CollectionsSep 25, 2023
Neil Lane’s Latest Collection Uses Lab-Grown Diamonds Lab-GrownOct 18, 2023
Prada Debuts Lab-Grown Diamond Jewelry Collection
A year after launching its fine jewelry collection, the Italian luxury brand is adding lab-grown diamonds to the mix.
Prada has introduced a new line of lab-grown diamond jewelry, which features a diamond shape reminiscent of its classic triangle logo.
New York—Prada has introduced a line of lab-grown diamond jewelry, making it one of the few high-end luxury brands to utilize the stones so far.
The Italian fashion powerhouse has been experimenting with its fine jewelry offerings after welcoming Timothy Iwata, Cartier’s former global innovation officer, two years ago as its first jewelry director.
The brand debuted its first collection of fine jewelry last October using all recycled gold.
In a recent interview with the Washington Post, Iwata shared the thinking behind the new addition.
“Lab-grown diamonds are not just about replicating what’s possible for nature in a short period of time … It’s actually pushing the boundaries of, one, the cut [of a stone], and two, the idea of luxury material. It’s not just about customizing some existing material. We actually grow that material for the client,” he said.
“You don’t get your own crocodile grown to become your bag.”
Prada joins two LVMH-owned brands in using lab-grown diamonds.
Fred recently debuted a group of five lab-grown blue diamonds, including one weighing 8.88 carats, and TAG Heuer has used lab-grown diamonds in a few of its watches, including the Carrera model with pink diamonds introduced at Watches & Wonders Geneva earlier this year.
The new Prada collection will feature “Prada-cut” diamonds, said Iwata, a triangle shape that mimics the brand’s logo.
The Italian fashion powerhouse has been experimenting with its fine jewelry offerings after welcoming Timothy Iwata, Cartier’s former global innovation officer, two years ago as its first jewelry director.
The brand debuted its first collection of fine jewelry last October using all recycled gold.
In a recent interview with the Washington Post, Iwata shared the thinking behind the new addition.
“Lab-grown diamonds are not just about replicating what’s possible for nature in a short period of time … It’s actually pushing the boundaries of, one, the cut [of a stone], and two, the idea of luxury material. It’s not just about customizing some existing material. We actually grow that material for the client,” he said.
“You don’t get your own crocodile grown to become your bag.”
Prada joins two LVMH-owned brands in using lab-grown diamonds.
Fred recently debuted a group of five lab-grown blue diamonds, including one weighing 8.88 carats, and TAG Heuer has used lab-grown diamonds in a few of its watches, including the Carrera model with pink diamonds introduced at Watches & Wonders Geneva earlier this year.
The new Prada collection will feature “Prada-cut” diamonds, said Iwata, a triangle shape that mimics the brand’s logo.
Prada's new jewelry collection features lab-grown diamonds in a new triangular Prada Cut.https://t.co/hmCtbow9I2 pic.twitter.com/pLrZgkmSIp
— Cheryl Kremkow (@kremkow) October 17, 2023
The designs include heart-shaped earrings set with the signature triangular diamonds, wraparound snake rings with diamond heads, and a chunky gold chain set with diamonds.
Prada is owned by Prada Group, which also has Miu Miu in its portfolio.
Prada did not respond to National Jeweler’s request for more information, like pricing and availability.
The collection is not yet available on Prada’s website.
The hope is that this new collection will appeal to younger consumers, posited Washington Post style writer Rachel Tashjian.
“If the tennis bracelet was once the entry point for high-end jewelry, younger consumers, Iwata said, are more interested in pieces that frame the face, such as earrings and necklaces, because they spend much more time socializing online,” wrote Tashjian.
More on Lab-Grown
The Latest
AuctionsOct 09, 2025
This Fabergé Egg Could Crack $27M At Auction“The Winter Egg” set the world auction record for a Fabergé piece twice at previous Christie’s sales.
MajorsOct 09, 2025
Sy Kessler Buying Watch Batteries as Silver Hits Record High The company will pay 1.5x silver’s current spot price for each pound of silver oxide batteries submitted.
CollectionsOct 09, 2025
Katkim Launches First Men’s CollectionThe line includes a “Shadow” series crafted exclusively for the new men’s offering and reimagined styles from the brand’s core collections.
Brought to you by
JA New York Fall Is Right Around the CornerThe upcoming show provides savvy retailers with the opportunity to stock their cases with best sellers in advance of the holiday season.
