Brilliant Earth Debuts ‘Sol’ Collection, Names First Brand ‘Face’
Actress Camila Morrone will star in a campaign for the new sun-inspired line.
The “Sol” collection takes its inspiration from the warmth and energy of the sun.
The eight-piece line adds a touch of sparkle to classic jewelry staples, like simple gold bands and bracelets, with rows of pavé diamonds and North Star and starburst motifs.
The jewels are available in 14- and 18-karat white and yellow gold as well as some options in silver with the option to add personalized touches, including names and initials in diamond-studded letters.
Launched today online and in stores, the collection ranges in price from $495 for a silver bracelet to $5,995 for a gold and diamond bracelet.
Each letter added to the design for personalization tacks on an additional $50 for rings and $150 for bracelets.
SEE: Brilliant Earth’s New “Sol” Collection
"Today marks an incredible milestone for Brilliant Earth as we launch The Sol Collection," said Brilliant Earth CEO Beth Gerstein.
"It's a testament to the strength of our Brand, our growth as a company, and our steadfast commitment to elevated design, impeccable craftsmanship, and sustainable practices.”
Alongside its new collection, Brilliant Earth announced its first-ever face of the brand, Emmy-nominated actress and model Camila Morrone.
Morrone, notable for her role in the “Daisy Jones & The Six” miniseries, will star in the brand’s omni-channel national campaign.
Brilliant Earth is planning store “takeovers” in its New York City, Los Angeles, and San Francisco locations, transforming them into showcases for the new collection, complete with “larger-than-life” immersive displays.
“This collection is a celebration of personal style, and it was amazing to partner with Camila who truly embodies the spirit of the collection,” said Gerstein.
Morrone said, "It was an honor to partner with Brilliant Earth on this special campaign, a true celebration of individual style and personality. Brilliant Earth marries beauty, craftsmanship, and responsibility to create elegant, timeless pieces. There is something to be said about feeling good in the jewelry you're wearing."
The brand also worked with artist Clym Evernden on a visual narrative for the new offerings, creating artwork and immersive experiences around the new collection for customers in-store and online.
"Together, we sought to create a visual narrative that not only showcases the beauty of The Sol Collection but also underscores a true reflection of personal style and celebration of your inner light,” said Evernden.
See the full collection on Brilliant Earth’s website.
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