GemFair Buys 10,000th Diamond
Launched by De Beers in 2018, the program aims to develop a responsible sourcing model for the artisanal/small-scale diamond mining sector.

The program, launched by the diamond miner in 2018, is focused on developing a responsible sourcing model for the artisanal and small-scale diamond mining sector.
It does this through educating miners on diamond valuation, offering to purchase any diamond offered by a registered mine site for fair value, and providing a traceability solution.
At launch, the program had 14 participating mine sites, but has grown to more than 400, supporting more than 6,000 jobs, said De Beers.
The expansion in member numbers has also supported volume growth, it said, with the number of diamonds purchased increasing 77 percent last year and 68 percent so far this year.
Though De Beers does not have artisanal diamond mining operations, it said the sector accounts for around 10 percent of global diamond supply by value and is a source of livelihood for millions of people.
“As the industry leader, I believe De Beers can play a positive role in raising standards and transparency in the artisanal diamond sector. This brings benefit to miners, their communities, and the industry at large,” said De Beers Group CEO Al Cook.
Cook shared insights from a recent visit to Sierra Leone where he met with workers and community members participating in the program.
“It was wonderful to hear how GemFair is making a real difference to their lives. I’m very proud of the program. I believe it can play an important role in transforming consumer perceptions of artisanal diamonds and transforming livelihoods across Africa,” he said.
Feriel Zerouki, senior vice president of provenance, ethics, and industry relations at De Beers Group, said “When we first established GemFair, we had a vision to create a model that could help formalize the artisanal small-scale mining sector while supporting transparency and responsible sourcing.”
“We’ve learned a lot over the past six years and have continued to evolve GemFair to maximize its impact for as many miners as possible. However, the most rewarding aspect has been the trust that has been built with GemFair – the confidence miners have in the program and their eagerness to work alongside our team as they see the benefit in participating.”
To learn more about GemFair and its initatives, visit the GemFair website.
The Latest

Jewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.

The fourth collaborative collection from the retailer and jewelry content creator focuses on gemstone charms and strands of colorful beads.

This year’s AGTA Spectrum & Cutting Edge Awards will feature two new categories.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Dhaval Raja has been appointed to the role.


The capsule collection looks to vintage trunk pins that echo the spirit of speed, freedom, and the mythology of the American road trip.

As Amazon Prime Day kicks off, Etsy is encouraging shoppers to support small businesses.

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Cole Winward is the recipient of 2026 AGA Gemological Scholarship.

Whether they evoked nostalgia, wonder, or laughter, these jewels put a smile on our faces.

Scheduled for April 2027, Basilia will be the first watch and jewelry trade show held in Basel since the collapse of Baselworld in 2020.

Submissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.

The beloved beagle dons his aviator outfit for the new Engineer Master II Snoopy Flying Ace timepiece.

The recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”

She wore the “Le Cauri Endiamanté” earrings, our Piece of the Week, in the Obamas’ first dual portrait for the Obama Presidential Center.

Couture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.

The lab is seeing emeralds with filler added post-testing enter the market, accompanied by reports that indicate little to no treatment.

The third generation of the Stern family to head Patek Philippe, he navigated the “quartz crisis” and preserved the brand’s independence.

The Texas-based jeweler is gradually rolling out a new experience-forward layout in its stores.

The Super Bowl LX champions were honored with diamond and blue sapphire rings by Jason of Beverly Hills.

Marianna Smirnova previously spent a decade working with the Responsible Minerals Initiative, in addition to other relevant roles.

The New York Knicks took home the Larry O'Brien Trophy crafted by Tiffany & Co.

Associate Editor Natalie Francisco lists the trends she spotted during Jewelry Market Week that will dominate the second half of 2026.

Its app now reflects increased prices for Mozambique ruby, as well as changes to its Burma ruby charts.

The manufacturer has tapped Alicia Arnold, the former director of custom design at Tiny Jewel Box.

The revamped, elevated space will feature a two-story Patek Philippe atelier and a rooftop patio for parties.

The special-edition piece marks the 140th anniversary of the iconic beverage brand.
























