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Brilliant Earth’s Cocktail Ring Collection Channels 1920s Glamour

CollectionsOct 18, 2022

Brilliant Earth’s Cocktail Ring Collection Channels 1920s Glamour

The 21-piece collection features both lab-grown and natural gemstones.

20221018_Brilliant Earth header.jpg
Brilliant Earth launched a new cocktail ring collection Tuesday ahead of the holiday season.
San Francisco—Brilliant Earth has launched a new cocktail ring collection, just in time for the holidays.
 
The 21-piece collection features both lab-grown and natural gemstones, including pearls, topaz, watermelon tourmaline and alexandrite.
 
It draws inspiration from the 1920s, when cocktail rings first became a fashion statement, said Brilliant Earth, worn as symbols of freedom and empowerment.
 
The company is reimagining classic styles of the decade for the modern-day jewelry shopper, giving the pieces on-theme names like “Cabaret” and “Revelry.”
 
“With our Brilliant Earth Cocktail Ring collection, the gemstone is the star, inspired by fun and joyous occasions intrinsically linked to self-expression,” said Ryan Atlas, Brilliant Earth’s director of product development.
 
“Signature to our craftsmanship, the vibrant center gemstones are set in opulent designs
with showstopping scale.”
 
SEE: The New Brilliant Earth Cocktail Rings
The full collection launched Tuesday, but select pieces were pre-launched on Zepeto, a virtual world platform with more than 320 million users.
 
The styles range in price from $2,000 to $8,000 and are available online and in Brilliant Earth’s 22 showrooms.
 
 Related stories will be right here … 
 
The company is best known for its bridal offerings but has recently started to offer trend-driven fine jewelry collections, to a positive reception.
 
On a recent earnings call, Chief Financial Officer Jeff Kuo said, “we continue to see outsized performance within our fine jewelry assortment with growth that far outpaces the business as a whole.”
 
The company has introduced thousands of new natural and lab-grown colored diamonds, as well as a wider assortment of colors, shapes, and price points.
 
Brilliant Earth also launched a men’s jewelry line this June and has been collaborating with popular designers for new collections, including Tacori and Jade Trau.
 
Previously, Brilliant Earth has collaborated with Moyo Gems, Alrosa, and CanadaMark.

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