Brilliant Earth, Logan Hollowell Unveil 'Secret Garden' Collection
The floral-inspired capsule collection features all lab-grown gemstones.

The “Secret Garden” collection serves as an homage to the beauty and enchantment of nature, said Brilliant Earth.
The 12-piece collection, which includes earrings, necklaces, bracelets, and rings, features all lab-grown gemstones, including diamonds, pink sapphires, and emeralds, set into floral, butterfly, and thorn motifs.
“Inspired by the delicate strength and resilience of a rose, the collection highlights a perfect balance of elegance and durability,” said Brilliant Earth.
The showstopper of the collection is a lab-grown diamond thorn collar, set with 138 round lab-grown diamonds weighing 8 carats in total. It’s available in 14-karat white or yellow gold.
SEE: The New Brilliant Earth x Logan Hollowell Collection
L.A.-based designer Logan Hollowell aims to create “instant heirlooms,” as per her website.
Popular collections include her celestial “Constellation” styles and her gemstone-forward “Queen” collection. Her jewels are said to be a favorite of Meghan Markle, who has been seen wearing pieces from both collections.
“I was instantly drawn to Brilliant Earth’s dedication to their mission and to the planet,” said Hollowell.
“Brilliant Earth has been at the forefront of responsible practices and sets the industry standard through its focus on sustainability and use of ethically sourced gems. This collection is a nod to nature’s delicate and bold attributes, and I am delighted to have been able to communicate this beauty through my partnership with Brilliant Earth.”
Brilliant Earth also expressed its excitement about working with the designer.
“We’re thrilled to partner with Logan to launch this special collection that celebrates our collective commitment to ethical sourcing, timeless design, and craftsmanship,” said Kathryn Money, senior vice president of merchandising and retail for Brilliant Earth.
“The responsibly sourced lab diamonds, gemstones, and recycled precious metals featured in this collection highlight the wonder of nature, and our shared reverence for the planet. Both our brands are committed to quality, ethical sourcing, and creating truly beautiful pieces.”
The collection, which launched today, ranges in price from $795 to $10,000. It will be available to purchase exclusively at Brilliant Earth showrooms in Santa Monica, California and Brooklyn, New York, as well as online.
Though Brilliant Earth is best known for its bridal offerings, the retailer has gone all in on fine jewelry in recent quarters, offering trend-driven collections, and to a positive reception.
Brilliant Earth has teamed up with a number of jewelry designers and brands in recent years, including Jade Trau and Tacori.
The Latest

After 28 years with JCK, the veteran industry journalist is launching his own publication on Substack called The Jewelry Wire.

Wiley said the project will give scientists worldwide access to the American Museum of Natural’s History renowned mineral collection.

Set for April 2, the webinar will discuss how the jewelry industry can address the workforce gap.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Bayer, founder of Lisa Bayer Designs, is remembered as “a bright light in every room.”


The highest-grossing lot was a Tiffany & Co. ring set with a flawless, emerald-cut diamond of 10 carats.

The next three editions of AGTA GemFair Tucson will feature a five-day show that includes Sunday.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Former Sotheby’s executive Tom Heap has taken on the London-based role.

The group of women allegedly robbed two Catbird stores and one Gorjana location on the afternoon of March 9.

Movado CEO Efraim Grinberg noted continued strength in the fashion watch and accessible luxury segments in the U.S.

After celebrating 25 years in 2025, the campaign marks a new chapter for the jewelry brand with the message that “Identity Creates Value.”

Couture and Time to Watches announced the watch brands, from big names to independents, attendees will see at the show.

Plus, why Saks Global’s bankruptcy may have given Bloomingdale’s an edge.

The flawless, Type IIa stone is estimated to achieve up to $2.8 million at the auction house’s high jewelry sale in April.

Costume designer Kate Hawley wore three archival Tiffany & Co. brooches, our Pieces of the Week, while accepting her first Oscar.

The jewelry retailer announced changes to its store network and brand portfolio during its fourth-quarter earnings call.

From a weaker labor market to inflation, NRF Chief Economist Mark Mathews gave insight on what retailers can expect this year.

The historic stone, which sold at Elmwood’s in London, is the largest white diamond to be offered on the U.K. market in more than a decade.

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach in Las Vegas on May 31.

The model and fashion editor’s gold evening bags were the top lots at the London sale, going for more than $25,000 each.

Fresh off winning the David Yurman Gem Awards Grant, Nelson discusses the ring that launched his career and his plans for the future.

The “stunning” Type IIb stone was found via x-ray technology at its Karowe mine in Botswana.

“The Basics of Jewelry” has been updated to include modern topics and visuals.

Held just before the Oscars, the jewelry industry’s big awards show had its share of standout jewelry, gowns, and acceptance speeches.

The Brazilian mine’s new collection features cabochons in soft, muted shades like silver and lilac.

The Academy Award-winning actress stars in Tiffany & Co.’s latest commercial, which debuted Sunday night during the Oscars.























