FinancialsMay 13, 2022
Brilliant Earth Reports Strong Q1 But Lowers 2022 GuidanceMajorsJun 07, 2022
Brilliant Earth Branches Out Into Men’s Jewelry
The retailer has introduced a 22-piece collection just ahead of Father’s Day.
Brilliant Earth just introduced its first collection of men’s fine jewelry, a mix of rings, bracelets, necklaces pendants, and cufflinks.
San Francisco—Brilliant Earth is branching out into men’s jewelry, introducing its first collection Tuesday.
While the company already sells men’s wedding bands, the new collection includes chains, bracelets, cufflinks, and pendants.
The 22-piece collection is a modern take on classic jewelry box staples, incorporating beveled edges and strong shapes, mixing dark tones and nature-inspired motifs.
There’s room for personalization and customization as well via the pendant necklaces, engravable cufflinks, and ID bracelets.
Customers can personalize select styles using Brilliant Earth’s “Create-Your-Own Experience” tools, available on its website.
SEE: The New Brilliant Earth Men’s Fine Jewelry Collection
While the company already sells men’s wedding bands, the new collection includes chains, bracelets, cufflinks, and pendants.
The 22-piece collection is a modern take on classic jewelry box staples, incorporating beveled edges and strong shapes, mixing dark tones and nature-inspired motifs.
There’s room for personalization and customization as well via the pendant necklaces, engravable cufflinks, and ID bracelets.
Customers can personalize select styles using Brilliant Earth’s “Create-Your-Own Experience” tools, available on its website.
SEE: The New Brilliant Earth Men’s Fine Jewelry Collection
The “Zeke” curb chain bracelet in 14-karat yellow gold ($395)
The “Homme” black onyx ID bracelet in silver, featuring the collection’s signature beveled links ($995)
The “Milo” rope chain bracelet in 14-karat white gold ($495)
The “Homme” compass tag necklace, featuring a beveled octagonal frame, in 14-karat yellow gold ($1,495)
Select pieces can be personalized, like these “Homme” cufflinks in silver ($195).
The “Homme” serpent tag necklace in silver ($295)
A signature of the collection is the company’s proprietary beveled link chain, available in yellow and white gold and silver, which was inspired by its popular beveled-edge wedding bands.
“Another distinctive design element of the collection is the black onyx inlays on our pendants, bracelets and cufflinks,” said Ryan Atlas, Brilliant Earth’s director of product development.
“The onyx has a beautiful shiny and opaque black color to contrast the silver and gold metal tones and rides the line of alternative and modern.”
Brilliant Earth has a strong customer base of men, said Kathryn Money, senior vice president of merchandising and retail expansion, and this new collection can “meet the untapped demand.”
“The new fine jewelry collection, much like the men’s wedding bands and our existing gender neutral collections like ‘Mx’ and ‘Rings for Everyone,’ were designed as everyday essentials—to enhance his everyday look—pieces that anyone can make their own, layer or combine with existing pieces,” she said.
Related stories will be right here …
“Another distinctive design element of the collection is the black onyx inlays on our pendants, bracelets and cufflinks,” said Ryan Atlas, Brilliant Earth’s director of product development.
“The onyx has a beautiful shiny and opaque black color to contrast the silver and gold metal tones and rides the line of alternative and modern.”
Brilliant Earth has a strong customer base of men, said Kathryn Money, senior vice president of merchandising and retail expansion, and this new collection can “meet the untapped demand.”
“The new fine jewelry collection, much like the men’s wedding bands and our existing gender neutral collections like ‘Mx’ and ‘Rings for Everyone,’ were designed as everyday essentials—to enhance his everyday look—pieces that anyone can make their own, layer or combine with existing pieces,” she said.
From its founding, Brilliant Earth has marketed its commitment to taking an ethical and sustainable approach to its business.
The company uses “recycled” precious metals, certified under the Responsible Jewelry Council Chain of Custody Certification and the SCS Recycled Content Certification.
“Our objective with this collection, and all Brilliant Earth products, is to diminish the negative impacts of dirty gold, reduce demand for newly mined metals, and contribute to programs dedicated to improving small-scale mining practices,” said Money.
The collection, which ranges in price from $195 to $2,295, is now available in Brilliant Earth locations and online.
Editors' Picks
Sponsored by
More on Majors
The Latest
Lab-GrownOct 13, 2026
Stephanie Gottlieb Takes Lab-Grown Diamond Collection WholesaleThe jewelry designer has partnered with Sofer Jewelry to distribute her 85-piece lab-grown diamond collection.
