MajorsMar 19, 2025
AGS Adds New Program, Relaunches CSALab-GrownApr 17, 2025
NDC Launches Its Diamond Learning Center
The free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.
The Diamond Learning Center includes more than 20 short-form videos to educate salespeople on frequently asked diamond questions, four in-depth modules with certifications of achievement, training workshops, and other resources.
New York—The Natural Diamond Council has launched its not-for-profit Diamond Learning Center, coinciding with April being Diamond Month.
The program was created to educate jewelry salespeople on how to clearly distinguish the value propositions across natural diamonds, lab-grown diamonds, and diamond simulants to their customers.
It is the first free one-stop, mobile-friendly program geared toward new and seasoned diamond jewelry professionals and enthusiasts, said NDC, and is meant as a complement or primer to technical diamond education.
It is comprised of à la carte, flexible content in a variety of mediums for different learning styles, from videos to infographics and self-quizzes.
There are more than 20 short-form videos, ranging from 30 seconds to three minutes, where industry experts teach viewers how to answer frequently asked diamond questions.
Four in-depth modules are available with learners receiving certifications of achievement for each one. The 20-to-30-minute modules will give learners a comprehensive understanding of diamonds that extend beyond the 4Cs.
The modules include, “Differences Between Natural and Laboratory-Grown Diamonds,” “The Allure of Diamonds,” “The History of Diamonds,” and “Debunking Diamond Myths and Facts.”
The Diamond Learning Center also offers “train the trainer” workshops and facilitator guides designed by natural diamond experts for store or training managers.
There are also additional resources available, including research and reports, diamond news and trends, and free downloadable social, digital, and point-of-sale assets.
A directory of complementary and technical third-party education resources from supporting industry institutions is also available in the program.
Related stories will be right here …
The program was created to educate jewelry salespeople on how to clearly distinguish the value propositions across natural diamonds, lab-grown diamonds, and diamond simulants to their customers.
It is the first free one-stop, mobile-friendly program geared toward new and seasoned diamond jewelry professionals and enthusiasts, said NDC, and is meant as a complement or primer to technical diamond education.
It is comprised of à la carte, flexible content in a variety of mediums for different learning styles, from videos to infographics and self-quizzes.
There are more than 20 short-form videos, ranging from 30 seconds to three minutes, where industry experts teach viewers how to answer frequently asked diamond questions.
Four in-depth modules are available with learners receiving certifications of achievement for each one. The 20-to-30-minute modules will give learners a comprehensive understanding of diamonds that extend beyond the 4Cs.
The modules include, “Differences Between Natural and Laboratory-Grown Diamonds,” “The Allure of Diamonds,” “The History of Diamonds,” and “Debunking Diamond Myths and Facts.”
The Diamond Learning Center also offers “train the trainer” workshops and facilitator guides designed by natural diamond experts for store or training managers.
There are also additional resources available, including research and reports, diamond news and trends, and free downloadable social, digital, and point-of-sale assets.
A directory of complementary and technical third-party education resources from supporting industry institutions is also available in the program.
The Diamond Learning Center is a program created from an education roundtable that recognized confusion and bias across several retail segments selling diamond jewelry and the subsequent detriment—current and potential—to the industry overall, said NDC.
While NDC lead the program, there was leadership representing the entire value chain. This includes support from AGS, De Beers, Diamex, Fischer Diamonds, Gabriel & Co., GIA, IDMA, Jewelers of America, Jewelers Mutual, Premier Gem, and Shane Co.
“It has been wonderful working with the Natural Diamond Council to create tools and education to help train our jewelry consultants on the history, allure, and benefits of natural diamonds and the unique differences between natural and lab-grown diamonds,” said Price Blanchard, chief customer officer at Shane Co.
“The lack of education in the industry has created a bias towards lab-grown diamonds and a more educated sales team will help customers understand the rarity and value of natural diamonds so they have a well-rounded education to help them pick the best diamond for them. By educating customers, we expect to see more natural diamond sales.”
For more information and to access the Diamond Learning Center, visit its website.
More on Lab-Grown
The Latest
WatchesJun 30, 2026
Pokémon Fans Will Want to Catch This New G-Shock WatchThe new watch commemorates Pokémon’s 30th anniversary.
MajorsJun 30, 2026
Saks Global Emerges From Bankruptcy With New NameThe luxury retailer is now called Exemplar Luxury Group.
