Collections

Guzema, 3.1 Phillip Lim Collab on New ‘Snake’ Designs

CollectionsMar 06, 2025

Guzema, 3.1 Phillip Lim Collab on New ‘Snake’ Designs

The limited-edition collection, a nod to the Year of the Snake, is Ukrainian brand Guzema’s first partnership with a U.S. brand.

3.1 Phillip Lim x Guzema Snake necklaces and bracelets
The “3.1 Phillip Lim x Guzema” collection includes “Snake” choker necklaces and matching bracelets with both brands’ logos engraved on each clasp.
New York—Ukrainian jewelry brand Guzema is set to release a new collection designed in collaboration with New York fashion brand 3.1 Phillip Lim.

The partnership is the Ukrainian brand’s first collaboration with a U.S. brand.

The limited-edition “3.1 Phillip Lim x Guzema” collection features two styles, the “Snake” choker and matching “Snake” bracelet.
 
3.1 Phillip Lim x Guzema Collection Snake Necklaces
Three “Snake” necklaces from Guzema and 3.1 Phillip Lim’s new collection styled in a braid ($8,500 each for 14-karat white gold, $650 each for silver).


The pieces are offered in sterling silver, yellow gold-plated silver, 14-karat yellow and white gold, and—by special order—18-karat yellow and white gold.

The Guzema logo and 3.1 Philip Lim signature logo are engraved on each clasp, with one necklace design also featuring diamond pavé on the clasp.

Guzema’s Snake designs are a nod to “the transformative energy of the 2025 Lunar New Year,” said the brand, as it is currently the Year of the Wood Snake.

“We started to talk about how we could collaborate, and how Guzema could be part of the upcoming collection, and perhaps create something special to celebrate the Year of the Snake, which is all about transformation, growth, and shedding what no longer serves you” said Valeriya Guzema, founder and designer of her eponymous brand.

“It only made sense then to focus on a snake choker and bracelet for the collaboration pieces. They nod to the sensual, undulating way a snake moves, and multiple chains can be braided together to create an infinity effect. The rest is history, as they say.”

3.1 Phillip Lim x Guzema Collection Snake Bracelet
The “3.1 Phillip Lim x Guzema” collection also includes matching “Snake” bracelets ($4,350 for 14-karat white gold, $400 for silver).


This year is also 3.1 Phillip Lim’s 20th anniversary, and CEO Wen Zhou said it is kicking off the celebratory year with this collaboration, as the snake pieces are inspired by the idea of transformation and growth. 

“One thing that resonated with me was [Guzema’s] philosophy of creating minimal, yet powerful pieces, deeply rooted in their heritage,” said Zhou.

“I believe upholding a similar ethos—to ‘make less, mean more,’ always focusing on craft—is why 3.1 [Phillip Lim] has celebrated the 20-year milestone we just did.”

 Related stories will be right here … 

The pieces range in price from $400 to $12,400.

The designs will debut with 3.1 Philip Lim’s fall/winter 2025 collection during New York Fashion Week.

The necklace and bracelet are also featured in the lookbook, which was shot and styled by fashion director Rasaan Wyzard.

The 3.1 Phillip Lim x Guzema collection is currently available for pre-order and will launch on March 26.

It will be sold exclusively on the Guzema website and at 3.1 Philip Lim stores around the world. 

The Latest

1872-x-1052-July-ad (2).png
Supplier BulletinAug 07, 2026
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Sponsored by Stratus Estate Buyers

Blue Nile President Pamela Cloud
MajorsAug 07, 2026
Retail Veteran Pam Cloud Appointed President of Blue Nile

Cloud, who will officially join Blue Nile on Monday, spent 26 years at Tiffany & Co. and founded jewelry brand Roseate.

Paulo Garcia
MajorsAug 07, 2026
Pandora Appoints Paulo Garcia as New CFO

Garcia will take over from the company’s current CFO, Anders Boyer, who is retiring at the end of November.

1872-x-1052-July-ad (1).png
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Etsy office Dumbo Brooklyn
MajorsAug 07, 2026
Etsy to Lay Off 12% of Workforce

Etsy CEO Kruti Patel Goyal explained why the company is letting go more than 200 employees as its performance improves.

Weekly QuizAug 07, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Syna Star Gazer Pendant
TrendsAug 07, 2026
Look Ahead with Syna’s Binoculars Pendant

The “Star Gazer” pendant, our Piece of the Week, is Syna’s tribute to curiosity and the discovery of something new.

