FinancialsMay 13, 2022
Brilliant Earth Reports Strong Q1 But Lowers 2022 GuidanceMajorsJun 07, 2022
Brilliant Earth Branches Out Into Men’s Jewelry
The retailer has introduced a 22-piece collection just ahead of Father’s Day.
Brilliant Earth just introduced its first collection of men’s fine jewelry, a mix of rings, bracelets, necklaces pendants, and cufflinks.
San Francisco—Brilliant Earth is branching out into men’s jewelry, introducing its first collection Tuesday.
While the company already sells men’s wedding bands, the new collection includes chains, bracelets, cufflinks, and pendants.
The 22-piece collection is a modern take on classic jewelry box staples, incorporating beveled edges and strong shapes, mixing dark tones and nature-inspired motifs.
There’s room for personalization and customization as well via the pendant necklaces, engravable cufflinks, and ID bracelets.
Customers can personalize select styles using Brilliant Earth’s “Create-Your-Own Experience” tools, available on its website.
SEE: The New Brilliant Earth Men’s Fine Jewelry Collection
While the company already sells men’s wedding bands, the new collection includes chains, bracelets, cufflinks, and pendants.
The 22-piece collection is a modern take on classic jewelry box staples, incorporating beveled edges and strong shapes, mixing dark tones and nature-inspired motifs.
There’s room for personalization and customization as well via the pendant necklaces, engravable cufflinks, and ID bracelets.
Customers can personalize select styles using Brilliant Earth’s “Create-Your-Own Experience” tools, available on its website.
SEE: The New Brilliant Earth Men’s Fine Jewelry Collection
The “Zeke” curb chain bracelet in 14-karat yellow gold ($395)
The “Homme” black onyx ID bracelet in silver, featuring the collection’s signature beveled links ($995)
The “Milo” rope chain bracelet in 14-karat white gold ($495)
The “Homme” compass tag necklace, featuring a beveled octagonal frame, in 14-karat yellow gold ($1,495)
Select pieces can be personalized, like these “Homme” cufflinks in silver ($195).
The “Homme” serpent tag necklace in silver ($295)
A signature of the collection is the company’s proprietary beveled link chain, available in yellow and white gold and silver, which was inspired by its popular beveled-edge wedding bands.
“Another distinctive design element of the collection is the black onyx inlays on our pendants, bracelets and cufflinks,” said Ryan Atlas, Brilliant Earth’s director of product development.
“The onyx has a beautiful shiny and opaque black color to contrast the silver and gold metal tones and rides the line of alternative and modern.”
Brilliant Earth has a strong customer base of men, said Kathryn Money, senior vice president of merchandising and retail expansion, and this new collection can “meet the untapped demand.”
“The new fine jewelry collection, much like the men’s wedding bands and our existing gender neutral collections like ‘Mx’ and ‘Rings for Everyone,’ were designed as everyday essentials—to enhance his everyday look—pieces that anyone can make their own, layer or combine with existing pieces,” she said.
Related stories will be right here …
“Another distinctive design element of the collection is the black onyx inlays on our pendants, bracelets and cufflinks,” said Ryan Atlas, Brilliant Earth’s director of product development.
“The onyx has a beautiful shiny and opaque black color to contrast the silver and gold metal tones and rides the line of alternative and modern.”
Brilliant Earth has a strong customer base of men, said Kathryn Money, senior vice president of merchandising and retail expansion, and this new collection can “meet the untapped demand.”
“The new fine jewelry collection, much like the men’s wedding bands and our existing gender neutral collections like ‘Mx’ and ‘Rings for Everyone,’ were designed as everyday essentials—to enhance his everyday look—pieces that anyone can make their own, layer or combine with existing pieces,” she said.
From its founding, Brilliant Earth has marketed its commitment to taking an ethical and sustainable approach to its business.
The company uses “recycled” precious metals, certified under the Responsible Jewelry Council Chain of Custody Certification and the SCS Recycled Content Certification.
“Our objective with this collection, and all Brilliant Earth products, is to diminish the negative impacts of dirty gold, reduce demand for newly mined metals, and contribute to programs dedicated to improving small-scale mining practices,” said Money.
The collection, which ranges in price from $195 to $2,295, is now available in Brilliant Earth locations and online.
More on Majors
The Latest
AuctionsJun 04, 2026
Treasures from Maurice Tempelsman’s ‘Marvelous’ Life Head to AuctionUp for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.
CollectionsJun 04, 2026
Buddha Mama to Spend the Summer in AspenThe Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.
ColumnistsJun 03, 2026
Peter Smith: When Top Talent Leaves and What It Says About YouSmith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
GradingJun 03, 2026
GIA’s Tracr Investment Is First Step Toward Industry-Owned PlatformThe Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.
Weekly QuizMay 28, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
WatchesJun 03, 2026
The 1916 Company Taking Pre-Owned Rolexes on the Road, AgainThe retailer is bringing Rolex Certified Pre-Owned watches to five U.S. cities in 2026 for collectors to see, try on, and purchase.
IndependentsJun 03, 2026
Jessica Alba Is the New Face of Gabriel & Co.The actress and entrepreneur stars in the jeweler’s new campaign that celebrates life’s quiet moments.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
TrendsJun 03, 2026
State of Design: Only the Innovative Will SurviveThe price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.
FinancialsJun 02, 2026
Signet Jewelers’ Q1 Sales Up 2% As It Focuses on ‘Core Four’ The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.
SourcingJun 02, 2026
Leader Appointed for Botswana’s Diamonds for Development Fund Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.
WatchesJun 02, 2026
Watch Industry Veteran James Marks Joins Sotheby’sSotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.
AuctionsJun 02, 2026
Sotheby’s to Auction 10-Carat Blue Diamond, 1960s Harry Winston Necklace A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.
IndependentsJun 02, 2026
State of Retail: 6 Things Retailers Should Know About Consumers TodayFrom Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.
Events & AwardsJun 01, 2026
Design Atelier Brands Have a Big Night at Emotional Couture Design AwardsThe show started by honoring Mildred Marcano, ended with a tearful Beth Anne Bonanno, and recognized a dozen-plus designers in between.
SourcingJun 01, 2026
RapNet Rebranding as Rapaport TradeThe revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.
SourcingJun 01, 2026
Gemfields’ Higher-Quality Emerald Auction Achieves $26.8MThe miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.
CollectionsMay 29, 2026
Cultus Artem’s Necklace Is the Oasis in Las Vegas’ DesertThe “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.
IndependentsMay 29, 2026
Meet the 2026 Retailer Hall of Fame InducteesThis year’s inductees include second-, third-, and fourth-generation jewelers.
Events & AwardsMay 28, 2026
JCK Announces Jesse Itzler as 2026 Keynote SpeakerThe author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.
Events & AwardsMay 28, 2026
JCK Rocks To Ride With NellyThree-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.
MajorsMay 28, 2026
Signet Jewelers to Buy The Clear Cut Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.
CollectionsMay 28, 2026
Meet The 17 Newcomers to Couture’s Design AtelierThese up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.
GradingMay 28, 2026
GCAL By Sarine Launches 8X Cushion CutThe lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.
Events & AwardsMay 27, 2026
5 Security Tips for Las Vegas Jewelry Market Week 2026This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.
ColumnistsMay 27, 2026
What Jewelers Can Learn From Luxury Fashion’s Digital PlaybookHigh-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.
Events & AwardsMay 27, 2026
Couture’s ‘The Iridescence’ Will Showcase 7 Emerging Jewelry DesignersThe designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.
