SourcingMar 14, 2024
De Beers Says Retailers Are ‘Restocking Conservatively’SourcingApr 03, 2024
NDC Adds Sales Roleplay Videos to Education Platform
The Natural Diamond Council also has added its first non-mining member, the Okavango Diamond Company.
The Natural Diamond Council has added 19 roleplay videos to its education platform. In this video, a sales associate shares some diamond facts and history with a jewelry store customer who is looking to buy herself a piece of diamond jewelry for her birthday.
New York—The Natural Diamond Council has expanded its digital education platform, adding 19 roleplay videos designed to train salespeople on how to answer questions today’s consumers may have about diamonds.
According to NDC, the videos address the most frequently asked questions and misconceptions about the gemstone, while also teaching salespeople how to share information about the positive impact the diamond industry has on communities worldwide.
The videos, which are 1 to 3 minutes each, depict scenarios involving customers who are shopping for a piece of diamond jewelry for themselves and instances where they are buying a piece for someone else, as well as couples who’ve come into the store to shop together.
The videos are part of NDC’s expanded education platform, which is now available via a monthly subscription in addition to the annual subscription. Monthly subscriptions start at $399.
To learn more about the platform, visit the NDC website.
Related stories will be right here …
According to NDC, the videos address the most frequently asked questions and misconceptions about the gemstone, while also teaching salespeople how to share information about the positive impact the diamond industry has on communities worldwide.
The videos, which are 1 to 3 minutes each, depict scenarios involving customers who are shopping for a piece of diamond jewelry for themselves and instances where they are buying a piece for someone else, as well as couples who’ve come into the store to shop together.
The videos are part of NDC’s expanded education platform, which is now available via a monthly subscription in addition to the annual subscription. Monthly subscriptions start at $399.
To learn more about the platform, visit the NDC website.
In addition to expanding its education program, NDC recently added its first non-mining member—the Okavango Diamond Company (ODC).
ODC, a rough diamond marketing company, is owned by the Botswana government. It sells Botswana’s share of supply from Debswana, the mining company jointly operated by De Beers Group and the government of Botswana.
Under the new 10-year sales agreement De Beers and Botswana reached in June, ODC is set to receive an increasing percentage of the country’s diamond production.
Its share will jump from 25 percent to 30 percent initially and grow gradually over time, hitting 50 percent by the final year of the contract.
As the company becomes an NDC member, ODC Managing Director Mmetla Masire will join the not-for-profit organization’s board of directors.
“We are very excited to announce our support of the Natural Diamond Council,” he said.
“ODC believes strongly in building customer confidence, which we feel blends very seamlessly with NDC’s mission to expand consumer awareness across the market.”
More on Sourcing
The Latest
CrimeDec 11, 2024
Former Tiffany & Co. Factory Supervisor Sentenced for Stealing Precious Metals A federal judge gave Benjamin Preacher 59 days in jail, plus 10 months of home confinement and two years of supervised release.
GradingDec 11, 2024
IGI Set to Go Public Next WeekIn a CNBC interview, CEO Tehmasp Printer discussed the IPO in India and what declining lab-grown diamond prices mean for the company.
AuctionsDec 11, 2024
Sotheby’s Important Watches Sale Fetches $16.6MThe offering included vintage Rolexes, timepieces worn in “Titanic,” Steve McQueen's watch, and a special Citizen pocket watch.
Brought to you by
Advocacy and Excellence: How Jewelers of America Is Committed to Elevating Our Industry For over a century, Jewelers of America has been the voice of the industry and valuable resource to jewelers across the country.
CollectionsDec 11, 2024
Stephanie Gottlieb Brings Natural Diamonds to StudsThe 13-piece “Stephanie Gottlieb x Studs” collection is the piercing studio’s first fine jewelry offering to feature the gemstone.
Weekly QuizDec 05, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsDec 10, 2024
Sauer Opens First U.S. StoreThe Brazilian jewelry brand made a home on New York City’s Madison Avenue with exclusive pieces only available at the location.
SurveysDec 10, 2024
Jewelry Among Top Sellers on Cyber Monday, Says AdobeAn Adobe Analytics report explored the rise in mobile shopping, the popularity of Buy Now Pay Later options, and peak shopping hours.
