Prada Debuts Lab-Grown Diamond Jewelry Collection
A year after launching its fine jewelry collection, the Italian luxury brand is adding lab-grown diamonds to the mix.

The Italian fashion powerhouse has been experimenting with its fine jewelry offerings after welcoming Timothy Iwata, Cartier’s former global innovation officer, two years ago as its first jewelry director.
The brand debuted its first collection of fine jewelry last October using all recycled gold.
In a recent interview with the Washington Post, Iwata shared the thinking behind the new addition.
“Lab-grown diamonds are not just about replicating what’s possible for nature in a short period of time … It’s actually pushing the boundaries of, one, the cut [of a stone], and two, the idea of luxury material. It’s not just about customizing some existing material. We actually grow that material for the client,” he said.
“You don’t get your own crocodile grown to become your bag.”
Prada joins two LVMH-owned brands in using lab-grown diamonds.
Fred recently debuted a group of five lab-grown blue diamonds, including one weighing 8.88 carats, and TAG Heuer has used lab-grown diamonds in a few of its watches, including the Carrera model with pink diamonds introduced at Watches & Wonders Geneva earlier this year.
The new Prada collection will feature “Prada-cut” diamonds, said Iwata, a triangle shape that mimics the brand’s logo.
Prada's new jewelry collection features lab-grown diamonds in a new triangular Prada Cut.https://t.co/hmCtbow9I2 pic.twitter.com/pLrZgkmSIp
— Cheryl Kremkow (@kremkow) October 17, 2023
The designs include heart-shaped earrings set with the signature triangular diamonds, wraparound snake rings with diamond heads, and a chunky gold chain set with diamonds.
Prada is owned by Prada Group, which also has Miu Miu in its portfolio.
Prada did not respond to National Jeweler’s request for more information, like pricing and availability.
The collection is not yet available on Prada’s website.
The hope is that this new collection will appeal to younger consumers, posited Washington Post style writer Rachel Tashjian.
“If the tennis bracelet was once the entry point for high-end jewelry, younger consumers, Iwata said, are more interested in pieces that frame the face, such as earrings and necklaces, because they spend much more time socializing online,” wrote Tashjian.
The Latest

The peachy hue also marks the program’s 25th anniversary.

The 21 pieces up for auction, including Tiffany & Co. jewels and a Cartier watch, garnered more than $430,000 across two sales.

Centered on a sunny heliodor, the “Links” pin was designed by Ukrainian jewelry artist Inesa Kovalova.

Without the ability to instill confidence within the industry and directly to the consumer, a diamond holds very little value.

The wedding band company is also accusing its former customer of removing watermarks from Lashbrook images for its own use.


It provides a timeline for the implementation of new restrictions, but no details.

The organization has elected 12 new additions.

With holiday proposals right around the corner, encourage your customers to go for platinum when making the big purchase.

Sherry Smith breaks down the numbers on jewelry sales in November and reveals the category that “emerged as a standout.”

Additional lots will be offered in the Fine Jewels online sale through Dec. 7.

By mixing creative and practical skills, the new course hopes to fill the industry’s bench jeweler gap.

Several other colored gemstones joined the pieces in the top 10 list.

The retailer is still expecting a strong holiday season with improving demand for natural diamonds.

Peter Damian Arguello, the owner of Peter Damian Fine Jewelry & Antiques, was shot and killed in an apparent robbery last week.

The Indian jewelry giant has opened locations in Houston and Frisco, Texas.

Each student was provided with the full amount of tuition for the Namibia University of Science & Technology.

Ryan Perry, who has been with De Beers since 2002, also will be leaving the company next year.

The watch seller’s new index tracks sales data from 14 brands, including Rolex and Patek Philippe.

The industry veteran will step down from both roles in April 2024.

Tanzanite, turquoise, and zircon are all options for December babies, who sometimes “get the birthday shaft,” Amanda Gizzi writes.

The company said it is facing a “challenging retail environment” but is prepared for the holiday season.

It’s the hero piece of the newest "Green Jewel" collection, a collaborative offering from the two mines.

The 15.48-carat fancy intense “Pink Supreme” topped Christie’s fall jewelry auction in Asia, while a Patek Philippe led the watch sale.

Chris Cramer, who also spent time at Gen Z intimates brand Parade, will take on the dual role.

The stone headlining the upcoming sale could fetch up to $5 million.

The retail offering lets customers track their diamond’s journey.

The Luele mine is expected to eventually make the country the world’s third-largest diamond producer.