a massive, four-day event, attracting hundreds of thousands of fans each year.

The show floor is packed with exhibitors, selling everything your little nerd heart could ever want, from books and T-shirts to posters and other collectibles.

Downstairs is Artist Alley, where some of the most talented comic book and graphic novel artists gather to showcase their work, which is available for purchase.

The list of scheduled events includes educational panels, celebrity meet-and-greets, early movie screenings and cosplay (costume) contests.

Excitedly, I hopped on the uptown 7 train Thursday afternoon and headed over to the Javits Center for day one of the annual pop culture convention.

My main objective was to visit Citizen, which invited National Jeweler to check out its new collaboration with Marvel. You can read the full story here.

The watch company unveiled two new, limited-edition Marvel watches in celebration of the comic company’s 80th anniversary.



The Spider-Man watch is limited to 1,962 pieces, a reference to the year Spider-Man was introduced ($450).
The Spider-Man watch is limited to 1,962 pieces, a reference to the year Spider-Man was introduced ($450).
I tried on both during my visit to the booth, and, while I liked the Marvel 80th Anniversary watch, the Spider-Man watch stole the show for me.

It photographs really well, but it’s even better up close. The full-color Spider-Man really pops against the gray comic book panel background.

After my stop at Citizen, I spent the rest of the afternoon walking around the show floor.

When I say walking, I mean very slowly inching my way through a massive crowd, breaking free from the pack here and there to stop at booths that caught my eye, including a list of jewelry booths I wanted to visit.

I ran into some fellow nerdy friends along the way, which made my quest much easier; they’d spot the jewelry booth I was looking for and together we’d strong-arm our way over there, dodging foam axes and full backpacks.

My first stop was at Tiny Top Hats, a North Carolina-based company specializing in handmade hats.

The hats, ranging in price from $40 to $50, are works of arts, but the pocket watches are what grabbed my attention.

The pocket watches, a nod to the Mad Hatter’s tea party in Alice in Wonderland, retail for $20, but are complimentary when buying a tiny top hat.

Though the hats are crafted by hand, the pocket watches are from an outside supplier, said a worker behind the booth.

Tiny Top Hats had a wide selection of pocket watches on display, including some with a steampunk flair.
Tiny Top Hats had a wide selection of pocket watches on display, including some with a steampunk flair.


My next stop was at Tasty Peach Studios, a bright and colorful booth lined with adorable plush figures.

Based in Mishawaka, Indiana, the boutique started as an Etsy shop in 2007 and now sets up shop at more than 70 conventions a year, according to its website.

Head artist Ryan Zanfei brings a touch of anime and nerdiness to the enamel trend through her cute and cuddly drawings.

Zanfei designs the characters herself, giving each its own personality, then sends the drawings to an outside company that turns them into pins and necklaces.


These enamel necklaces feature Tofusagi, a cuddly tofu bunny, swinging from a hibiscus flower, and Udon Kitten, a ramen-loving cat, paws-deep in a bowl of ramen.
These enamel necklaces feature Tofusagi, a cuddly tofu bunny, swinging from a hibiscus flower, and Udon Kitten, a ramen-loving cat, paws-deep in a bowl of ramen.


The necklaces retail for $12 while the pins sell for $6 to $12.

Next, I headed over to RockLove Jewelry’s booth, where I was greeted by a life-size gargoyle chair with a line of people waiting to take a photo sitting on it.

The line to see its jewelry was twice as long, wrapping through the booth and back onto the show floor.

Founder Allison Cimino started the company in 2008, after spending time learning about accessory design in Florence, Italy and sharpening her business acumen in New York’s Diamond District.

The company inked licensing deals with Disney, Marvel and Star Wars to create jewelry featuring iconic characters and motifs.

This limited-edition Boba Fett ring even features the recognizable dent in the character's helmet ($135).
This limited-edition Boba Fett ring even features the recognizable dent in the character's helmet ($135).


Its booth featured Disney princess jewelry, from Sleeping Beauty to The Little Mermaid, as well as characters from Alice in Wonderland, Frozen, The Nightmare Before Christmas, Aladdin and Winnie the Pooh.

I found an opening in the crowd and approached the showcase with the brand’s new, limited-edition Star Wars jewelry. Only 1,000 pieces of each design will be made.

