Lab-GrownJan 29, 2024
Lab-Grown Diamond Co. Adamas One Risks Nasdaq DelistingLab-GrownFeb 26, 2024
Lightbox ‘Significantly’ Lowered Its Prices in Q4
The De Beers-owned lab-grown diamond company dropped the price on its standard offerings from $800/carat to $600/carat.
A yellow gold lab-grown diamond pendant from Lightbox, the De Beers-owned brand. Lightbox tested lower prices in the all-important fourth quarter, marking down its standard range of lab-grown diamonds by 25 percent and its “Finest” range by 33 percent.
Portland, Ore.—Lightbox, the lab-grown diamond brand launched by De Beers Group in 2018, tested 25-33 percent lower prices late last year amid falling wholesale prices for the stones.
In the fourth quarter, Lightbox dropped the price of its standard lab-grown diamonds (G-J color and VS clarity) from $800 per carat to $600 per carat.
Its “Finest” range was reduced to $1,000 per carat, down from $1,500 per carat. Finest are Lightbox’s top-quality diamonds, colorless (D-F) and VVS clarity.
Lightbox also has a line of faint color (K-M), SI clarity diamonds it sells as “Basics” for $600 per carat. It did not lower prices on those goods.
The price trial took place in the fourth quarter and ended in January, the brand confirmed.
Lightbox said it will continue to test lower prices with other promotions as it evaluates the results of the fourth-quarter test to decide on a new, permanent price structure for its lab-grown diamonds.
“Our clear objective, from the beginning, has been to offer our lab-grown diamonds at a fair and reasonable price,” Lightbox CEO Antoine Borde said in a statement to National Jeweler. “To remain competitive in a rapidly changing landscape and pass our cost efficiencies onto consumers, we have been conducting research to align on the best price for the brand.”
Consumers can anticipate new prices from the company in the coming months, he said.
Related stories will be right here …
In the fourth quarter, Lightbox dropped the price of its standard lab-grown diamonds (G-J color and VS clarity) from $800 per carat to $600 per carat.
Its “Finest” range was reduced to $1,000 per carat, down from $1,500 per carat. Finest are Lightbox’s top-quality diamonds, colorless (D-F) and VVS clarity.
Lightbox also has a line of faint color (K-M), SI clarity diamonds it sells as “Basics” for $600 per carat. It did not lower prices on those goods.
The price trial took place in the fourth quarter and ended in January, the brand confirmed.
Lightbox said it will continue to test lower prices with other promotions as it evaluates the results of the fourth-quarter test to decide on a new, permanent price structure for its lab-grown diamonds.
“Our clear objective, from the beginning, has been to offer our lab-grown diamonds at a fair and reasonable price,” Lightbox CEO Antoine Borde said in a statement to National Jeweler. “To remain competitive in a rapidly changing landscape and pass our cost efficiencies onto consumers, we have been conducting research to align on the best price for the brand.”
Consumers can anticipate new prices from the company in the coming months, he said.
Lightbox’s fourth-quarter price test gained attention last week after De Beers parent company Anglo American called it out in its preliminary financial results for 2023.
In the results, the company noted that lab-grown diamonds took market share from natural diamonds last year but said it doesn’t expect that trend to continue as the value of man-made diamonds keeps falling.
“After strong demand in 2021 and 2022, global rough diamond demand fell significantly in 2023. With polished diamond inventories rising and increases in inflation and interest rates, jewelry retailers took a cautious approach to purchasing new stock,” Anglo American said.
“U.S. consumer demand for natural diamonds was impacted by macro-economic challenges as well as rising supply of lab-grown diamonds.”
The company continued, “However, while sales of lab-grown diamonds to consumers increased, wholesale lab-grown prices continued to fall sharply … these price declines are expected to lead to further substantial reductions in retail prices (with De Beers’ Lightbox brand testing significantly lower prices for its products).
“This will further reinforce consumers’ understanding of the fundamental differences between lab-grown and natural diamond jewelry.”
De Beers’ total sales in 2023 fell 35 percent year-over-year to $4.3 billion. Rough diamond sales were down 37 percent to $3.63 billion, as previously reported.
Anglo American wrote down the value of De Beers by $1.6 billion.
Editors' Picks
Sponsored by
More on Lab-Grown
The Latest
SourcingSep 22, 2025
Rio Tinto Announces Final ‘Beyond Rare’ TenderThe miner is honoring the end of an era with an offering of 52 lots from the now-closed Argyle and the soon-to-close Diavik mines.
MajorsSep 22, 2025
Jewelry Manufacturer Vibhor Acquires AlorThe California-based fine jewelry brand will retain its identity post-acquisition, with new collections launching next year.
CollectionsSep 22, 2025
Gurhan's Collection is an 'Untamed' ZooThe “Untamed” collection centers on carved gemstone jewelry depicting a range of animals embodying one of the four elemental forces.
