FinancialsMay 13, 2022
Brilliant Earth Reports Strong Q1 But Lowers 2022 GuidanceMajorsJun 07, 2022
Brilliant Earth Branches Out Into Men’s Jewelry
The retailer has introduced a 22-piece collection just ahead of Father’s Day.
Brilliant Earth just introduced its first collection of men’s fine jewelry, a mix of rings, bracelets, necklaces pendants, and cufflinks.
San Francisco—Brilliant Earth is branching out into men’s jewelry, introducing its first collection Tuesday.
While the company already sells men’s wedding bands, the new collection includes chains, bracelets, cufflinks, and pendants.
The 22-piece collection is a modern take on classic jewelry box staples, incorporating beveled edges and strong shapes, mixing dark tones and nature-inspired motifs.
There’s room for personalization and customization as well via the pendant necklaces, engravable cufflinks, and ID bracelets.
Customers can personalize select styles using Brilliant Earth’s “Create-Your-Own Experience” tools, available on its website.
SEE: The New Brilliant Earth Men’s Fine Jewelry Collection
While the company already sells men’s wedding bands, the new collection includes chains, bracelets, cufflinks, and pendants.
The 22-piece collection is a modern take on classic jewelry box staples, incorporating beveled edges and strong shapes, mixing dark tones and nature-inspired motifs.
There’s room for personalization and customization as well via the pendant necklaces, engravable cufflinks, and ID bracelets.
Customers can personalize select styles using Brilliant Earth’s “Create-Your-Own Experience” tools, available on its website.
SEE: The New Brilliant Earth Men’s Fine Jewelry Collection
The “Zeke” curb chain bracelet in 14-karat yellow gold ($395)
The “Homme” black onyx ID bracelet in silver, featuring the collection’s signature beveled links ($995)
The “Milo” rope chain bracelet in 14-karat white gold ($495)
The “Homme” compass tag necklace, featuring a beveled octagonal frame, in 14-karat yellow gold ($1,495)
Select pieces can be personalized, like these “Homme” cufflinks in silver ($195).
The “Homme” serpent tag necklace in silver ($295)
A signature of the collection is the company’s proprietary beveled link chain, available in yellow and white gold and silver, which was inspired by its popular beveled-edge wedding bands.
“Another distinctive design element of the collection is the black onyx inlays on our pendants, bracelets and cufflinks,” said Ryan Atlas, Brilliant Earth’s director of product development.
“The onyx has a beautiful shiny and opaque black color to contrast the silver and gold metal tones and rides the line of alternative and modern.”
Brilliant Earth has a strong customer base of men, said Kathryn Money, senior vice president of merchandising and retail expansion, and this new collection can “meet the untapped demand.”
“The new fine jewelry collection, much like the men’s wedding bands and our existing gender neutral collections like ‘Mx’ and ‘Rings for Everyone,’ were designed as everyday essentials—to enhance his everyday look—pieces that anyone can make their own, layer or combine with existing pieces,” she said.
Related stories will be right here …
“Another distinctive design element of the collection is the black onyx inlays on our pendants, bracelets and cufflinks,” said Ryan Atlas, Brilliant Earth’s director of product development.
“The onyx has a beautiful shiny and opaque black color to contrast the silver and gold metal tones and rides the line of alternative and modern.”
Brilliant Earth has a strong customer base of men, said Kathryn Money, senior vice president of merchandising and retail expansion, and this new collection can “meet the untapped demand.”
“The new fine jewelry collection, much like the men’s wedding bands and our existing gender neutral collections like ‘Mx’ and ‘Rings for Everyone,’ were designed as everyday essentials—to enhance his everyday look—pieces that anyone can make their own, layer or combine with existing pieces,” she said.
From its founding, Brilliant Earth has marketed its commitment to taking an ethical and sustainable approach to its business.
The company uses “recycled” precious metals, certified under the Responsible Jewelry Council Chain of Custody Certification and the SCS Recycled Content Certification.
“Our objective with this collection, and all Brilliant Earth products, is to diminish the negative impacts of dirty gold, reduce demand for newly mined metals, and contribute to programs dedicated to improving small-scale mining practices,” said Money.
The collection, which ranges in price from $195 to $2,295, is now available in Brilliant Earth locations and online.
More on Majors
The Latest
FinancialsJul 29, 2026
Kering’s H1 Jewelry Sales Up 14%Boucheron reached record sales while Pomellato found success in its signature collections.
Events & AwardsJul 29, 2026
Harwell Godfrey Designs a Flag for ArkansasShe was one of more than 120 American designers who created flags for the “United Flags of Fashion” project led by CFDA and Vogue.
