MajorsApr 09, 2025
Pandora Names Tyla as Its New Brand AmbassadorMajorsApr 10, 2025
Brilliant Earth Taps Influencers, Their Moms for Mother’s Day Campaign
Brigette Pheloung and Tania Sarin, and their mothers, star in the campaign wearing medallions they co-designed.
Brilliant Earth’s new Mother’s Day campaign features two style influencers and their moms. From left, Brigette Pheloung and her mother Laura, and Tania Sarin and her mother Anita.
San Francisco—Brilliant Earth’s new Mother’s Day campaign spotlights influencers Tania Sarin (@taniasarin) and Brigette Pheloung (@acquired.style) alongside their moms.
For the campaign, Sarin and Pheloung also co-designed two medallions as part of the company’s new “Medallions with Meaning” collection.
The medallions, inspired by their mothers, are the first in the collection.
Sarin helped create the “Star” black diamond medallion necklace in 14-karat yellow gold, featuring a black diamond as the center of a star motif, a nod to her mother Anita’s elegance, with a starburst design on the reverse side.
For the campaign, Sarin and Pheloung also co-designed two medallions as part of the company’s new “Medallions with Meaning” collection.
The medallions, inspired by their mothers, are the first in the collection.
Sarin helped create the “Star” black diamond medallion necklace in 14-karat yellow gold, featuring a black diamond as the center of a star motif, a nod to her mother Anita’s elegance, with a starburst design on the reverse side.
Anita Sarin is wearing the "Star" medallion with a garnet while Tania Sarin is wearing it set with a black diamond.
The “Star” black diamond medallion necklace co-designed by influencer Tania Sarin ($995)
“This design was inspired by my mother's strength – and even though my style always evolves, I feel like this medallion is a classic piece that you could wear forever,” said Sarin.
Pheloung’s medallion, inspired by her mom Laura, is the “Sun” aquamarine medallion necklace in 14-karat yellow gold.
Laura and Brigette Pheloung wearing matching "Sun" aquamarine pendants
The “Sun” aquamarine medallion necklace was co-designed by influencer Brigette Pheloung ($995)
At the center of an engraved sun motif is an aquamarine, the birthstone shared by both mother and daughter, with a similar sun-inspired design on the reverse side.
"The design of this necklace is meant to represent the sun, and that really reminds me of my mom and her warmth,” said Pheloung.
Laura Pheloung is seen here wearing jewels from several Brilliant Earth collections, which are also highlighted in the campaign.
The limited-edition pieces are available with customizable gemstone options online and in select showrooms.
The collection is meant to highlight Brilliant Earth’s customization abilities, with each piece featuring thoughtful, personalized design elements.
The Mother’s Day campaign also includes jewelry from Brilliant Earth’s “Sol” collection as well as its cocktail rings and diamond essentials.
More on Majors
The Latest
Policies & IssuesMay 29, 2025
Trade Court Declares Trump’s Tariffs InvalidThree federal judges ruled that Trump exceeded his authority in imposing sweeping tariffs, a ruling his administration already has appealed.
CollectionsMay 29, 2025
Britney Spears Files Trademark for New Jewelry LineThe pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.
Supplier BulletinMay 29, 2025
Inoveo Platinum Grain, Exclusively Distributed by StullerSponsored by Stuller
Brought to you by
Clienteling Isn’t a Buzzword. It’s an Essential Business Model.More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.
SourcingMay 29, 2025
Grizzly Auctions 6,620-Carat EmeraldIt was featured in the miner’s latest sale, which brought in $24.8 million.
Weekly QuizMay 22, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TechnologyMay 29, 2025
GemFind Launches AI Product Description SoftwareGemText AI uses artificial intelligence to generate tailored product titles, descriptions, and tags with jewelry-specific language.
CrimeMay 28, 2025
8 Convicted in Kim Kardashian Jewelry Heist TrialAging and with myriad health issues, none will serve time for their roles in robbing the billionaire celebrity at gunpoint in 2016.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
CollectionsMay 28, 2025
NY Liberty’s 2024 Championship Rings Honor Historic WinThe WNBA team received rings imbued with meaning, from leaf motifs and its Liberty torch to the number of diamonds used.
MajorsMay 27, 2025
MJSA to Become Part of Jewelers of America The two organizations have signed an affiliation agreement that’s expected to be finalized in the coming weeks.
AuctionsMay 27, 2025
Al Capone’s Patek Philippe Pocket Watch Back Up for AuctionThe platinum and diamond watch is part of Sotheby’s upcoming Important Watches sale.
AuctionsMay 27, 2025
182-Carat Paraíba-Type Tourmaline Sells for $487K Recovered in Mozambique, “The Kat Florence Lumina” was part of Bonhams’ Hong Kong jewelry auction held last week.
TrendsMay 27, 2025
Amanda’s Style File: Candy-Colored GemstonesGet a taste of the delicious candy-like gemstones in this Amanda’s Style File.
CrimeMay 23, 2025
JSA Shares Holiday Weekend Security Tips Amid Spike in BurglariesJSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.
CollectionsMay 23, 2025
Piece of the Week: Bliss Lau’s ‘Bright’ RingFrom Lau’s “Love of a Kind” series, the engagement ring was inspired by the moon and holds a different meaning depending on how it is worn.
GradingMay 23, 2025
GIA Updates Pearl Classification SystemThe lab has adjusted the scale it uses for nacre grading.
Supplier BulletinMay 22, 2025
How to Put Natural Diamonds Back in the SpotlightSponsored by GCAL by Sarine
CrimeMay 22, 2025
NY Jeweler Sentenced in Shoving Death of Colleague at IJO ShowDavid Walton will serve three years’ probation after an incident in a hotel bar led to the death of West Virginia jeweler David Ettinger.
FinancialsMay 22, 2025
Watches of Switzerland’s Full-Year U.S. Sales Climb 14% The retailer also provided an update on how the tariffs situation in the U.S. is affecting its business.
IndependentsMay 22, 2025
Adeler Jewelers Celebrates 50 YearsThe family-owned jeweler in Great Falls, Virginia, will be celebrating its golden jubilee with a year’s worth of events.
Events & AwardsMay 22, 2025
Jose Hess Design Awards Announce JudgesThe nonprofit elected five judges who will decide the winners of its design competition.
MajorsMay 22, 2025
MJSA Releases 2025-2026 Buyer’s GuideThis year’s edition includes articles on the favorite tools of notable designers, evaluating when to outsource production, and more.
CollectionsMay 21, 2025
Bulgari Highlights Its Colorful Past in Phenomenal ‘Polychroma’ CollectionThe jeweler’s high jewelry collection features extraordinary gemstones, like a 241.06-carat emerald and the world’s fourth-largest spinel.
ColumnistsMay 21, 2025
Edahn’s Take: Analyzing the 2025 ‘$100 Million Supersellers’ List In a special column for the State of the Majors, Edahn Golan breaks down what the top-performing fine jewelry sellers are doing right.
MajorsMay 21, 2025
Beyoncé Dons Brilliant Earth Necklace During Cowboy Carter TourThe bolo tie necklace is inspired by “Queen Bey” and set with a nearly 15-carat black diamond.
SourcingMay 21, 2025
Gem Legacy Expands Advisory CouncilThe nonprofit focused on mining communities in East Africa has added three new members to its advisory council.
MajorsMay 20, 2025
Annie Doresca to Lead DCA as New CEO, PresidentCurrent Diamond Council of America President and CEO Terry Chandler is set to retire in January 2026.
