GradingMar 06, 2026
Tom Moses Leaving GIA After Nearly 50 YearsMoses, who started at GIA’s Santa Monica lab in 1976, will leave the Gemological Institute of America in May.
TrendsFeb 26, 2020
See All the New Colored Lab-Grown Diamonds from Swarovski
From “Androgyny Flamingo” to “Surrealist Butter,” here are the 16 man-made stones Swarovski introduced in Paris.
Swarovski introduced a range of colored lab-grown diamonds at Paris Haute Couture Fashion Week in January. All 16 colors are pictured here. (©Swarovski)
Paris—Swarovski’s lab-grown diamonds now come in colors.
Launched at Paris Haute Couture Fashion Week in January, there are 16 colors in the Swarovski-Created Diamonds colors collection, ranging from “Draped Fire,” an intense yellow, to “Disco Ink,” a black diamond Swarovski says, “comes alive in neon light by night.”
All the diamonds are cushion cuts.
Swarovski said it will sell the diamonds both as loose stones to wholesale partners and direct to consumers, set in jewelry from Atelier Swarovski, its higher-end, more fashion-forward line.
It’s marketing the collection in four groupings called the Pillars of Creativity, each of which references a different creative field in which Swarovski has had some involvement—fashion, art, music and architecture.
Each grouping has what the company is referring to as a hero color—the same term Rio Tinto uses each year for its top half-dozen or so diamonds to come out of the Argyle mine—the richest, most vibrant shade.
SEE: The 16 Swarovski-Created Colored Diamonds
“Androgyny Flamingo” is the centerpiece of the Fashion pillar. Swarovski described the names of its lab-grown colored diamonds as “extravagant, fantastical.” (©Swarovski)
The other three Architecture diamonds are, clockwise from top right, “Rococo Oyster,” “Minimalist Brown,” and “Brutalist Pink.” (©Swarovski)
“Surrealist Butter,” “Neo-Expressionist Pistachio” and “Conceptual Blush” are the other diamonds in the Art pillar. (©Swarovski)
“Cubist Sky,” the hero color of the Art collection (©Swarovski)
The three other colors in the Fashion pillar, clockwise from top right: “Couture Dragon,” “Draped Fire” and “Velvet Pool” (©Swarovski)
The hero color of the Architecture pillar is “Gothic Cognac” (©Swarovski)
Clockwise from top, the three other Music diamonds, “Disco Ink,” “Electro Arctic” and “Punk Lipstick” (©Swarovski)
The hero color of the Music pillar, “Heavy Metal Cherry” (©Swarovski)
In Paris, Swarovski debuted big stones—the four hero color diamonds were 2.5 carats, while the other three colors in each collection were 1.25 carats each.
But the collection coming to market is more moderate in size.
Martin Schiechtl, senior vice president of global marketing for Swarovski Created Diamonds, said the colored diamonds Swarovski will sell are between 0.25 and 1.5 carats, though he noted the company plans to offer both larger and smaller colored diamonds in the future due to “quick developments and improvements in technology.”
Schiechtl said Swarovski, which started with colorless lab-grown diamonds in 2017, grows its diamonds mainly in the United States and Asia.
It uses both the chemical vapor deposition (CVD) and high-pressure, high-temperature (HPHT) process, which is generally used to grow colored diamonds.
Schiechtl noted many of the colored diamonds require treatment, HPHT annealing and irradiation, post-growth.
“For different colors, different parameters and sequence of these treatments apply,” he said.
More on Trends
The Latest
Lab-GrownMar 06, 2026
Charles & Colvard Files for Bankruptcy, Citing Price PressuresIncreased competition, falling lab-grown diamond and moissanite prices, and the rising cost of gold took a toll on the moissanite maker.
CollectionsMar 06, 2026
Zome’s ‘Solara’ Earrings Embody Celestial BeautyThe earrings, our Piece of the Week, feature pink tourmalines as planets orbiting around an aquamarine center set in 18-karat rose gold.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
MajorsMar 06, 2026
Pomellato’s 2026 IWD Campaign Spotlights Economic Abuse“The Price of Freedom” campaign video for International Women’s Day confronts the quiet violence of financial control.
