PodcastsMay 20, 2026
Episode 5: Sotheby’s Frank Everett Puts the Auction Market in PerspectiveEverett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.
TrendsFeb 26, 2020
See All the New Colored Lab-Grown Diamonds from Swarovski
From “Androgyny Flamingo” to “Surrealist Butter,” here are the 16 man-made stones Swarovski introduced in Paris.
Swarovski introduced a range of colored lab-grown diamonds at Paris Haute Couture Fashion Week in January. All 16 colors are pictured here. (©Swarovski)
Paris—Swarovski’s lab-grown diamonds now come in colors.
Launched at Paris Haute Couture Fashion Week in January, there are 16 colors in the Swarovski-Created Diamonds colors collection, ranging from “Draped Fire,” an intense yellow, to “Disco Ink,” a black diamond Swarovski says, “comes alive in neon light by night.”
All the diamonds are cushion cuts.
Swarovski said it will sell the diamonds both as loose stones to wholesale partners and direct to consumers, set in jewelry from Atelier Swarovski, its higher-end, more fashion-forward line.
It’s marketing the collection in four groupings called the Pillars of Creativity, each of which references a different creative field in which Swarovski has had some involvement—fashion, art, music and architecture.
Each grouping has what the company is referring to as a hero color—the same term Rio Tinto uses each year for its top half-dozen or so diamonds to come out of the Argyle mine—the richest, most vibrant shade.
SEE: The 16 Swarovski-Created Colored Diamonds
“Androgyny Flamingo” is the centerpiece of the Fashion pillar. Swarovski described the names of its lab-grown colored diamonds as “extravagant, fantastical.” (©Swarovski)
The other three Architecture diamonds are, clockwise from top right, “Rococo Oyster,” “Minimalist Brown,” and “Brutalist Pink.” (©Swarovski)
“Surrealist Butter,” “Neo-Expressionist Pistachio” and “Conceptual Blush” are the other diamonds in the Art pillar. (©Swarovski)
“Cubist Sky,” the hero color of the Art collection (©Swarovski)
The three other colors in the Fashion pillar, clockwise from top right: “Couture Dragon,” “Draped Fire” and “Velvet Pool” (©Swarovski)
The hero color of the Architecture pillar is “Gothic Cognac” (©Swarovski)
Clockwise from top, the three other Music diamonds, “Disco Ink,” “Electro Arctic” and “Punk Lipstick” (©Swarovski)
The hero color of the Music pillar, “Heavy Metal Cherry” (©Swarovski)
In Paris, Swarovski debuted big stones—the four hero color diamonds were 2.5 carats, while the other three colors in each collection were 1.25 carats each.
But the collection coming to market is more moderate in size.
Martin Schiechtl, senior vice president of global marketing for Swarovski Created Diamonds, said the colored diamonds Swarovski will sell are between 0.25 and 1.5 carats, though he noted the company plans to offer both larger and smaller colored diamonds in the future due to “quick developments and improvements in technology.”
Schiechtl said Swarovski, which started with colorless lab-grown diamonds in 2017, grows its diamonds mainly in the United States and Asia.
It uses both the chemical vapor deposition (CVD) and high-pressure, high-temperature (HPHT) process, which is generally used to grow colored diamonds.
Schiechtl noted many of the colored diamonds require treatment, HPHT annealing and irradiation, post-growth.
“For different colors, different parameters and sequence of these treatments apply,” he said.
Editors' Picks
Sponsored by
More on Trends
The Latest
CrimeMay 20, 2026
NYPD Warns of Jewelry Swap Scams Targeting SeniorsThe NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.
IndependentsMay 20, 2026
Adornment & Theory’s New Store Feels Like Home Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
Events & AwardsMay 20, 2026
Here Is Couture’s 2026 Education Lineup The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.
Weekly QuizMay 14, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Lab-GrownMay 20, 2026
Savannah Friedkin Jewelry Names New CEOFormer Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.
WatchesMay 19, 2026
Here’s the AP x Swatch Pocket Watch That Caused PandemoniumThe $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
CollectionsMay 19, 2026
Chris Ploof’s New Collection Makes an Ancient Medal ModernWith gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.
IndependentsMay 19, 2026
Ellen and Michael Fruchtman Retire, Sell Marketing Agency Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.
ColumnistsMay 19, 2026
Peter Smith: The (Mostly) Immutable Sales TruthsIn a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.
ColumnistsMay 18, 2026
Edahn Golan: What a K-Shaped Economy Means for Fine JewelryIn a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.
CollectionsMay 18, 2026
Foundrae’s New Collection Taps Into JoyThe “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.
CollectionsMay 18, 2026
Hancocks London Acquires Historic ‘Inchiquin’ EmeraldThe jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.
Events & AwardsMay 18, 2026
Here Are the 2026 JCK Industry Fund Grant Recipients This is what the nine recipients plan to do with the funds.
AuctionsMay 15, 2026
American Collector Ponies Up Almost $17K for John Wayne’s RingThe Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.
Events & AwardsMay 15, 2026
JA, MJSA To Sponsor Roundtable at TJSThe discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.
SourcingMay 15, 2026
State of Diamonds: The Way Forward for Natural DiamondsThe jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.
AuctionsMay 14, 2026
White Diamonds Lead Sotheby’s Auction, Blue Diamond Does Not SellA matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.
Supplier BulletinMay 14, 2026
A Diamond Is Forever Continues Desert Diamonds – Bridal ReinvigoratedSponsored by A Diamond Is Forever
SourcingMay 14, 2026
State of Colored Stones: The Spirit of Young American Gemstone CuttersThe next generation of lapidarists are entrepreneurial, engaged online, and see the craft as a means for artistic expression.
AuctionsMay 14, 2026
‘Ocean Dream’ Makes Waves at Christie’s, Fetching $17MIt was the second auction appearance for the fancy vivid blue-green diamond, which sold for $7.8 million at Christie’s Geneva 12 years ago.
CrimeMay 14, 2026
Second Man Arrested in Florida Pawn Shop Shooting Members of the U.S. Marshals Task Force took a 22-year-old man into custody. He was charged with tampering with evidence.
CrimeMay 13, 2026
JSA’s 2025 Crime Report Shows ‘Concerning’ Rise in ViolenceWhile the overall number of crimes was down, there were more incidences in which robbers pulled out guns, mace, or rammed cars into stores.
IndependentsMay 13, 2026
New Orleans Jeweler Closing Canal Place StoreJack Sutton Fine Jewelry is closing its store inside the downtown shopping center after 40 years in business.
SourcingMay 13, 2026
Smithsonian Acquires ‘Winston Red’ Diamond PaintingReena Ahluwalia’s painting of the rare red diamond is the first contemporary painting to join the National Gem Collection.
ColumnistsMay 12, 2026
It’s Official: We’re Getting ‘Brain Rot’ From Watching Short-Form Videos Peter Smith gives tips on leading meetings, developing marketing, and making trade show appointments in the age of short attention spans.
