De Beers to List Single Country of Origin for Some of Its Diamonds
It will start with rough diamonds that are larger than 1.25 carats and later expand to rough diamonds that are above 1 carat.

The company said the change initially will apply to De Beers-sourced rough diamonds above 1.25 carats that are newly registered to its diamond traceability platform.
Beginning in 2025, it will expand to include rough diamonds above 1 carat in size, equivalent to half-carat or larger polished diamonds and thereby in line with current diamond import requirements for G7 countries.
The announcement marks a major shift for the diamond miner and marketer, which never has gotten this granular with any segment of its production because of the way it sorts goods.
De Beers aggregates its diamonds, meaning it groups goods together based on quality, not the location where they were mined.
So previously, when De Beers-sourced diamonds were uploaded to Tracr, they were listed as “DTC.”
The “DTC” designation signaled the diamonds originated in one of the four countries where De Beers mines diamonds: Botswana, Namibia, South Africa, or Canada.
“For the first time in history, we have the technology to provide our customers with the provenance of their diamonds at scale,” De Beers CEO Al Cook said.
“We know that our clients care deeply about sustainability and want to understand the good their diamonds have done. Our ambition is to offer them the story of every De Beers-sourced diamond, tracing its journey and positive impact from its origin to its crafting.”
The company said the introduction of new proprietary scanning technology in diamond-producing countries, along with AI-powered advanced algorithmic matching, have allowed it to “digitally disaggregate” its diamonds and confirm their specific country of origin.
De Beers made the announcement at “Spotlight on Diamonds,” an event held in Paris and attended by leading luxury jewelry brands.
At the event, the company provided an update on “Origins,” the strategy it announced in Las Vegas earlier this year to cut costs, streamline its business, and boost demand for natural diamonds as parent company Anglo American looks to divest or demerge the De Beers business.
In addition to the “Origins” update, De Beers provided insights into its broader sustainability progress under “Building Forever,” the set of goals it hopes to achieve by 2030 that are built around environmental protection, equal opportunity, partnering for thriving communities, and leading ethical practices across the jewelry industry.
The Latest

The National Retail Federation expects retail sales growth to return to pre-pandemic levels as consumers continue to face inflation.

The 4-carat, old mine brilliant-cut diamond engagement ring was co-designed by Willis and New York City-based brand Karina Noel.

The multisensory experience, open April 8-13, will feature the brand’s silver creations among dream-like scenes of natural landscapes.

Bench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.

The virtual event will take place April 7 at 3 p.m.


The pieces in “Animali Tarallo” portray animals from stingrays to elephants through portraits and interpretations of their patterns.

Parent company Saks Global said the iconic location will be open through the holiday season as it decides what to do with the space.

Natural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.

The educational event will take place in Charlotte, North Carolina, this May.

The independent jeweler first opened its doors in 1888.

The layoffs come amid the TV shopping channel’s efforts to restructure and focus on live shopping through social media.

The debut event will take place in Miami’s Coconut Grove neighborhood this fall.

The roundtable will take place May 17 ahead of the trade show’s welcome dinner.

The “Peanuts x Monica Rich Kosann” collection features the comic strip’s classic vocabulary across 10 bracelet designs.

Three industry experts dive into the complexities of the material often marketed as an “ethical” alternative for metal in jewelry.

Diamonds are not only one of the most prominent gemstones, but the birthstone for those born in April.

The Utah-based company known for making wedding bands has acquired Doubloon Golf.

The longtime luxury executive led one of LVMH’s watch brands, TAG Heuer, for 12 years before taking over Bulgari in 2013.

Authorities said the robbers fled with jewelry and 70 Rolex watches, later taking pictures of themselves posing with big stacks of cash.

Lotus Gemology founder Richard W. Hughes has translated Heinrich Fischer’s 1880 book “Nephrit und Jadeit” from its original German.

The ring's design features contrasting lines influenced by work from architecture-inspired photographer Nikola Olic.

The Conference Board’s index fell as consumers continued to worry about the impact of tariffs, the labor market, and the price of eggs.

However, two medieval jewels surpassed estimates at Noonans Mayfair’s recent jewelry auction in London.

The Oscar-nominated actor debuted in the campaign for the new “Top Time B31” collection, which introduced Breitling’s Caliber B31.

The Congress is scheduled to take place May 19-22 in Brasilia, Brazil.

The family-owned retailer is the new owner of Morrison Smith Jewelers in Charlotte, North Carolina.

The “150 Art Deco” collection features a Miss America timepiece and a pocket watch from the brand’s Archive Series.