SourcingJun 17, 2021
Le Vian Donates Aquaprase Specimens, Jewels to New York’s AMNHCollectionsJan 19, 2022
Le Vian, Godiva’s New Collection Has a Sweet Tooth
The new chocolate-inspired jewels are available exclusively at Kay Jewelers in time for Valentine’s Day.
The new Godiva x Le Vian jewelry collection is inspired by the chocolatier’s signature treats.
New York—Le Vian and Godiva are teaming up on a sweet new collection ahead of Valentine’s Day.
The jeweler and the chocolatier announced a multi-year partnership, and have crafted a jewelry collection premiering exclusively at Kay Jewelers.
SEE: The Godiva x Le Vian Collection
The jeweler and the chocolatier announced a multi-year partnership, and have crafted a jewelry collection premiering exclusively at Kay Jewelers.
SEE: The Godiva x Le Vian Collection
The Godiva x Le Vian collection is inspired by chocolate, like this “Ganache Heart” ($1,599).
The “Truffle” pendant is set with chocolate and nude diamonds ($1,899).
The “Strawberry and Chocolate Heart” ($1,999) took its inspiration from Godiva’s strawberry crème tarte truffle.
The collection is available exclusively at Kay Jewelers.
The collection gives a playful nod to Godiva’s sweets with three chocolate-inspired necklaces, set with Le Vian’s “chocolate” brown diamonds, which are Le Vian’s brand of brown and golden-hued diamonds.
The “Ganache Heart” channels dark chocolate, featuring a heart pendant set with brown diamonds on a 14-karat yellow gold chain.
The “Strawberry and Chocolate Heart” is another heart pendant, set in rose gold with rubies and brown diamonds. It’s inspired by Godiva’s strawberry crème tarte truffle.
The “Truffle” pendant is crafted to look like Godiva’s milk chocolate truffle, featuring both “chocolate” diamonds and “nude” diamonds—brown diamonds in lighter hues—set in 14-karat gold.
The collection ranges in price from about $1,600 to $2,000.
It also includes a limited number of parures, pairing complementary jewels for red carpet appearances.
In its annual trends forecast, Le Vian had forecast its signature “chocolate” diamonds would satisfy customer’s sweet tooths.
“The Godiva x Le Vian collaboration is our first creative interpretation of the power, pleasure, and wonder of chocolate,” said Le Vian CEO Eddie LeVian in a press release about the collection.
“This collection of delectable chocolate diamond jewels, inspired by Godiva’s exquisite premium chocolates, were made with love to be savored by valentines this year.”
Nurtac Ziyal Afridi, Godiva’s global chief executive officer, also shared his excitement about the partnership.
“With Le Vian being the owner and leader in chocolate diamonds, and Godiva being the ‘diamond of chocolate,’ this is a perfect collaboration,” Afridi said.
“Both our iconic brands have core equities in artistry and innovation, as well as a mastery of their craft. The desirability and reputation that both brands have established with consumers certainly makes for an incredibly compelling offering.”
The collection will be accompanied by a new advertising campaign, called “The Finer Things,” that will feature the chocolate and jewels side by side.
Kay, a Signet Jewelers-owned banner, is the largest retailer of Le Vian’s chocolate diamond jewelry, said the press release.
“The Le Vian collection at Kay is a customer favorite with new meaningful launches every year,” said Tonia Zehrer, senior vice president and chief merchandising officer at Signet Jewelers.
“As we continue to see our customers celebrate those closest to them, we are thrilled to exclusively premier these unique and exclusive design packages to help them say, ‘I love you.’”
The Godiva x Le Vian Valentine’s Day collection launched on Kay’s website Tuesday and is also available in Kay Jewelers stores.
While this collection premiered exclusively at Kay Jewelers, other pieces and collections from the partnership will be available elsewhere at a later date, said a spokesperson.
To learn more about the collection, visit Le Vian’s website.
More on Collections
The Latest
Lab-GrownDec 01, 2023
Lightbox Teams Up With Brand Founded by Former Tiffany ExecThe lab-grown diamond brand also collaborated with the website The Future Rocks on a collection launching today.
FinancialsDec 01, 2023
Movado Lowers Guidance Again After Q3 Sales DipThe company said it is facing a “challenging retail environment” but is prepared for the holiday season.