EditorsJul 29, 2026
Q&A: The Past and Future of Angola’s Diamond Industry Endiama Commercial Director Elton Escrivão knows people have a lot of misperceptions about Angola. He wants to change that.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
ColumnistsJul 28, 2026
Peter Smith: Why Your Job Postings May Be Working Against You Smith reveals the method The Retail Smiths use to help retailers and vendors write better job postings.
Weekly QuizJul 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
FinancialsJul 28, 2026
Tiffany & Co., Bulgari Lead the Way for LVMH in H1LVMH’s jewelry and watch brands outperformed the company’s other divisions in an environment the company described as “disrupted.”
CollectionsJul 28, 2026
Lionheart’s New Collection Unites Spiritual Iconography“Sacred Heart” features symbols like crosses, angel wings, the Star of David, and the evil eye as a representation of coexistence.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
Events & AwardsJul 28, 2026
The Edge Funding 2 Scholarships Via 24 Karat Club SEUS The scholarships will go to early-career professionals looking to study gemology, bench work and jewelry design, or store operations.
SurveysJul 27, 2026
Jewelry Leads Luxury Market Amid Stabilization, Bain SaysBain & Company delved into the trends shaping the luxury market, the impact of AI, and more in its recent study.
SourcingJul 27, 2026
‘Rubies’ Goes on Display at Harvard MuseumThe exhibition reveals the gemology, geology, and cultural history of the iconic red gemstone.
Policies & IssuesJul 24, 2026
New Trump Tariffs: What They Mean for Jewelry The new sweeping slate of tariffs impacts 60 countries, including India, China, Thailand, Hong Kong, and the United Arab Emirates.
TrendsJul 24, 2026
Amanda’s Style File: Ode to ‘The Odyssey’From coin pendants to diamond shields, these old world-inspired jewels are the perfect accessory for an epic journey.
TrendsJul 24, 2026
Courtney Leidy’s Silk Cord Pendants Center Unexpected Pairings Our Piece of the Week pairs a checkerboard-cut amethyst with an ivy green silk cord.
PodcastsJul 23, 2026
Episode 7: Reinhold Jewelers on the Power of RelationshipsMildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.
SourcingJul 23, 2026
De Beers’ Production Jumps 88 Percent in Q2 Production also was up in the first half of 2026 but is expected to “substantially” decrease in H2 as two key mines undergo maintenance.
CollectionsJul 23, 2026
Silvia Furmanovich’s New Collection Travels Back to the 1920s“Art Deco” fuses ancestral techniques, rare materials, and modern perspectives as a tribute to the optimism and curiosity of the movement.
IndependentsJul 23, 2026
Sissy's Log Cabin Opens Casino StoreThe jeweler’s newest store is inside Arkansas’ Saracen Casino Resort.
WatchesJul 23, 2026
Movado Inks Licensing Deal With Kate Spade New YorkThe watch company will design, manufacture, and distribute Kate Spade New York watches.
Policies & IssuesJul 22, 2026
Trump to Put 50% Tariff on Canadian Goods The higher tax is set to go into effect in August and will apply to loose polished diamonds as well as precious and base metals jewelry.
CollectionsJul 22, 2026
Monica Rich Kosann’s High Jewelry Is FruitfulThe “Enchanted Garden” series features a cherry, lemon, and pear that each hold a little secret inside.
IndependentsJul 22, 2026
Liljenquist Beckstead Opens Rolex New BoutiqueIt’s located in Tysons Galleria, an upscale shopping center in the Washington, D.C., metro area.
Events & AwardsJul 22, 2026
NY Now Returns in August Under New OwnershipThe show, recently acquired by Rockview Management Group, will be held at New York City’s Javits Center from Aug. 2-4.
ColumnistsJul 21, 2026
Sherry Smith: Shattering the Illusion of the ‘Either/Or’ Diamond MarketSmith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.
Events & AwardsJul 21, 2026
Apollo Funds Completes Emerald AcquisitionFormer Emerald President and CEO Hervé Sedky has transitioned to the role of senior advisor.
CollectionsJul 21, 2026
Graff’s New Butterfly High Jewelry Brooches MetamorphosizeThe 12-piece capsule collection transforms from brooches to pendants.
SourcingJul 21, 2026
Anglo Reportedly Selects Gareth Penny’s Consortium as Top Bidder for De BeersA Botswana government official told lawmakers Anglo has selected The Global Diamond Consortium, an entity chaired by Penny, to buy De Beers.
