Events & AwardsMar 03, 2025
AGA Now Accepting Applications for Its Gemological Education Scholarship MajorsMar 19, 2025
AGS Adds New Program, Relaunches CSA
The American Gem Society now offers a Jewelry Evaluation Advisor designation as well as an updated Certified Sales Associate designation.
The American Gem Society has introduced a new designation titled Jewelry Evaluation Advisor.
Las Vegas—The American Gem Society (AGS) has relaunched a course and introduced a new one.
AGS recently launched the Jewelry Evaluation Advisor (JEA) designation, a new course designed to train retail sales professionals and supplier associates on how to handle jewelry intake and maintain quality control standards.
It focuses on jewelry intake, evaluation, and repair communication.
The program covers a variety of topics, including how to take in jewelry for repair and appraisal, evaluating and understanding jewelry repairs, effective communication about jewelry repairs, and information about quality control standards.
“The JEA began as a vision from the American Gem Society’s Education Committee just two years ago,” said Kevin Mays, CGA, chair of the AGS Education Committee.
“This course is a true collaboration between professional bench jewelers, jewelry experts, and the AGS team. It’s a testament to the strength of our community and our shared commitment to elevating the industry and empowering its members.”
Participants have to complete the program and the AGS 101 course to earn the JEA designation.
The AGS 101 course is a short online module that provides an overview of AGS’s mission, vision, and values to give participants a better understanding of how to uphold the organization’s standards.
To learn more and register for the JEA program, visit the AGS website.
Related stories will be right here …
AGS recently launched the Jewelry Evaluation Advisor (JEA) designation, a new course designed to train retail sales professionals and supplier associates on how to handle jewelry intake and maintain quality control standards.
It focuses on jewelry intake, evaluation, and repair communication.
The program covers a variety of topics, including how to take in jewelry for repair and appraisal, evaluating and understanding jewelry repairs, effective communication about jewelry repairs, and information about quality control standards.
“The JEA began as a vision from the American Gem Society’s Education Committee just two years ago,” said Kevin Mays, CGA, chair of the AGS Education Committee.
“This course is a true collaboration between professional bench jewelers, jewelry experts, and the AGS team. It’s a testament to the strength of our community and our shared commitment to elevating the industry and empowering its members.”
Participants have to complete the program and the AGS 101 course to earn the JEA designation.
The AGS 101 course is a short online module that provides an overview of AGS’s mission, vision, and values to give participants a better understanding of how to uphold the organization’s standards.
To learn more and register for the JEA program, visit the AGS website.
AGS is also relaunching an updated version of its Certified Sales Associate (CSA) designation, which trains new sales associates joining the jewelry industry.
The course has a new, interactive format, with video components and knowledge checks throughout the program, and is meant to be more user-friendly.
Participants have to complete the Graduate Sales Associate course, alongside AGS 101, to earn the CSA designation.
The seven-chapter course introduces students to the jewelry profession, sharing information about diamonds, colored stones, pearls, metals, watches, and period jewelry.
It also highlights customer service, professionalism, and sales skills.
“By combining practical selling skills, foundational product knowledge, and an understanding of AGS standards, this program sets the stage for success, empowering participants to deliver exceptional customer experiences and contribute meaningfully to their teams,” said Mays.
To learn more and register for the CSA program, visit the AGS website.
Editors' Picks
Sponsored by
More on Majors
The Latest
AuctionsJun 12, 2026
16th-Century ‘Hogback’ Diamond Ring Going Up for Auction in LondonFound by a metal detectorist, the ring likely belonged to a wealthy, possibly royal, owner, said Noonans.
CollectionsJun 12, 2026
Chouette Designs To Launch Collection Celebrating All Types of LoveOur Pride Month Piece of the Week, the “Margaux” ring, is part of the wife-and-wife team’s new “Lovestoned” collection.
Events & AwardsJun 12, 2026
CBG Announces Plans for Phoenix ShowThe group has named the keynote speaker and announced a new pavilion for its next event, which is slated for September.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
EditorsJun 11, 2026
This Was the Best Animal Jewelry in Las Vegas From lions and hippos to snails and fish, Senior Editor Lenore Fedow wrangles her picks for cutest jewelry critters in Las Vegas.
Weekly QuizJun 11, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJun 11, 2026
Grandview Klein, London Jewelers Partner To Cut 63-Carat RoughThe big stone will be fashioned into a 20.26-carat diamond in celebration of the retailer’s 100th anniversary this year.
Lab-GrownJun 11, 2026
Smiling Rocks’ ‘Wish Jar’ Generates 100+ Wishes in Las Vegas At the JCK show, the lab-grown diamond brand teamed up with Jewelers for Children to support Make-A-Wish India.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
SourcingJun 11, 2026
Signet Jewelers Exec Joins Diamonds Do Good BoardIlana McCabe is Signet’s vice president of public relations and brand communications.
AuctionsJun 10, 2026
31.62-Carat ‘Azure Blue’ Diamond Sells For $8M+ at Christie’sIt was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.
CrimeJun 10, 2026
2 Suspects Arrested in Texas Jewelry Store RobberyThe men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.
CollectionsJun 10, 2026
Sylvie Debuts ‘Elevated’ Bridal Collection Inspired By Designer’s RingThe bridal-focused brand is also launching its Custom Atelier this summer, a digital custom design tool for its authorized retailers.
EditorsJun 09, 2026
Q&A: Al Cook on the Lab-Grown ‘Bubble,’ Dwindling Diamond Supply The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.
MajorsJun 09, 2026
Wilkerson's Russ Whitehouse RetiresThe industry veteran is bringing his 56-year run in the fine jewelry sector to an end.
Events & AwardsJun 09, 2026
Pride Month Panel to Highlight LGBTQ+ Jewelry VoicesThe panel discussion will feature LGBTQ+ leaders across the jewelry, luxury, and creative industries.
CollectionsJun 09, 2026
Marie Lichtenberg’s New Capsule Collection Is a Smash, LiterallyInspired by a locket that got run over, the “Smash” capsule collection reimagines the shape of Lichtenberg’s signature style.
MajorsJun 09, 2026
Frederick Goldman Names Director of Sales for SoutheastThe company has promoted Katherine Whitacre to the role.
MajorsJun 08, 2026
Stuller Expands Selection of Lab-Grown Diamonds, Demi-Fine JewelryThe jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.
SourcingJun 08, 2026
Sally Morrison to Depart De Beers This Summer Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”
TrendsJun 08, 2026
Amanda’s Style File: June’s Birthstone TrioThose born in June can celebrate with pearl, alexandrite, and moonstone jewelry.
TechnologyJun 08, 2026
Overnight Mountings Launches Ring Builder PlatformThe platform allows retailers to guide clients through a customizable engagement ring buying experience in a branded interface.
IndependentsJun 05, 2026
Pennsylvania Jewelry Store To Close After 79 YearsJim Springer, owner of Dunkelberger’s Fine Jewelry, is heading into retirement.
SurveysJun 05, 2026
Consumers to Cut Back on Spending Amid Rising Prices, Survey Shows When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.
CollectionsJun 05, 2026
Rebel Jewelry’s Charm Symbolizes Perseverance for Pride MonthThe “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.
SourcingJun 05, 2026
State of Diamonds: The Way Forward for Natural DiamondsThe jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.
AuctionsJun 04, 2026
Treasures from Maurice Tempelsman’s ‘Marvelous’ Life Head to AuctionUp for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.
CollectionsJun 04, 2026
Buddha Mama to Spend the Summer in AspenThe Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.