AuctionsNov 30, 2023
This Pink Diamond Reigned Supreme in Hong KongThe 15.48-carat fancy intense “Pink Supreme” topped Christie’s fall jewelry auction in Asia, while a Patek Philippe led the watch sale.
Brought to you by
If It’s Custom, Make It PlatinumWith holiday proposals right around the corner, encourage your customers to go for platinum when making the big purchase.
MajorsNov 30, 2023
Claire’s Hires Former Bath & Body Works Exec as CFO, COOChris Cramer, who also spent time at Gen Z intimates brand Parade, will take on the dual role.
Weekly QuizNov 30, 2023
This Week’s QuizTest your jewelry news knowledge with this short test.
AuctionsNov 30, 2023
Sotheby’s To Auction 133-Carat Yellow DiamondThe stone headlining the upcoming sale could fetch up to $5 million.
IndependentsNov 30, 2023
Frank Adams Rolls Out Kwiat’s ‘Mine to Shine’ ProgramThe retail offering lets customers track their diamond’s journey.
Brought to you by
Did You Know? The Vital Role of IGI: The International Gemological InstituteIn a world where the sparkle of a gemstone is only as brilliant as the trust behind it, IGI's purpose is truly invaluable.
SourcingNov 29, 2023
Largest New Diamond Mine of the Decade Coming Online in Angola The Luele mine is expected to eventually make the country the world’s third-largest diamond producer.
SurveysNov 29, 2023
Holiday Shoppers Broke a Record This Weekend, Says NRFFrom Thanksgiving through Cyber Monday, 200.4 million consumers shopped online and in stores.
MajorsNov 29, 2023
Cast Debuts at Nordstrom, Closes on More VC FundingThe growing company also plans to open more of its own boutiques.
EditorsNov 29, 2023
Warren Buffett on Success, Mistakes and Betting on AmericaThe best quotes from the Oracle of Omaha and his right-hand man Charlie Munger from the 2018 Berkshire Hathaway shareholders meeting.
IndependentsNov 28, 2023
Maine Jeweler to Relocate After 76 YearsJ. Dostie Jewelers will move from Lewiston to Yarmouth this spring.
IndependentsNov 28, 2023
Fink’s Jewelers Opens 10th StoreIt’s the company’s second location in Tennessee.
AuctionsNov 28, 2023
Mary Tyler Moore’s Jewelry Is Up For Auction You can have this jewelry, why don’t you take it?
Events & AwardsNov 28, 2023
The Original Miami Beach Antique Show Is Celebrating 60 YearsNext year’s milestone show will be full of educational programming and collaborations.
EditorsNov 27, 2023
10 Tips for Selling Diamonds This Holiday SeasonSales experts and a diamantaire share their best advice on how to send customers home with diamond jewelry.
IndependentsNov 27, 2023
Frank Adams Jewelers Named ‘Family Business of the Year’The Albany Business Review recently honored the 100-year-old company.
GradingNov 27, 2023
Dr. John W. Valley Retires from GIA Board of GovernorsTo honor his legacy, GIA has set up a scholarship in his name.
CrimeNov 22, 2023
JSA Warns of Surge in Attacks on Jewelers on the RoadThere have been eight attacks in the last month, spanning from a jewelry store parking lot in Rhode Island to highways in California.
TrendsNov 22, 2023
Amanda’s Style File: November GlowThese 15 pieces of jewelry celebrate November babies and the hues of citrine and topaz that reflect the colors of the season.
SourcingNov 22, 2023
Columbia Gem House Raises $12K for WildlifeThe money will help a nonprofit rehabilitate sea turtles.
MajorsNov 22, 2023
Facet Barcelona Opens New Factory in SpainThe jewelry manufacturer said it can now better serve the North American market.
TechnologyNov 21, 2023
See David Yurman’s New High-Tech Holiday Campaign The jewelry brand takes viewers through a virtual winter wonderland set in New York City.
Events & AwardsNov 21, 2023
Here Are the Winners of BIJC’s Inaugural ‘Rock the Jewels’ AwardsThe organization recognized outstanding industry players at its celebratory event.
SourcingNov 21, 2023
De Beers’ Rough Diamond Sales Sink to $80M India’s voluntary moratorium on rough diamond imports coupled with a stunted recovery in China continue to impact the miner.
ColumnistsNov 21, 2023
The Smart Lab: Score Big During Football Season With Hulu AdvertisingEmmanuel Raheb outlines three reasons why Hulu advertising and football can be a game changer for your jewelry store’s marketing.
