CollectionsSep 25, 2023
Neil Lane’s Latest Collection Uses Lab-Grown Diamonds Lab-GrownOct 18, 2023
Prada Debuts Lab-Grown Diamond Jewelry Collection
A year after launching its fine jewelry collection, the Italian luxury brand is adding lab-grown diamonds to the mix.
Prada has introduced a new line of lab-grown diamond jewelry, which features a diamond shape reminiscent of its classic triangle logo.
New York—Prada has introduced a line of lab-grown diamond jewelry, making it one of the few high-end luxury brands to utilize the stones so far.
The Italian fashion powerhouse has been experimenting with its fine jewelry offerings after welcoming Timothy Iwata, Cartier’s former global innovation officer, two years ago as its first jewelry director.
The brand debuted its first collection of fine jewelry last October using all recycled gold.
In a recent interview with the Washington Post, Iwata shared the thinking behind the new addition.
“Lab-grown diamonds are not just about replicating what’s possible for nature in a short period of time … It’s actually pushing the boundaries of, one, the cut [of a stone], and two, the idea of luxury material. It’s not just about customizing some existing material. We actually grow that material for the client,” he said.
“You don’t get your own crocodile grown to become your bag.”
Prada joins two LVMH-owned brands in using lab-grown diamonds.
Fred recently debuted a group of five lab-grown blue diamonds, including one weighing 8.88 carats, and TAG Heuer has used lab-grown diamonds in a few of its watches, including the Carrera model with pink diamonds introduced at Watches & Wonders Geneva earlier this year.
The new Prada collection will feature “Prada-cut” diamonds, said Iwata, a triangle shape that mimics the brand’s logo.
The Italian fashion powerhouse has been experimenting with its fine jewelry offerings after welcoming Timothy Iwata, Cartier’s former global innovation officer, two years ago as its first jewelry director.
The brand debuted its first collection of fine jewelry last October using all recycled gold.
In a recent interview with the Washington Post, Iwata shared the thinking behind the new addition.
“Lab-grown diamonds are not just about replicating what’s possible for nature in a short period of time … It’s actually pushing the boundaries of, one, the cut [of a stone], and two, the idea of luxury material. It’s not just about customizing some existing material. We actually grow that material for the client,” he said.
“You don’t get your own crocodile grown to become your bag.”
Prada joins two LVMH-owned brands in using lab-grown diamonds.
Fred recently debuted a group of five lab-grown blue diamonds, including one weighing 8.88 carats, and TAG Heuer has used lab-grown diamonds in a few of its watches, including the Carrera model with pink diamonds introduced at Watches & Wonders Geneva earlier this year.
The new Prada collection will feature “Prada-cut” diamonds, said Iwata, a triangle shape that mimics the brand’s logo.
Prada's new jewelry collection features lab-grown diamonds in a new triangular Prada Cut.https://t.co/hmCtbow9I2 pic.twitter.com/pLrZgkmSIp
— Cheryl Kremkow (@kremkow) October 17, 2023
The designs include heart-shaped earrings set with the signature triangular diamonds, wraparound snake rings with diamond heads, and a chunky gold chain set with diamonds.
Prada is owned by Prada Group, which also has Miu Miu in its portfolio.
Prada did not respond to National Jeweler’s request for more information, like pricing and availability.
The collection is not yet available on Prada’s website.
The hope is that this new collection will appeal to younger consumers, posited Washington Post style writer Rachel Tashjian.
“If the tennis bracelet was once the entry point for high-end jewelry, younger consumers, Iwata said, are more interested in pieces that frame the face, such as earrings and necklaces, because they spend much more time socializing online,” wrote Tashjian.
Editors' Picks
Sponsored by
More on Lab-Grown
The Latest
TrendsFeb 11, 2026
Halle Berry’s Retro Engagement Ring Is a Sapphire-Set StunnerSourced by For Future Reference Vintage, the yellow gold ring has a round center stone surrounded by step-cut sapphires.
MajorsFeb 11, 2026
Francesca’s Files for Chapter 11 Bankruptcy AgainThe clothing and accessories chain announced last month it would be closing all of its stores.
CollectionsFeb 11, 2026
Zales Turns Sweethearts Into Jewelry for Valentine’s Day CollectionThe “Zales x Sweethearts” collection features three mystery heart charms engraved with classic sayings seen on the Valentine’s Day candies.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
TechnologyFeb 11, 2026
Gemvision Symposium 2026 Slated for AprilThe event will include panel discussions, hands-on demonstrations of new digital manufacturing tools, and a jewelry design contest.
