SourcingJun 17, 2021
Le Vian Donates Aquaprase Specimens, Jewels to New York’s AMNHCollectionsJan 19, 2022
Le Vian, Godiva’s New Collection Has a Sweet Tooth
The new chocolate-inspired jewels are available exclusively at Kay Jewelers in time for Valentine’s Day.
The new Godiva x Le Vian jewelry collection is inspired by the chocolatier’s signature treats.
New York—Le Vian and Godiva are teaming up on a sweet new collection ahead of Valentine’s Day.
The jeweler and the chocolatier announced a multi-year partnership, and have crafted a jewelry collection premiering exclusively at Kay Jewelers.
SEE: The Godiva x Le Vian Collection
The jeweler and the chocolatier announced a multi-year partnership, and have crafted a jewelry collection premiering exclusively at Kay Jewelers.
SEE: The Godiva x Le Vian Collection
The Godiva x Le Vian collection is inspired by chocolate, like this “Ganache Heart” ($1,599).
The “Truffle” pendant is set with chocolate and nude diamonds ($1,899).
The “Strawberry and Chocolate Heart” ($1,999) took its inspiration from Godiva’s strawberry crème tarte truffle.
The collection is available exclusively at Kay Jewelers.
The collection gives a playful nod to Godiva’s sweets with three chocolate-inspired necklaces, set with Le Vian’s “chocolate” brown diamonds, which are Le Vian’s brand of brown and golden-hued diamonds.
The “Ganache Heart” channels dark chocolate, featuring a heart pendant set with brown diamonds on a 14-karat yellow gold chain.
The “Strawberry and Chocolate Heart” is another heart pendant, set in rose gold with rubies and brown diamonds. It’s inspired by Godiva’s strawberry crème tarte truffle.
The “Truffle” pendant is crafted to look like Godiva’s milk chocolate truffle, featuring both “chocolate” diamonds and “nude” diamonds—brown diamonds in lighter hues—set in 14-karat gold.
The collection ranges in price from about $1,600 to $2,000.
It also includes a limited number of parures, pairing complementary jewels for red carpet appearances.
In its annual trends forecast, Le Vian had forecast its signature “chocolate” diamonds would satisfy customer’s sweet tooths.
“The Godiva x Le Vian collaboration is our first creative interpretation of the power, pleasure, and wonder of chocolate,” said Le Vian CEO Eddie LeVian in a press release about the collection.
“This collection of delectable chocolate diamond jewels, inspired by Godiva’s exquisite premium chocolates, were made with love to be savored by valentines this year.”
Nurtac Ziyal Afridi, Godiva’s global chief executive officer, also shared his excitement about the partnership.
“With Le Vian being the owner and leader in chocolate diamonds, and Godiva being the ‘diamond of chocolate,’ this is a perfect collaboration,” Afridi said.
“Both our iconic brands have core equities in artistry and innovation, as well as a mastery of their craft. The desirability and reputation that both brands have established with consumers certainly makes for an incredibly compelling offering.”
The collection will be accompanied by a new advertising campaign, called “The Finer Things,” that will feature the chocolate and jewels side by side.
Kay, a Signet Jewelers-owned banner, is the largest retailer of Le Vian’s chocolate diamond jewelry, said the press release.
“The Le Vian collection at Kay is a customer favorite with new meaningful launches every year,” said Tonia Zehrer, senior vice president and chief merchandising officer at Signet Jewelers.
“As we continue to see our customers celebrate those closest to them, we are thrilled to exclusively premier these unique and exclusive design packages to help them say, ‘I love you.’”
The Godiva x Le Vian Valentine’s Day collection launched on Kay’s website Tuesday and is also available in Kay Jewelers stores.
While this collection premiered exclusively at Kay Jewelers, other pieces and collections from the partnership will be available elsewhere at a later date, said a spokesperson.
To learn more about the collection, visit Le Vian’s website.
Editors' Picks
Sponsored by
More on Collections
The Latest
Supplier BulletinMay 08, 2024
Fusing Past and Present at the Las Vegas Antique Jewelry & Watch ShowSponsored by the Las Vegas Antique Jewelry and Watch Show
EditorsMay 07, 2024
Q&A: Author Vikki Tobak on the ‘Ice-Cold’ ExhibitionTobak, author of “Ice Cold: A Hip-Hop Jewelry History,” shares how the exhibition came to be, and the pieces people may be surprised to see.
EditorsMay 07, 2024
10 On-Theme Looks from the 2024 Met GalaStars adorned themselves in emeralds, platinum, and myriad bird motifs, writes Associate Editor Natalie Francisco.
Brought to you by
From Registration to Return: 10 Tips to Protect You Before, During and After a TradeshowTradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
IndependentsMay 07, 2024
112-Year-Old New Orleans Business Popping Up in Aspen M.S. Rau is set to open a seasonal gallery in the high-end resort town early next month.
Weekly QuizMay 02, 2024
This Week’s QuizTest your jewelry news knowledge by answering these seven questions.
MajorsMay 07, 2024
Richemont Acquires Italian Jeweler VhernierThe branded jewelry market is thriving, said Richemont Chairman Johann Rupert.
AuctionsMay 07, 2024
Sotheby’s to Auction Sylvester Stallone’s WatchesThe highlight of his collection is the coveted Patek Philippe Grandmaster Chime, which could sell for up to $5 million.
Brought to you by
Rio’s Reimagined Podcast: For the Love of JewelersMeet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
Events & AwardsMay 07, 2024
JA Now Accepting Applications for New Bench Jeweler ScholarshipThe Seymour & Evelyn Holtzman Bench Scholarship will provide tuition assistance to two low-income students.
Policies & IssuesMay 06, 2024
Rolex Files Objection to Hallmark’s New Trademark ApplicationThe Swiss watchmaker said the company’s plans to use a new version of the Hallmark crown on jewelry would confuse consumers.
EditorsMay 06, 2024
Q&A: 8 Questions With Anglo American’s Benny Oeyen The executive talked about the importance of self-purchasers and how fuel cell electric vehicles are going to fuel demand for platinum.
MajorsMay 06, 2024
Malabar Gold & Diamonds Opens 4th U.S. ShowroomThe Indian jeweler’s new store in Naperville, Illinois marks its 350th location, part of its ongoing global expansion plans.
Events & AwardsMay 06, 2024
Ben Bridge Jeweler Accepting Applications for Lonia Tate ScholarshipIt will award a graduating high school student with about $10,000 toward a GIA diploma and an internship with the Seattle-based jeweler.
CrimeMay 03, 2024
Second Suspect Arrested in Murder of Colorado JewelerWheat Ridge, Colorado police took a 50-year-old man into custody Wednesday following a two-month search.
CollectionsMay 03, 2024
A Sneak Peek Into PGI’s Couture Platinum Spotlight ProgramPGI partnered with four new and seven returning designers for its annual platinum capsule collection.
MajorsMay 03, 2024
Kristie Nicolosi Joins WJA Board AgainNicolosi, president and CEO of The Kingswood Company, previously sat on WJA’s board from 2011 to 2018.
CollectionsMay 03, 2024
Piece of the Week: A “Bit of LUV” for the DerbyKarina Brez’s race-ready piece is a sophisticated nod to the horse-rider relationship.
CrimeMay 02, 2024
4 Indicted in Burglary Ring Targeting Indian, South Asian FamiliesThe men are allegedly responsible for stealing millions in jewelry and other valuables in 43 burglaries in 25 towns across Massachusetts.
CollectionsMay 02, 2024
Foundrae Launches ‘Horizon’ Collection“Horizon” invites individuals to explore the limitless possibilities that lie ahead, said the brand.
FinancialsMay 02, 2024
Pandora Raises Guidance After Strong Q1The jeweler credits its recent “Be Love” campaign and ongoing brand revamp for its 17 percent jump in sales.
IndependentsMay 02, 2024
Oklahoma Jeweler Glenn Lewis Dies at 68The co-founder of Lewis Jewelers was also the longtime mayor of the city of Moore.
AuctionsMay 02, 2024
Vintage Baume & Mercier With Ties to Elvis Sells for $7K Elvis Presley gifted this circa 1967 gold and diamond watch to Dodie Marshall, his co-star in “Easy Come, Easy Go.”
SurveysMay 01, 2024
Consumer Confidence Falls in AprilConcerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.
TrendsMay 01, 2024
Amanda’s Style File: All Eyes on EmeraldsMay’s birthstone is beloved for its rich green hue and its versatility.
SourcingMay 01, 2024
Opsydia Names New Sales and Marketing Director Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.
CrimeMay 01, 2024
Grand Jury to Hear Case Against Jeweler Charged in Fatal Shove Following IJO ShowLast month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
