MajorsMar 19, 2025
AGS Adds New Program, Relaunches CSALab-GrownApr 17, 2025
NDC Launches Its Diamond Learning Center
The free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.
The Diamond Learning Center includes more than 20 short-form videos to educate salespeople on frequently asked diamond questions, four in-depth modules with certifications of achievement, training workshops, and other resources.
New York—The Natural Diamond Council has launched its not-for-profit Diamond Learning Center, coinciding with April being Diamond Month.
The program was created to educate jewelry salespeople on how to clearly distinguish the value propositions across natural diamonds, lab-grown diamonds, and diamond simulants to their customers.
It is the first free one-stop, mobile-friendly program geared toward new and seasoned diamond jewelry professionals and enthusiasts, said NDC, and is meant as a complement or primer to technical diamond education.
It is comprised of à la carte, flexible content in a variety of mediums for different learning styles, from videos to infographics and self-quizzes.
There are more than 20 short-form videos, ranging from 30 seconds to three minutes, where industry experts teach viewers how to answer frequently asked diamond questions.
Four in-depth modules are available with learners receiving certifications of achievement for each one. The 20-to-30-minute modules will give learners a comprehensive understanding of diamonds that extend beyond the 4Cs.
The modules include, “Differences Between Natural and Laboratory-Grown Diamonds,” “The Allure of Diamonds,” “The History of Diamonds,” and “Debunking Diamond Myths and Facts.”
The Diamond Learning Center also offers “train the trainer” workshops and facilitator guides designed by natural diamond experts for store or training managers.
There are also additional resources available, including research and reports, diamond news and trends, and free downloadable social, digital, and point-of-sale assets.
A directory of complementary and technical third-party education resources from supporting industry institutions is also available in the program.
Related stories will be right here …
The program was created to educate jewelry salespeople on how to clearly distinguish the value propositions across natural diamonds, lab-grown diamonds, and diamond simulants to their customers.
It is the first free one-stop, mobile-friendly program geared toward new and seasoned diamond jewelry professionals and enthusiasts, said NDC, and is meant as a complement or primer to technical diamond education.
It is comprised of à la carte, flexible content in a variety of mediums for different learning styles, from videos to infographics and self-quizzes.
There are more than 20 short-form videos, ranging from 30 seconds to three minutes, where industry experts teach viewers how to answer frequently asked diamond questions.
Four in-depth modules are available with learners receiving certifications of achievement for each one. The 20-to-30-minute modules will give learners a comprehensive understanding of diamonds that extend beyond the 4Cs.
The modules include, “Differences Between Natural and Laboratory-Grown Diamonds,” “The Allure of Diamonds,” “The History of Diamonds,” and “Debunking Diamond Myths and Facts.”
The Diamond Learning Center also offers “train the trainer” workshops and facilitator guides designed by natural diamond experts for store or training managers.
There are also additional resources available, including research and reports, diamond news and trends, and free downloadable social, digital, and point-of-sale assets.
A directory of complementary and technical third-party education resources from supporting industry institutions is also available in the program.
The Diamond Learning Center is a program created from an education roundtable that recognized confusion and bias across several retail segments selling diamond jewelry and the subsequent detriment—current and potential—to the industry overall, said NDC.
While NDC lead the program, there was leadership representing the entire value chain. This includes support from AGS, De Beers, Diamex, Fischer Diamonds, Gabriel & Co., GIA, IDMA, Jewelers of America, Jewelers Mutual, Premier Gem, and Shane Co.
“It has been wonderful working with the Natural Diamond Council to create tools and education to help train our jewelry consultants on the history, allure, and benefits of natural diamonds and the unique differences between natural and lab-grown diamonds,” said Price Blanchard, chief customer officer at Shane Co.
“The lack of education in the industry has created a bias towards lab-grown diamonds and a more educated sales team will help customers understand the rarity and value of natural diamonds so they have a well-rounded education to help them pick the best diamond for them. By educating customers, we expect to see more natural diamond sales.”
