Collections

Piece of the Week: Ashley Zhang Jewelry’s Lunar New Year Necklace

CollectionsJan 24, 2025

Piece of the Week: Ashley Zhang Jewelry’s Lunar New Year Necklace

The one-of-a-kind necklace was designed in celebration of the Chinese New Year, as 2025 is the Year of the Snake.

Ashley Zhang Jewelry 2025 Lunar New Year Snake Necklace
Happy Lunar New Year!

This week’s “Piece of the Week” is extra special as it ushers in the Year of the Wood Snake.

Ashley Zhang Jewelry’s “Snake” necklace features a 14-karat yellow gold omega chain.

A pear-cut emerald is set into the reptile’s head while a 2-carat pear-cut diamond dangles from its mouth and its eyes are two round brilliant-cut diamonds.

The one-of-a-kind necklace draws from Zhang’s previous “Snake” necklace designs, adding a diamond drop for her 2025 Lunar New Year collection.

The design was inspired by the Victorian-era jewelry in the brand’s antique collection and a ring that Prince Albert gave to Queen Victoria, explained Zhang.

The queen’s ring also featured a pear-cut emerald on the snake’s head and, because the reptile was coiled, it was considered to be a symbol of everlasting love.

Ashley Zhang 2025 Lunar New Year Snake Necklace Campaign
Ashley Zhang Jewelry’s one-of-a-kind “Snake” necklace features a 14-karat yellow gold omega chain with two round brilliant-cut diamonds for its eyes, a pear-cut emerald on its head, and a 2-carat pear-cut diamond drop dangling from its mouth ($28,000).


While snakes in jewelry have become increasingly trendy over the last year, the reptile should enjoy an extra boost as the Chinese lunar calendar’s animal of the year for 2025.

In the calendar, there are 12 animals (rat, ox, tiger, rabbit, dragon, snake, horse, sheep, monkey, rooster, dog, and pig) that rotate annually to represent the energy of the year.

For 2025, expect the snake to bring wise and intuitive energy, offering opportunities for personal growth and change, according to this Chinese New Year 2025 guide.

 Related stories will be right here … 

“My husband and I have been together for 11 years and the first Lunar New Year I celebrated [2014] was very early in our relationship and happened to be my year [the Year of the Horse]. Ever since then, I have loved celebrating the holiday and involving our two kids in the tradition.

“Next year will be Horse again and as it is my zodiac year, I will be very excited to create another new collection to celebrate,” said Zhang.

Every year since 2023, Zhang has created a collection of limited-edition pieces to celebrate the Lunar New Year.

Her 2025 collection includes the “Snake” necklace, a jade chain, and two “Snake Jade” bracelets, one with a gold chain and the other with a red cord.

These three additional pieces are only available through January.

The “Snake” necklace retails for $28,000 and is available on the Ashley Zhang Jewelry website.

The Latest

Peter Smith
ColumnistsFeb 12, 2025
Peter Smith: 9 Store Manager Archetypes

Smith details the types of store managers he’s encountered, with the goal of helping retailers find a person who’s a fit for their store.

Jewelers of America 20 Under 40 graphic
Events & AwardsFeb 11, 2025
JA Seeking Nominations for Its Next ‘20 Under 40’ Class

The program has been expanded to include a “20 Under 40” list for jewelry suppliers and is accepting nominations through Feb. 19.

Police cars with lights on
CrimeFeb 11, 2025
2 Men Charged With Selling Stolen Jewelry, Watches in NYC Diamond District

One of the men is said to be connected to the South American crew charged with burglarizing Cincinnati Bengals QB Joe Burrow’s home.

Top Image.png
Brought to you by
3 Ways to Capitalize on America’s Newfound Love of Colored Gems

Colored stones are stepping into a jewelry spotlight typically reserved for diamonds—are you ready to sell color?

Bulgari x MB&F Serpenti watch
WatchesFeb 11, 2025
Bulgari, MB&F Launch Reimagined ‘Serpenti’ Watch

The brands immersed one of Bulgari’s most famous historical icons in MB&F’s ultra-mechanical universe of haute horlogerie.

Weekly QuizFeb 06, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Boucheron Power of Couture campaign
FinancialsFeb 11, 2025
Boucheron a Bright Spot as Kering’s Full-Year Sales Sink 12%

The luxury titan’s full-year performance was weighed down by struggling sales at its star brand Gucci.

Midas Chain Diamond and Gemstone Jewelry
MajorsFeb 11, 2025
Midas Chain Releases First Diamond Collection

The jewelry manufacturer has launched more than 100 pieces made with natural diamonds.

Resolutions - 2025.jpg
Brought to you by
3 New Year’s Resolutions for Jewelry Lovers

The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.

Tacori Stilla ring
SurveysFeb 10, 2025
Jewelry Resilient in 2024 Even As Luxury Sales Slipped, Says Bain & Co.