Weekly QuizFeb 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsFeb 11, 2026
TJS Announces Roundtable, Launches New AppRegistration is now open for The Jewelry Symposium, set to take place in Detroit from May 16-19.
SourcingFeb 10, 2026
At Meeting in South Africa, Support for Natural Diamonds Picks Up Steam Namibia has formally signed the Luanda Accord, while two key industry organizations pledged to join the Natural Diamond Council.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
TrendsFeb 10, 2026
Bad Bunny Wears Football-Shaped ‘Desert Diamond’ for Halftime PerformanceLady Gaga, Cardi B, and Karol G also went with diamond jewelry for Bad Bunny’s Super Bowl halftime show honoring Puerto Rico.
SurveysFeb 10, 2026
Shoppers to Spend Big on Jewelry This Valentine’s Day, Says NRFJewelry is expected to be the No. 1 gift this year in terms of dollars spent.
FinancialsFeb 10, 2026
Kering Plans Transformation as 2025 Sales Sink 13%As star brand Gucci continues to struggle, the luxury titan plans to announce a new roadmap to return to growth.
SourcingFeb 10, 2026
AGTA To Debut ‘Stuller Color of the Year’ Spectrum Awards CategoryThe new category asks entrants for “exceptional” interpretations of the supplier’s 2026 color of the year, which is “Signature Red.”
Policies & IssuesFeb 09, 2026
U.S., India Trade Deal One Step Closer to Being FinalizedThe White House issued an official statement on the deal, which will eliminate tariffs on loose natural diamonds and gemstones from India.
Events & AwardsFeb 09, 2026
JA Now Accepting Entries for 2026 CASE AwardsEntries for the jewelry design competition will be accepted through March 20.
IndependentsFeb 09, 2026
James Free Jewelers Unveils Revamped FlagshipThe Ohio jeweler’s new layout features a curated collection of brand boutiques to promote storytelling and host in-store events.
TrendsFeb 09, 2026
These 14 Jewels Will Melt Your Heart This Valentine’s DayFrom heart motifs to pink pearls, Valentine’s Day is filled with jewelry imbued with love.
CrimeFeb 06, 2026
Florida Man Sentenced After Selling Fake Native American Jewelry for a Decade Prosecutors say the man attended arts and craft fairs claiming he was a third-generation jeweler who was a member of the Pueblo tribe.
FinancialsFeb 06, 2026
Pandora’s North America GM Departs Amid Executive ChangesNew CEO Berta de Pablos-Barbier shared her priorities for the Danish jewelry company this year as part of its fourth-quarter results.
TrendsFeb 06, 2026
Margot Robbie, Jacob Elordi Wear Matching Cece Jewellery Signet RingsOur Piece of the Week picks are these bespoke rings the “Wuthering Heights” stars have been spotted wearing during the film’s press tour.
MajorsFeb 05, 2026
Pandora to Begin Selling Platinum-Plated JewelryThe introduction of platinum plating will reduce its reliance on silver amid volatile price swings, said Pandora.
SourcingFeb 05, 2026
De Beers Lowers Production Guidance for 2026, Anglo Mulls Another WritedownIt would be the third impairment charge in three years on De Beers Group, which continues to grapple with a “challenging” diamond market.
IndependentsFeb 05, 2026
Borsheims to Undergo Massive Renovation in the Spring The Omaha jewelry store’s multi-million-dollar renovation is scheduled to begin in mid-May and take about six months.
CollectionsFeb 05, 2026
Marco Bicego’s Amethyst Collection Travels to a Purple ParadiseThe “Paradise Amethyst” collection focuses on amethyst, pink tourmaline, garnet, and 18-karat yellow gold beads.
FinancialsFeb 05, 2026
Watches of Switzerland Reports Strong Holiday Results in Q3The retailer credited its Roberto Coin campaign, in part, for boosting its North America sales.
ColumnistsFeb 04, 2026
January Jewelry Sales: More Dollars Spent, Fewer Units Sold Sherry Smith unpacks independent retailers’ January performance and gives tips for navigating the slow-growth year ahead.
MajorsFeb 04, 2026
What Designers Should Know About Saks Global’s BankruptcyFrom how to get an invoice paid to getting merchandise returned, JVC’s Sara Yood answers some complex questions.
TrendsFeb 04, 2026
Amanda’s Style File: February Birthstone BlissAmethyst, the birthstone for February, is a gemstone to watch this year with its rich purple hue and affordable price point.