For more information and to access the Diamond Learning Center, visit its website.
Editors' Picks
Sponsored by
The Latest
CrimeNov 04, 2026
$250K+ in Undeclared Cartier Jewelry Seized at Philadelphia AirportA Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.
FinancialsNov 04, 2026
Pandora’s Q3 Sales Up 7% Amid Focus on DesignNew collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.
Events & AwardsNov 04, 2026
NYC Jewelry Week 2026 Is the Largest Edition YetThe citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to SellWith customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.
MajorsNov 04, 2026
Bergdorf Goodman Names New PresidentLanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.
Weekly QuizOct 29, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsNov 03, 2026
Infinity Gauntlet Set With 170+ Carats of Colored Gemstones Up for AuctionA replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.
IndependentsNov 03, 2026
Longtime Jewelry Marketer Arthur Klein Dies at 89Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural DiamondsA Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.
IndependentsNov 03, 2026
Zadok Jewelers Toasts To 50 Years With Diamond Bracelet GiveawayTo enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.
Events & AwardsNov 03, 2026
David Yurman Gem Awards Grant Opens 2027 ApplicationsThe grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.
Events & AwardsNov 03, 2026
NAJA, Instappraise Name 2026 Scholarship WinnersThe winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.
AuctionsNov 02, 2026
197-Carat ‘Romanov Sapphire’ Heads to Sotheby’s GenevaThe rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.
CrimeNov 02, 2026
Customs Seizes More Than 400 Fake Audemars Piguet WatchesIt is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.
MajorsNov 02, 2026
Lawrence Bock, Caryl Capeci, Amanda Coleman-Phelps Join JA Board Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.
CollectionsNov 02, 2026
Olympian Kristi Yamaguchi, Heller Jewelers Expand ‘Always Dream’ CollectionThe jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.
Events & AwardsOct 30, 2026
Illuminating Carved Paraiba Pendant, Suite of Moonstones Wow at Spectrum AwardsSpectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.
TrendsOct 30, 2026
Edina Kiss’ Pendants Say ‘Eye’m Watching You’Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.
MajorsOct 30, 2026
The RealReal Hires Former eBay Exec as New Chief Merchandising OfficerAlexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.
WatchesOct 29, 2026
Bucherer Opens Rolex Boutique in Washington StateThe Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.
TrendsOct 29, 2026
Amanda's Style File: All Treats, No Tricks Get into the Halloween spirit with this roundup of 13 spooky jewels.
MajorsOct 29, 2026
Gesswein Hires Longtime Bench Jeweler, Educator Ann CahoonCahoon was appointed strategic account and educational program manager at Gesswein, which recently joined Continental Buying Group.
MajorsOct 29, 2026
Amanda Seyfried Stars In Tiffany & Co.’s Holiday CampaignTiffany & Co.’s latest ambassador makes her debut in its “Love Is a Gift” holiday campaign.
EditorsOct 28, 2026
These Wicked Jewels Will Cast a Spell on YouFor her annual Halloween story, Senior Editor Lenore Fedow highlights bewitching jewels fit for a witch that go from day to unholy night.
CrimeOct 28, 2026
Man In Florida Who Swallowed Tiffany & Co. Earrings ConvictedJaythan Gilder was found guilty of robbery and grand theft after stealing and then ingesting nearly $800,000 worth of Tiffany & Co. jewelry.
SurveysOct 28, 2026
Consumer Confidence Up in October as Gas Prices EaseConsumer confidence remains on the long-term downward trend that’s persisted over the past few years, said a Conference Board economist.
MajorsOct 28, 2026
Stuller’s Holiday Campaign Lets the ‘Magic of the Moment’ ShineThe holiday campaign includes key jewelry trends, a curated holiday gift guide, and resources to help jewelers prepare for holiday shoppers.
SourcingOct 27, 2026
De Beers Celebrates the Holidays With New ‘Desert Diamonds’ CampaignThe “Icons” holiday campaign spotlights four classic diamond jewelry styles reimagined in “Desert Diamond” tones.
