GradingMar 26, 2024
IGI Announces Tech for ID’ing Lab-Grown Colored DiamondsLab-GrownJul 29, 2024
Grown Brilliance Launches Fancy Colored Lab-Grown Diamond Collection
The “Melrose” collection highlights pink and blue lab-grown diamonds across 20 pieces.
The collection was named after Grown Brilliance’s newest store location on Melrose Place in Los Angeles, California.
New York—Grown Brilliance has launched the “Melrose” collection, its first offering to feature pink and blue lab-grown diamonds.
The collection’s namesake is the brand’s 8483 Melrose Place storefront, which opened in December 2023 in Los Angeles, California.
The location shares more than just a name with this collection. As Grown Brilliance is based in New York City, the L.A. store became a big inspiration for Akshie Jhaveri, the creative director and founder of the lab-grown diamond jewelry company.
She highlights the organic shapes, play of light, and color in the architecture of the shop as her inspiration for the Melrose collection.
Along with the storefront, California as a whole was a muse for the collection. Locations from Catalina to Rodeo and Del Mar became the names for Grown Brilliance’s new rings, necklaces, and earrings.
The collection’s namesake is the brand’s 8483 Melrose Place storefront, which opened in December 2023 in Los Angeles, California.
The location shares more than just a name with this collection. As Grown Brilliance is based in New York City, the L.A. store became a big inspiration for Akshie Jhaveri, the creative director and founder of the lab-grown diamond jewelry company.
She highlights the organic shapes, play of light, and color in the architecture of the shop as her inspiration for the Melrose collection.
Along with the storefront, California as a whole was a muse for the collection. Locations from Catalina to Rodeo and Del Mar became the names for Grown Brilliance’s new rings, necklaces, and earrings.
The 18-karat yellow gold “Monterey” ring showcases a 5.71-carat, radiant-cut, pink lab-grown diamond surrounded by burnished white lab-grown diamonds totaling 0.20 carats ($13,890).
The “Crystal Cove” ring in 18-karat white gold features two 8-carat, pear-shaped lab-grown diamonds, one in blue and the other in white ($16,440).
Grown Brilliance’s “Mulholland” station necklace is made of 18-karat white gold with blue and white lab-grown diamonds totaling 23 carats ($43,440).
The “Pasadena” ring, which twists around the wearer’s finger, is set in 18-karat yellow gold, with a 3-carat round pink lab-grown diamond ($8,625).
The “Malibu” ring in 18-karat yellow gold has a 10-carat, radiant cut, blue lab-grown diamond with two pear-shaped white lab grown diamonds at its side totaling 0.75 carats ($45,650).
Other jewelry companies that have debuted colored lab-grown diamond offerings, such as Swarovski’s 16-color collection from 2020, have praised quick-developing technology for allowing them to replicate existing fancy colored diamond hues, as well as develop new colors that have not yet, and are unlikely to ever appear in a natural fancy colored diamond.
Jhaveri said, “Lab-grown diamonds give us more ability than ever to create what we imagine, especially when considering a collection like Melrose, focused on fancy-colored diamonds. We are able to create the highest quality colored diamonds, in a wide range of carat weight and consistent color, delivering true luxury with exceptional value.”
While fancy pink and blue lab-grown diamonds were the focus of this collection, white lab-grown diamonds also appear throughout the 20 pieces.
The Melrose collection includes 18-karat white, yellow, and rose gold jewelry ranging from $5,000 to $44,000.
It launched in July and is available for purchase on Grown Brilliance’s website.
More on Lab-Grown
The Latest
MajorsJan 06, 2026
LeachGarner Appoints New Director of SalesLinda Coutu is rejoining the precious metals provider as its director of sales.
MajorsJan 06, 2026
Zales Tests Out A New LookThe Signet Jewelers-owned store, which turned 100 last year, calls its new concept stores “The Edit.”
MajorsJan 06, 2026
Rio Grande Says These Are the Top Personalization Tools for 2026The supplier has a curated list of must-have tools for jewelers doing in-house custom work this year.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
CrimeJan 06, 2026
2 Jewelers Arrested After TraxNYC Diamond District BrawlFootage of a fight breaking out in the NYC Diamond District was viewed millions of times on Instagram and Facebook.
Weekly QuizDec 23, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJan 06, 2026
AGA Announces 2026 BoardThe governing board welcomed two new members, Claire Scragg and Susan Eisen.
TrendsJan 05, 2026
Amanda’s Style File: New Year’s EditionSparkle with festive diamond jewelry as we celebrate the beginning of 2026.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
IndependentsJan 05, 2026
Jeweler Ben Nighthorse Campbell Dies at 92The master jeweler, Olympian, former senator, and Korean War veteran founded the brand Nighthorse Jewelry.
TrendsJan 05, 2026
Pinterest 2026 Trend Report: Brooches, Bold Gold, Cool BlueIn its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.
MajorsJan 02, 2026
Marc Metrick Out as CEO of Saks Global Executive Chairman Richard Baker will take over the role as rumors swirl that a bankruptcy filing is imminent for the troubled retailer.
Events & AwardsJan 02, 2026
Jan Mohr, Couture’s ‘North Star,’ Dies at 71Mohr had just retired in June after more than two decades as Couture’s retailer liaison.
SourcingJan 02, 2026
IDCA Elects New President, Board of DirectorsShekhar Shah of Real Gems Inc. will serve as president of the Indian Diamond & Colorstone Association in 2026.
CollectionsJan 02, 2026
Lalaounis’ 2026 Good Luck Charm Speaks to ResilienceThis year’s good luck charm features the mythical horse Pegasus, and is our first Piece of the Week of the new year.
EditorsDec 31, 2025
The Top 5 Stories of 2025Articles about crime, engagement rings, and a necklace worn in the World Series generated the most interest among readers.
MajorsDec 30, 2025
Becka Johnson Kibby to Lead Edge Retail AcademyAs part of the leadership transition, Sherry Smith will take on the role of vice president of coaching strategy and development.
SourcingDec 30, 2025
India Chosen as KP Chair for 2026It marks the third time the country has headed the Kimberley Process. Ghana will serve as vice chair.
WatchesDec 30, 2025
Bulova, Stetson Collab on Watches With Western FlairThe new Bulova x Stetson designs highlight two animals often associated with the American West—the bison and the Texas Longhorn.
CollectionsDec 30, 2025
Rahaminov Diamonds Pops Up in FloridaIts residency at Yamron Jewelers will run through May 2026.
IndependentsDec 29, 2025
In Memoriam: Industry Friends We Lost in 2025From influential executives to innovative designers, we pay tribute to the people we said goodbye to this year.
MajorsDec 29, 2025
Tanishq Opens New Stores in Florida, VirginiaThe retailer is expanding into areas with large Indian and South Asian populations.
MajorsDec 29, 2025
Nanis Opens First Flagship Store The Italian brand has opened its first flagship amid the peaks of the Dolomites in Madonna di Campiglio, Italy.
SourcingDec 29, 2025
‘Unearthed: Raw Beauty’ Exhibition Opens at LA MuseumThe new curation at the Natural History Museum of Los Angeles County showcases rare gem and mineral specimens in their uncut, natural state.
CrimeDec 24, 2025
LA Jewelry District Couple Pleads Guilty to Hiding Millions from IRSThe couple pleaded guilty to concealing at least $127 million in cash transactions at its precious metals businesses.
SurveysDec 24, 2025
Consumer Confidence Falls Again in DecemberConsumers shared concerns about prices, inflation, tariffs, trade, and politics in the survey’s write-in response section.
AuctionsDec 24, 2025
Bonhams to Open New U.S. Flagship in NYCIn February 2026, the auction house will move its headquarters to the former Steinway Hall, a neoclassical landmark on Billionaires’ Row.
Events & AwardsDec 24, 2025
NYC Jewelry, Antique, & Object Show Announces Winter EventThe new show will take place Jan. 23-25, 2026.
