MajorsMar 19, 2025
AGS Adds New Program, Relaunches CSALab-GrownApr 17, 2025
NDC Launches Its Diamond Learning Center
The free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.
The Diamond Learning Center includes more than 20 short-form videos to educate salespeople on frequently asked diamond questions, four in-depth modules with certifications of achievement, training workshops, and other resources.
New York—The Natural Diamond Council has launched its not-for-profit Diamond Learning Center, coinciding with April being Diamond Month.
The program was created to educate jewelry salespeople on how to clearly distinguish the value propositions across natural diamonds, lab-grown diamonds, and diamond simulants to their customers.
It is the first free one-stop, mobile-friendly program geared toward new and seasoned diamond jewelry professionals and enthusiasts, said NDC, and is meant as a complement or primer to technical diamond education.
It is comprised of à la carte, flexible content in a variety of mediums for different learning styles, from videos to infographics and self-quizzes.
There are more than 20 short-form videos, ranging from 30 seconds to three minutes, where industry experts teach viewers how to answer frequently asked diamond questions.
Four in-depth modules are available with learners receiving certifications of achievement for each one. The 20-to-30-minute modules will give learners a comprehensive understanding of diamonds that extend beyond the 4Cs.
The modules include, “Differences Between Natural and Laboratory-Grown Diamonds,” “The Allure of Diamonds,” “The History of Diamonds,” and “Debunking Diamond Myths and Facts.”
The Diamond Learning Center also offers “train the trainer” workshops and facilitator guides designed by natural diamond experts for store or training managers.
There are also additional resources available, including research and reports, diamond news and trends, and free downloadable social, digital, and point-of-sale assets.
A directory of complementary and technical third-party education resources from supporting industry institutions is also available in the program.
Related stories will be right here …
The program was created to educate jewelry salespeople on how to clearly distinguish the value propositions across natural diamonds, lab-grown diamonds, and diamond simulants to their customers.
It is the first free one-stop, mobile-friendly program geared toward new and seasoned diamond jewelry professionals and enthusiasts, said NDC, and is meant as a complement or primer to technical diamond education.
It is comprised of à la carte, flexible content in a variety of mediums for different learning styles, from videos to infographics and self-quizzes.
There are more than 20 short-form videos, ranging from 30 seconds to three minutes, where industry experts teach viewers how to answer frequently asked diamond questions.
Four in-depth modules are available with learners receiving certifications of achievement for each one. The 20-to-30-minute modules will give learners a comprehensive understanding of diamonds that extend beyond the 4Cs.
The modules include, “Differences Between Natural and Laboratory-Grown Diamonds,” “The Allure of Diamonds,” “The History of Diamonds,” and “Debunking Diamond Myths and Facts.”
The Diamond Learning Center also offers “train the trainer” workshops and facilitator guides designed by natural diamond experts for store or training managers.
There are also additional resources available, including research and reports, diamond news and trends, and free downloadable social, digital, and point-of-sale assets.
A directory of complementary and technical third-party education resources from supporting industry institutions is also available in the program.
The Diamond Learning Center is a program created from an education roundtable that recognized confusion and bias across several retail segments selling diamond jewelry and the subsequent detriment—current and potential—to the industry overall, said NDC.
While NDC lead the program, there was leadership representing the entire value chain. This includes support from AGS, De Beers, Diamex, Fischer Diamonds, Gabriel & Co., GIA, IDMA, Jewelers of America, Jewelers Mutual, Premier Gem, and Shane Co.
“It has been wonderful working with the Natural Diamond Council to create tools and education to help train our jewelry consultants on the history, allure, and benefits of natural diamonds and the unique differences between natural and lab-grown diamonds,” said Price Blanchard, chief customer officer at Shane Co.
“The lack of education in the industry has created a bias towards lab-grown diamonds and a more educated sales team will help customers understand the rarity and value of natural diamonds so they have a well-rounded education to help them pick the best diamond for them. By educating customers, we expect to see more natural diamond sales.”
For more information and to access the Diamond Learning Center, visit its website.
More on Lab-Grown
The Latest
FinancialsMay 30, 2025
Movado’s Q1 Sales Slip Amid ‘Challenging’ Retail Environment The company plans to raise the prices of select watches to offset the impact of tariffs.
Policies & IssuesMay 30, 2025
Tariffs & Designers: Navigating Pricing in an Unstable EnvironmentBetween tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.
CollectionsMay 30, 2025
Piece of the Week: Renato Cipullo’s ‘Hematite Blaze’ NecklaceDesigned by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.
Brought to you by
Clienteling Isn’t a Buzzword. It’s an Essential Business Model.More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.
Policies & IssuesMay 30, 2025
Trade Court Declares Trump’s Tariffs InvalidHowever, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.
Weekly QuizMay 30, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsMay 29, 2025
Britney Spears Files Trademark for New Jewelry LineThe pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.
Supplier BulletinMay 29, 2025
Inoveo Platinum Grain, Exclusively Distributed by StullerSponsored by Stuller
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
SourcingMay 29, 2025
Grizzly Auctions 6,620-Carat EmeraldIt was featured in the miner’s latest sale, which brought in $24.8 million.
TechnologyMay 29, 2025
GemFind Launches AI Product Description SoftwareGemText AI uses artificial intelligence to generate tailored product titles, descriptions, and tags with jewelry-specific language.
MajorsMay 28, 2025
Graff Unveils New Las Vegas FlagshipThe 3,300-square foot location is the jeweler's largest store in North America.
CrimeMay 28, 2025
8 Convicted in Kim Kardashian Jewelry Heist TrialAging and with myriad health issues, none will serve time for their roles in robbing the billionaire celebrity at gunpoint in 2016.
CollectionsMay 28, 2025
NY Liberty’s 2024 Championship Rings Honor Historic WinThe WNBA team received rings imbued with meaning, from leaf motifs and its Liberty torch to the number of diamonds used.
MajorsMay 28, 2025
Andrew Rickard Named JBT PresidentA longtime executive at RDI Diamonds, Rickard has served on the JBT board for the past five years.
MajorsMay 27, 2025
MJSA to Become Part of Jewelers of America The two organizations have signed an affiliation agreement that’s expected to be finalized in the coming weeks.
AuctionsMay 27, 2025
Al Capone’s Patek Philippe Pocket Watch Back Up for AuctionThe platinum and diamond watch is part of Sotheby’s upcoming Important Watches sale.
AuctionsMay 27, 2025
182-Carat Paraíba-Type Tourmaline Sells for $487K Recovered in Mozambique, “The Kat Florence Lumina” was part of Bonhams’ Hong Kong jewelry auction held last week.
TrendsMay 27, 2025
Amanda’s Style File: Candy-Colored GemstonesGet a taste of the delicious candy-like gemstones in this Amanda’s Style File.
CrimeMay 23, 2025
JSA Shares Holiday Weekend Security Tips Amid Spike in BurglariesJSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.
CollectionsMay 23, 2025
Piece of the Week: Bliss Lau’s ‘Bright’ RingFrom Lau’s “Love of a Kind” series, the engagement ring was inspired by the moon and holds a different meaning depending on how it is worn.
GradingMay 23, 2025
GIA Updates Pearl Classification SystemThe lab has adjusted the scale it uses for nacre grading.
Supplier BulletinMay 22, 2025
How to Put Natural Diamonds Back in the SpotlightSponsored by GCAL by Sarine
CrimeMay 22, 2025
NY Jeweler Sentenced in Shoving Death of Colleague at IJO ShowDavid Walton will serve three years’ probation after an incident in a hotel bar led to the death of West Virginia jeweler David Ettinger.
FinancialsMay 22, 2025
Watches of Switzerland’s Full-Year U.S. Sales Climb 14% The retailer also provided an update on how the tariffs situation in the U.S. is affecting its business.
IndependentsMay 22, 2025
Adeler Jewelers Celebrates 50 YearsThe family-owned jeweler in Great Falls, Virginia, will be celebrating its golden jubilee with a year’s worth of events.
Events & AwardsMay 22, 2025
Jose Hess Design Awards Announce JudgesThe nonprofit elected five judges who will decide the winners of its design competition.
MajorsMay 22, 2025
MJSA Releases 2025-2026 Buyer’s GuideThis year’s edition includes articles on the favorite tools of notable designers, evaluating when to outsource production, and more.
