SourcingOct 10, 2024
Lucara Sells Clara to Its Original FoundersSourcingOct 21, 2024
De Beers to List Single Country of Origin for Some of Its Diamonds
It will start with rough diamonds that are larger than 1.25 carats and later expand to rough diamonds that are above 1 carat.
An assortment of rough diamonds mined by De Beers Group. The company announced that it will now list the country of origin for each rough diamond it mines that weighs above 1.25 carats. In 2025, the change will expand to include diamonds that weigh more than 1 carat.
Paris—De Beers Group announced Monday that it will now provide single country of origin information for its diamonds as they are uploaded to the Tracr platform.
The company said the change initially will apply to De Beers-sourced rough diamonds above 1.25 carats that are newly registered to its diamond traceability platform.
Beginning in 2025, it will expand to include rough diamonds above 1 carat in size, equivalent to half-carat or larger polished diamonds and thereby in line with current diamond import requirements for G7 countries.
The announcement marks a major shift for the diamond miner and marketer, which never has gotten this granular with any segment of its production because of the way it sorts goods.
De Beers aggregates its diamonds, meaning it groups goods together based on quality, not the location where they were mined.
So previously, when De Beers-sourced diamonds were uploaded to Tracr, they were listed as “DTC.”
The “DTC” designation signaled the diamonds originated in one of the four countries where De Beers mines diamonds: Botswana, Namibia, South Africa, or Canada.
Related stories will be right here …
The company said the change initially will apply to De Beers-sourced rough diamonds above 1.25 carats that are newly registered to its diamond traceability platform.
Beginning in 2025, it will expand to include rough diamonds above 1 carat in size, equivalent to half-carat or larger polished diamonds and thereby in line with current diamond import requirements for G7 countries.
The announcement marks a major shift for the diamond miner and marketer, which never has gotten this granular with any segment of its production because of the way it sorts goods.
De Beers aggregates its diamonds, meaning it groups goods together based on quality, not the location where they were mined.
So previously, when De Beers-sourced diamonds were uploaded to Tracr, they were listed as “DTC.”
The “DTC” designation signaled the diamonds originated in one of the four countries where De Beers mines diamonds: Botswana, Namibia, South Africa, or Canada.
“For the first time in history, we have the technology to provide our customers with the provenance of their diamonds at scale,” De Beers CEO Al Cook said.
“We know that our clients care deeply about sustainability and want to understand the good their diamonds have done. Our ambition is to offer them the story of every De Beers-sourced diamond, tracing its journey and positive impact from its origin to its crafting.”
The company said the introduction of new proprietary scanning technology in diamond-producing countries, along with AI-powered advanced algorithmic matching, have allowed it to “digitally disaggregate” its diamonds and confirm their specific country of origin.
De Beers made the announcement at “Spotlight on Diamonds,” an event held in Paris and attended by leading luxury jewelry brands.
At the event, the company provided an update on “Origins,” the strategy it announced in Las Vegas earlier this year to cut costs, streamline its business, and boost demand for natural diamonds as parent company Anglo American looks to divest or demerge the De Beers business.
In addition to the “Origins” update, De Beers provided insights into its broader sustainability progress under “Building Forever,” the set of goals it hopes to achieve by 2030 that are built around environmental protection, equal opportunity, partnering for thriving communities, and leading ethical practices across the jewelry industry.
More on Sourcing
The Latest
IndependentsOct 14, 2025
Retailer Hall of Fame 2025: Tom DixonAs chairman of Schwanke-Kasten Jewelers, Tom Dixon has been tasked with honoring the past and shaping the future of the family-run store.
Events & AwardsOct 14, 2025
Here Are the Winners of the BIJC, JA ‘Emerging Jewelers’ Grant Katty Villapando Lyte and Mica Rencher received a $10,000 grant for their business, Shimmer Culture LLC.
IndependentsOct 14, 2025
Day’s Jewelers Crafts Custom Jewelry for No.1 NBA Draft Pick Cooper FlaggThe parents of the Dallas Mavericks rookie bought their engagement ring at a Day’s store in Bangor, Maine, in 1997.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
CollectionsOct 10, 2025
Count Down to the Holidays With Astrid & Miyu’s Advent CalendarsThe trio of Advent calendars include a version with 18-karat gold and lab-grown diamond jewelry in a red lacquer jewelry box.
