MajorsSep 06, 2023
Brilliant Earth Opens First Indoor Mall-Based ShowroomsCollectionsOct 19, 2023
Brilliant Earth Debuts ‘Sol’ Collection, Names First Brand ‘Face’
Actress Camila Morrone will star in a campaign for the new sun-inspired line.
Brilliant Earth has named actress Camila Morrone as the first face of its brand, seen here in the campaign for its newly launched “Sol” collection.
New York—Brilliant Earth’s newest collection is a ray of sunshine.
The “Sol” collection takes its inspiration from the warmth and energy of the sun.
The eight-piece line adds a touch of sparkle to classic jewelry staples, like simple gold bands and bracelets, with rows of pavé diamonds and North Star and starburst motifs.
The jewels are available in 14- and 18-karat white and yellow gold as well as some options in silver with the option to add personalized touches, including names and initials in diamond-studded letters.
Launched today online and in stores, the collection ranges in price from $495 for a silver bracelet to $5,995 for a gold and diamond bracelet.
Each letter added to the design for personalization tacks on an additional $50 for rings and $150 for bracelets.
SEE: Brilliant Earth’s New “Sol” Collection
The “Sol” collection takes its inspiration from the warmth and energy of the sun.
The eight-piece line adds a touch of sparkle to classic jewelry staples, like simple gold bands and bracelets, with rows of pavé diamonds and North Star and starburst motifs.
The jewels are available in 14- and 18-karat white and yellow gold as well as some options in silver with the option to add personalized touches, including names and initials in diamond-studded letters.
Launched today online and in stores, the collection ranges in price from $495 for a silver bracelet to $5,995 for a gold and diamond bracelet.
Each letter added to the design for personalization tacks on an additional $50 for rings and $150 for bracelets.
SEE: Brilliant Earth’s New “Sol” Collection
Brilliant Earth’s new “Sol” collection is inspired by the sun, but also highlights starlight, seen in these jewels featuring the North Star motif.
Rows of pavé diamonds add sparkle to these rings and bracelets.
The collection also features all-metal classics, like these bracelets in 18-karat white and yellow gold.
For a personal touch, shoppers can add diamond-set letters to the rings and bracelets.
"Today marks an incredible milestone for Brilliant Earth as we launch The Sol Collection," said Brilliant Earth CEO Beth Gerstein.
"It's a testament to the strength of our Brand, our growth as a company, and our steadfast commitment to elevated design, impeccable craftsmanship, and sustainable practices.”
Alongside its new collection, Brilliant Earth announced its first-ever face of the brand, Emmy-nominated actress and model Camila Morrone.
Morrone, notable for her role in the “Daisy Jones & The Six” miniseries, will star in the brand’s omni-channel national campaign.
Brilliant Earth is planning store “takeovers” in its New York City, Los Angeles, and San Francisco locations, transforming them into showcases for the new collection, complete with “larger-than-life” immersive displays.
“This collection is a celebration of personal style, and it was amazing to partner with Camila who truly embodies the spirit of the collection,” said Gerstein.
Morrone said, "It was an honor to partner with Brilliant Earth on this special campaign, a true celebration of individual style and personality. Brilliant Earth marries beauty, craftsmanship, and responsibility to create elegant, timeless pieces. There is something to be said about feeling good in the jewelry you're wearing."
The brand also worked with artist Clym Evernden on a visual narrative for the new offerings, creating artwork and immersive experiences around the new collection for customers in-store and online.
"Together, we sought to create a visual narrative that not only showcases the beauty of The Sol Collection but also underscores a true reflection of personal style and celebration of your inner light,” said Evernden.
See the full collection on Brilliant Earth’s website.
More on Collections
The Latest
MajorsDec 30, 2025
Becka Johnson Kibby to Lead Edge Retail AcademyAs part of the leadership transition, Sherry Smith will take on the role of vice president of coaching strategy and development.
SourcingDec 30, 2025
India Chosen as KP Chair for 2026It marks the third time the country has headed the Kimberley Process. Ghana will serve as vice chair.
WatchesDec 30, 2025
Bulova, Stetson Collab on Watches With Western FlairThe new Bulova x Stetson designs highlight two animals often associated with the American West—the bison and the Texas Longhorn.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
IndependentsDec 29, 2025
In Memoriam: Industry Friends We Lost in 2025From influential executives to innovative designers, we pay tribute to the people we said goodbye to this year.
Weekly QuizDec 23, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsDec 29, 2025
Tanishq Opens New Stores in Florida, VirginiaThe retailer is expanding into areas with large Indian and South Asian populations.
MajorsDec 29, 2025
Nanis Opens First Flagship Store The Italian brand has opened its first flagship amid the peaks of the Dolomites in Madonna di Campiglio, Italy.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
SourcingDec 29, 2025
‘Unearthed: Raw Beauty’ Exhibition Opens at LA MuseumThe new curation at the Natural History Museum of Los Angeles County showcases rare gem and mineral specimens in their uncut, natural state.
CrimeDec 24, 2025
LA Jewelry District Couple Pleads Guilty to Hiding Millions from IRSThe couple pleaded guilty to concealing at least $127 million in cash transactions at its precious metals businesses.
SurveysDec 24, 2025
Consumer Confidence Falls Again in DecemberConsumers shared concerns about prices, inflation, tariffs, trade, and politics in the survey’s write-in response section.
AuctionsDec 24, 2025
Bonhams to Open New U.S. Flagship in NYCIn February 2026, the auction house will move its headquarters to the former Steinway Hall, a neoclassical landmark on Billionaires’ Row.
Events & AwardsDec 24, 2025
NYC Jewelry, Antique, & Object Show Announces Winter EventThe new show will take place Jan. 23-25, 2026.
SourcingDec 23, 2025
Mining Titan Brian Gilbertson Dies at 82The former BHP Billiton leader and Gemfields chairman is remembered for his influential leadership throughout his 50-year mining career.
Events & AwardsDec 23, 2025
Bulgari Reimagines Costume Designers Guild AwardThe LVMH-owned brand has partnered with the costume design union to revamp its award for 2026.
MajorsDec 23, 2025
Kering to Acquire Stake in Raselli Franco GroupThe luxury titan inked a deal to acquire an initial minority stake in the jewelry manufacturer with a pathway to full ownership by 2032.
MajorsDec 23, 2025
For Future Reference Vintage Enters Bloomingdale’sThe company’s curation of unsigned vintage and estate jewelry debuted at the Bloomingdale’s in Costa Mesa, California.
CrimeDec 22, 2025
Customs Seizes Hundreds of Fake Rolex, Cartier WatchesIn the recent multi-shipment seizure, CBP also found counterfeit Audemars Piguet, Moncler, and Chrome Hearts items.
EditorsDec 22, 2025
How Helzberg Is Reimagining Its StoresHelzberg’s Chief Retail Officer Mitch Maggart shared details about its tests of a new store concept rooted in an elevated luxury experience.
Recorded WebinarsDec 22, 2025
2025 Jewelry Rewind: Looking Back on an Eventful Year Jewelers of America execs and National Jeweler editors discuss tariffs, the sky-high gold price, and the engagement that broke the internet.
MajorsDec 19, 2025
MadaLuxe Group Acquires Ippolita The luxury goods company said founder Ippolita Rostagno will remain at the brand’s helm.
MajorsDec 19, 2025
LVMH Names New Bulgari CEOLaura Burdese, who joined the Italian luxury brand in 2022, will take on the role in July.
EditorsDec 19, 2025
2025 Jewelry Superlatives: A Yearbook-Style Year in Review The National Jeweler editors revisit the most noteworthy industry happenings and design trends from 2025.
AuctionsDec 19, 2025
Jean Schlumberger’s ‘African Cat’ Is Purr-Fection Need a gift for the cat lover who has everything? Look no further than our latest Piece of the Week.
AuctionsDec 18, 2025
Audemars Piguet Reclaims Historic Pocket Watch at AuctionIt purchased the “Grosse Pièce,” an ultra-complicated Audemars Piguet pocket watch from the ‘20s, for a record-breaking price at Sotheby’s.
Lab-GrownDec 18, 2025
Kira Jewels Debuts Custom Lab-Grown Diamond Jewelry ServiceThe lab-grown diamond grower now offers custom engagement and fashion jewelry through its Kira Custom Lab Jewelry service.
EditorsDec 18, 2025
Terry Chandler Looks Back on 40 Years of Opportunity, Change, and FriendsChandler got his start at Michelson Jewelers and has served as DCA president and CEO since 2001. He will retire at the end of the month.