CollectionsJun 30, 2026
Jade Ruzzo’s New Collection Embodies the Art of Being a LadyThe “Lady” collection is a new take on old beauty standards with gemstone-adorned hair pins and combs, a compact mirror necklace, and more.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
SourcingJun 30, 2026
Blue Nile Introduces Montana Sapphire CollectionThe new line is included in the e-tailer’s curation of jewelry celebrating America’s 250th anniversary.
Weekly QuizJun 25, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
GradingJun 30, 2026
AGS Opens 2026 Recertification ExamAll active members who earned their credential or designation before Dec. 1, 2025, are required to recertify.
CollectionsJun 29, 2026
Briony Raymond’s New Collection Is a ‘Carousel’ of Hard StonesThe new jewelry collection uses a colorful palette of onyx, malachite, tiger’s eye, mother-of-pearl, lapis, turquoise, and coral.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
IndependentsJun 29, 2026
Look Inside Lee Michaels’ Revamped Mississippi FlagshipLee Michaels Fine Jewelry is celebrating 30 years in the Ridgeland, Mississippi community.
GradingJun 29, 2026
National Rarities Announces New Gemology ManagerSean Milliner has joined the company.
GradingJun 29, 2026
GIA to Open New London CampusClasses will begin in August at GIA’s new Canary Wharf location.
AuctionsJun 26, 2026
‘Hogback’ Diamond Ring Finds a New Home A ring set with “hogback” diamonds, an early stone cut dating to around the 16th century, sold for more than $20,000 at a U.K. auction.
CollectionsJun 26, 2026
Strength Is Sharpened Into Beauty in Kris Averi’s ‘Prism Thorn’ RingThe rainbow version of the ring, our Piece of the Week, features angel-cut, octahedral lab-grown sapphires designed to be worn as armor.
MajorsJun 26, 2026
Rembrandt Charms Debuts ‘Charms That Give Back’The new initiative donates a portion of the proceeds from select charms to charitable causes.
TrendsJun 26, 2026
Bernard James Celebrates Knicks’ Win with RingThe Brooklyn-based jeweler created a limited-edition version of its “Aura” eternity band, set with gemstones in the team’s colors.
SourcingJun 25, 2026
ICA Names Brandee Dallow as CEODallow will lead the International Colored Gemstone Association, effective July 6.
EditorsJun 25, 2026
Out & About: How Jewelers Mutual, SCAD Are Tackling the Bench Jeweler ShortageSenior Editor Lenore Fedow headed to Savannah to learn more about the 10-year, $10 million partnership between JM and the art school.
CollectionsJun 25, 2026
Mejuri Experiments With SteelIts new capsule jewelry collection features gold-finished stainless steel pieces designed for a maximalist look without a luxury price tag.
Events & AwardsJun 25, 2026
Watches & Wonders Announces 2027 DatesThe week-long event in Geneva is slated for April 2027.
SourcingJun 25, 2026
Annie Doresca, Mark Smelzer, Sara Yood Join Gem Legacy BoardThe three industry leaders bring financial, communications, and legal expertise to the nonprofit’s board of directors.
ColumnistsJun 24, 2026
The Revenue Hiding Between Your Counter and Your Online CartJewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.
CollectionsJun 24, 2026
Greenwich St. Jewelers, Jewel Boxing’s Latest Drop Is On-TrendThe fourth collaborative collection from the retailer and jewelry content creator focuses on gemstone charms and strands of colorful beads.
Events & AwardsJun 24, 2026
AGTA Accepting Entries for Spectrum 2026This year’s AGTA Spectrum & Cutting Edge Awards will feature two new categories.
SourcingJun 24, 2026
Columbia Gem House To Offer Alexandrite Melee OnlineThe collection features traceable alexandrite from Brazil in calibrated sizes that is sorted by grade.
MajorsJun 24, 2026
CaratLane Names New Chief Sales OfficerDhaval Raja has been appointed to the role.
CollectionsJun 23, 2026
Francesca Villa Goes ‘On the Road’The capsule collection looks to vintage trunk pins that echo the spirit of speed, freedom, and the mythology of the American road trip.
SourcingJun 23, 2026
New Paraíba Tourmaline Source Reportedly Discovered in EthiopiaSSEF issued a notice about the potential new source of the sought-after gemstone, citing “credible reports” from trade sources.
