GradingMar 26, 2024
IGI Announces Tech for ID’ing Lab-Grown Colored DiamondsLab-GrownJul 29, 2024
Grown Brilliance Launches Fancy Colored Lab-Grown Diamond Collection
The “Melrose” collection highlights pink and blue lab-grown diamonds across 20 pieces.
The collection was named after Grown Brilliance’s newest store location on Melrose Place in Los Angeles, California.
New York—Grown Brilliance has launched the “Melrose” collection, its first offering to feature pink and blue lab-grown diamonds.
The collection’s namesake is the brand’s 8483 Melrose Place storefront, which opened in December 2023 in Los Angeles, California.
The location shares more than just a name with this collection. As Grown Brilliance is based in New York City, the L.A. store became a big inspiration for Akshie Jhaveri, the creative director and founder of the lab-grown diamond jewelry company.
She highlights the organic shapes, play of light, and color in the architecture of the shop as her inspiration for the Melrose collection.
Along with the storefront, California as a whole was a muse for the collection. Locations from Catalina to Rodeo and Del Mar became the names for Grown Brilliance’s new rings, necklaces, and earrings.
The collection’s namesake is the brand’s 8483 Melrose Place storefront, which opened in December 2023 in Los Angeles, California.
The location shares more than just a name with this collection. As Grown Brilliance is based in New York City, the L.A. store became a big inspiration for Akshie Jhaveri, the creative director and founder of the lab-grown diamond jewelry company.
She highlights the organic shapes, play of light, and color in the architecture of the shop as her inspiration for the Melrose collection.
Along with the storefront, California as a whole was a muse for the collection. Locations from Catalina to Rodeo and Del Mar became the names for Grown Brilliance’s new rings, necklaces, and earrings.
The 18-karat yellow gold “Monterey” ring showcases a 5.71-carat, radiant-cut, pink lab-grown diamond surrounded by burnished white lab-grown diamonds totaling 0.20 carats ($13,890).
The “Crystal Cove” ring in 18-karat white gold features two 8-carat, pear-shaped lab-grown diamonds, one in blue and the other in white ($16,440).
Grown Brilliance’s “Mulholland” station necklace is made of 18-karat white gold with blue and white lab-grown diamonds totaling 23 carats ($43,440).
The “Pasadena” ring, which twists around the wearer’s finger, is set in 18-karat yellow gold, with a 3-carat round pink lab-grown diamond ($8,625).
The “Malibu” ring in 18-karat yellow gold has a 10-carat, radiant cut, blue lab-grown diamond with two pear-shaped white lab grown diamonds at its side totaling 0.75 carats ($45,650).
Other jewelry companies that have debuted colored lab-grown diamond offerings, such as Swarovski’s 16-color collection from 2020, have praised quick-developing technology for allowing them to replicate existing fancy colored diamond hues, as well as develop new colors that have not yet, and are unlikely to ever appear in a natural fancy colored diamond.
Jhaveri said, “Lab-grown diamonds give us more ability than ever to create what we imagine, especially when considering a collection like Melrose, focused on fancy-colored diamonds. We are able to create the highest quality colored diamonds, in a wide range of carat weight and consistent color, delivering true luxury with exceptional value.”
While fancy pink and blue lab-grown diamonds were the focus of this collection, white lab-grown diamonds also appear throughout the 20 pieces.
The Melrose collection includes 18-karat white, yellow, and rose gold jewelry ranging from $5,000 to $44,000.
It launched in July and is available for purchase on Grown Brilliance’s website.
Editors' Picks
Sponsored by
More on Lab-Grown
The Latest
GradingJan 14, 2025
GIA CEO, President Susan Jacques to Retire at the End of 2025The grading lab said the search for her successor is underway.
ColumnistsJan 14, 2025
Jules Kim: Building Bridges Between Creators and IndustryIn this special op-ed, designer Jules Kim calls on big brands to collaborate with independent creators instead of copying their designs.
Policies & IssuesJan 14, 2025
These Designers and Retailers Are Raising Money for LA Wildfire Relief Several jewelry designers are lending a helping hand to charities in Los Angeles amid the raging wildfires.
Brought to you by
3 New Year’s Resolutions for Jewelry Lovers The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.
GradingJan 14, 2025
Former SSEF Director Henry A. Hänni DiesA pioneering figure in gemology, he is remembered for his spirit of generosity, curiosity, and joy.
