JA Offering Some ‘Counter Intelligence’ on Diamonds
Jewelers of America is distributing a brochure for retailers to use when discussing the differences between natural and lab-grown diamonds.

Titled “Counter Intelligence: Just the Facts About Natural and Lab-Grown Diamonds,” the full-color, laminated brochure includes information about how diamond options differ, understanding value, the importance of appraisals, and a diamond’s journey.
JA Director of Membership Regina Ciarleglio said the organization created the brochure after receiving feedback from members who were “seeking an effective way to present unbiased and factual information on natural and lab-grown diamonds.”
It is designed to equip jewelry store sales associates with the knowledge they need to help customers make informed decisions based on their personal preferences and values, JA said.
JA mailed one copy of the brochure to each member store, with up to 10 copies available per store.
In addition to the main laminated brochure, JA is offering a smaller (5.5”x 8.5”) folded version titled “What You Should Know About Natural & Lab-Grown Diamonds: Just the Facts,” which can be given to customers.
JA members can pre-order bulk copies of this guide, which is available in packs of 50 for $49.99.
Pre-orders are open online until March 31, and the guide will begin shipping in April.
For more information, visit Jewelers.org or contact JA Member Services at 800-223-0673 or members@jewelers.org.
National Jeweler is a for-profit subsidiary of Jewelers of America, which purchased the publication in 2015. The two organizations act independently of each other.
The Latest

Editor-in-Chief Michelle Graff answers questions about how the new taxes levied on countries like India and China will impact the industry.

Kenewendo, Botswana’s minster of minerals and energy, discusses closing the deal with De Beers and the work that was missed along the way.

The historic fancy vivid blue diamond set to headline Christie’s Geneva sale next month could sell for up to $50 million.

LVMH CFO Cécile Cabanis also discussed the effects of tariffs so far.


The “Mad Men” and “The Morning Show” star steals jewelry, art, and handbags from his wealthy neighbors in “Your Friends & Neighbors.”

The organization has reelected Kalpesh Jhaveri as president.

Bench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.

An investigation found that the former managing director of Movado’s Dubai branch overstated and prematurely recorded sales.

The collection pays tribute to the Japanese philosophy of Ma, studying balance, stillness, and the interplay between presence and absence.

Mari Lou’s Fine Jewelry in Orland Park, a suburb of Chicago, is closing its doors.

GIA’s labs in Dubai and Hong Kong are now accepting larger diamonds in light of the “logistical challenges” presented by the new tariffs.

These earrings by Van Cleef & Arpels, featuring the same design as a pair worn by Princess Grace, are up for auction at Woolley & Wallis.

Two experts share how artificial intelligence tools can help retailers run a more efficient business.

Kentaro Nishimura, who has been with the pearl company since 1997, has been promoted to president and CEO of Mikimoto America.

“America Telling Time: 150 Years of Bulova” explores the storied history of the American watchmaker.

An across-the-board tariff of 10 percent remains in place for all U.S. trading partners, except China.

Brigette Pheloung and Tania Sarin, and their mothers, star in the campaign wearing medallions they co-designed.

LeVian is remembered for her unwavering commitment to her family, community, and helping others.

The retail show is open to the public and will run July 24-27.

The new store in the upscale Iguatemi São Paulo mall is the storied brand’s first flagship in Brazil.

The pieces span from the Art Deco period to the 1970s and will go up for auction at the Paris Jewels sale later this month.

The Grammy-winning singer-songwriter, who is set to perform at Coachella this month, also debuted a curated selection from the brand.

The introductions include the Land-Dweller, Rolex’s first new model since 2012, as well as several new dials for its classic timepieces.

Cowlishaw earned a degree in horology after serving in World War II, working at one of the first Zales stores in Tulsa, Oklahoma.

Bonhams will offer the “Kat Florence Lumina” at its May 22 jewelry auction.