IndependentsOct 13, 2026
Retailer Hall of Fame 2026: Sean DunnDunn, this year’s Single-Store Independent inductee, is passionate about innovation and telling the story of natural diamonds.
AuctionsOct 13, 2026
Christie's Geneva To Auction 'Bulgari Pink' DiamondThe 24-carat fancy intense pink diamond ring could fetch up to $18 million at the November sale.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
IndependentsOct 13, 2026
Greenwich St. Jewelers’ New Candle Smells Like HomeThe “Island Jewel” candle honors New York City and Puerto Rico and raises money for the island’s water relief efforts.
Weekly QuizOct 08, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TechnologyOct 13, 2026
GemFind Is a New JA Member Benefit Partner The partnership will give JA members access to preferred pricing, exclusive benefits, technology solutions, education, and resources.
SurveysOct 09, 2026
These Will Be the 10 Busiest Days for In-Store Shopping This Holiday SeasonStores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
CollectionsOct 09, 2026
Elisa Solomon Collabs With Serendipity 3 on ‘Frozen Hot Chocolate’ CharmThe charm, our Piece of the Week, features brown diamond frozen hot chocolate topped with white diamond whipped cream and a ruby straw.
AuctionsOct 09, 2026
8-Carat Blue Diamond Goes Unsold at UK Jewelry Auction The top lot of Elmwood’s recent fine jewelry sale in London was a 1.84-carat, D color Tiffany & Co. solitaire diamond ring.
WatchesOct 09, 2026
Movado to Sell Majority Stake in Ebel for $66.5MThe watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.
Policies & IssuesOct 08, 2026
Third Wave of IEEPA Tariff Refunds Begins This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.
CollectionsOct 08, 2026
Brent Neale’s New Collection Goes ‘Back to Basics’It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.
SourcingOct 08, 2026
Ethical Gem Fair Heads Back to BrooklynThe trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.
Events & AwardsOct 08, 2026
Pattons Fine Jewelry Sweeps Local Design ContestAra Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.
AuctionsOct 08, 2026
Reba McEntire’s Jewelry, Watches Head to Julien’s AuctionsThe live charity benefit sale in Nashville will also feature gowns, boots, and other memorabilia from the country music legend.
Supplier BulletinOct 08, 2026
Overnight Mountings’ Bridal Builder Helps Jewelers Turn Custom Design into a Hands-On Selling ExperienceSponsored by Overnight Mountings
Policies & IssuesOct 07, 2026
The Plumb Club Amplifies Its Voice as Geopolitical Pressures MountThe supplier organization recently joined JA and JVC to have more input on political issues affecting the jewelry industry.
CollectionsOct 07, 2026
Blue Nile, Royal Asscher Collection Highlights Natural Diamond BeautyBlue Nile, a Signet Jewelers-owned brand, is now Royal Asscher’s exclusive licensed retailer in North America.
CollectionsOct 07, 2026
4 Standout Pieces in Audemars Piguet’s First High Jewelry Collection “Royal Oak” pays homage to the brand’s most popular watch model using 18-karat gold as well as diamonds, emeralds, and sapphires.
SourcingOct 07, 2026
AGTA Extends Deadline for 2026 Spectrum Awards EntriesParticipants now have until Oct. 14 to complete their submissions.
CrimeOct 06, 2026
6 Charged in Connection to String of New Jersey Smash-and-GrabsThe alleged thieves used crow bars and sledgehammers to smash into jewelry stores across the state.
ColumnistsOct 06, 2026
Sherry Smith: Is the Consumer Really Trading Up?Ahead of the holidays, Smith urges jewelers to take a hard look at who’s buying jewelry, what they’re purchasing, and who’s stopped buying.
SourcingOct 06, 2026
DDG Taps Influencers for ‘My Diamond Does Good’ CampaignIn the new consumer-facing campaign, four fashion and lifestyle creators share the stories behind their natural diamond pieces.
MajorsOct 06, 2026
Frederick Goldman Names COO, CMOFGI President John Orrico is also leaving the company after more than 13 years.
Events & AwardsOct 06, 2026
JIS Fall Returns to MiamiThe 2026 edition will feature presentations on alternative materials and design trends, as well as pop-up activations on the show floor.
SourcingOct 05, 2026
De Beers to Take Full Ownership of Gahcho KuéIt is the last fully operational diamond mine in Canada following the recent closures of Ekati and Diavik.