Brought to you by
reDollar.com Is Rolling Out the Next Level Jewelry, Diamond & Watch Consignment ProgramWith their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.
Policies & IssuesSep 22, 2025
Ethical Metalsmiths Has a New Name Founded in 2004, the organization is now called the Community for Ethical Jewelry.
Weekly QuizSep 19, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsSep 19, 2025
These Female Athletes Had the Best Jewelry of the SummerFrom Coco Gauff’s hoops to Madison Keys’ diamond medallion, these are Senior Editor Lenore Fedow’s standout jewelry looks of the season.
CollectionsSep 19, 2025
Piece of the Week: Vanessa Fernández Studio’s ‘Curva’ Wrap HoopsThe trendy earrings feature asymmetrical drops, one with a grossular garnet and the other with a diamond.
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key IssuesJewelers of America is leading the charge to protect the industry amidst rising economic threats.
Recorded WebinarsSep 19, 2025
Watch: A Step-by-Step Guide to Using TikTok and Instagram ReelsFour social media marketing experts discuss their go-to methods and favorite tools for making high-quality short-form video content.
Supplier BulletinSep 18, 2025
Will Your Design Define 2026? Enter The Spectrum & Cutting Edge AwardsSponsored by American Gem Trade Association
SurveysSep 18, 2025
Deloitte Thinks the Holidays Will Be Merry, PwC Isn’t So Sure In its holiday report, PwC said the season will be more like jazz—improvisational and less predictable—than an easy-to-follow melody.
MajorsSep 18, 2025
Pandora to Open New Distribution Center in MarylandThe jewelry giant will relocate its existing facility to a larger space in Anne Arundel.
CollectionsSep 18, 2025
Ashley Zhang Launches Garçon New YorkThe designer, who is the creative force behind her namesake brand, has now started a new mini line focusing on chains for fathers and sons.
SourcingSep 18, 2025
SSEF Opens Applications for 2 Gemology Education Scholarships The awards include tuition for a course at the Swiss lab, economy flights, and hotel accommodation.
TechnologySep 18, 2025
Hill & Co. Launches AI Strategy ProgramThe 21-day program was designed to help jewelry retailers identify opportunities and eliminate inefficiencies with AI.
AuctionsSep 17, 2025
Mythical Set of Patek Philippe Pocket Watches Expected to Sell for $10M+A set of four Patek Philippe “Star Caliber 2000” pocket watches is part of Sotheby’s upcoming auction in Abu Dhabi.
TrendsSep 17, 2025
Silvia Furmanovich’s Book Tells the ‘Journey of a Jeweler’The Brazilian jeweler’s latest book marks her namesake brand’s 25th anniversary and tells the tale of her worldwide collaborations.
WatchesSep 17, 2025
Bob’s Watches Acquires Vintage Rolex Won on ‘The Price is Right’ The Submariner Ref. 1680 with a Tiffany & Co. dial came from the original owner, who won it as a prize on the game show in the 1970s.
TechnologySep 17, 2025
Jewelers Mutual Launches Shipping Solution App for Shopify The new integration allows users to manage shipments directly from the Shopify dashboard.
EditorsSep 16, 2025
Out & About: 7 Great Quotes From Converge in CarlsbadAt Converge 2025, Editor-in-Chief Michelle Graff attended sessions on DEI, tariffs, security, and more. Here are her top takeaways.
CrimeSep 16, 2025
2 Robbery Suspects Killed in California Pawn Shop ShootoutSix people were shot last week at an Oakland cash-for-gold shop as employees exchanged gunfire with individuals trying to rob the store.
CollectionsSep 16, 2025
Chopard Adds New Designs to Its ‘Ice Cube’ Capsule CollectionThe jeweler has expanded its high jewelry offering, which launched last year, with new pieces featuring its cube motif that debuted in 1999.
SourcingSep 16, 2025
Natural Diamond Council Launches Retailer Accreditation ProgramBen Bridge Jeweler and Lux Bond & Green were a part of the pilot program.
EditorsSep 15, 2025
Skipping the Necklace, Embracing Snakes: The Best Jewelry From the 2025 Emmy AwardsAssociate Editor Natalie Francisco shares eight of her favorite jewelry looks from the 77th annual Primetime Emmy Awards, held Sunday night.
SurveysSep 15, 2025
Resilient Shoppers to Boost Holiday Retail Sales, Says DeloitteIt’s predicting a rise in retail sales this holiday season despite economic uncertainty and elevated inflation.
SourcingSep 15, 2025
Gemfields Achieves $32M at High-Quality Emerald AuctionIt included the sale of the 11,685-carat “Imboo” emerald that was recently discovered at Kagem.
SourcingSep 15, 2025
AGTA Elects 8 Members to Board of Directors The newly elected directors will officially take office in February 2026 and will be introduced at the organization’s membership meeting.
