MajorsJul 13, 2023
Brilliant Earth Will Soon Have 34 Physical Locations CollectionsAug 08, 2023
Brilliant Earth, Logan Hollowell Unveil 'Secret Garden' Collection
The floral-inspired capsule collection features all lab-grown gemstones.
Brilliant Earth has partnered with Logan Hollowell Fine Jewelry on “Secret Garden,” a new floral-inspired capsule collection.
San Francisco—Brilliant Earth has teamed up with Logan Hollowell Fine Jewelry on a new floral-inspired capsule collection.
The “Secret Garden” collection serves as an homage to the beauty and enchantment of nature, said Brilliant Earth.
The 12-piece collection, which includes earrings, necklaces, bracelets, and rings, features all lab-grown gemstones, including diamonds, pink sapphires, and emeralds, set into floral, butterfly, and thorn motifs.
“Inspired by the delicate strength and resilience of a rose, the collection highlights a perfect balance of elegance and durability,” said Brilliant Earth.
The showstopper of the collection is a lab-grown diamond thorn collar, set with 138 round lab-grown diamonds weighing 8 carats in total. It’s available in 14-karat white or yellow gold.
SEE: The New Brilliant Earth x Logan Hollowell Collection
The “Secret Garden” collection serves as an homage to the beauty and enchantment of nature, said Brilliant Earth.
The 12-piece collection, which includes earrings, necklaces, bracelets, and rings, features all lab-grown gemstones, including diamonds, pink sapphires, and emeralds, set into floral, butterfly, and thorn motifs.
“Inspired by the delicate strength and resilience of a rose, the collection highlights a perfect balance of elegance and durability,” said Brilliant Earth.
The showstopper of the collection is a lab-grown diamond thorn collar, set with 138 round lab-grown diamonds weighing 8 carats in total. It’s available in 14-karat white or yellow gold.
SEE: The New Brilliant Earth x Logan Hollowell Collection
A pair of 14-karat yellow gold “Bloom” drop earrings set with lab-grown diamonds, pink sapphires, and emeralds ($3,495) from the new Brilliant Earth collaboration with designer Logan Hollowell
“Flora” lab-grown diamond and emerald ring in 14-karat yellow gold ($2,295)
A pair of “Flora” lab-grown diamond stud earrings in 14-karat yellow gold ($1,995)
A highlight of the collection is this 14-karat yellow gold “Briar” lab-grown diamond collar ($10,000)
A pair of “Briar” huggies in 14-karat white gold set with lab-grown diamonds ($795)
“Bloom” open ring in 14-karat yellow gold with lab-grown diamonds, pink sapphires, and emeralds ($1,495)
“Flutter” lab-grown diamond butterfly bracelet in 14-karat yellow gold ($995)
L.A.-based designer Logan Hollowell aims to create “instant heirlooms,” as per her website.
Popular collections include her celestial “Constellation” styles and her gemstone-forward “Queen” collection. Her jewels are said to be a favorite of Meghan Markle, who has been seen wearing pieces from both collections.
“I was instantly drawn to Brilliant Earth’s dedication to their mission and to the planet,” said Hollowell.
“Brilliant Earth has been at the forefront of responsible practices and sets the industry standard through its focus on sustainability and use of ethically sourced gems. This collection is a nod to nature’s delicate and bold attributes, and I am delighted to have been able to communicate this beauty through my partnership with Brilliant Earth.”
Brilliant Earth also expressed its excitement about working with the designer.
“We’re thrilled to partner with Logan to launch this special collection that celebrates our collective commitment to ethical sourcing, timeless design, and craftsmanship,” said Kathryn Money, senior vice president of merchandising and retail for Brilliant Earth.
“The responsibly sourced lab diamonds, gemstones, and recycled precious metals featured in this collection highlight the wonder of nature, and our shared reverence for the planet. Both our brands are committed to quality, ethical sourcing, and creating truly beautiful pieces.”
The collection, which launched today, ranges in price from $795 to $10,000. It will be available to purchase exclusively at Brilliant Earth showrooms in Santa Monica, California and Brooklyn, New York, as well as online.
Though Brilliant Earth is best known for its bridal offerings, the retailer has gone all in on fine jewelry in recent quarters, offering trend-driven collections, and to a positive reception.
Brilliant Earth has teamed up with a number of jewelry designers and brands in recent years, including Jade Trau and Tacori.
Editors' Picks
Sponsored by
More on Collections
The Latest
ColumnistsMay 18, 2026
Edahn Golan: What a K-Shaped Economy Means for Fine JewelryIn a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.
AuctionsMay 15, 2026
American Collector Ponies Up Almost $17K for John Wayne’s RingThe Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.
Events & AwardsMay 15, 2026
JA, MJSA To Sponsor Roundtable at TJSThe discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
SourcingMay 15, 2026
State of Diamonds: The Way Forward for Natural DiamondsThe jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.
Weekly QuizMay 14, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsMay 14, 2026
White Diamonds Lead Sotheby’s Auction, Blue Diamond Does Not SellA matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.
Supplier BulletinMay 14, 2026
A Diamond Is Forever Continues Desert Diamonds – Bridal ReinvigoratedSponsored by A Diamond Is Forever
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
SourcingMay 14, 2026
State of Colored Stones: The Spirit of Young American Gemstone CuttersThe next generation of lapidarists are entrepreneurial, engaged online, and see the craft as a means for artistic expression.
AuctionsMay 14, 2026
‘Ocean Dream’ Makes Waves at Christie’s, Fetching $17MIt was the second auction appearance for the fancy vivid blue-green diamond, which sold for $7.8 million at Christie’s Geneva 12 years ago.
CrimeMay 14, 2026
Second Man Arrested in Florida Pawn Shop Shooting Members of the U.S. Marshals Task Force took a 22-year-old man into custody. He was charged with tampering with evidence.
CrimeMay 13, 2026
JSA’s 2025 Crime Report Shows ‘Concerning’ Rise in ViolenceWhile the overall number of crimes was down, there were more incidences in which robbers pulled out guns, mace, or rammed cars into stores.
IndependentsMay 13, 2026
New Orleans Jeweler Closing Canal Place StoreJack Sutton Fine Jewelry is closing its store inside the downtown shopping center after 40 years in business.
SourcingMay 13, 2026
Smithsonian Acquires ‘Winston Red’ Diamond PaintingReena Ahluwalia’s painting of the rare red diamond is the first contemporary painting to join the National Gem Collection.
TrendsMay 13, 2026
State of Design: Only the Innovative Will SurviveThe price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.
ColumnistsMay 12, 2026
It’s Official: We’re Getting ‘Brain Rot’ From Watching Short-Form Videos Peter Smith gives tips on leading meetings, developing marketing, and making trade show appointments in the age of short attention spans.
CollectionsMay 12, 2026
Jessica McCormack Debuts Antique Coin-Inspired Medallions for SummerThe 11-piece “Medallions” capsule collection features five motifs: a crying eye, a heart on fire, a spiral, a flower, and a swallow.
IndependentsMay 12, 2026
State of Retail: 6 Things Retailers Should Know About Consumers TodayFrom Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.
Events & AwardsMay 12, 2026
The Tiffany & Co. x CFDA Jewelry Designer Award Is BackThe partners have announced the second cycle of the program, which has expanded to include a $25,000 student scholarship.
IndependentsMay 11, 2026
Kansas Jeweler Closing After 70 YearsThe owners of Staats Jewelers are heading into retirement.
TrendsMay 11, 2026
Former Macy’s CEO Joins Signet Jewelers BoardJeffrey Gennette, who retired in 2024 after 41 years with Macy’s, is the newest member of the jewelry retailer’s board of directors.
TrendsMay 11, 2026
Amanda’s Style File: Lucky May May babies are lucky to have emeralds, a gemstone admired for centuries, as their birthstone, writes Amanda Gizzi.
TechnologyMay 11, 2026
Clientbook’s New Tool Helps Jewelers Plan In-Store EventsThe new module allows retailers to plan, promote, and measure the success of events from a single dashboard.
Lab-GrownMay 08, 2026
NDC Publicly Criticizes Pandora Over ‘Misleading’ Natural Diamond ClaimsNDC said in an open letter that Pandora’s statements about the carbon footprint of lab grown versus natural diamonds are inaccurate.
SourcingMay 08, 2026
Ronnie VanderLinden Takes Over as WDC President The diamantaire and industry leader succeeds Feriel Zerouki and said he will focus on being a “champion” for natural diamonds.
TrendsMay 08, 2026
Rihanna Chooses ‘Desert Diamonds’ for 2026 Met GalaShe wore our Piece of the Week, Glenn Spiro’s “Old Moghul Golconda” earrings, featuring fancy brown-yellow diamonds totaling 51.90 carats.
Events & AwardsMay 08, 2026
JA Announces 2026 CASE Award WinnersTwo pieces were named “Best in Show,” one from the retail category and one from the supplier category.
