Brilliant Earth, Logan Hollowell Unveil 'Secret Garden' Collection
The floral-inspired capsule collection features all lab-grown gemstones.

The “Secret Garden” collection serves as an homage to the beauty and enchantment of nature, said Brilliant Earth.
The 12-piece collection, which includes earrings, necklaces, bracelets, and rings, features all lab-grown gemstones, including diamonds, pink sapphires, and emeralds, set into floral, butterfly, and thorn motifs.
“Inspired by the delicate strength and resilience of a rose, the collection highlights a perfect balance of elegance and durability,” said Brilliant Earth.
The showstopper of the collection is a lab-grown diamond thorn collar, set with 138 round lab-grown diamonds weighing 8 carats in total. It’s available in 14-karat white or yellow gold.
SEE: The New Brilliant Earth x Logan Hollowell Collection
L.A.-based designer Logan Hollowell aims to create “instant heirlooms,” as per her website.
Popular collections include her celestial “Constellation” styles and her gemstone-forward “Queen” collection. Her jewels are said to be a favorite of Meghan Markle, who has been seen wearing pieces from both collections.
“I was instantly drawn to Brilliant Earth’s dedication to their mission and to the planet,” said Hollowell.
“Brilliant Earth has been at the forefront of responsible practices and sets the industry standard through its focus on sustainability and use of ethically sourced gems. This collection is a nod to nature’s delicate and bold attributes, and I am delighted to have been able to communicate this beauty through my partnership with Brilliant Earth.”
Brilliant Earth also expressed its excitement about working with the designer.
“We’re thrilled to partner with Logan to launch this special collection that celebrates our collective commitment to ethical sourcing, timeless design, and craftsmanship,” said Kathryn Money, senior vice president of merchandising and retail for Brilliant Earth.
“The responsibly sourced lab diamonds, gemstones, and recycled precious metals featured in this collection highlight the wonder of nature, and our shared reverence for the planet. Both our brands are committed to quality, ethical sourcing, and creating truly beautiful pieces.”
The collection, which launched today, ranges in price from $795 to $10,000. It will be available to purchase exclusively at Brilliant Earth showrooms in Santa Monica, California and Brooklyn, New York, as well as online.
Though Brilliant Earth is best known for its bridal offerings, the retailer has gone all in on fine jewelry in recent quarters, offering trend-driven collections, and to a positive reception.
Brilliant Earth has teamed up with a number of jewelry designers and brands in recent years, including Jade Trau and Tacori.
The Latest

The high-end jewelry retailer was sold to private investment firm Middle West Partners and a group of longtime clients.

The jewelry designer has partnered with Sofer Jewelry to distribute her 85-piece lab-grown diamond collection.

Dunn, this year’s Single-Store Independent inductee, is passionate about innovation and telling the story of natural diamonds.

Experience gemstones with greater precision and comfort than ever before.

The 24-carat fancy intense pink diamond ring could fetch up to $18 million at the November sale.


The “Island Jewel” candle honors New York City and Puerto Rico and raises money for the island’s water relief efforts.
The partnership will give JA members access to preferred pricing, exclusive benefits, technology solutions, education, and resources.

Submit your pieces for a chance to win in this year's competition.

Stores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.

The top lot of Elmwood’s recent fine jewelry sale in London was a 1.84-carat, D color Tiffany & Co. solitaire diamond ring.

The watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.

This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.

The trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.

Ara Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.

The live charity benefit sale in Nashville will also feature gowns, boots, and other memorabilia from the country music legend.

Sponsored by Overnight Mountings

The supplier organization recently joined JA and JVC to have more input on political issues affecting the jewelry industry.

Blue Nile, a Signet Jewelers-owned brand, is now Royal Asscher’s exclusive licensed retailer in North America.

“Royal Oak” pays homage to the brand’s most popular watch model using 18-karat gold as well as diamonds, emeralds, and sapphires.

As part of the transition, Joseph Nicosia has stepped into the role of COO.

Participants now have until Oct. 14 to complete their submissions.

The alleged thieves used crow bars and sledgehammers to smash into jewelry stores across the state.

Ahead of the holidays, Smith urges jewelers to take a hard look at who’s buying jewelry, what they’re purchasing, and who’s stopped buying.

In the new consumer-facing campaign, four fashion and lifestyle creators share the stories behind their natural diamond pieces.

FGI President John Orrico is also leaving the company after more than 13 years.

The 2026 edition will feature presentations on alternative materials and design trends, as well as pop-up activations on the show floor.

It is the last fully operational diamond mine in Canada following the recent closures of Ekati and Diavik.