The pieces come in a signature Star Wars collector’s box with metallic silkscreen art inside, made to look like a theatrical movie screen.

Boba Fett, a fierce bounty hunter, was brought to life, Mandalorian armor and all, in this sterling silver, hand-painted enamel ring.  This Wicket the Ewok necklace made me smile as soon as I saw it. Something about his fuzzy little paws grasping that big spear tugged at my heart strings.

The Wicket pendant is three-dimensional, made of solid sterling silver with faceted black crystal eyes.


This Wicket the Ewok necklace shows the warm and cuddly side of the brave warrior who joined the Rebellion to fight against the Empire ($135). (Photo courtesy of RockLove Jewelry)
This Wicket the Ewok necklace shows the warm and cuddly side of the brave warrior who joined the Rebellion to fight against the Empire ($135). (Photo courtesy of RockLove Jewelry)


My last stop was at Pearl Odyssey, a Connecticut-based company with a booth selling handmade pearl jewelry beside a large fish tank, complete with its own castle inside.

The jewelry buying experience here was an interactive one, complete with a pair of tongs and an oyster shucker.

Interested attendees could pick an oyster straight from the tank and open it to reveal the pearl inside. The pearl was then cleaned, measured and placed in a setting of your choice.

The simple pearl jewelry ranges in price from $45 to $125.

During my time with National Jeweler, I’ve been to a handful of trade shows and events, and I’ve seen my fair share of breathtakingly beautiful gems and jewelry.

Whether I’m looking at a six-figure ring or a $10 costume piece, I love to see how self-expression manifests itself through jewelry.

If you can tell me a story or give me an experience to remember, you can sell me almost anything.

The jewelry sellers at New York Comic Con didn’t bring all the fancy-shmancy bling I’m used to seeing, but they brought the fun and excitement in spades.

Until next year, live long and prosper!
Lenore Fedowis the senior editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

The Latest

Jewelers of America Fly In
Policies & IssuesSep 25, 2025
JA CEO Provides Tariff Update Following Annual Fly-In

A trade deal with Switzerland seems probable, but reaching an agreement with India remains a challenge, David Bonaparte said.

Entrance to Jwaneng diamond mine in Botswana
SourcingSep 25, 2025
2 African Countries Aim to Take Stake in De Beers

Botswana’s president said his country wants a controlling share, while Angola envisions multiple countries holding minority stakes.

Kira Jewels Growing Rowing Machines
Lab-GrownSep 25, 2025
Kira Jewels Expands Lab-Grown Diamond Production

The manufacturer is adding 1,400 chemical vapor deposition (CVD) reactors to its growing facility in India.

reDollar-fine-jewelry-department.jpg
Brought to you by
reDollar.com Is Rolling Out the Next Level Jewelry, Diamond & Watch Consignment Program

With their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.

Alex Moss SoHo store
IndependentsSep 25, 2025
Alex Moss’ New Flagship Brings Bold Jewels to SoHo

The jeweler to the stars has worked with Drake, A$AP Rocky, Tyler the Creator, and other celebrities.

Weekly QuizSep 25, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Matthew Wilson, Kavin Kulamavalava, and a Elmasolvex VA
WatchesSep 25, 2025
Wilson & Son Jewelers Donates to the Horological Society of New York

The Scarsdale, New York-based jeweler donated a professional-grade watch cleaning machine.

Representatives of India’s Gem and Jewellery Export Promotion Council and Indian government leaders
Policies & IssuesSep 24, 2025
Tariffs Throw Diamond Trade Into Disarray

The 50 percent tariffs on diamonds shipped from India to the U.S. have pushed midstream manufacturers to the edge.

japac-btyb.png
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key Issues

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

Father’s Day diamond advertisement that ran in India
SourcingSep 24, 2025
De Beers Adopts New Strategies to Drive Natural Diamond Demand in India

De Beers’ refreshed, multipronged approach, which includes generic promotions and retail partnerships, is delivering positive dividends.

Policies & IssuesSep 24, 2025
For Jewelry Manufacturers, Higher Tariffs Create Long-Term Worries

They are trying to balance the need to sustain well-established relationships with the pressure higher tariffs have put on margins.

Guest lecture for people with disabilities at the Jewelex factory
SourcingSep 24, 2025
A Helping Hand: An Effort to Boost Inclusivity in the Industry

Jewelry manufacturer Jewelex has partnered with JOSH, an industry training center, on a program for people with disabilities.

Greenwich St. Jewelers Estate Capsule Campaign
CollectionsSep 24, 2025
Greenwich St. Jewelers Goes Back in Time With First Estate Collection

The collection includes pieces dating back to the Victorian and Art Deco periods as well as mid-century and late 20th-century designs.

Marcus ter Haar
Policies & IssuesSep 24, 2025
Diamonds Do Good Names Marcus ter Haar as President-Elect

He previously served as co-chair of the nonprofit’s beneficiary committee.

Jane Goodall Brilliant Earth campaign
CollectionsSep 24, 2025
Brilliant Earth’s New Jane Goodall Collection Calls for Peace

Its second collaboration with the conservationist features jewelry with dove and olive branch motifs.

SRK Kriam Pharma
SourcingSep 24, 2025
SRK Launches Kriam Pharma

The diamond manufacturer’s new company will provide accessible and affordable high-quality medicines across India.

Emmanuel Raheb, CEO of Smart Age Solutions and National Jeweler columnist
ColumnistsSep 23, 2025
Quiet Luxury: What Fall’s Top Trend Means for Jewelers

Emmanuel Raheb shares tips on how a jeweler’s showcases, marketing, and social media presence can whisper, instead of shout.

Claire’s storefront
MajorsSep 23, 2025
Ames Watson Completes $140M Acquisition of Claire’s

The private equity firm has a plan to revive the mall staple.

Super Smalls Super Book of Gems, Maria Dueñas Jacobs, and Bianca Gottesman
SourcingSep 23, 2025
Super Smalls’ New Book Introduces Kids to Gems, Fine Jewelry

The “Super Book of Gems” dives into the Mohs Hardness Scale, the Four C’s, and designs from jewelers like Cartier and Bulgari.

Mattioli CEO Claudio Pasta
MajorsSep 23, 2025
Mattioli Names Kering Exec as New CEO

Claudio Pasta will take the lead at the Italian fine jewelry brand, succeeding company founder Licia Mattioli.

Monique Lhuillier fashion jewelry Kay
CollectionsSep 23, 2025
Monique Lhuillier Adds Fashion Jewelry to Kay Jewelers Line

The new lab-grown diamond jewelry offering is the latest expansion of the designer’s “Bliss” collection.

Rio Tinto tender
SourcingSep 22, 2025
Rio Tinto Announces Final ‘Beyond Rare’ Tender

The miner is honoring the end of an era with an offering of 52 lots from the now-closed Argyle and the soon-to-close Diavik mines.

Vibhor and Alor logos
MajorsSep 22, 2025
Jewelry Manufacturer Vibhor Acquires Alor

The California-based fine jewelry brand will retain its identity post-acquisition, with new collections launching next year.

Gurhan Crown Gold Aquamarine Peacock
CollectionsSep 22, 2025
Gurhan's Collection is an 'Untamed' Zoo

The “Untamed” collection centers on carved gemstone jewelry depicting a range of animals embodying one of the four elemental forces.

Community for Ethical Jewelry logo
Policies & IssuesSep 22, 2025
Ethical Metalsmiths Has a New Name

Founded in 2004, the organization is now called the Community for Ethical Jewelry.

Vanessa Fernández Studio Curva Wrap Hoops
CollectionsSep 19, 2025
Piece of the Week: Vanessa Fernández Studio’s ‘Curva’ Wrap Hoops

The trendy earrings feature asymmetrical drops, one with a grossular garnet and the other with a diamond.

Graphic for A Step-by-Step Guide to Using TikTok and Instagram Reels webinar
Recorded WebinarsSep 19, 2025
Watch: A Step-by-Step Guide to Using TikTok and Instagram Reels

Four social media marketing experts discuss their go-to methods and favorite tools for making high-quality short-form video content.

agta-sb-0925.png
Supplier BulletinSep 18, 2025
Will Your Design Define 2026? Enter The Spectrum & Cutting Edge Awards

Sponsored by American Gem Trade Association

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy