Boucheron Names Colman Domingo as Brand Ambassador
The award-winning actor’s visionary approach and creativity echo the spirit of Boucheron, the brand said.

With a career that spans film, television, and stage, Domingo is one of the most dynamic and versatile talents of his generation, Boucheron said.
In 2022, he received an Emmy Award for his performance as Ali in HBO’s “Euphoria” and, in the following years, was nominated twice for an Academy Award for Best Actor, for his roles in “Rustin” and “Sing Sing.”
He has also written and produced original plays, including “A Boy and His Soul,” “Wild with Happy,” “Dot,” and “Lights Out: Nat King Cole.”
With his husband, Raul Domingo, he co-founded Edith Productions, through which he has developed projects for stage and screen, including the Sundance film, “It’s What’s Inside.”
In 2024, the actor was recognized as one of Time Magazine’s “100 Most Influential People.”
Domingo is also renowned for his distinct sense of style and elegance, the brand said.
He served as co-chair of the Met Gala last year, cementing his reputation as “a modern icon of creativity and sophistication,” according to Boucheron.
“A true visionary whose artistry bridges performance and personal expression, Colman Domingo continues to define contemporary culture with his creative depth, distinctive voice, and unmatched sense of style,” the brand said.
Domingo said he is proud to join Boucheron as an ambassador.
“It has always stood at the cutting edge of style and innovation, crafting pieces that are as modern as they are timeless, redefining what elegance looks like today,” he said.
“I see a reflection of my own journey in this maison: fearless in expression, rooted in tradition, yet always moving forward.”
He recently starred in a short film for Boucheron (seen below) with fellow brand ambassador, actress Charlotte Le Bon.
Domingo was also spotted at the Golden Globes on Sunday wearing a collection of ivy-like leaf brooches from Boucheron’s upcoming “Histoire de Style” high jewelry collection.
“Beyond his effortless style and elegance—which earned him the honor of co-chairing the prestigious Met Gala—it’s his visionary approach and his creativity that so powerfully echo the spirit of Boucheron,” said Hélène Poulit-Duquesne, CEO of Boucheron.
“Actor, director, producer, stage director, writer … he embodies that rare ability to reinvent himself, to explore new territories. But what I perhaps love most about Colman is who he is as a person. I have come to know someone who is deeply sincere, natural, and warm. To me, he embodies a personality that feels truly Boucheron: free-spirited, optimistic, and genuinely turned towards others.”
Boucheron said it is proud to support Domingo in promoting his upcoming projects, which include a Michael Jackson biopic and a new film by Steven Spielberg, both set to premiere this year.
The actor will also return to television in new seasons of “Euphoria” and “Four Seasons” airing this spring.
The Latest

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The updated catalog has a newly dedicated section for gift wrapping.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.


Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.

The jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.

This is what the nine recipients plan to do with the funds.

The Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.

The discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

A matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.

Sponsored by A Diamond Is Forever

The next generation of lapidarists are entrepreneurial, engaged online, and see the craft as a means for artistic expression.

It was the second auction appearance for the fancy vivid blue-green diamond, which sold for $7.8 million at Christie’s Geneva 12 years ago.

