Weekly QuizOct 09, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsOct 10, 2025
Piece of the Week: Marla Aaron’s ‘Nymphenburg Lock’Created in collaboration with Nymphenburg Porcelain, the lock is part of a four-piece collection that took two years to bring to fruition.
MajorsOct 10, 2025
Frederick Goldman Names New VP of SalesJewelry industry veteran Alisa Bunger has taken on the role.
Brought to you by
JA New York Fall Is Right Around the CornerThe upcoming show provides savvy retailers with the opportunity to stock their cases with best sellers in advance of the holiday season.
AuctionsOct 09, 2025
This Fabergé Egg Could Crack $27M At Auction“The Winter Egg” set the world auction record for a Fabergé piece twice at previous Christie’s sales.
MajorsOct 09, 2025
Sy Kessler Buying Watch Batteries as Silver Hits Record High The company will pay 1.5x silver’s current spot price for each pound of silver oxide batteries submitted.
CollectionsOct 09, 2025
Katkim Launches First Men’s CollectionThe line includes a “Shadow” series crafted exclusively for the new men’s offering and reimagined styles from the brand’s core collections.
SourcingOct 09, 2025
Gemfields’ Mini Mixed-Quality Ruby Auction Garners $11MThe rough on offer was recovered from a newer area at the Montepuez mine.
SourcingOct 08, 2025
In ‘Storied Diamond,’ Jared Jewelers Is Emphasizing the Journey The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.
CollectionsOct 08, 2025
Emily P. Wheeler Shifts Into Neutral for Latest ‘Ombré’ CollectionThe champagne colorway in her newest “Ombré” collection combines white and trendy brown diamonds, a departure from her usual vibrant hues.
CollectionsOct 08, 2025
Tsuba Designs Inspire Monica Rich Kosann’s New CharmsKosann partnered with the Museum of Fine Arts, Boston, to create a set of necklaces inspired by the artwork on samurai sword handguards.
CrimeOct 07, 2025
Men Who Posed as Utility Workers Found Guilty in Jeweler’s MurderCarlos Jose Hernandez and Joshua Zuazo face life in prison for the October 2024 murder of 72-year-old Detroit-area jeweler Hussein Murray.
CollectionsOct 07, 2025
Jessica McCormack Looks to Sea Spirits for ‘Tempest’ CollectionThe brand’s first high jewelry collection, “Tempest” plays with movement while calling to mind the folklore of the sea.
SourcingOct 07, 2025
Columbia Gem House Announces ‘Opals for Outback Heroes’ FundraiserProceeds from its jewelry raffle will go to a volunteer-run fire and rescue group in the Lightning Ridge area of New South Wales, Australia.
MajorsOct 07, 2025
Stuller Names Its S.E.R.V.E Stars for 2025Stuller said the recipients embody the company’s core values, which include community participation and personal and professional growth.
WatchesOct 06, 2025
This Fall, Citizen’s Forecast Calls for RainCitizen’s new “Rainell” women’s watch has a raindrop-shaped case and is available with a silver-, gold-, purple-, or green-colored dial.
AuctionsOct 06, 2025
The ‘Rolex That Made Rolex’ Heads to Auction at Sotheby’s The “Mercedes Gleitze Rolex Oyster,” named for the British endurance swimmer who made it famous, will go up for sale next month.
GradingOct 06, 2025
GIA India Names Former De Beers Exec as New Managing DirectorAmit Pratihari was previously the managing director of De Beers India and Forevermark India.
SourcingOct 06, 2025
SoCal 24 Karat Club Integrates Into Diamond Club West CoastMembers of the Jewelers 24 Karat Club of Southern California will gain access to expanded services, resources, and connections, DCWC said.
TrendsOct 03, 2025
Selena Gomez, Benny Blanco Tie the Knot Wearing Diamonds, White MetalsGomez’s jewelry included Tiffany & Co. drop-style earrings while Blanco stacked diamonds from Jacob & Co. on his wrist.
GradingOct 03, 2025
Grading Lab HRD Antwerp Names New CEODiamond industry banking veteran Paul De Wachter will take on the role in January 2026.
TrendsOct 03, 2025
Piece of the Week: Kallati’s Pink Sapphire RingTaylor Swift flaunts an Elizabeth Taylor-esque gemstone in promo for her new album, “The Life of a Showgirl.”
CollectionsOct 02, 2025
Boucheron Debuts Cuffs Crafted With 3D-Printed SandIts “Quantre Sand” capsule was made using a 3D sand printing technique borrowed from the automotive and aeronautics industries.
