MajorsJul 13, 2023
Brilliant Earth Will Soon Have 34 Physical Locations CollectionsAug 08, 2023
Brilliant Earth, Logan Hollowell Unveil 'Secret Garden' Collection
The floral-inspired capsule collection features all lab-grown gemstones.
Brilliant Earth has partnered with Logan Hollowell Fine Jewelry on “Secret Garden,” a new floral-inspired capsule collection.
San Francisco—Brilliant Earth has teamed up with Logan Hollowell Fine Jewelry on a new floral-inspired capsule collection.
The “Secret Garden” collection serves as an homage to the beauty and enchantment of nature, said Brilliant Earth.
The 12-piece collection, which includes earrings, necklaces, bracelets, and rings, features all lab-grown gemstones, including diamonds, pink sapphires, and emeralds, set into floral, butterfly, and thorn motifs.
“Inspired by the delicate strength and resilience of a rose, the collection highlights a perfect balance of elegance and durability,” said Brilliant Earth.
The showstopper of the collection is a lab-grown diamond thorn collar, set with 138 round lab-grown diamonds weighing 8 carats in total. It’s available in 14-karat white or yellow gold.
SEE: The New Brilliant Earth x Logan Hollowell Collection
The “Secret Garden” collection serves as an homage to the beauty and enchantment of nature, said Brilliant Earth.
The 12-piece collection, which includes earrings, necklaces, bracelets, and rings, features all lab-grown gemstones, including diamonds, pink sapphires, and emeralds, set into floral, butterfly, and thorn motifs.
“Inspired by the delicate strength and resilience of a rose, the collection highlights a perfect balance of elegance and durability,” said Brilliant Earth.
The showstopper of the collection is a lab-grown diamond thorn collar, set with 138 round lab-grown diamonds weighing 8 carats in total. It’s available in 14-karat white or yellow gold.
SEE: The New Brilliant Earth x Logan Hollowell Collection
A pair of 14-karat yellow gold “Bloom” drop earrings set with lab-grown diamonds, pink sapphires, and emeralds ($3,495) from the new Brilliant Earth collaboration with designer Logan Hollowell
“Flora” lab-grown diamond and emerald ring in 14-karat yellow gold ($2,295)
A pair of “Flora” lab-grown diamond stud earrings in 14-karat yellow gold ($1,995)
A highlight of the collection is this 14-karat yellow gold “Briar” lab-grown diamond collar ($10,000)
A pair of “Briar” huggies in 14-karat white gold set with lab-grown diamonds ($795)
“Bloom” open ring in 14-karat yellow gold with lab-grown diamonds, pink sapphires, and emeralds ($1,495)
“Flutter” lab-grown diamond butterfly bracelet in 14-karat yellow gold ($995)
L.A.-based designer Logan Hollowell aims to create “instant heirlooms,” as per her website.
Popular collections include her celestial “Constellation” styles and her gemstone-forward “Queen” collection. Her jewels are said to be a favorite of Meghan Markle, who has been seen wearing pieces from both collections.
“I was instantly drawn to Brilliant Earth’s dedication to their mission and to the planet,” said Hollowell.
“Brilliant Earth has been at the forefront of responsible practices and sets the industry standard through its focus on sustainability and use of ethically sourced gems. This collection is a nod to nature’s delicate and bold attributes, and I am delighted to have been able to communicate this beauty through my partnership with Brilliant Earth.”
Brilliant Earth also expressed its excitement about working with the designer.
“We’re thrilled to partner with Logan to launch this special collection that celebrates our collective commitment to ethical sourcing, timeless design, and craftsmanship,” said Kathryn Money, senior vice president of merchandising and retail for Brilliant Earth.
“The responsibly sourced lab diamonds, gemstones, and recycled precious metals featured in this collection highlight the wonder of nature, and our shared reverence for the planet. Both our brands are committed to quality, ethical sourcing, and creating truly beautiful pieces.”
The collection, which launched today, ranges in price from $795 to $10,000. It will be available to purchase exclusively at Brilliant Earth showrooms in Santa Monica, California and Brooklyn, New York, as well as online.
Though Brilliant Earth is best known for its bridal offerings, the retailer has gone all in on fine jewelry in recent quarters, offering trend-driven collections, and to a positive reception.
Brilliant Earth has teamed up with a number of jewelry designers and brands in recent years, including Jade Trau and Tacori.
Editors' Picks
Sponsored by
More on Collections
The Latest
IndependentsMay 11, 2026
Kansas Jeweler Closing After 70 YearsThe owners of Staats Jewelers are heading into retirement.
TrendsMay 11, 2026
Former Macy’s CEO Joins Signet Jewelers BoardJeffrey Gennette, who retired in 2024 after 41 years with Macy’s, is the newest member of the jewelry retailer’s board of directors.
TrendsMay 11, 2026
Amanda’s Style File: Lucky May May babies are lucky to have emeralds, a gemstone admired for centuries, as their birthstone, writes Amanda Gizzi.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
TechnologyMay 11, 2026
Clientbook’s New Tool Helps Jewelers Plan In-Store EventsThe new module allows retailers to plan, promote, and measure the success of events from a single dashboard.
Weekly QuizMay 07, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Lab-GrownMay 08, 2026
NDC Publicly Criticizes Pandora Over ‘Misleading’ Natural Diamond ClaimsNDC said in an open letter that Pandora’s statements about the carbon footprint of lab grown versus natural diamonds are inaccurate.
SourcingMay 08, 2026
Ronnie VanderLinden Takes Over as WDC President The diamantaire and industry leader succeeds Feriel Zerouki and said he will focus on being a “champion” for natural diamonds.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
TrendsMay 08, 2026
Rihanna Chooses ‘Desert Diamonds’ for 2026 Met GalaShe wore our Piece of the Week, Glenn Spiro’s “Old Moghul Golconda” earrings, featuring fancy brown-yellow diamonds totaling 51.90 carats.
Events & AwardsMay 08, 2026
JA Announces 2026 CASE Award WinnersTwo pieces were named “Best in Show,” one from the retail category and one from the supplier category.
FinancialsMay 07, 2026
Brilliant Earth Appeals to Higher-Income Shoppers in Q1The jewelry retailer noted resilience among its higher-end customers while demand softened for its lower-priced offerings.
AuctionsMay 07, 2026
‘Spectacular’ Kashmir Sapphire Headlines Heritage Spring Jewelry SaleLed by the 6.59-carat sapphire, the sale garnered $9.7 million, a record total for a Heritage jewelry auction.
MajorsMay 07, 2026
Gannon & Scott Names New Regional Account ExecutiveIn his new role, sales specialist Billy Welshoff will focus on the eastern United States.
WatchesMay 07, 2026
Chrono24 Names New CEOJosé Gaztelu has been promoted to the role, which has been vacant since last year.
Events & AwardsMay 07, 2026
JA Accepting Applications for 2026 Scholarship ProgramIt has also opened the application period for the Seymour & Evelyn Holtzman Bench Scholarship through June 30.
SourcingMay 06, 2026
Canada’s Oldest Diamond Mine Faces Uncertain FutureThe owner of the Ekati mine, which opened in 1998, has filed for insolvency protection amid the significant decline in diamond prices.
FinancialsMay 06, 2026
Pandora to Add Carbon Footprint Info to Lab-Grown DiamondsThe company announced the change alongside its Q1 results, which showed that the jewelry brand’s year is off to a shaky start.
MajorsMay 06, 2026
Saks Global Begins Layoffs, Reorganization Plans Closer to ApprovalThe retailer will cut 16 percent of its corporate workforce as part of its plan to exit bankruptcy.
AuctionsMay 06, 2026
Steve McQueen’s Heuer Monaco Watch Heads to Sotheby'sOf the many examples used in the filming of “Le Mans,” this one is believed to have spent the most time on Steve McQueen’s wrist.
EditorsMay 05, 2026
This Ohio Designer’s Jewelry Made It to the Met GalaMegan Piccione dressed Lauren Wasser in layers of diamond jewelry, making her stand out in a crowd that included celebrities like Beyoncé.
SourcingMay 05, 2026
Doug Hucker Returns to His RootsFollowing decades of association leadership, the “semi-retired” colored gemstone expert is turning his focus to gemstone education.
Events & AwardsMay 05, 2026
AMNH to Showcase Famous Jewelry, Trophies in Sports HistoryThe museum’s new exhibition will feature one of Jesse Owen’s Olympic medals, Yogi Berra’s crown, Super Bowl rings, and more.
Events & AwardsMay 05, 2026
JIS Launches Brand Exposure ProgramThe new program provides access to media exposure and editorial opportunities for exhibitors and retailers.
ColumnistsMay 04, 2026
The Key Mindset for Better Trade Show BuyingBuying discipline at trade shows starts with clarity about your inventory levels, Smith writes.
CrimeMay 04, 2026
Pawn Shop Manager Shot, Killed in FloridaLazaro Rodriguez Vega was murdered inside Cash Out Gold and Silver in Fort Pierce. A 20-year-old man has been charged in the case.
IndependentsMay 04, 2026
Zadok Jewelers, Austin Parks Foundation Support Wildflower PreservationA portion of every engagement ring sold in its Austin showroom will support the care and preservation of Austin’s wildflowers and green spaces.
TechnologyMay 01, 2026
Gemist, Saban Onyx Partner on Retailer-Focused Customization OfferingTheir partnership combines Gemist’s customization technology with Saban Onyx’s U.S.-based manufacturing capabilities.
