Events & AwardsMar 03, 2025
AGA Now Accepting Applications for Its Gemological Education Scholarship MajorsMar 19, 2025
AGS Adds New Program, Relaunches CSA
The American Gem Society now offers a Jewelry Evaluation Advisor designation as well as an updated Certified Sales Associate designation.
The American Gem Society has introduced a new designation titled Jewelry Evaluation Advisor.
Las Vegas—The American Gem Society (AGS) has relaunched a course and introduced a new one.
AGS recently launched the Jewelry Evaluation Advisor (JEA) designation, a new course designed to train retail sales professionals and supplier associates on how to handle jewelry intake and maintain quality control standards.
It focuses on jewelry intake, evaluation, and repair communication.
The program covers a variety of topics, including how to take in jewelry for repair and appraisal, evaluating and understanding jewelry repairs, effective communication about jewelry repairs, and information about quality control standards.
“The JEA began as a vision from the American Gem Society’s Education Committee just two years ago,” said Kevin Mays, CGA, chair of the AGS Education Committee.
“This course is a true collaboration between professional bench jewelers, jewelry experts, and the AGS team. It’s a testament to the strength of our community and our shared commitment to elevating the industry and empowering its members.”
Participants have to complete the program and the AGS 101 course to earn the JEA designation.
The AGS 101 course is a short online module that provides an overview of AGS’s mission, vision, and values to give participants a better understanding of how to uphold the organization’s standards.
To learn more and register for the JEA program, visit the AGS website.
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AGS recently launched the Jewelry Evaluation Advisor (JEA) designation, a new course designed to train retail sales professionals and supplier associates on how to handle jewelry intake and maintain quality control standards.
It focuses on jewelry intake, evaluation, and repair communication.
The program covers a variety of topics, including how to take in jewelry for repair and appraisal, evaluating and understanding jewelry repairs, effective communication about jewelry repairs, and information about quality control standards.
“The JEA began as a vision from the American Gem Society’s Education Committee just two years ago,” said Kevin Mays, CGA, chair of the AGS Education Committee.
“This course is a true collaboration between professional bench jewelers, jewelry experts, and the AGS team. It’s a testament to the strength of our community and our shared commitment to elevating the industry and empowering its members.”
Participants have to complete the program and the AGS 101 course to earn the JEA designation.
The AGS 101 course is a short online module that provides an overview of AGS’s mission, vision, and values to give participants a better understanding of how to uphold the organization’s standards.
To learn more and register for the JEA program, visit the AGS website.
AGS is also relaunching an updated version of its Certified Sales Associate (CSA) designation, which trains new sales associates joining the jewelry industry.
The course has a new, interactive format, with video components and knowledge checks throughout the program, and is meant to be more user-friendly.
Participants have to complete the Graduate Sales Associate course, alongside AGS 101, to earn the CSA designation.
The seven-chapter course introduces students to the jewelry profession, sharing information about diamonds, colored stones, pearls, metals, watches, and period jewelry.
It also highlights customer service, professionalism, and sales skills.
“By combining practical selling skills, foundational product knowledge, and an understanding of AGS standards, this program sets the stage for success, empowering participants to deliver exceptional customer experiences and contribute meaningfully to their teams,” said Mays.
To learn more and register for the CSA program, visit the AGS website.
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