Brought to you by
Protecting Your Sparkle: Why Screening Has Become Essential While no reputable jeweler would knowingly sell lab-grown stones as natural, it's a growing possibility.
Events & AwardsDec 10, 2024
AGTA Launches Scholarship for University of Arizona Geosciences StudentsThe inaugural Dick Greenwood Memorial Scholarship in Gems Science will cover the fall 2025 and spring 2026 semesters.
Events & AwardsDec 10, 2024
JA New York To Debut 2 New Pavilions at Spring 2025 ShowA Piazza Italia pavilion will feature Italian designers and manufacturers while “MJSA Showcase” brings over a piece of the MJSA Expo.
CollectionsDec 09, 2024
Ray Griffiths’ First Coffee Table Book Spans 5 Decades of Design“Ray Griffiths: The Works” tells the story of the master jeweler’s career, which started with an apprenticeship in Australia at age 15.
MajorsDec 09, 2024
Thomas Davis, Grant Mobley Join WJA Foundation Board Davis is the director of business development at Select Jewelry Inc., and Mobley is the jewelry and watch editor at the Natural Diamond Council.
FinancialsDec 09, 2024
Movado’s Q3 Sales Down 3% Amid ‘Challenging’ EnvironmentThe retailer has been upping its marketing spend to drive revenue growth and brand awareness.
IndependentsDec 06, 2024
After 44 Years in Business, This Wisconsin Independent Is ClosingMike Straub and John Treiber opened Treiber & Straub in 1980 with the goal of bringing Milwaukeeans the best jewelry brands.
TrendsDec 06, 2024
Pantone’s Color of the Year Is a Delicious MousseThe color for 2025, “Mocha Mousse,” embodies thoughtful indulgences and everyday pleasures.
CollectionsDec 06, 2024
Piece of the Week: Cocoerow Fine Jewelry’s ‘Kokoro’ PendantThe Yoruba word for ant, “Kokoro” embodies the strength of womanhood in ant society while highlighting responsible sourcing.
FinancialsDec 06, 2024
Roberto Coin Acquisition Gives Watches of Switzerland a Boost in H1The retailer’s jewelry sales doubled, with branded jewelry performing especially well.
FinancialsDec 05, 2024
Signet Jewelers’ Q3 Sales Slide Amid Slow Engagement Ring Sales, Tech IssuesThe jewelry retailer addressed the lab-grown diamond “disruption,” the price of gold, and its holiday weekend performance.
SurveysDec 05, 2024
Consumer Confidence Rises Again in NovemberA more positive view of the current labor market boosted the Conference Board’s index last month.
Events & AwardsDec 05, 2024
Michael S. Krzemnicki to Receive 2024 Bonanno AwardThe director of the Swiss Gemmological Institute (SSEF) will be honored for his impact on gemology and dedication to advancing the science.
Supplier BulletinDec 05, 2024
Join Us For Color's Premier Show: 2025 AGTA GemFair TucsonSponsored by 2025 AGTA GemFair Tucson
Events & AwardsDec 05, 2024
BIJC Announces 2024 ‘Rock the Jewels’ Awards WinnersAt the annual event, in its second year, the organization honored those making remarkable contributions to the jewelry industry.
TrendsDec 05, 2024
Amanda’s Style File: A Blue, Blue, Blue Month Celebrate December babies with 20 pieces of jewelry featuring this month’s birthstones—turquoise, tanzanite, and zircon.
SurveysDec 04, 2024
In-Store Shopping Outpaced Online Over the Holiday Weekend, Says NRF A total of 126 million consumers shopped in stores over the five-day period, about 5 million more than last year.
Lab-GrownDec 04, 2024
GJEPC Says Indian Trade Will Use FTC-Approved Terminology for Lab-Grown DiamondsThe FTC’s Jewelry Guides require “clear and conspicuous” disclosure when advertising lab-grown diamonds.
AuctionsDec 04, 2024
30-Carat Pink Diamond Fetches $2.6M at BonhamsThe Type IIa, very light pink colored diamond was the highlight of the recent Hong Kong jewelry auction.
CrimeDec 03, 2024
Man Sentenced to Life in Prison for Murder of Florida JewelerJohn Willard Craiger, 83, fatally shot jeweler Ghazi “Gus” Michel Osta following an argument in the store.
