SourcingJun 17, 2021
Le Vian Donates Aquaprase Specimens, Jewels to New York’s AMNHCollectionsJan 19, 2022
Le Vian, Godiva’s New Collection Has a Sweet Tooth
The new chocolate-inspired jewels are available exclusively at Kay Jewelers in time for Valentine’s Day.
The new Godiva x Le Vian jewelry collection is inspired by the chocolatier’s signature treats.
New York—Le Vian and Godiva are teaming up on a sweet new collection ahead of Valentine’s Day.
The jeweler and the chocolatier announced a multi-year partnership, and have crafted a jewelry collection premiering exclusively at Kay Jewelers.
SEE: The Godiva x Le Vian Collection
The jeweler and the chocolatier announced a multi-year partnership, and have crafted a jewelry collection premiering exclusively at Kay Jewelers.
SEE: The Godiva x Le Vian Collection
The Godiva x Le Vian collection is inspired by chocolate, like this “Ganache Heart” ($1,599).
The “Truffle” pendant is set with chocolate and nude diamonds ($1,899).
The “Strawberry and Chocolate Heart” ($1,999) took its inspiration from Godiva’s strawberry crème tarte truffle.
The collection is available exclusively at Kay Jewelers.
The collection gives a playful nod to Godiva’s sweets with three chocolate-inspired necklaces, set with Le Vian’s “chocolate” brown diamonds, which are Le Vian’s brand of brown and golden-hued diamonds.
The “Ganache Heart” channels dark chocolate, featuring a heart pendant set with brown diamonds on a 14-karat yellow gold chain.
The “Strawberry and Chocolate Heart” is another heart pendant, set in rose gold with rubies and brown diamonds. It’s inspired by Godiva’s strawberry crème tarte truffle.
The “Truffle” pendant is crafted to look like Godiva’s milk chocolate truffle, featuring both “chocolate” diamonds and “nude” diamonds—brown diamonds in lighter hues—set in 14-karat gold.
The collection ranges in price from about $1,600 to $2,000.
It also includes a limited number of parures, pairing complementary jewels for red carpet appearances.
In its annual trends forecast, Le Vian had forecast its signature “chocolate” diamonds would satisfy customer’s sweet tooths.
“The Godiva x Le Vian collaboration is our first creative interpretation of the power, pleasure, and wonder of chocolate,” said Le Vian CEO Eddie LeVian in a press release about the collection.
“This collection of delectable chocolate diamond jewels, inspired by Godiva’s exquisite premium chocolates, were made with love to be savored by valentines this year.”
Nurtac Ziyal Afridi, Godiva’s global chief executive officer, also shared his excitement about the partnership.
“With Le Vian being the owner and leader in chocolate diamonds, and Godiva being the ‘diamond of chocolate,’ this is a perfect collaboration,” Afridi said.
“Both our iconic brands have core equities in artistry and innovation, as well as a mastery of their craft. The desirability and reputation that both brands have established with consumers certainly makes for an incredibly compelling offering.”
The collection will be accompanied by a new advertising campaign, called “The Finer Things,” that will feature the chocolate and jewels side by side.
Kay, a Signet Jewelers-owned banner, is the largest retailer of Le Vian’s chocolate diamond jewelry, said the press release.
“The Le Vian collection at Kay is a customer favorite with new meaningful launches every year,” said Tonia Zehrer, senior vice president and chief merchandising officer at Signet Jewelers.
“As we continue to see our customers celebrate those closest to them, we are thrilled to exclusively premier these unique and exclusive design packages to help them say, ‘I love you.’”
The Godiva x Le Vian Valentine’s Day collection launched on Kay’s website Tuesday and is also available in Kay Jewelers stores.
While this collection premiered exclusively at Kay Jewelers, other pieces and collections from the partnership will be available elsewhere at a later date, said a spokesperson.
To learn more about the collection, visit Le Vian’s website.
Editors' Picks
Sponsored by
More on Collections
The Latest
FinancialsJan 17, 2025
Richemont’s Jewelry Sales Rise 14% in Holiday QuarterThe company, which owns Cartier and Van Cleef & Arpels, had a record Q3, with sales topping $6 billion.
MajorsJan 17, 2025
Tiffany & Co., CFDA Name First Winner of Jewelry Designer AwardJameel Mohammed, founder of Afrofuturist brand Khiry, will receive a cash prize and a one-year paid fellowship with Tiffany & Co.
IndependentsJan 16, 2025
Lux Bond & Green to Open Sixth LocationThe 127-year-old jeweler is planning to open a new store in Mystic, Connecticut.
