Boucheron Names Colman Domingo as Brand Ambassador
The award-winning actor’s visionary approach and creativity echo the spirit of Boucheron, the brand said.

With a career that spans film, television, and stage, Domingo is one of the most dynamic and versatile talents of his generation, Boucheron said.
In 2022, he received an Emmy Award for his performance as Ali in HBO’s “Euphoria” and, in the following years, was nominated twice for an Academy Award for Best Actor, for his roles in “Rustin” and “Sing Sing.”
He has also written and produced original plays, including “A Boy and His Soul,” “Wild with Happy,” “Dot,” and “Lights Out: Nat King Cole.”
With his husband, Raul Domingo, he co-founded Edith Productions, through which he has developed projects for stage and screen, including the Sundance film, “It’s What’s Inside.”
In 2024, the actor was recognized as one of Time Magazine’s “100 Most Influential People.”
Domingo is also renowned for his distinct sense of style and elegance, the brand said.
He served as co-chair of the Met Gala last year, cementing his reputation as “a modern icon of creativity and sophistication,” according to Boucheron.
“A true visionary whose artistry bridges performance and personal expression, Colman Domingo continues to define contemporary culture with his creative depth, distinctive voice, and unmatched sense of style,” the brand said.
Domingo said he is proud to join Boucheron as an ambassador.
“It has always stood at the cutting edge of style and innovation, crafting pieces that are as modern as they are timeless, redefining what elegance looks like today,” he said.
“I see a reflection of my own journey in this maison: fearless in expression, rooted in tradition, yet always moving forward.”
He recently starred in a short film for Boucheron (seen below) with fellow brand ambassador, actress Charlotte Le Bon.
Domingo was also spotted at the Golden Globes on Sunday wearing a collection of ivy-like leaf brooches from Boucheron’s upcoming “Histoire de Style” high jewelry collection.
“Beyond his effortless style and elegance—which earned him the honor of co-chairing the prestigious Met Gala—it’s his visionary approach and his creativity that so powerfully echo the spirit of Boucheron,” said Hélène Poulit-Duquesne, CEO of Boucheron.
“Actor, director, producer, stage director, writer … he embodies that rare ability to reinvent himself, to explore new territories. But what I perhaps love most about Colman is who he is as a person. I have come to know someone who is deeply sincere, natural, and warm. To me, he embodies a personality that feels truly Boucheron: free-spirited, optimistic, and genuinely turned towards others.”
Boucheron said it is proud to support Domingo in promoting his upcoming projects, which include a Michael Jackson biopic and a new film by Steven Spielberg, both set to premiere this year.
The actor will also return to television in new seasons of “Euphoria” and “Four Seasons” airing this spring.
The Latest

It was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.

The approval means the retailer is on track to exit bankruptcy proceedings this summer.

The men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.


The industry veteran is bringing his 56-year run in the fine jewelry sector to an end.

The panel discussion will feature LGBTQ+ leaders across the jewelry, luxury, and creative industries.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The company has promoted Katherine Whitacre to the role.

The jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.

Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”

Those born in June can celebrate with pearl, alexandrite, and moonstone jewelry.

The platform allows retailers to guide clients through a customizable engagement ring buying experience in a branded interface.

Jim Springer, owner of Dunkelberger’s Fine Jewelry, is heading into retirement.

When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.

The “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

Up for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.

The Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.

The organization also announced its international board of directors for the 2026-2027 term.

Saks Global confirmed the closure this week, spelling the end for a store that’s been part of downtown Dallas for more than 100 years.

Smith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.

The Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.

The retailer is bringing Rolex Certified Pre-Owned watches to five U.S. cities in 2026 for collectors to see, try on, and purchase.

The actress and entrepreneur stars in the jeweler’s new campaign that celebrates life’s quiet moments.

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.

























