Guzema, 3.1 Phillip Lim Collab on New ‘Snake’ Designs
The limited-edition collection, a nod to the Year of the Snake, is Ukrainian brand Guzema’s first partnership with a U.S. brand.

The partnership is the Ukrainian brand’s first collaboration with a U.S. brand.
The limited-edition “3.1 Phillip Lim x Guzema” collection features two styles, the “Snake” choker and matching “Snake” bracelet.

The pieces are offered in sterling silver, yellow gold-plated silver, 14-karat yellow and white gold, and—by special order—18-karat yellow and white gold.
The Guzema logo and 3.1 Philip Lim signature logo are engraved on each clasp, with one necklace design also featuring diamond pavé on the clasp.
Guzema’s Snake designs are a nod to “the transformative energy of the 2025 Lunar New Year,” said the brand, as it is currently the Year of the Wood Snake.
“We started to talk about how we could collaborate, and how Guzema could be part of the upcoming collection, and perhaps create something special to celebrate the Year of the Snake, which is all about transformation, growth, and shedding what no longer serves you” said Valeriya Guzema, founder and designer of her eponymous brand.
“It only made sense then to focus on a snake choker and bracelet for the collaboration pieces. They nod to the sensual, undulating way a snake moves, and multiple chains can be braided together to create an infinity effect. The rest is history, as they say.”

This year is also 3.1 Phillip Lim’s 20th anniversary, and CEO Wen Zhou said it is kicking off the celebratory year with this collaboration, as the snake pieces are inspired by the idea of transformation and growth.
“One thing that resonated with me was [Guzema’s] philosophy of creating minimal, yet powerful pieces, deeply rooted in their heritage,” said Zhou.
“I believe upholding a similar ethos—to ‘make less, mean more,’ always focusing on craft—is why 3.1 [Phillip Lim] has celebrated the 20-year milestone we just did.”
The pieces range in price from $400 to $12,400.
The designs will debut with 3.1 Philip Lim’s fall/winter 2025 collection during New York Fashion Week.
The necklace and bracelet are also featured in the lookbook, which was shot and styled by fashion director Rasaan Wyzard.
The 3.1 Phillip Lim x Guzema collection is currently available for pre-order and will launch on March 26.
It will be sold exclusively on the Guzema website and at 3.1 Philip Lim stores around the world.
The Latest

Sales for Richemont’s four jewelry brands increased 8 percent, while watch sales picked up toward the end of the year.

Two scholarships are available, one for new and non-members and another for NAJA certified members.

The retailer’s new flagship is set to open in October at the Tuscan Village development in Salem, New Hampshire.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Sapphires, emeralds, and rubies are finding their place in a U.S. market captivated by the gemstones once referred to as “semi-precious.”


Plus, parent company Saks Global announces plans to cut ties with up to 600 vendors.

Peter Smith joined Michelle Graff to chat about the state of brick-and-mortar stores and share a few book and podcast recommendations.

Supplier Spotlight Sponsored by GIA

Sponsored by the Las Vegas Antique Jewelry and Watch Show

A private American collector purchased the 10-carat fancy vivid blue diamond.

The country’s gem and jewelry exports fell 5 percent year-over-year last month, while imports declined 18 percent.

Around 54 million Americans and counting live with a disability. Here’s how to make your jewelry store and website more accessible.

The event is also accepting poster submissions now through June 16.

Before Pope Leo XIV was elected, a centuries-old procedure regarding the late pontiff’s ring was followed.

The one-of-a-kind platinum Rolex Cosmograph Daytona was estimated to fetch up to $1.7 million.

While the product has entrenched itself in the market, retailers and consultants are assessing the next phase of the category’s development.

The police are trying to identify the man suspected of robbing two Tiffany & Co. locations in the area.

The well-known Maine jeweler takes over for Brian Fleming and will serve a one-year term.

The donation was the result of the brand’s annual Earth Day Ingot event.

Located in NorthPark Center, the revamped store is nearly 2,000 square feet larger and includes the first Tudor boutique in Dallas.

The nonprofit has made updates to the content in its beginner and advanced jewelry sales courses.

BIJC President Malyia McNaughton will shift roles to lead the new foundation, and Elyssa Jenkins-Pérez will succeed her as president.

As a nod to the theme of JCK Las Vegas 2025, “Decades,” National Jeweler took a look back at the top 10 jewelry trends of the past 10 years.

The company plans to halt all consumer-facing activity this summer, while Lightbox factory operations will cease by the end of the year.

Following weekend negotiations, the tax on Chinese goods imported into the United States will drop by 115 percent for the next 90 days.

“Artists’ Jewelry: From Cubism to Pop, the Diane Venet Collection” is on view at the Norton Museum of Art through October.

The deadline to submit is June 16.