Majors

Brilliant Earth Taps Influencers, Their Moms for Mother’s Day Campaign

MajorsApr 10, 2025

Brilliant Earth Taps Influencers, Their Moms for Mother’s Day Campaign

Brigette Pheloung and Tania Sarin, and their mothers, star in the campaign wearing medallions they co-designed.

Brigette and Laura Pheloung with Tania and Anita Sarin
Brilliant Earth’s new Mother’s Day campaign features two style influencers and their moms. From left, Brigette Pheloung and her mother Laura, and Tania Sarin and her mother Anita.
San Francisco—Brilliant Earth’s new Mother’s Day campaign spotlights influencers Tania Sarin (@taniasarin) and Brigette Pheloung (@acquired.style) alongside their moms.

For the campaign, Sarin and Pheloung also co-designed two medallions as part of the company’s new “Medallions with Meaning” collection. 

The medallions, inspired by their mothers, are the first in the collection.

Sarin helped create the “Star” black diamond medallion necklace in 14-karat yellow gold, featuring a black diamond as the center of a star motif, a nod to her mother Anita’s elegance, with a starburst design on the reverse side.


“This design was inspired by my mother's strength – and even though my style always evolves, I feel like this medallion is a classic piece that you could wear forever,” said Sarin.


Pheloung’s medallion, inspired by her mom Laura, is the “Sun” aquamarine medallion necklace in 14-karat yellow gold.



At the center of an engraved sun motif is an aquamarine, the birthstone shared by both mother and daughter, with a similar sun-inspired design on the reverse side.

"The design of this necklace is meant to represent the sun, and that really reminds me of my mom and her warmth,” said Pheloung.

Laura Pheloung Brilliant Earth campaign
Laura Pheloung is seen here wearing jewels from several Brilliant Earth collections, which are also highlighted in the campaign.


The limited-edition pieces are available with customizable gemstone options online and in select showrooms.

The collection is meant to highlight Brilliant Earth’s customization abilities, with each piece featuring thoughtful, personalized design elements.

The Mother’s Day campaign also includes jewelry from Brilliant Earth’s “Sol” collection as well as its cocktail rings and diamond essentials.



Lenore Fedowis the senior editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

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