CollectionsSep 25, 2023
Neil Lane’s Latest Collection Uses Lab-Grown Diamonds Lab-GrownOct 18, 2023
Prada Debuts Lab-Grown Diamond Jewelry Collection
A year after launching its fine jewelry collection, the Italian luxury brand is adding lab-grown diamonds to the mix.
Prada has introduced a new line of lab-grown diamond jewelry, which features a diamond shape reminiscent of its classic triangle logo.
New York—Prada has introduced a line of lab-grown diamond jewelry, making it one of the few high-end luxury brands to utilize the stones so far.
The Italian fashion powerhouse has been experimenting with its fine jewelry offerings after welcoming Timothy Iwata, Cartier’s former global innovation officer, two years ago as its first jewelry director.
The brand debuted its first collection of fine jewelry last October using all recycled gold.
In a recent interview with the Washington Post, Iwata shared the thinking behind the new addition.
“Lab-grown diamonds are not just about replicating what’s possible for nature in a short period of time … It’s actually pushing the boundaries of, one, the cut [of a stone], and two, the idea of luxury material. It’s not just about customizing some existing material. We actually grow that material for the client,” he said.
“You don’t get your own crocodile grown to become your bag.”
Prada joins two LVMH-owned brands in using lab-grown diamonds.
Fred recently debuted a group of five lab-grown blue diamonds, including one weighing 8.88 carats, and TAG Heuer has used lab-grown diamonds in a few of its watches, including the Carrera model with pink diamonds introduced at Watches & Wonders Geneva earlier this year.
The new Prada collection will feature “Prada-cut” diamonds, said Iwata, a triangle shape that mimics the brand’s logo.
The Italian fashion powerhouse has been experimenting with its fine jewelry offerings after welcoming Timothy Iwata, Cartier’s former global innovation officer, two years ago as its first jewelry director.
The brand debuted its first collection of fine jewelry last October using all recycled gold.
In a recent interview with the Washington Post, Iwata shared the thinking behind the new addition.
“Lab-grown diamonds are not just about replicating what’s possible for nature in a short period of time … It’s actually pushing the boundaries of, one, the cut [of a stone], and two, the idea of luxury material. It’s not just about customizing some existing material. We actually grow that material for the client,” he said.
“You don’t get your own crocodile grown to become your bag.”
Prada joins two LVMH-owned brands in using lab-grown diamonds.
Fred recently debuted a group of five lab-grown blue diamonds, including one weighing 8.88 carats, and TAG Heuer has used lab-grown diamonds in a few of its watches, including the Carrera model with pink diamonds introduced at Watches & Wonders Geneva earlier this year.
The new Prada collection will feature “Prada-cut” diamonds, said Iwata, a triangle shape that mimics the brand’s logo.
Prada's new jewelry collection features lab-grown diamonds in a new triangular Prada Cut.https://t.co/hmCtbow9I2 pic.twitter.com/pLrZgkmSIp
— Cheryl Kremkow (@kremkow) October 17, 2023
The designs include heart-shaped earrings set with the signature triangular diamonds, wraparound snake rings with diamond heads, and a chunky gold chain set with diamonds.
Prada is owned by Prada Group, which also has Miu Miu in its portfolio.
Prada did not respond to National Jeweler’s request for more information, like pricing and availability.
The collection is not yet available on Prada’s website.
The hope is that this new collection will appeal to younger consumers, posited Washington Post style writer Rachel Tashjian.
“If the tennis bracelet was once the entry point for high-end jewelry, younger consumers, Iwata said, are more interested in pieces that frame the face, such as earrings and necklaces, because they spend much more time socializing online,” wrote Tashjian.
More on Lab-Grown
The Latest
CollectionsJan 14, 2026
Marie Lichtenberg Lassos Leather for New BraceletsThe brand is trading its colorful fabric cords for Italian leather in its “Lasso” baby locket bracelets.
TechnologyJan 14, 2026
“My Next Question” Enters Its Podcast Era National Jeweler and Jewelers of America’s popular webinar series is evolving in 2026.
MajorsJan 14, 2026
Saks Files for Bankruptcy, Names New CEOThe department store chain owes millions to creditors like David Yurman, Roberto Coin, Kering, and LVMH.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
CollectionsJan 14, 2026
Boucheron Names Colman Domingo as Brand AmbassadorThe award-winning actor’s visionary approach and creativity echo the spirit of Boucheron, the brand said.
Weekly QuizJan 08, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsJan 14, 2026
Kansas Jeweler Wins 2025 ‘Wag’ AwardEdge Retail Academy honored Burnell’s Fine Jewelry in Wichita, Kansas, with its annual award for business excellence.
ColumnistsJan 13, 2026
2025 Was a ‘Price Up, Units Down’ Year, Here’s What That Signals for 2026 In a market defined by more selective consumers, Sherry Smith shares why execution will be independent jewelers’ key to growth this year.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
IndependentsJan 13, 2026
Orr’s Jewelers Opens New Location in Pittsburgh’s Strip DistrictThe family-owned jeweler’s new space is in a former wholesale produce market.
CrimeJan 13, 2026
Alleged Getaway Driver Charged in Florida Jewelry Store RobberyIvel Sanchez Rivera, 52, has been arrested and charged in connection with the armed robbery of Tio Jewelers in Cape Coral, Florida.
SourcingJan 13, 2026
Rio Grande To Offer Calibrated Diamond MeleeThe supplier’s online program allows customers to search and buy calibrated natural and lab-grown diamond melee, including in fancy shapes.
Events & AwardsJan 13, 2026
NYC Jewelry, Antique, & Object Show Announces Winter EventThe new show will take place Jan. 23-25, 2026.
PodcastsJan 12, 2026
Introducing My Next Question, the PodcastA monthly podcast series for jewelry professionals
EditorsJan 12, 2026
Platinum, White Gold Rule the 2026 Golden GlobesAssociate Editor Natalie Francisco highlights her favorite jewelry moments from the Golden Globes, and they are (mostly) white hot.
GradingJan 12, 2026
Peter Yantzer, Former Executive Director of AGS Labs, Dies at 77 Yantzer is remembered for the profound influence he had on diamond cut grading as well as his contagious smile and quick wit.
MajorsJan 12, 2026
These 14 Macy’s Locations Will Close This YearThe store closures are part of the retailer’s “Bold New Chapter” turnaround plan.
MajorsJan 12, 2026
Jewelers Mutual Acquires AI-Powered Event Insurance ProgramThrough EventGuard, the company will offer event liability and cancellation insurance, including wedding coverage.
MajorsJan 09, 2026
Kendra Scott Taps Activewear Exec as CEO Chris Blakeslee has experience at Athleta and Alo Yoga. Kendra Scott will remain on board as executive chair and chief visionary officer.
SurveysJan 09, 2026
U.S. Holiday Retail Sales Up 4%, Visa, Mastercard SayThe credit card companies’ surveys examined where consumers shopped, what they bought, and what they valued this holiday season.
AuctionsJan 09, 2026
Christie’s Names New Global Managing Director for LuxuryKimberly Miller has been promoted to the role.
CollectionsJan 09, 2026
Piece of the Week: Lionheart’s ‘Serenity’ Opal CharmThe “Serenity” charm set with 13 opals is a modern amulet offering protection, guidance, and intention, the brand said.
CollectionsJan 08, 2026
Pandora’s New ‘Bridgerton’ Jewels Celebrate Bees, Bows, and Blooms“Bridgerton” actresses Hannah Dodd and Claudia Jessie star in the brand’s “Rules to Love By” campaign.
Events & AwardsJan 08, 2026
Ana Khouri To Receive 2026 Gem Award for High Jewelry ExcellenceFounded by jeweler and sculptor Ana Khouri, the brand is “expanding the boundaries of what high jewelry can be.”
TrendsJan 08, 2026
Stuller’s Color of the Year Is a Stark Contrast to Pantone’s WhiteThe jewelry manufacturer and supplier is going with a fiery shade it says symbolizes power and transformation.
CollectionsJan 08, 2026
Gracie Abrams To Front New Chanel Jewelry CampaignThe singer-songwriter will make her debut as the French luxury brand’s new ambassador in a campaign for its “Coco Crush” jewelry line.
MajorsJan 08, 2026
Diamond Council of America Names New Board DirectorsThe nonprofit’s new president and CEO, Annie Doresca, also began her role this month.
ColumnistsJan 07, 2026
Peter Smith: Physical Retail—The Beginning or the End?As the shopping mall model evolves and online retail grows, Smith shares his predictions for the future of physical stores.