Bain & Co.’s latest report on the luxury market examines why the market’s customer base is shrinking and how to appeal to consumers in 2025.

Counterfeit Cartier “Juste Un Clou” bracelet
CrimeFeb 10, 2025
Counterfeit Jewelry Kept Kentucky Customs Agents Busy in January, CBP Says

Officers in Louisville seized 28 shipments of fake jewelry and watches that would have been worth more than $27 million if genuine.

JW Marriott Hotel in Nashville Tennessee
Events & AwardsFeb 10, 2025
Select Jewelry Show Heads to Nashville

The trade show has added a new location to its fall line-up.

Jade Trau Ladybird Charm
CollectionsFeb 07, 2025
Piece of the Week: Jade Trau’s ‘Ladybird’ Charm

From the brand’s latest collection of lucky charms, the ladybird is seen as a bearer of good fortune and a ward against negative energy.

Rough diamonds from De Beers’ Gahcho Kue diamond mine in Canada
SourcingFeb 07, 2025
De Beers’ Production Guidance Slashed, Anglo Anticipates Another Writedown

The moves come amid a prolonged period of lower demand for diamonds, particularly in China.

Stuller Bench Jeweler Workshop
Events & AwardsFeb 07, 2025
Registration Opens for Stuller’s Bench Jeweler Workshop

The workshop returns in March, along with the “Battle of the Benches” mini challenge series.

Windsor Jewelry in Indianapolis, Indiana
IndependentsFeb 06, 2025
106-Year-Old Jewelry Store Saved by New Owners

Two attorneys purchased Windsor Jewelry, which was set to close, and will retain all existing staff at the downtown Indianapolis store.

Two images of Adam Heyman in Sri Lanka
MajorsFeb 06, 2025
Oscar Heyman Employee Celebrates 60 Years With the Company

Adam Heyman joined the family business in 1965, just weeks after graduating from Columbia Business School.

De Beers Jewellers Embrace Bracelet
CollectionsFeb 06, 2025
De Beers Jewellers’ New High Jewelry Pays Homage to the Beauty of Trees

The “Essence of Nature, Chapter One” collection echoes trees and roots, literally and figuratively, through three sets of high jewelry.

Hamilton Jewelers Worth Avenue interior
IndependentsFeb 06, 2025
Hamilton Jewelers Revamps Palm Beach Boutique

The fourth-generation, family-owned jeweler has given its Worth Avenue store a new look.

Stock image of a gavel
CrimeFeb 05, 2025
‘The Timepiece Gentleman’ Sentenced to 5-Plus Years Behind Bars

Luxury watch dealer Anthony Farrer pleaded guilty late last year to defrauding clients in a scheme with Ponzi-type elements.

Pandora sparkling bow necklace
FinancialsFeb 05, 2025
Pandora Posts Double-Digit Growth After Strong Holiday Season

In its full-year results, the retailer shared its 2025 outlook and an update on the global rollout of its lab-grown diamond collection.

Seal & Scribe “Freedom Moon” Ring
TrendsFeb 05, 2025
Amanda’s Style File: Feeling Fabulous in February

Celebrate February birthstones and the gem shows in Arizona this month with a versatile stone like amethyst.

Diamond Council of America logo
MajorsFeb 05, 2025
DCA Promotes Kristen Scheetz to Director of Education, Membership

Scheetz has been with the nonprofit since 2007.

Trucks at the Orapa diamond mine in Botswana
SourcingFeb 04, 2025
New Deal With Botswana Is Done, De Beers Confirms

The agreement will allocate an increasing proportion of the country’s rough diamonds to the government of Botswana over the next decade.

Van Clef & Arpels Diane (Diana) Clip
Events & AwardsFeb 04, 2025
Van Cleef & Arpels’ Astronomy-Inspired Jewelry to Land at AMNH

“Cosmic Splendor: Jewelry From the Collections of Van Cleef & Arpels,” opens April 11 at the American Museum of Natural History.

Chocolate box ring by Mined + Found
SurveysFeb 04, 2025
Valentine’s Day Jewelry Spending Forecast to Hit Record High, Says NRF

Those celebrating Valentine’s Day this year are expected to spend a record $27.5 billion on jewels, flowers, candy, and more.

Lady Gaga Tiffany & Co.  necklace worn to the 2025 Grammys
EditorsFeb 03, 2025
Best Jewelry Moments From the 2025 Grammy Awards

From Lady Gaga’s 1930s Tiffany & Co. necklace to Taylor Swift’s “T,” Michelle Graff recaps the night’s most memorable jewelry looks.

HSN+ QVC+ logos on a television, laptop, and phone screen
MajorsFeb 03, 2025
Qurate to Close HSN’s Florida HQ Amid Restructuring

Layoffs will reportedly start next month as HSN plans to move into QVC’s location in Pennsylvania.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy