MajorsMar 19, 2025
AGS Adds New Program, Relaunches CSALab-GrownApr 17, 2025
NDC Launches Its Diamond Learning Center
The free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.
The Diamond Learning Center includes more than 20 short-form videos to educate salespeople on frequently asked diamond questions, four in-depth modules with certifications of achievement, training workshops, and other resources.
New York—The Natural Diamond Council has launched its not-for-profit Diamond Learning Center, coinciding with April being Diamond Month.
The program was created to educate jewelry salespeople on how to clearly distinguish the value propositions across natural diamonds, lab-grown diamonds, and diamond simulants to their customers.
It is the first free one-stop, mobile-friendly program geared toward new and seasoned diamond jewelry professionals and enthusiasts, said NDC, and is meant as a complement or primer to technical diamond education.
It is comprised of à la carte, flexible content in a variety of mediums for different learning styles, from videos to infographics and self-quizzes.
There are more than 20 short-form videos, ranging from 30 seconds to three minutes, where industry experts teach viewers how to answer frequently asked diamond questions.
Four in-depth modules are available with learners receiving certifications of achievement for each one. The 20-to-30-minute modules will give learners a comprehensive understanding of diamonds that extend beyond the 4Cs.
The modules include, “Differences Between Natural and Laboratory-Grown Diamonds,” “The Allure of Diamonds,” “The History of Diamonds,” and “Debunking Diamond Myths and Facts.”
The Diamond Learning Center also offers “train the trainer” workshops and facilitator guides designed by natural diamond experts for store or training managers.
There are also additional resources available, including research and reports, diamond news and trends, and free downloadable social, digital, and point-of-sale assets.
A directory of complementary and technical third-party education resources from supporting industry institutions is also available in the program.
Related stories will be right here …
The program was created to educate jewelry salespeople on how to clearly distinguish the value propositions across natural diamonds, lab-grown diamonds, and diamond simulants to their customers.
It is the first free one-stop, mobile-friendly program geared toward new and seasoned diamond jewelry professionals and enthusiasts, said NDC, and is meant as a complement or primer to technical diamond education.
It is comprised of à la carte, flexible content in a variety of mediums for different learning styles, from videos to infographics and self-quizzes.
There are more than 20 short-form videos, ranging from 30 seconds to three minutes, where industry experts teach viewers how to answer frequently asked diamond questions.
Four in-depth modules are available with learners receiving certifications of achievement for each one. The 20-to-30-minute modules will give learners a comprehensive understanding of diamonds that extend beyond the 4Cs.
The modules include, “Differences Between Natural and Laboratory-Grown Diamonds,” “The Allure of Diamonds,” “The History of Diamonds,” and “Debunking Diamond Myths and Facts.”
The Diamond Learning Center also offers “train the trainer” workshops and facilitator guides designed by natural diamond experts for store or training managers.
There are also additional resources available, including research and reports, diamond news and trends, and free downloadable social, digital, and point-of-sale assets.
A directory of complementary and technical third-party education resources from supporting industry institutions is also available in the program.
The Diamond Learning Center is a program created from an education roundtable that recognized confusion and bias across several retail segments selling diamond jewelry and the subsequent detriment—current and potential—to the industry overall, said NDC.
While NDC lead the program, there was leadership representing the entire value chain. This includes support from AGS, De Beers, Diamex, Fischer Diamonds, Gabriel & Co., GIA, IDMA, Jewelers of America, Jewelers Mutual, Premier Gem, and Shane Co.
“It has been wonderful working with the Natural Diamond Council to create tools and education to help train our jewelry consultants on the history, allure, and benefits of natural diamonds and the unique differences between natural and lab-grown diamonds,” said Price Blanchard, chief customer officer at Shane Co.
“The lack of education in the industry has created a bias towards lab-grown diamonds and a more educated sales team will help customers understand the rarity and value of natural diamonds so they have a well-rounded education to help them pick the best diamond for them. By educating customers, we expect to see more natural diamond sales.”
For more information and to access the Diamond Learning Center, visit its website.
Editors' Picks
Sponsored by
More on Lab-Grown
The Latest
WatchesSep 25, 2026
Smaller Rolex Watches Showing Strength on Secondary Market, Data ShowsFive of the 10 fastest-appreciating Rolex models on Bob’s Watches were Datejust 31 or Lady Datejust watches.
MajorsSep 25, 2026
Sherwood Family Buys Back Daniel’s Jewelers from Private EquityThe Sherwood family and AJS Creations CEO Tejas Shah purchased the jewelry chain back from Palladium Equity Partners.
TrendsSep 25, 2026
A Peek at Taylor Swift’s Game-Day DiamondsThe artist wore Dana Rebecca Designs’ marquise diamond-set gold hoops at the Chiefs game last Sunday. Now they’re our Piece of the Week.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
CrimeSep 24, 2026
From Conclave: Security Measures Jewelers Should Be TakingJSA and Jewelers Mutual shared advice on spotting suspicious behavior, combatting cell phone jammers, and staying safe at home.
Weekly QuizSep 25, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsSep 24, 2026
8-Carat Blue Diamond Heads to UK Jewelry AuctionThe fancy light blue diamond is estimated to fetch up to $2.6 million at Elmwood’s next week.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
TrendsSep 24, 2026
This New Jewelry Book Decodes the Secret Meaning in Victorian Jewelry“Secret Language of Victorian Jewelry” unveils the meaning behind the symbols, motifs, and gemstones used in Victorian-era jewelry.
TrendsSep 23, 2026
Holiday Diamond Jewelry Trends: Layered Looks, PersonalizationThis holiday season, look to pieces that will help to fill out customers’ everyday diamond jewelry wardrobe, experts say.
SourcingSep 23, 2026
Organization That Promotes Natural Diamond Rebrands for Third Time The Natural Diamond Council is now The Diamond Collective and has announced a new strategy under CEO Amber Pepper.
IndependentsSep 23, 2026
This Milwaukee-Area Jeweler Is Serving the 7CsPaul’s Jewelers sells coffee, chocolate, and cookies from a custom gold-wrapped trailer parked outside the store starting at 7 a.m.
MajorsSep 23, 2026
Kay Jewelers’ New Campaign Goes ‘All In’ on LovePart of its brand relaunch, the marketing around the campaign includes a contest involving a jacket set with 550 diamonds.
Events & AwardsSep 23, 2026
Tiffany & Co. Exhibition Opening at Arkansas Museum The curation, opening soon at the Crystal Bridges Museum of American Art, honors the jeweler’s heritage through a distinctly American lens.
CollectionsSep 23, 2026
Pucker Up for Pandora’s New Pat McGrath Jewelry CollabThe jewelry giant has partnered with the famed makeup artist to create a colorful new collection of charms and rings.
IndependentsSep 23, 2026
Texas Jewelers Association to Celebrate 120th AnniversaryThe association will mark the milestone at its convention next month.
IndependentsSep 23, 2026
Sissy’s Log Cabin’s ‘Back to School and Bling’ Event ReturnsThe jeweler donated school supplies to Memphis, Tennessee, students during the event combining basketball and mentorship.
MajorsSep 22, 2026
Foundrae’s Lawsuit Against Pandora Can Continue, Court RulesA federal judge denied Pandora’s motion to dismiss Foundrae’s claim for copyright infringement of its medallions.
ColumnistsSep 22, 2026
Peter Smith: Our Struggle With Emotional SellingPeople aren’t thinking rationally when they are buying luxury products, and we shouldn’t be selling them that way, Peter Smith writes.
IndependentsSep 22, 2026
Constance Polamalu Named to '40 Under 40' ListThe Baltimore Business Journal recognized the entrepreneur for her leadership in business and the jewelry industry.
GradingSep 22, 2026
GCAL by Sarine Opens New Lab in MumbaiThe facility is located within SEEPZ and is GCAL by Sarine’s second location in India, joining its existing grading lab in Surat.
Events & AwardsSep 22, 2026
NYCJAOS Returns for Autumn EditionThe four-day show is slated for Nov. 19-22 at the Metropolitan Pavilion in New York City’s Chelsea neighborhood.
AuctionsSep 21, 2026
Ultra-Rare Cartier Cheich Watch Sells for $3.4M Offered at Sotheby’s Hong Kong, the one-of-a-kind white gold watch now holds the title of most valuable Cartier wristwatch sold at auction.
MajorsSep 21, 2026
Longtime Industry Executive Pamela Bernstein-Gulla to RetireBernstein-Gulla has been working in the jewelry industry for 40 years, most recently as chief engagement officer for Hill & Co.
IndependentsSep 21, 2026
Bhindi Jewelers Moves Into New, Larger California StoreThe relocated Glendale store, now at The Americana at Brand, was designed to be a contemporary “timepiece haven” inspired by luxury resorts.
AuctionsSep 18, 2026
7.52-Carat Unheated Paraíba Tourmaline Sells for $1.3M at Sotheby’s The top lot of the auction house’s Hong Kong jewelry sale was an Art Deco Mauboussin necklace with ruby beads, which sold for $2 million.
Policies & IssuesSep 18, 2026
Tariffs, Retail Crime Top of Mind at JA’s Annual Fly-In Retailers and manufacturers headed to the Capitol this week to discuss tariff exemptions for diamonds and gemstones, among other issues.