SourcingOct 09, 2025
Gemfields’ Mini Mixed-Quality Ruby Auction Garners $11MThe rough on offer was recovered from a newer area at the Montepuez mine.
Weekly QuizOct 02, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingOct 08, 2025
In ‘Storied Diamond,’ Jared Jewelers Is Emphasizing the Journey The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.
CollectionsOct 08, 2025
Emily P. Wheeler Shifts Into Neutral for Latest ‘Ombré’ CollectionThe champagne colorway in her newest “Ombré” collection combines white and trendy brown diamonds, a departure from her usual vibrant hues.
CollectionsOct 08, 2025
Tsuba Designs Inspire Monica Rich Kosann’s New CharmsKosann partnered with the Museum of Fine Arts, Boston, to create a set of necklaces inspired by the artwork on samurai sword handguards.
CrimeOct 07, 2025
Men Who Posed as Utility Workers Found Guilty in Jeweler’s MurderCarlos Jose Hernandez and Joshua Zuazo face life in prison for the October 2024 murder of 72-year-old Detroit-area jeweler Hussein Murray.
CollectionsOct 07, 2025
Jessica McCormack Looks to Sea Spirits for ‘Tempest’ CollectionThe brand’s first high jewelry collection, “Tempest” plays with movement while calling to mind the folklore of the sea.
SourcingOct 07, 2025
Columbia Gem House Announces ‘Opals for Outback Heroes’ FundraiserProceeds from its jewelry raffle will go to a volunteer-run fire and rescue group in the Lightning Ridge area of New South Wales, Australia.
MajorsOct 07, 2025
Stuller Names Its S.E.R.V.E Stars for 2025Stuller said the recipients embody the company’s core values, which include community participation and personal and professional growth.
WatchesOct 06, 2025
This Fall, Citizen’s Forecast Calls for RainCitizen’s new “Rainell” women’s watch has a raindrop-shaped case and is available with a silver-, gold-, purple-, or green-colored dial.
AuctionsOct 06, 2025
The ‘Rolex That Made Rolex’ Heads to Auction at Sotheby’s The “Mercedes Gleitze Rolex Oyster,” named for the British endurance swimmer who made it famous, will go up for sale next month.
GradingOct 06, 2025
GIA India Names Former De Beers Exec as New Managing DirectorAmit Pratihari was previously the managing director of De Beers India and Forevermark India.
SourcingOct 06, 2025
SoCal 24 Karat Club Integrates Into Diamond Club West CoastMembers of the Jewelers 24 Karat Club of Southern California will gain access to expanded services, resources, and connections, DCWC said.
TrendsOct 03, 2025
Selena Gomez, Benny Blanco Tie the Knot Wearing Diamonds, White MetalsGomez’s jewelry included Tiffany & Co. drop-style earrings while Blanco stacked diamonds from Jacob & Co. on his wrist.
GradingOct 03, 2025
Grading Lab HRD Antwerp Names New CEODiamond industry banking veteran Paul De Wachter will take on the role in January 2026.
TrendsOct 03, 2025
Piece of the Week: Kallati’s Pink Sapphire RingTaylor Swift flaunts an Elizabeth Taylor-esque gemstone in promo for her new album, “The Life of a Showgirl.”
CollectionsOct 02, 2025
Boucheron Debuts Cuffs Crafted With 3D-Printed SandIts “Quantre Sand” capsule was made using a 3D sand printing technique borrowed from the automotive and aeronautics industries.
CrimeOct 02, 2025
$1M in Jewelry Stolen in Northern California Smash and Grab Four individuals have been charged in the “takeover-style” robbery of Heller Jewelers last month, and additional charges are expected.
MajorsOct 02, 2025
Neil Lane Jewelry Exhibition Coming to Toledo Museum of Art“Radiance and Reverie” will showcase more than 150 jewels from Lane’s personal collection by Tiffany & Co., Cartier, and more.
TrendsOct 02, 2025
Amanda’s Style File: October’s Colorful ShowThe month’s birthstones, tourmaline and opal, complement the palette of autumn.
ColumnistsOct 01, 2025
Peter Smith: Why Vendor Success Starts With Self-ReflectionSmith shares the importance of looking at your company with openness and honesty to identify opportunities you may be missing.
EditorsOct 01, 2025
Playing Favorites: The Best Jewelry From VicenzaoroAssociate Editor Natalie Francisco visited Italy to spot jewelry trends at the September Vicenzaoro show and share her top finds.
SurveysOct 01, 2025
Consumer Confidence Hits 5-Month Low in September Respondents were concerned about job availability and rising prices.
