FinancialsAug 12, 2022
Brilliant Earth’s Fine Jewelry a Hit in Q2CollectionsOct 18, 2022
Brilliant Earth’s Cocktail Ring Collection Channels 1920s Glamour
The 21-piece collection features both lab-grown and natural gemstones.
Brilliant Earth launched a new cocktail ring collection Tuesday ahead of the holiday season.
San Francisco—Brilliant Earth has launched a new cocktail ring collection, just in time for the holidays.
The 21-piece collection features both lab-grown and natural gemstones, including pearls, topaz, watermelon tourmaline and alexandrite.
It draws inspiration from the 1920s, when cocktail rings first became a fashion statement, said Brilliant Earth, worn as symbols of freedom and empowerment.
The company is reimagining classic styles of the decade for the modern-day jewelry shopper, giving the pieces on-theme names like “Cabaret” and “Revelry.”
“With our Brilliant Earth Cocktail Ring collection, the gemstone is the star, inspired by fun and joyous occasions intrinsically linked to self-expression,” said Ryan Atlas, Brilliant Earth’s director of product development.
“Signature to our craftsmanship, the vibrant center gemstones are set in opulent designs
with showstopping scale.”
SEE: The New Brilliant Earth Cocktail Rings
The “Cabaret” garnet and diamond ring in 18-karat yellow gold ($1,990)
The “Festivity” prasiolite and diamond ring in 14-karat rose gold ($1,690)
The “Coronation” amethyst and diamond ring in 18-karat yellow gold ($1,290)
The collection features lab-grown and natural gemstones, including this watermelon tourmaline.
The collection also includes trendy toi et moi rings, like this blue topaz and lab-grown alexandrite ring ($1,490) and morganite and pink tourmaline ring ($1,490).
Pearls also make an appearance in the collection, including this “Debutante” cultured black pearl and diamond ring ($2,190) and this “Cotillion” cultured pearl and diamond ring ($1,490).
The collection features bold shapes and elevated settings, like this hexagonal “Masquerade” lab-grown alexandrite and diamond ring ($3,990) and this “Revelry” garnet and diamond ring ($2,190).
There are also bands, including this “Nimbus” ombré set with black and silver-tone diamonds, and spinels ($4,890) and this “Eternity” London blue topaz eternity band ($1,190).
The full collection launched Tuesday, but select pieces were pre-launched on Zepeto, a virtual world platform with more than 320 million users.
The styles range in price from $2,000 to $8,000 and are available online and in Brilliant Earth’s 22 showrooms.
The company is best known for its bridal offerings but has recently started to offer trend-driven fine jewelry collections, to a positive reception.
On a recent earnings call, Chief Financial Officer Jeff Kuo said, “we continue to see outsized performance within our fine jewelry assortment with growth that far outpaces the business as a whole.”
The company has introduced thousands of new natural and lab-grown colored diamonds, as well as a wider assortment of colors, shapes, and price points.
Brilliant Earth also launched a men’s jewelry line this June and has been collaborating with popular designers for new collections, including Tacori and Jade Trau.
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