CrimeFeb 27, 2026
Man Charged in Murders of Father, Son Jewelers in ChicagoChicago police and members of the U.S. Marshals Service tracked down the 35-year-old suspect earlier this week in St. Louis.
TrendsFeb 26, 2020
See All the New Colored Lab-Grown Diamonds from Swarovski
From “Androgyny Flamingo” to “Surrealist Butter,” here are the 16 man-made stones Swarovski introduced in Paris.
Swarovski introduced a range of colored lab-grown diamonds at Paris Haute Couture Fashion Week in January. All 16 colors are pictured here. (©Swarovski)
Paris—Swarovski’s lab-grown diamonds now come in colors.
Launched at Paris Haute Couture Fashion Week in January, there are 16 colors in the Swarovski-Created Diamonds colors collection, ranging from “Draped Fire,” an intense yellow, to “Disco Ink,” a black diamond Swarovski says, “comes alive in neon light by night.”
All the diamonds are cushion cuts.
Swarovski said it will sell the diamonds both as loose stones to wholesale partners and direct to consumers, set in jewelry from Atelier Swarovski, its higher-end, more fashion-forward line.
It’s marketing the collection in four groupings called the Pillars of Creativity, each of which references a different creative field in which Swarovski has had some involvement—fashion, art, music and architecture.
Each grouping has what the company is referring to as a hero color—the same term Rio Tinto uses each year for its top half-dozen or so diamonds to come out of the Argyle mine—the richest, most vibrant shade.
SEE: The 16 Swarovski-Created Colored Diamonds
“Androgyny Flamingo” is the centerpiece of the Fashion pillar. Swarovski described the names of its lab-grown colored diamonds as “extravagant, fantastical.” (©Swarovski)
The other three Architecture diamonds are, clockwise from top right, “Rococo Oyster,” “Minimalist Brown,” and “Brutalist Pink.” (©Swarovski)
“Surrealist Butter,” “Neo-Expressionist Pistachio” and “Conceptual Blush” are the other diamonds in the Art pillar. (©Swarovski)
“Cubist Sky,” the hero color of the Art collection (©Swarovski)
The three other colors in the Fashion pillar, clockwise from top right: “Couture Dragon,” “Draped Fire” and “Velvet Pool” (©Swarovski)
The hero color of the Architecture pillar is “Gothic Cognac” (©Swarovski)
Clockwise from top, the three other Music diamonds, “Disco Ink,” “Electro Arctic” and “Punk Lipstick” (©Swarovski)
The hero color of the Music pillar, “Heavy Metal Cherry” (©Swarovski)
In Paris, Swarovski debuted big stones—the four hero color diamonds were 2.5 carats, while the other three colors in each collection were 1.25 carats each.
But the collection coming to market is more moderate in size.
Martin Schiechtl, senior vice president of global marketing for Swarovski Created Diamonds, said the colored diamonds Swarovski will sell are between 0.25 and 1.5 carats, though he noted the company plans to offer both larger and smaller colored diamonds in the future due to “quick developments and improvements in technology.”
Schiechtl said Swarovski, which started with colorless lab-grown diamonds in 2017, grows its diamonds mainly in the United States and Asia.
It uses both the chemical vapor deposition (CVD) and high-pressure, high-temperature (HPHT) process, which is generally used to grow colored diamonds.
Schiechtl noted many of the colored diamonds require treatment, HPHT annealing and irradiation, post-growth.
“For different colors, different parameters and sequence of these treatments apply,” he said.
More on Trends
The Latest
SourcingFeb 27, 2026
South African Diamond Mine Closes Amid Search for Missing WorkersOwners of the Ekapa Mine reportedly filed for liquidation about a week after a mudslide trapped five workers who have yet to be found.
MajorsFeb 27, 2026
Jewelers Mutual to Donate $10M to Savannah College of Art and DesignA 10-year alliance has also begun to address the shortage of bench jewelers through scholarships, enhanced programs, and updated equipment.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
CollectionsFeb 27, 2026
Renato Cipullo Turns Gold into HardstonesThe “Splendente” collection has evolved to feature hardstone letter pendants, including our Piece of the Week, the onyx “R.”
Weekly QuizFeb 26, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsFeb 26, 2026
Noonans to Auction Lady Wardington’s JewelryThe jewelry collection belonged to “one of society's most glamorous and beautiful women of the mid-20th century,” said the auction house.
SourcingFeb 26, 2026
Anglo American CEO Gives Insight Into De Beers SaleThe update came as Anglo took its third write-down on the diamond miner and marketer, which lost more than $500 million in 2025.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
ColumnistsFeb 26, 2026
Practical Ways Jewelers Can Leverage AI in 2026Emmanuel Raheb discusses the rise of “GEO” and the importance of having well-written, quality content on your website.
CrimeFeb 26, 2026
Three Sentenced in California Jewelry HeistEach received around four years for burglarizing a jewelry store and a coffee shop in Simi Valley, California, last May.
Events & AwardsFeb 26, 2026
GIA Names 2026 Jewelry Design Contest Winner, Retires Annual AwardCatherine Aulick, a GIA graduate, received the ninth and final Gianmaria Buccellati Foundation Award for Excellence in Jewelry Design.
SourcingFeb 25, 2026
7 Trends That Could Define the Diamond Industry’s FutureExperts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.
EditorsFeb 25, 2026
Q&A: Brilliant Earth’s CEO on the New Beverly Hills StoreBeth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”
PodcastsFeb 25, 2026
Episode 2: Jewelry Trends & Does the Red Carpet Matter?Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.
WatchesFeb 25, 2026
Private Equity Firms Write Down Value of Breitling, Report SaysThe Swiss watchmaker is battling declining sales amid a rapid retail expansion, according to a Financial Times report.
CollectionsFeb 25, 2026
Rahaminov Diamonds’ New Campaign Honors Its MatriarchThe campaign celebrates Giustina Pavanello Rahaminov, the co-founder’s wife and matriarch of the family-owned brand, for her 88th birthday.
IndependentsFeb 25, 2026
Borsheims Names 2025 ‘Ike-It’ Award WinnerRachel Bennett, a senior jeweler who has been with Borsheims since 2004, earned the award.
Policies & IssuesFeb 24, 2026
IEEPA Tariffs Terminated, New 10% Tariff Already ImposedAfter the Supreme Court struck down the IEEPA tariffs, President Trump imposed a 10 percent tax on almost all imports via a different law.
IndependentsFeb 24, 2026
Sherry Smith Now Principal Partner at The Retail SmithsThe industry veteran, who was with The Edge Retail Academy for 14 years, joins her husband at the company he founded in 2022.
IndependentsFeb 24, 2026
Yafa Signed Jewels to Open Store in MiamiThe vintage signed jewelry retailer chose Miami due to growing client demand in the city and the greater Latin American region.
WatchesFeb 24, 2026
Chrono24 Names New VP, U.S. General ManagerFormer Flight Club executive Jin Lee will bring his experience from the sneaker world to the pre-owned watch marketplace.
SourcingFeb 23, 2026
Designer Eddie Sakamoto, a Humble Artist, Dies at 72Sakamoto, who died in mid-January following a sudden illness, is remembered for his humility and his masterful, architectural designs.
Events & AwardsFeb 23, 2026
NYCJAOS Announces Four-Day Spring ShowThe April event will feature a new VIP shopping day requiring a special ticket.
Policies & IssuesFeb 20, 2026
Supreme Court Rules Against Most of President Trump’s TariffsIn a 6-3 ruling, the court said the president exceeded his authority when imposing sweeping tariffs under IEEPA.
ColumnistsFeb 20, 2026
Peter Smith: Happiness, Cavemen, and Jewelry SalesSmith encourages salespeople to ask customers questions that elicit the release of oxytocin, the brain’s “feel-good” chemical.
MajorsFeb 20, 2026
Jewelers Vigilance Committee Names Julie Yoakum Board ChairJVC also announced the election of five new board members.
CollectionsFeb 20, 2026
Boucheron’s ‘Faisceaux’ Brooch Heads to V&A MuseumThe brooch, our Piece of the Week, shows the chromatic spectrum through a holographic coating on rock crystal.
