Collections

Brilliant Earth’s Cocktail Ring Collection Channels 1920s Glamour

CollectionsOct 18, 2022

Brilliant Earth’s Cocktail Ring Collection Channels 1920s Glamour

The 21-piece collection features both lab-grown and natural gemstones.

Brilliant Earth launched a new cocktail ring collection Tuesday ahead of the holiday season.
San Francisco—Brilliant Earth has launched a new cocktail ring collection, just in time for the holidays.
 
The 21-piece collection features both lab-grown and natural gemstones, including pearls, topaz, watermelon tourmaline and alexandrite.
 
It draws inspiration from the 1920s, when cocktail rings first became a fashion statement, said Brilliant Earth, worn as symbols of freedom and empowerment.
 
The company is reimagining classic styles of the decade for the modern-day jewelry shopper, giving the pieces on-theme names like “Cabaret” and “Revelry.”
 
“With our Brilliant Earth Cocktail Ring collection, the gemstone is the star, inspired by fun and joyous occasions intrinsically linked to self-expression,” said Ryan Atlas, Brilliant Earth’s director of product development.
 
“Signature to our craftsmanship, the vibrant center gemstones are set in opulent designs
with showstopping scale.”
 
SEE: The New Brilliant Earth Cocktail Rings
The full collection launched Tuesday, but select pieces were pre-launched on Zepeto, a virtual world platform with more than 320 million users.
 
The styles range in price from $2,000 to $8,000 and are available online and in Brilliant Earth’s 22 showrooms.
 
 Related stories will be right here … 
 
The company is best known for its bridal offerings but has recently started to offer trend-driven fine jewelry collections, to a positive reception.
 
On a recent earnings call, Chief Financial Officer Jeff Kuo said, “we continue to see outsized performance within our fine jewelry assortment with growth that far outpaces the business as a whole.”
 
The company has introduced thousands of new natural and lab-grown colored diamonds, as well as a wider assortment of colors, shapes, and price points.
 
Brilliant Earth also launched a men’s jewelry line this June and has been collaborating with popular designers for new collections, including Tacori and Jade Trau.
 
Previously, Brilliant Earth has collaborated with Moyo Gems, Alrosa, and CanadaMark.
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

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