Ghirardelli’s ‘Chocolocket’ Returns for Valentine’s Day
The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”

The chocolatier debuted the 14-karat gold-plated locket last year, designed to look like its gold-foil wrapped chocolate squares. It opens to hold one mini Ghirardelli chocolate square.
The lockets were available for free, while supplies lasted, on the Chocolocket website.
This year, instead of one locket, the company is offering two in celebration of “perfect pairs.”
"The Chocolocket is our playful tribute to all the perfect pairs in our lives, whether that's best friends, siblings, coworkers, or romantic partners," said Bobby Oliver, Ghirardelli’s vice president of marketing.
"Just like Ghirardelli chocolate and caramel, moments are simply better when they’re shared with your perfect pair.”
Each pair of lockets comes in a heart-shaped tin with a personalized message celebrating the perfect pair. It also includes a bag of mini Ghirardelli chocolate squares.
The campaign reminds us that special moments are meant to be enjoyed together, said Ghirardelli.
This limited-edition set will be available starting Feb.10 at Chocolocket.com, while supplies last.
The Latest

The retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.

Daniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.

The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.

Submit your pieces for a chance to win in this year's competition.

Founder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.


The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.

The five students were awarded a total of $10,000 through the nonprofit’s 2026 “Future of Jewelry Making” scholarship.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Steven Lerche is now beginning his term as the youngest member to become president of The Plumb Club’s elected executive committee.

Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.

The jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.

The new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.

Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.

One is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.

In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.

9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.

The jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.

The exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.

The inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.

The family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.

Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.

The reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.

Sponsored by American Gem Trade Association

In the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.

The 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.

Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.

The expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.























