Le Vian, Godiva’s New Collection Has a Sweet Tooth
The new chocolate-inspired jewels are available exclusively at Kay Jewelers in time for Valentine’s Day.
The jeweler and the chocolatier announced a multi-year partnership, and have crafted a jewelry collection premiering exclusively at Kay Jewelers.
SEE: The Godiva x Le Vian Collection
The collection gives a playful nod to Godiva’s sweets with three chocolate-inspired necklaces, set with Le Vian’s “chocolate” brown diamonds, which are Le Vian’s brand of brown and golden-hued diamonds.
The “Ganache Heart” channels dark chocolate, featuring a heart pendant set with brown diamonds on a 14-karat yellow gold chain.
The “Strawberry and Chocolate Heart” is another heart pendant, set in rose gold with rubies and brown diamonds. It’s inspired by Godiva’s strawberry crème tarte truffle.
The “Truffle” pendant is crafted to look like Godiva’s milk chocolate truffle, featuring both “chocolate” diamonds and “nude” diamonds—brown diamonds in lighter hues—set in 14-karat gold.
The collection ranges in price from about $1,600 to $2,000.
It also includes a limited number of parures, pairing complementary jewels for red carpet appearances.
In its annual trends forecast, Le Vian had forecast its signature “chocolate” diamonds would satisfy customer’s sweet tooths.
“The Godiva x Le Vian collaboration is our first creative interpretation of the power, pleasure, and wonder of chocolate,” said Le Vian CEO Eddie LeVian in a press release about the collection.
“This collection of delectable chocolate diamond jewels, inspired by Godiva’s exquisite premium chocolates, were made with love to be savored by valentines this year.”
Nurtac Ziyal Afridi, Godiva’s global chief executive officer, also shared his excitement about the partnership.
“With Le Vian being the owner and leader in chocolate diamonds, and Godiva being the ‘diamond of chocolate,’ this is a perfect collaboration,” Afridi said.
“Both our iconic brands have core equities in artistry and innovation, as well as a mastery of their craft. The desirability and reputation that both brands have established with consumers certainly makes for an incredibly compelling offering.”
The collection will be accompanied by a new advertising campaign, called “The Finer Things,” that will feature the chocolate and jewels side by side.
Kay, a Signet Jewelers-owned banner, is the largest retailer of Le Vian’s chocolate diamond jewelry, said the press release.
“The Le Vian collection at Kay is a customer favorite with new meaningful launches every year,” said Tonia Zehrer, senior vice president and chief merchandising officer at Signet Jewelers.
“As we continue to see our customers celebrate those closest to them, we are thrilled to exclusively premier these unique and exclusive design packages to help them say, ‘I love you.’”
The Godiva x Le Vian Valentine’s Day collection launched on Kay’s website Tuesday and is also available in Kay Jewelers stores.
While this collection premiered exclusively at Kay Jewelers, other pieces and collections from the partnership will be available elsewhere at a later date, said a spokesperson.
To learn more about the collection, visit Le Vian’s website.
The lab-grown diamond brand also collaborated with the website The Future Rocks on a collection launching today.
With holiday proposals right around the corner, encourage your customers to go for platinum when making the big purchase.
Chris Cramer, who also spent time at Gen Z intimates brand Parade, will take on the dual role.
The retail offering lets customers track their diamond’s journey.
In a world where the sparkle of a gemstone is only as brilliant as the trust behind it, IGI's purpose is truly invaluable.
The Luele mine is expected to eventually make the country the world’s third-largest diamond producer.
From Thanksgiving through Cyber Monday, 200.4 million consumers shopped online and in stores.
The growing company also plans to open more of its own boutiques.
The best quotes from the Oracle of Omaha and his right-hand man Charlie Munger from the 2018 Berkshire Hathaway shareholders meeting.
Next year’s milestone show will be full of educational programming and collaborations.
The Albany Business Review recently honored the 100-year-old company.
To honor his legacy, GIA has set up a scholarship in his name.
There have been eight attacks in the last month, spanning from a jewelry store parking lot in Rhode Island to highways in California.
The organization recognized outstanding industry players at its celebratory event.
Emmanuel Raheb outlines three reasons why Hulu advertising and football can be a game changer for your jewelry store’s marketing.