An interior shot of the Musee Lalique in Wingen-sur-Moder, France
CrimeAug 06, 2026
Lalique Museum to Remain Closed Following $5M Heist

Museum officials are looking to the public to help cover the “exceptional” costs involved in recovering from the July 5 smash-and-grab.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Claire’s new piercing experience
MajorsAug 06, 2026
Claire’s Revamps Piercing Services for Second Time in Three Years

The overhaul includes enhanced employee safety training and trendy earring styles, including lab-grown diamond studs.

Brilliant Earth Jane Goodall collection rings
FinancialsAug 06, 2026
Brilliant Earth’s Q2 Sales Up 6%, Driven by High-Income Shoppers

The retailer said it had its biggest Mother’s Day ever, with strong demand for higher-priced jewelry.

Handwork: Handcrafted Objects that Made America Book Cover
TrendsAug 06, 2026
New Book on Handcrafted American Objects Highlights Jewelry

“Handwork: Handcrafted Objects that Made America” features historic and contemporary works, including a Diné squash blossom necklace.

Ani Khachian
MajorsAug 06, 2026
AJA East Coast Names Ani Khachian as First Female President-Elect

The Armenian Jewelers Association’s East Coast chapter has also elected its 2026–2027 board of directors.

JCPenney storefront
MajorsAug 05, 2026
Private Equity Firm Wants to Buy 100+ JCPenney Stores

Onyx Partners has submitted a second offer to buy the department stores after its first offer fell through last year.

The Roaring Jewel Martini
IndependentsAug 05, 2026
Atlanta Jeweler Introduces $10K Martini

Solomon Brothers Jewelers has partnered with local cocktail bar Roaring Social on a new martini garnished with a tennis necklace.

Benjamin Siegel of Hamilton Jewelers
IndependentsAug 05, 2026
Another Member of the Siegel Family Joins Hamilton Jewelers

Benjamin Siegel, son of President and CEO Hank Siegel, started working for the family business this week.

Bulgari San Diego Store Exterior
MajorsAug 05, 2026
Bulgari Opens Store in San Diego

The new space features a modern design that blends Bulgari’s Roman heritage with San Diego’s coastal spirit.

Mugshots of four men
CrimeAug 04, 2026
Crew of Thieves Break Into Indiana Jeweler’s Home

Four men were charged in connection with the break-in and accused of stealing $365,000 in cash, jewelry, and designer goods.

André Branch
MajorsAug 04, 2026
Pandora Hires Former Signet Board Member to Lead North American Market

André Branch has more than 25 years of experience with various brands, most recently serving as CEO of Ariana Grande’s cosmetics company.

Gemlok earrings
MajorsAug 04, 2026
Sasha Primak Acquires Gemlok

New York-based atelier Gemlok is best known for creating the innovative “bridge” setting that became popular in the bridal market.

Stock image of a gavel and books
CrimeAug 03, 2026
Florida Man Gets 15 Years in Trio of Jewelry Store Robberies

The 50-year-old man pleaded guilty earlier this year to robbing two jewelry stores and a pawn shop of more than $700,000 in merchandise.

Spider-Man Citizen watch and pin on a web
WatchesAug 03, 2026
Citizen's New Spider-Man Watch Is a Collector’s Dream

The watch’s dial features an original design by Marvel comics illustrator Adam Kubert.

Chatham Men’s Collection Campaign Imagery
Lab-GrownAug 03, 2026
Chatham Releases First Men’s Collection

The new collection of lab-grown diamond and colored gemstone jewelry provides a “fresh perspective” on the category, Chatham said.

Pomellato Marvelous Griffe earrings
TrendsAug 03, 2026
Amanda’s Style File: Spinel vs. Peridot

While some August babies are team peridot, the month's time-honored birthstone, others are team spinel, the newer alternative.

Edina Kiss Popsicle Pendant and Karina Choudhrie Ice Cream Charm
TrendsJul 31, 2026
These Pieces of the Week Are Sweet

Edina Kiss’ “Popsicle” pendant and Karina Choudhrie’s “Ice Cream” charm satisfy that summer craving for a sweet piece of jewelry.

Macy’s Herald Square store sign
MajorsJul 31, 2026
Macy’s Iconic Red Shopping Bag Sign Torn Down

The massive billboard has been in the same spot on the department store’s Herald Square flagship store for decades.

Gemfields emeralds
SourcingJul 31, 2026
Gemfields’ H1 Revenue Jumps 72%

The miner’s ruby and emerald auctions brought in a combined $102.9 million.

Stock image of a polished diamond being held by tweezers
SourcingJul 30, 2026
De Beers Sale in ‘Final, Most Challenging’ Phase, Anglo CEO Says

The goal is for the De Beers sale to be finished by the second half of 2026, with the subsequent approvals process expected to take a year.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy