MajorsMar 19, 2025
AGS Adds New Program, Relaunches CSALab-GrownApr 17, 2025
NDC Launches Its Diamond Learning Center
The free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.
The Diamond Learning Center includes more than 20 short-form videos to educate salespeople on frequently asked diamond questions, four in-depth modules with certifications of achievement, training workshops, and other resources.
New York—The Natural Diamond Council has launched its not-for-profit Diamond Learning Center, coinciding with April being Diamond Month.
The program was created to educate jewelry salespeople on how to clearly distinguish the value propositions across natural diamonds, lab-grown diamonds, and diamond simulants to their customers.
It is the first free one-stop, mobile-friendly program geared toward new and seasoned diamond jewelry professionals and enthusiasts, said NDC, and is meant as a complement or primer to technical diamond education.
It is comprised of à la carte, flexible content in a variety of mediums for different learning styles, from videos to infographics and self-quizzes.
There are more than 20 short-form videos, ranging from 30 seconds to three minutes, where industry experts teach viewers how to answer frequently asked diamond questions.
Four in-depth modules are available with learners receiving certifications of achievement for each one. The 20-to-30-minute modules will give learners a comprehensive understanding of diamonds that extend beyond the 4Cs.
The modules include, “Differences Between Natural and Laboratory-Grown Diamonds,” “The Allure of Diamonds,” “The History of Diamonds,” and “Debunking Diamond Myths and Facts.”
The Diamond Learning Center also offers “train the trainer” workshops and facilitator guides designed by natural diamond experts for store or training managers.
There are also additional resources available, including research and reports, diamond news and trends, and free downloadable social, digital, and point-of-sale assets.
A directory of complementary and technical third-party education resources from supporting industry institutions is also available in the program.
Related stories will be right here …
The program was created to educate jewelry salespeople on how to clearly distinguish the value propositions across natural diamonds, lab-grown diamonds, and diamond simulants to their customers.
It is the first free one-stop, mobile-friendly program geared toward new and seasoned diamond jewelry professionals and enthusiasts, said NDC, and is meant as a complement or primer to technical diamond education.
It is comprised of à la carte, flexible content in a variety of mediums for different learning styles, from videos to infographics and self-quizzes.
There are more than 20 short-form videos, ranging from 30 seconds to three minutes, where industry experts teach viewers how to answer frequently asked diamond questions.
Four in-depth modules are available with learners receiving certifications of achievement for each one. The 20-to-30-minute modules will give learners a comprehensive understanding of diamonds that extend beyond the 4Cs.
The modules include, “Differences Between Natural and Laboratory-Grown Diamonds,” “The Allure of Diamonds,” “The History of Diamonds,” and “Debunking Diamond Myths and Facts.”
The Diamond Learning Center also offers “train the trainer” workshops and facilitator guides designed by natural diamond experts for store or training managers.
There are also additional resources available, including research and reports, diamond news and trends, and free downloadable social, digital, and point-of-sale assets.
A directory of complementary and technical third-party education resources from supporting industry institutions is also available in the program.
The Diamond Learning Center is a program created from an education roundtable that recognized confusion and bias across several retail segments selling diamond jewelry and the subsequent detriment—current and potential—to the industry overall, said NDC.
While NDC lead the program, there was leadership representing the entire value chain. This includes support from AGS, De Beers, Diamex, Fischer Diamonds, Gabriel & Co., GIA, IDMA, Jewelers of America, Jewelers Mutual, Premier Gem, and Shane Co.
“It has been wonderful working with the Natural Diamond Council to create tools and education to help train our jewelry consultants on the history, allure, and benefits of natural diamonds and the unique differences between natural and lab-grown diamonds,” said Price Blanchard, chief customer officer at Shane Co.
“The lack of education in the industry has created a bias towards lab-grown diamonds and a more educated sales team will help customers understand the rarity and value of natural diamonds so they have a well-rounded education to help them pick the best diamond for them. By educating customers, we expect to see more natural diamond sales.”
For more information and to access the Diamond Learning Center, visit its website.
More on Lab-Grown
The Latest
Events & AwardsApr 18, 2025
Daymond John to Give Keynote at JCK Las VegasThe entrepreneur and “Shark Tank” star will share his top tips for success.
CollectionsApr 18, 2025
Piece of the Week: Dukachi’s ‘Easter Bread’ PendantThe Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.
IndependentsApr 18, 2025
Bremer Jewelry to Reveal Renovated StoreThe jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.
MajorsApr 18, 2025
Tiffany & Co. Employees Star in Mother’s Day CampaignThe “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.
Weekly QuizApr 18, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsApr 17, 2025
John Hardy, Athena Calderone Partner on Art Deco Decor-Inspired CollectionInterior designer Athena Calderone looked to decor from the 1920s and 1930s when crafting her first fine jewelry collection.
FinancialsApr 17, 2025
Movado Group to Increase Prices to Offset Tariffs ImpactDuring a call about its full-year results, CEO Efraim Grinberg discussed how the company is approaching the uncertainty surrounding tariffs.
Brought to you by
The Heart of the Industry: Giving Bench Jewelers the Recognition They DeserveBench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.
Policies & IssuesApr 17, 2025
Jewelers of America Requests Tariffs Testimonials from MembersThe feedback will be used to prepare other jewelers for the challenges ahead, the organization said.
TechnologyApr 17, 2025
Technology Therapy Group Expands AI Training for Jewelry RetailersThe online sessions are designed to teach jewelers to use AI tools like ChatGPT and Claude to grow their business.
IndependentsApr 16, 2025
Catbird Expands to ChicagoThe opening marks the jewelry retailer’s first location in the Midwest.
CollectionsApr 16, 2025
Foundrae’s First Commitment Jewelry Collection Unites Through LoveThe “United in Love” collection offers tangible mementos of hearts entwined with traditional and non-traditional commitment heirlooms.
IndependentsApr 16, 2025
Indiana Jeweler to Host Black Jewelry Designer Pop-UpRobert Goodman Jewelers will hold a “Black Jewelry Designers and Makers” event on April 27.
MajorsApr 16, 2025
WJA Announces Board Members, New Chicago Chapter PresidentThe announcements follow a tumultuous start to 2025 for WJA, which saw a wave of resignations following controversial statements about DEI.
EditorsApr 15, 2025
Tariffs: What We Know Right Now Editor-in-Chief Michelle Graff answers questions about how the new taxes levied on countries like India and China will impact the industry.
EditorsApr 15, 2025
Q&A: Bogolo Joy Kenewendo on Making Deals, Marketing DiamondsKenewendo, Botswana’s minster of minerals and energy, discusses closing the deal with De Beers and the work that was missed along the way.
AuctionsApr 15, 2025
23-Carat ‘Golconda Blue’ Heads to AuctionThe historic fancy vivid blue diamond set to headline Christie’s Geneva sale next month could sell for up to $50 million.
FinancialsApr 15, 2025
LVMH’s Q1 Sales Slip 2 PercentLVMH CFO Cécile Cabanis also discussed the effects of tariffs so far.
CrimeApr 15, 2025
Jon Hamm Plays a Jewel Thief on Apple TV+The “Mad Men” and “The Morning Show” star steals jewelry, art, and handbags from his wealthy neighbors in “Your Friends & Neighbors.”
SourcingApr 15, 2025
Diamond Club West Coast Names 2025 BoardThe organization has reelected Kalpesh Jhaveri as president.
FinancialsApr 14, 2025
Movado to Restate Years of Financials Due to ‘Misconduct’ in Dubai An investigation found that the former managing director of Movado’s Dubai branch overstated and prematurely recorded sales.
CollectionsApr 14, 2025
Sauer Embraces Emptiness Through ‘Ma’ CollectionThe collection pays tribute to the Japanese philosophy of Ma, studying balance, stillness, and the interplay between presence and absence.
IndependentsApr 14, 2025
Illinois Jeweler Closing After 45 YearsMari Lou’s Fine Jewelry in Orland Park, a suburb of Chicago, is closing its doors.
GradingApr 14, 2025
GIA Expands Overseas Services as Tariffs Kick InGIA’s labs in Dubai and Hong Kong are now accepting larger diamonds in light of the “logistical challenges” presented by the new tariffs.
AuctionsApr 11, 2025
Piece of the Week: A Replica of Princess Grace’s Wedding EarringsThese earrings by Van Cleef & Arpels, featuring the same design as a pair worn by Princess Grace, are up for auction at Woolley & Wallis.
Recorded WebinarsApr 11, 2025
Watch: Top Tips for Saving Time With AITwo experts share how artificial intelligence tools can help retailers run a more efficient business.
SourcingApr 11, 2025
Mikimoto Names New President, CEO for U.S. DivisionKentaro Nishimura, who has been with the pearl company since 1997, has been promoted to president and CEO of Mikimoto America.
