Brilliant Earth, Logan Hollowell Unveil 'Secret Garden' Collection
The floral-inspired capsule collection features all lab-grown gemstones.

The “Secret Garden” collection serves as an homage to the beauty and enchantment of nature, said Brilliant Earth.
The 12-piece collection, which includes earrings, necklaces, bracelets, and rings, features all lab-grown gemstones, including diamonds, pink sapphires, and emeralds, set into floral, butterfly, and thorn motifs.
“Inspired by the delicate strength and resilience of a rose, the collection highlights a perfect balance of elegance and durability,” said Brilliant Earth.
The showstopper of the collection is a lab-grown diamond thorn collar, set with 138 round lab-grown diamonds weighing 8 carats in total. It’s available in 14-karat white or yellow gold.
SEE: The New Brilliant Earth x Logan Hollowell Collection
L.A.-based designer Logan Hollowell aims to create “instant heirlooms,” as per her website.
Popular collections include her celestial “Constellation” styles and her gemstone-forward “Queen” collection. Her jewels are said to be a favorite of Meghan Markle, who has been seen wearing pieces from both collections.
“I was instantly drawn to Brilliant Earth’s dedication to their mission and to the planet,” said Hollowell.
“Brilliant Earth has been at the forefront of responsible practices and sets the industry standard through its focus on sustainability and use of ethically sourced gems. This collection is a nod to nature’s delicate and bold attributes, and I am delighted to have been able to communicate this beauty through my partnership with Brilliant Earth.”
Brilliant Earth also expressed its excitement about working with the designer.
“We’re thrilled to partner with Logan to launch this special collection that celebrates our collective commitment to ethical sourcing, timeless design, and craftsmanship,” said Kathryn Money, senior vice president of merchandising and retail for Brilliant Earth.
“The responsibly sourced lab diamonds, gemstones, and recycled precious metals featured in this collection highlight the wonder of nature, and our shared reverence for the planet. Both our brands are committed to quality, ethical sourcing, and creating truly beautiful pieces.”
The collection, which launched today, ranges in price from $795 to $10,000. It will be available to purchase exclusively at Brilliant Earth showrooms in Santa Monica, California and Brooklyn, New York, as well as online.
Though Brilliant Earth is best known for its bridal offerings, the retailer has gone all in on fine jewelry in recent quarters, offering trend-driven collections, and to a positive reception.
Brilliant Earth has teamed up with a number of jewelry designers and brands in recent years, including Jade Trau and Tacori.
The Latest

The new facility was also designed to better serve its growing customer base in Canada.

The campaign is a tribute to the year 1893, when Kokichi Mikimoto created the world’s first cultured pearl.

It is the only GIA school to offer the GIA Graduate Gemologist program in Chinese.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

The initiative connects veterans and parents returning to the workforce with careers in jewelry retail.


The wholesale manufacturer and precious metals refiner has appointed Michael Angelo as its new national sales representative.

Foundrae also accused the jewelry giant of copying its mood board style of marketing.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

A Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.

The Conference Board’s Consumer Confidence Index edged up, with optimism about the present outweighing worries about the future.

The retailer’s Zach Bear gift comes to life in “Zach Bear and the Window Necklace,” which centers on curiosity, bravery, and helping.

Applications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.

These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.

The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.

Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.

Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.

The new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.

Production has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.

The store opening marks the 10th United States location for the India-based jewelry retailer.

Two Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.

West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.

In the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.

Cohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.

“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.

The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.

It’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.

The deadline for entries in the jewelry design competition has been extended to April 3.
