Weekly QuizJan 09, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
FinancialsJan 14, 2025
Signet Jewelers Lowers Q4 Guidance After Holiday Sales Fall ShortThe peak selling days leading up to Christmas did not meet the jewelry retailer’s expectations.
MajorsJan 14, 2025
Edouard Schneider Joins Messika as Chief Brand OfficerSchneider brings over 20 years of luxury and fashion industry experience to his role as a key member of the brand’s global leadership team.
Brought to you by
A Diamond Is Forever Celebrates "Forever Present" Holiday CampaignA Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
SourcingJan 13, 2025
Zambia Reinstates 15% Export Duty on Precious Gemstones, Shocking GemfieldsGemfields said the Zambian government revoked the 2019 suspension of the tax with no warning.
TechnologyJan 13, 2025
Ultrahuman Unveils Luxury Smart RingWith versions in 18-karat gold and platinum, the wearables company is blending health technology and fine jewelry.
Policies & IssuesJan 13, 2025
Brandee Dallow Elected President of Ethical MetalsmithsThe executive brings more than two decades of industry experience to the role.
IndependentsJan 13, 2025
The Seven Pops Up in Palm BeachThe New York City-based retailer is bringing its curation of jewels to a pop-up shop at Love Binetti in Palm Beach, Florida.
Policies & IssuesJan 10, 2025
Jewelers Relief Fund Reopened to Aid Victims of LA Fires Created by JA and DCA, the fund is collecting money for jewelry businesses damaged by the wildfires in Los Angeles County.
TrendsJan 10, 2025
Piece of the Week: Elsa Jin’s ‘Mozi’ BroochAdrien Brody received his first Golden Globe while wearing the “Mozi” brooch, which depicts a spill of traditional Chinese calligraphy ink.
SourcingJan 10, 2025
De Beers, GJEPC Partner to Promote Natural DiamondsThe pair will work together to support independent retailers in India with marketing assets, training materials, and other tools.
CrimeJan 09, 2025
US Customs Seizes Counterfeit Tiffany & Co. JewelsOfficers in Champlain, New York valued the jewels, if genuine, at nearly $30,000.
CollectionsJan 09, 2025
Karma El Khalil’s New Collection is an Ode to the MoonThe “Moonlight Rhapsody” collection is overflowing with gemstones, from raw opal to morganite and spessartite.
Events & AwardsJan 09, 2025
Here Is the 2025 AGTA GemFair Tucson Educational LineupThe seminar series covers topics from market trends and colored stone terminology to working with museums and growing an Instagram profile.
SourcingJan 09, 2025
Reena Ahluwalia Unveils New Works in ‘Diamond Trails’ AnthologyThe artist collaborated with industry creatives on the project, which features five fictional stories and five corresponding paintings.
IndependentsJan 09, 2025
Virginia Jewelers Raise Nearly $26K for Children’s Hospital at Charity BallNine jewelers donated jewels for a raffle to support the Children’s Hospital Foundation at Virginia Commonwealth University.
WatchesJan 08, 2025
Oris Debuts Hot Pink Miss Piggy WatchMiss Piggy shared her thoughts on being fabulous, the importance of accessories, and how to be your own cheerleader.
IndependentsJan 08, 2025
Haltom’s Jewelers to Close After 130 YearsThe Texas-based jeweler is closing all three locations.
TrendsJan 08, 2025
Zendaya’s Engagement Ring Combines Vintage and Modern ElementsZendaya’s ring, featuring an east-west set elongated cushion-cut diamond, is said to be from British designer Jessica McCormack.
ColumnistsJan 07, 2025
The Smart Lab: The Hottest Digital Marketing Trends For 2025Micro-influencers, customer reviews, and shoppable videos are going to be key to getting customers’ attention, Emmanuel Raheb writes.
TrendsJan 07, 2025
Amanda’s Style File: January Is for GarnetGarnet is comprised of a group of minerals, giving those with a birthday in January options when it comes to their birthstone.
IndependentsJan 07, 2025
Edge Retail Academy Names 2024 ‘Wag’ Award Winner The annual award, created in memory of business coach William “Wag” Wagner, went to a retailer in Fairfax, Virginia.
MajorsJan 07, 2025
Jewelers for Children Promotes Round-Up Fundraising ProgramRetailers and vendors can ask customers to make a donation by rounding up to the next dollar at checkout.
