SourcingJan 22, 2026
De Beers To Release ‘A Diamond Is Forever’ BookCollectionsJan 27, 2026
De Beers London, GemFair Debut New Collection Highlighting Artisanal Diamonds
The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.
The “GemFair x DBL” capsule collection honors both the origin of the diamond and the artistry that reveals it, said De Beers. Seen here is a toi et moi ring with diamonds in 18-karat yellow gold (price upon request).
London—GemFair, a De Beers Group company focusing on artisanal and small-scale diamond mining, has partnered with De Beers London to create a jewelry collection focusing on the story of artisanal diamonds.
The “GemFair x DBL” capsule collection is the first time that these artisanal diamonds are brought directly to consumers.
It comprises 12 pieces featuring polished and rough white and yellow diamonds from Sierra Leone, individually selected for their character and quality.
The polished stones were handcrafted exclusively for the capsule while the rough were kept “as nature intended” as an authentic and powerful tribute to the Earth’s raw beauty, said De Beers.
The pieces range from “Toi & Moi” rings to the “Modern Lines” set, which includes a bracelet, necklace, and drop earrings.
The “GemFair x DBL” capsule collection is the first time that these artisanal diamonds are brought directly to consumers.
It comprises 12 pieces featuring polished and rough white and yellow diamonds from Sierra Leone, individually selected for their character and quality.
The polished stones were handcrafted exclusively for the capsule while the rough were kept “as nature intended” as an authentic and powerful tribute to the Earth’s raw beauty, said De Beers.
The pieces range from “Toi & Moi” rings to the “Modern Lines” set, which includes a bracelet, necklace, and drop earrings.
The “Modern Lines” earrings with diamonds set in 18-karat white gold (price upon request)
A toi et moi ring with diamonds set in 18-karat yellow gold (price upon request)
The “Modern Lines” bracelet in 18-karat white gold with diamonds (price upon request)
“These pieces carry not only the beauty of the diamond itself, but also the human stories behind it — stories of pride, opportunity, and meaningful impact for artisanal mining communities,” said Emmanuelle Nodale, CEO of De Beers London.
“This collection marks an important step in our ongoing commitment to GemFair and to raising awareness of the program’s important work.”
The DBL x GemFair capsule collection retails from $25,000.
GemFair is a first-of-its-kind sourcing initiative that aims to transform standards and livelihoods for artisanal diamond miners by providing fair value purchasing, training to improve mining and working practices, and a formal and traceable route-to-market for artisanal diamonds.
It was created by De Beers Group to lead industry efforts to formalize a transparent route to market for artisanal diamonds miners, which make up about 10 percent of the global diamond supply by value, and provide a livelihood for the people in the mining communities.
Since it began in 2018 in the Kono region of Sierra Leone, GemFair has expanded to more than 500 artisanal mining sites, supports about 7,000 direct and even more indirect livelihoods, and has purchased more than 20,000 diamonds from participating miners.
GemFair is a part of Building Forever, De Beers Group’s commitment to sustainability, and is now a registered supplier to De Beers London for future collections.
It has also launched a program to reclaim artisanal mine sites once mining has ended to help improve safety and environmental practices within the sector, with almost 160 abandoned mines being converted to agricultural use that supports the local communities’ food security and livelihoods.
“GemFair makes a tangible difference to the lives of the artisanal miners involved in the program and it’s a great privilege to help tell their stories through the diamonds that we source and sell,” said Steve Allan, the head of GemFair.
“We’ve come a long way since starting out as a pilot program trying to establish a model for something that had never been done before. It’s very rewarding to see GemFair diamonds set in such stunning jewelry pieces, representing a real full circle moment.”
For more information, visit GemFair’s website.
Editors' Picks
Sponsored by
More on Collections
The Latest
SourcingOct 02, 2026
De Beers, National Geographic Society Renew Okavango Eternal Partnership The partnership, a pledge to protect Africa’s Okavango River Basin, has been extended for an additional five years.
MajorsOct 02, 2026
Pandora Opens New $150M Manufacturing Facility in VietnamThe new facility, its first outside of Thailand, will boost its manufacturing capacity by 50 percent.
TrendsOct 02, 2026
Hearts On Fire Celebrates 30th Anniversary With Heart PendantThe special-edition “Dream” pendant, our Piece of the Week, was created to mark Hearts On Fire’s 30-year milestone with 30 diamonds.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
CrimeOct 01, 2026
Police Looking for 4 Suspects in $600K Smash-and-Grab RobberyDubai Jewelers in Springfield, Virginia, was once again the target of an armed robbery.
Weekly QuizOct 01, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SurveysOct 01, 2026
Rolex Ranks Among Most Recommended Brands in US, Survey Says YouGov’s 2026 U.S. Most Recommended Brands report’s out, and a fast-fashion giant is sitting at No. 1 while Rolex is just shy of the top 5.
SourcingOct 01, 2026
Columbia Gem House Opens ‘Cutting Toward Change’ FundraiserProceeds from its jewelry raffle will benefit an organization working in India to combat silicosis, a lung disease affecting stone cutters.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
TrendsOct 01, 2026
Carolina Hurricanes’ Championship Ring Reveals Hidden Hockey Puck PendantThe rings, crafted by Jason of Beverly Hills, celebrate the hockey team’s Stanley Cup win with design elements that honor its traditions.
TrendsOct 01, 2026
Amanda’s Style File: October’s Color Range This roundup of birthstone jewelry for October features vibrant tourmalines and opals with personality.
SourcingSep 30, 2026
Botswana’s President, De Beers CEO Say Diamond Demand Is RecoveringPresident Duma Boko spoke at back-to-back events in the city last week, touting Botswana’s stability and the diamond “bounceback.”
SourcingSep 30, 2026
Gemfields Posts $98.5M Loss, Writes Down Value of Ruby MineIts Montepuez Ruby Mining operation in Mozambique, which is not yielding enough high-quality rubies, has taken a $125 million hit.
SurveysSep 30, 2026
Consumer Confidence Falls to 12-Year Low in SeptemberThose surveyed were worried about the present and the future, with write-in responses mentioning high oil and gas prices.
Events & AwardsSep 30, 2026
Jewelers of America, JA New York to Host Networking EventThe event will take place on the evening of Oct. 26 in New York City.
IndependentsSep 29, 2026
Christy Bromberg, Longtime Gift Buyer for Underwood Jewelers, Dies at 68She is remembered for her joie de vivre, upbeat personality, genuine interest in other people, and love of the Alabama Crimson Tide.
AuctionsSep 29, 2026
Dionne Warwick’s Jewelry Goes Up for AuctionOnline bidding is open now for Julien’s sale of items owned by the “Walk On By” singer, whose final album comes out this fall.
Events & AwardsSep 29, 2026
Matt Stuller to Receive 2027 Gem Award for Lifetime AchievementThe founder and executive chairman of Stuller Inc. is being honored for his impact on the jewelry industry at the 25th annual Gem Awards.
ColumnistsSep 29, 2026
Your Holiday Marketing Has a Bridal Blind SpotDecember is the most popular month to propose, and jewelers need to keep that in mind when planning their holiday marketing.
AuctionsSep 29, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s collection of cat jewelry and other objects is going up for auction Wednesday.
CollectionsSep 28, 2026
Jessica McCormack Turns to Classic Motif for New CollectionThe “Bows” collection features three interpretations of the bow motif designed with Georgian and Victorian influences.
Events & AwardsSep 28, 2026
Guy Borenstein, Troy Underwood Among the Professionals Honored at AGS Conclave 2026The American Gem Society recognized industry members, one Guild, and a law enforcement official for their contributions to jewelry.
FinancialsSep 28, 2026
Instappraise, Jewelers Mutual Look to Simplify Jewelry InsuranceThrough a new system integration, customers can now receive instant personal jewelry insurance quotes at the time of appraisal.
WatchesSep 25, 2026
Smaller Rolex Watches Showing Strength on Secondary Market, Data ShowsFive of the 10 fastest-appreciating Rolex models on Bob’s Watches were Datejust 31 or Lady Datejust watches.
MajorsSep 25, 2026
Sherwood Family Buys Back Daniel’s Jewelers from Private EquityThe Sherwood family and AJS Creations CEO Tejas Shah purchased the jewelry chain back from Palladium Equity Partners.
Lab-GrownSep 25, 2026
Brilliant Earth Collabs with Elizabeth Taylor Estate on Jewelry Collection“The Elizabeth Taylor Collection” uses lab-grown diamonds and gemstones in contemporary designs inspired by the icon.
TrendsSep 25, 2026
A Peek at Taylor Swift’s Game-Day DiamondsThe artist wore Dana Rebecca Designs’ marquise diamond-set gold hoops at the Chiefs game last Sunday. Now they’re our Piece of the Week.
CrimeSep 24, 2026
From Conclave: Security Measures Jewelers Should Be TakingJSA and Jewelers Mutual shared advice on spotting suspicious behavior, combatting cell phone jammers, and staying safe at home.