Brought to you by
3 New Year’s Resolutions for Jewelry Lovers The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.
WatchesJan 16, 2025
Timex Launches Collection of National Park WatchesThe watches’ dials feature artwork celebrating the vibrant energy and unique landscapes of six of America’s national parks.
Weekly QuizJan 16, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsJan 16, 2025
Elizabeth Taylor’s Diamond Line Bracelet Going up for Auction Offered by U.K. auction house Woolley & Wallis, the yellow diamond bracelet was a gift from Taylor’s good friend Michael Jackson.
Events & AwardsJan 16, 2025
JCK Las Vegas 2025 Open for RegistrationThe jewelry trade show returns to The Venetian Expo and The Venetian Resort in Las Vegas from June 6 to 9.
Brought to you by
A Diamond Is Forever Celebrates "Forever Present" Holiday CampaignA Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
EditorsJan 15, 2025
The Jewelry I’d Bid On in Christie’s Iris Apfel AuctionAssociate Editor Natalie Francisco highlights her favorite fashion jewelry pieces from the upcoming “Unapologetically Iris” auction.
MajorsJan 15, 2025
Macy’s to Close 66 Stores as Part of Turnaround StrategyThe closures are part of the retailer’s plan to close 150 locations over a three-year period.
Policies & IssuesJan 15, 2025
JVC Debuts Guide to Americans with Disabilities Act ComplianceThe online guide is available for free and written with the jewelry industry in mind.
Events & AwardsJan 15, 2025
Jose Hess Design Awards Open for SubmissionsThe awards honor the late Jose Hess, a founding member of AJDC and an award-winning jewelry designer.
GradingJan 14, 2025
GIA CEO, President Susan Jacques to Retire at the End of 2025The grading lab said the search for her successor is underway.
ColumnistsJan 14, 2025
Jules Kim: Building Bridges Between Creators and IndustryIn this special op-ed, designer Jules Kim calls on big brands to collaborate with independent creators instead of copying their designs.
Policies & IssuesJan 14, 2025
These Designers and Retailers Are Raising Money for LA Wildfire Relief From raffles to auctions to donations, the industry is working to aid charities in Los Angeles amid the raging wildfires.
GradingJan 14, 2025
Former SSEF Director Henry A. Hänni DiesA pioneering figure in gemology, he is remembered for his spirit of generosity, curiosity, and joy.
FinancialsJan 14, 2025
Signet Jewelers Lowers Q4 Guidance After Holiday Sales Fall ShortThe peak selling days leading up to Christmas did not meet the jewelry retailer’s expectations.
MajorsJan 14, 2025
Edouard Schneider Joins Messika as Chief Brand OfficerSchneider brings over 20 years of luxury and fashion industry experience to his role as a key member of the brand’s global leadership team.
SourcingJan 13, 2025
Zambia Reinstates 15% Export Duty on Precious Gemstones, Shocking GemfieldsGemfields said the Zambian government revoked the 2019 suspension of the tax with no warning.
TechnologyJan 13, 2025
Ultrahuman Unveils Luxury Smart RingWith versions in 18-karat gold and platinum, the wearables company is blending health technology and fine jewelry.
Policies & IssuesJan 13, 2025
Brandee Dallow Elected President of Ethical MetalsmithsThe executive brings more than two decades of industry experience to the role.
IndependentsJan 13, 2025
The Seven Pops Up in Palm BeachThe New York City-based retailer is bringing its curation of jewels to a pop-up shop at Love Binetti in Palm Beach, Florida.
Policies & IssuesJan 10, 2025
Jewelers Relief Fund Reopened to Aid Victims of LA Fires Created by JA and DCA, the fund is collecting money for jewelry businesses damaged by the wildfires in Los Angeles County.
TrendsJan 10, 2025
Piece of the Week: Elsa Jin’s ‘Mozi’ BroochAdrien Brody received his first Golden Globe while wearing the “Mozi” brooch, which depicts a spill of traditional Chinese calligraphy ink.
SourcingJan 10, 2025
De Beers, GJEPC Partner to Promote Natural DiamondsThe pair will work together to support independent retailers in India with marketing assets, training materials, and other tools.
CrimeJan 09, 2025
US Customs Seizes Counterfeit Tiffany & Co. JewelsOfficers in Champlain, New York valued the jewels, if genuine, at nearly $30,000.
Events & AwardsJan 09, 2025
Here Is the 2025 AGTA GemFair Tucson Educational LineupThe seminar series covers topics from market trends and colored stone terminology to working with museums and growing an Instagram profile.