Weekly QuizMar 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Policies & IssuesMar 05, 2026
Tariffs to Increase to 15% This Week, Treasury Secretary Says Also, a federal judge has ordered that companies that paid tariffs implemented under the IEEPA are entitled to refunds.
CollectionsMar 05, 2026
Common Era Honors ‘Difficult Women’ in CollectionThe ever-growing collection, which just expanded with the addition of Olga of Kyiv, features cameos of 12 women from history.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
Events & AwardsMar 05, 2026
AGS Announces Conclave 2026 Speaker LineupThe annual event will be held in Orlando, Florida, from Sept. 14-17.
MajorsMar 05, 2026
Registration Opens for CIBJO Centenary CongressThis year’s annual congress, which will mark the confederation’s 100th anniversary, will take place this fall in Italy.
MajorsMar 04, 2026
Michael M Opens First StoreBeverly Hills was chosen as the location for the brand’s first store, designed as a “private residence for modern monarchs.”
Policies & IssuesMar 04, 2026
Luxury Brands Temporarily Shutter Middle East StoresKering, Apple, and other retailers have reportedly temporarily closed stores in the Middle East region in light of the recent conflicts.
EditorsMar 04, 2026
Q&A: Brilliant Earth’s CEO on the New Beverly Hills StoreBeth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”
Events & AwardsMar 04, 2026
JIS Miami Spring Show to Feature New Gifts Pavilion, Pop-Up Trends TalksNearly half of buyers are prioritizing silver and fashion collections this season, organizers said.
TrendsMar 04, 2026
Spinelli Kilcollin Rides Free In Year of the Horse CampaignThe “Live Now. Polish Later.” campaign features equestrians wearing the brand’s jewels while galloping across the icy plains of Kazakhstan.
MajorsMar 04, 2026
LeachGarner Names New Brand DirectorThe precious metals provider has promoted Jennifer Ashworth to the role.
Events & AwardsMar 03, 2026
Johnny Nelson Wins David Yurman Gem Awards GrantNelson will be honored as the inaugural grant winner at the Gem Awards gala on March 13.
SourcingMar 03, 2026
7 Trends That Could Define the Diamond Industry’s FutureExperts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.
MajorsMar 03, 2026
Swiss Refiner Completes Acquisition of Gannon & ScottThe American precious metals refiner’s day-to-day operations remain the same post-acquisition.
TrendsMar 03, 2026
Amanda’s Style File: AquatopiaThese aquamarine jewels channel the calming energy of the March birthstone.
Events & AwardsMar 03, 2026
AGTA Adds Another New Category for SpectrumThe “Innovative Design” category and award will debut in the Spectrum division of this year’s AGTA Spectrum & Cutting Edge Awards.
EditorsMar 02, 2026
Jewelry at the Actor Awards: Reimagining Hollywood GlamourDiamond jewelry was the star of the event formerly known as the SAG Awards.
SurveysMar 02, 2026
Consumer Confidence Edges Up in FebruaryConsumers were somewhat less worried about the future, though concerns about rising prices and politics remained.
Events & AwardsMar 02, 2026
JVC to Honor Rebecca Foerster at Annual LuncheonFoerster is this year’s Stanley Schechter Award recipient.
Events & AwardsMar 02, 2026
JFC Names 2026 ‘Facets’ Honorees Sponsorships and tickets to the annual fundraising event, set for May 31, are available now.
CrimeFeb 27, 2026
Man Charged in Murders of Father, Son Jewelers in ChicagoChicago police and members of the U.S. Marshals Service tracked down the 35-year-old suspect earlier this week in St. Louis.
SourcingFeb 27, 2026
South African Diamond Mine Closes Amid Search for Missing WorkersOwners of the Ekapa Mine reportedly filed for liquidation about a week after a mudslide trapped five workers who have yet to be found.
