NDC Adds Sales Roleplay Videos to Education Platform
The Natural Diamond Council also has added its first non-mining member, the Okavango Diamond Company.

According to NDC, the videos address the most frequently asked questions and misconceptions about the gemstone, while also teaching salespeople how to share information about the positive impact the diamond industry has on communities worldwide.
The videos, which are 1 to 3 minutes each, depict scenarios involving customers who are shopping for a piece of diamond jewelry for themselves and instances where they are buying a piece for someone else, as well as couples who’ve come into the store to shop together.
The videos are part of NDC’s expanded education platform, which is now available via a monthly subscription in addition to the annual subscription. Monthly subscriptions start at $399.
To learn more about the platform, visit the NDC website.
In addition to expanding its education program, NDC recently added its first non-mining member—the Okavango Diamond Company (ODC).
ODC, a rough diamond marketing company, is owned by the Botswana government. It sells Botswana’s share of supply from Debswana, the mining company jointly operated by De Beers Group and the government of Botswana.
Under the new 10-year sales agreement De Beers and Botswana reached in June, ODC is set to receive an increasing percentage of the country’s diamond production.
Its share will jump from 25 percent to 30 percent initially and grow gradually over time, hitting 50 percent by the final year of the contract.
As the company becomes an NDC member, ODC Managing Director Mmetla Masire will join the not-for-profit organization’s board of directors.
“We are very excited to announce our support of the Natural Diamond Council,” he said.
“ODC believes strongly in building customer confidence, which we feel blends very seamlessly with NDC’s mission to expand consumer awareness across the market.”
The Latest

Sponsored by Clientbook

It will classify lab-grown stones into one of two categories, “premium” or “standard,” in lieu of giving specific color and clarity grades.

Former Free People buyer Afton Robertson-Kanne recently joined the retailer.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

The jeweler teamed up with two local organizations for its inaugural “Back to School and Bling” event.


The singer’s new bling, reportedly a natural old mine-cut diamond, is no paper ring.

Plans for dining out, booking vacations, and buying big-ticket items were down.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

The “Play” collection centers on nostalgic toys that have kinetic elements to carry playfulness and wonder into adulthood.

Designer Christina Puchi, the creative force behind CCWW Designs, has created charms and pendants based on iconic candies and crackers.

The Jonas Brothers star showed off new timepieces against the backdrop of his favorite spots in his home state of New Jersey.

The family-owned jeweler in Fayetteville, North Carolina, is in the hands of the second generation.

In his latest column, Emmanuel Raheb shares tips for encouraging customers to treat themselves to new jewelry.

The new stand-alone Rolex boutique is housed in the former Odd Fellows Hall, a landmark built in 1897.

The Brilliant Earth ambassador co-designed a diamond medallion featuring meaningful symbols.

Wrap jewelry is more than just a trend; it’s the perfect motif for the coming season of layering, scarves, and pumpkin spice.

The three-day watch collector show, coming this October, will feature 44 exhibiting brands, as well as a new dinner experience.

Sriram “Ram” Natarajan is now GIA’s senior vice president of laboratory operations and is based out of the lab’s headquarters in Carlsbad.

The one-of-a-kind collar represents the beauty of imperfection and the strength to rebuild.

Three C-suite executives, including former CEO Tom Nolan, have resigned as part of what the company describes as a “transition.”

The retailer, which recently filed Chapter 11, inked a deal to sell its North American business and intellectual property.

Target CEO Brian Cornell will step down in February and be replaced by the company’s chief operating officer, Michael Fiddelke.

The group met with the president's senior trade advisor earlier this week to express the industry’s concerns about the effects of tariffs.

The pop-up will display this year's Tiffany & Co. Singles Championship trophies along with a diamond-encrusted tennis racket and ball.

The New Hampshire-based store has expanded to Boston, propelled by the success of Alex Bellman’s TikTok page, “The Truthful Jeweler.”

The latest incident happened Monday at a store in Oakland, California, continuing a pattern JSA first warned about last month.

The new aqua green New York Harbor Limited Edition II is the watchmaker’s second collaboration with the Billion Oyster Project.