Majors

Brilliant Earth Branches Out Into Men’s Jewelry

MajorsJun 07, 2022

Brilliant Earth Branches Out Into Men’s Jewelry

The retailer has introduced a 22-piece collection just ahead of Father’s Day.

Brilliant Earth just introduced its first collection of men’s fine jewelry, a mix of rings, bracelets, necklaces pendants, and cufflinks.
San Francisco—Brilliant Earth is branching out into men’s jewelry, introducing its first collection Tuesday.

While the company already sells men’s wedding bands, the new collection includes chains, bracelets, cufflinks, and pendants.

The 22-piece collection is a modern take on classic jewelry box staples, incorporating beveled edges and strong shapes, mixing dark tones and nature-inspired motifs.

There’s room for personalization and customization as well via the pendant necklaces, engravable cufflinks, and ID bracelets.

Customers can personalize select styles using Brilliant Earth’s “Create-Your-Own Experience” tools, available on its website.

SEE: The New Brilliant Earth Men’s Fine Jewelry Collection
A signature of the collection is the company’s proprietary beveled link chain, available in yellow and white gold and silver, which was inspired by its popular beveled-edge wedding bands.

“Another distinctive design element of the collection is the black onyx inlays on our pendants, bracelets and cufflinks,” said Ryan Atlas, Brilliant Earth’s director of product development. 

“The onyx has a beautiful shiny and opaque black color to contrast the silver and gold metal tones and rides the line of alternative and modern.” 

Brilliant Earth has a strong customer base of men, said Kathryn Money, senior vice president of merchandising and retail expansion, and this new collection can “meet the untapped demand.”

“The new fine jewelry collection, much like the men’s wedding bands and our existing gender neutral collections like ‘Mx’ and ‘Rings for Everyone,’ were designed as everyday essentials—to enhance his everyday look—pieces that anyone can make their own, layer or combine with existing pieces,” she said.

 Related stories will be right here … 

From its founding, Brilliant Earth has marketed its commitment to taking an ethical and sustainable approach to its business.

The company uses “recycled” precious metals, certified under the Responsible Jewelry Council Chain of Custody Certification and the SCS Recycled Content Certification.

“Our objective with this collection, and all Brilliant Earth products, is to diminish the negative impacts of dirty gold, reduce demand for newly mined metals, and contribute to programs dedicated to improving small-scale mining practices,” said Money.

The collection, which ranges in price from $195 to $2,295, is now available in Brilliant Earth locations and online.
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

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