The founder of the billion-dollar jewelry and lifestyle brand will debut as a full-time “Shark” on the upcoming season of the show.
The Nerdy Jewelry I Found at New York Comic Con
Associate Editor Lenore Fedow trekked her way through New York Comic Con to find some of the nerdiest jewelry the convention had to offer.

For those unfamiliar with Comic Con, it’s not like the nerd conventions of yesteryear with the collapsible card tables and a few Trekkies slinging comic books.
New York Comic Con is a massive, four-day event, attracting hundreds of thousands of fans each year.
The show floor is packed with exhibitors, selling everything your little nerd heart could ever want, from books and T-shirts to posters and other collectibles.
Downstairs is Artist Alley, where some of the most talented comic book and graphic novel artists gather to showcase their work, which is available for purchase.
The list of scheduled events includes educational panels, celebrity meet-and-greets, early movie screenings and cosplay (costume) contests.
Excitedly, I hopped on the uptown 7 train Thursday afternoon and headed over to the Javits Center for day one of the annual pop culture convention.
My main objective was to visit Citizen, which invited National Jeweler to check out its new collaboration with Marvel. You can read the full story here.
The watch company unveiled two new, limited-edition Marvel watches in celebration of the comic company’s 80th anniversary.
It photographs really well, but it’s even better up close. The full-color Spider-Man really pops against the gray comic book panel background.
After my stop at Citizen, I spent the rest of the afternoon walking around the show floor.
When I say walking, I mean very slowly inching my way through a massive crowd, breaking free from the pack here and there to stop at booths that caught my eye, including a list of jewelry booths I wanted to visit.
I ran into some fellow nerdy friends along the way, which made my quest much easier; they’d spot the jewelry booth I was looking for and together we’d strong-arm our way over there, dodging foam axes and full backpacks.
My first stop was at Tiny Top Hats, a North Carolina-based company specializing in handmade hats.
The hats, ranging in price from $40 to $50, are works of arts, but the pocket watches are what grabbed my attention.
The pocket watches, a nod to the Mad Hatter’s tea party in Alice in Wonderland, retail for $20, but are complimentary when buying a tiny top hat.
Though the hats are crafted by hand, the pocket watches are from an outside supplier, said a worker behind the booth.
My next stop was at Tasty Peach Studios, a bright and colorful booth lined with adorable plush figures.
Based in Mishawaka, Indiana, the boutique started as an Etsy shop in 2007 and now sets up shop at more than 70 conventions a year, according to its website.
Head artist Ryan Zanfei brings a touch of anime and nerdiness to the enamel trend through her cute and cuddly drawings.
Zanfei designs the characters herself, giving each its own personality, then sends the drawings to an outside company that turns them into pins and necklaces.
The necklaces retail for $12 while the pins sell for $6 to $12.
Next, I headed over to RockLove Jewelry’s booth, where I was greeted by a life-size gargoyle chair with a line of people waiting to take a photo sitting on it.
The line to see its jewelry was twice as long, wrapping through the booth and back onto the show floor.
Founder Allison Cimino started the company in 2008, after spending time learning about accessory design in Florence, Italy and sharpening her business acumen in New York’s Diamond District.
The company inked licensing deals with Disney, Marvel and Star Wars to create jewelry featuring iconic characters and motifs.
Its booth featured Disney princess jewelry, from Sleeping Beauty to The Little Mermaid, as well as characters from Alice in Wonderland, Frozen, The Nightmare Before Christmas, Aladdin and Winnie the Pooh.
I found an opening in the crowd and approached the showcase with the brand’s new, limited-edition Star Wars jewelry. Only 1,000 pieces of each design will be made.
The pieces come in a signature Star Wars collector’s box with metallic silkscreen art inside, made to look like a theatrical movie screen.
Boba Fett, a fierce bounty hunter, was brought to life, Mandalorian armor and all, in this sterling silver, hand-painted enamel ring. This Wicket the Ewok necklace made me smile as soon as I saw it. Something about his fuzzy little paws grasping that big spear tugged at my heart strings.
The Wicket pendant is three-dimensional, made of solid sterling silver with faceted black crystal eyes.
My last stop was at Pearl Odyssey, a Connecticut-based company with a booth selling handmade pearl jewelry beside a large fish tank, complete with its own castle inside.
The jewelry buying experience here was an interactive one, complete with a pair of tongs and an oyster shucker.
Interested attendees could pick an oyster straight from the tank and open it to reveal the pearl inside. The pearl was then cleaned, measured and placed in a setting of your choice.
The simple pearl jewelry ranges in price from $45 to $125.
During my time with National Jeweler, I’ve been to a handful of trade shows and events, and I’ve seen my fair share of breathtakingly beautiful gems and jewelry.
Whether I’m looking at a six-figure ring or a $10 costume piece, I love to see how self-expression manifests itself through jewelry.
If you can tell me a story or give me an experience to remember, you can sell me almost anything.
The jewelry sellers at New York Comic Con didn’t bring all the fancy-shmancy bling I’m used to seeing, but they brought the fun and excitement in spades.
Until next year, live long and prosper!
The Latest

Plus, why retailers should be ready to adjust as the U.S. population may decline this year for the first time since the Great Depression.

René Lalique’s “Woman Dragonfly With Open Wings” pendant, the first piece the museum acquired, was one of the jewels taken.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Arien Gessner and Moss Makhoulian have been elevated into newly created roles.


A podcast prompted Smith to share his views on where origin fits into the natural diamond story and the viability of branded diamonds.

The association selected eight recipients for the funding program, which is in its second year.

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Whether celebrating America’s 250th birthday or the USA’s World Cup run, July birthstone jewelry can double as a patriotic accessory.

Around 20 pieces of jewelry were stolen from the museum dedicated to French jeweler and glassmaker René Lalique.

The “Summer of ’96” campaign and collection celebrate the year the brand was founded for its 30th anniversary.

After eight years, Gilbertson is leaving his post at the mining company, which is currently facing a slew of operational challenges.

The new location is set to open this winter, featuring the retailer’s first rotating jewelry designer residency.

The pop artist appears in the latest campaign for the “Laurence Graff Signature” collection.

One-of-a-kind pearls take the shape of ice cream cones, frogs, submarines, and other imaginative charms.

Charlotte Rose said her election is “a sign that this is an industry capable of change.”

Sponsored by Rio Grande Jewelry Supply

The American jewelry house, founded by Latvian immigrants, has been creating American flag brooches since 1917.

The artwork celebrates the Atlanta jeweler’s legacy and symbolizes its commitment to supporting local artists and its community.

Its team can evaluate jewelry and watches, as well as luxury handbags, artwork, and collectibles.

Falling oil prices were a factor in the slight month-over-month improvement.

The new offering comprises more than 120 bridal and engagement ring styles with natural and lab-grown diamonds.

The clock is part of the celebration for the soon-to-open Rolex headquarters on New York City’s Fifth Avenue.

The public relations professional is remembered for her benevolent generosity and unwavering commitment to those around her.

The new watch commemorates Pokémon’s 30th anniversary.

The luxury retailer is now called Exemplar Luxury Group.

The “Lady” collection is a new take on old beauty standards with gemstone-adorned hair pins and combs, a compact mirror necklace, and more.
























