FinancialsAug 10, 2023
Brilliant Earth Sees Slight Increase in Q2 SalesMajorsSep 06, 2023
Brilliant Earth Opens First Indoor Mall-Based Showrooms
The retailer has continued its expansion, opening two showrooms in luxury malls with a third to follow.
Brilliant Earth’s new showroom in Roosevelt Field mall in New York, one of the retailer’s first indoor mall-based showrooms. It has opened two showrooms in luxury malls in New York and Pennsylvania with another opening this month in California.
San Francisco—Brilliant Earth recently announced the opening of three new showrooms as the retailer continues to expand its store network.
The openings mark the company’s first indoor mall-based showrooms.
The new locations are within Roosevelt Field in New York and King of Prussia in Pennsylvania, with a third location in Roseville Galleria in California set to open Sept. 14.
Though the retailer usually operates inventory-light stores, these locations will have an assortment of fine jewelry and bridal styles available for same-day purchase.
Brilliant Earth’s newest engagement ring collection, featuring twelve lab-grown diamond styles, will be available as well as fine jewelry styles like its zodiac pendants, nameplate necklaces, and colored gemstone rings.
The showrooms will also offer personalization services for made-to-order pieces.
Related stories will be right here …
The openings mark the company’s first indoor mall-based showrooms.
The new locations are within Roosevelt Field in New York and King of Prussia in Pennsylvania, with a third location in Roseville Galleria in California set to open Sept. 14.
Though the retailer usually operates inventory-light stores, these locations will have an assortment of fine jewelry and bridal styles available for same-day purchase.
Brilliant Earth’s newest engagement ring collection, featuring twelve lab-grown diamond styles, will be available as well as fine jewelry styles like its zodiac pendants, nameplate necklaces, and colored gemstone rings.
The showrooms will also offer personalization services for made-to-order pieces.
There will be one-on-one appointments with jewelry specialists available where the experts can curate styles based on a shopper’s pre-selected preferences for a more personalized experience.
The new format is designed to encourage walk-in customers into a “high-touch” personalized appointment experience, said Brilliant Earth.
“We are thrilled to open three new showrooms in premier mall locations nationwide,” said Kathryn Money, senior vice president of merchandising and retail expansion.
“Expanding on the success of our existing showrooms, we are strategically moving into spaces with higher foot traffic and larger consumer footprints. These new locations will allow us to showcase the brand to more customers, while continuing to meet their expectations for a seamless experience across digital and physical platforms.”
The new showrooms have a “bright and spacious” feel, said Brilliant Earth, with dedicated appointment areas and customer lounges.
For those starting or completing their shopping journey online, Brilliant Earth has online features to support its in-store experience, including design-your-own ring, product visualization, and ring-stacking options.
The company’s showroom total is now at 37 locations, surpassing its goal to have 35 showrooms by the end of the fiscal year.
More on Majors
The Latest
WatchesAug 25, 2025
London Jewelers Brings Rolex to Historic Hamptons HomeThe new stand-alone Rolex boutique is housed in the former Odd Fellows Hall, a landmark built in 1897.
CollectionsAug 25, 2025
Tennis Star Madison Keys Has the Perfect Necklace for the US OpenThe Brilliant Earth ambassador co-designed a diamond medallion featuring meaningful symbols.
WatchesAug 25, 2025
WatchTime NY Show Returns for 10th Anniversary EditionThe three-day watch collector show, coming this October, will feature 44 exhibiting brands, as well as a new dinner experience.
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key IssuesJewelers of America is leading the charge to protect the industry amidst rising economic threats.
TrendsAug 25, 2025
Amanda’s Style File: That’s a WrapWrap jewelry is more than just a trend; it’s the perfect motif for the coming season of layering, scarves, and pumpkin spice.
Weekly QuizAug 22, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
GradingAug 22, 2025
Former Head of GIA India Promoted to Oversee Global Operations Sriram “Ram” Natarajan is now GIA’s senior vice president of laboratory operations and is based out of the lab’s headquarters in Carlsbad.
CollectionsAug 22, 2025
Piece of the Week: Retrouvaí’s ‘Diamond Vein Bond’ CollarThe one-of-a-kind collar represents the beauty of imperfection and the strength to rebuild.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
MajorsAug 21, 2025
Target Names New CEO as Sales Continue to Lag Target CEO Brian Cornell will step down in February and be replaced by the company’s chief operating officer, Michael Fiddelke.
Policies & IssuesAug 21, 2025
JA, IDMA Talk Tariffs With Execs in DC The group met with the president's senior trade advisor earlier this week to express the industry’s concerns about the effects of tariffs.
MajorsAug 21, 2025
Tiffany & Co. Pops Up at 2025 US OpenThe pop-up will display this year's Tiffany & Co. Singles Championship trophies along with a diamond-encrusted tennis racket and ball.
IndependentsAug 20, 2025
Bellman’s Jewelers Opens Second Store After COO's TikTok Takes OffThe New Hampshire-based store has expanded to Boston, propelled by the success of Alex Bellman’s TikTok page, “The Truthful Jeweler.”
CrimeAug 20, 2025
Another CA Jewelry Store Rammed With Car, RobbedThe latest incident happened Monday at a store in Oakland, California, continuing a pattern JSA first warned about last month.
WatchesAug 20, 2025
Oris Launches Watch Benefiting NYC Harbor Oyster RestorationThe new aqua green New York Harbor Limited Edition II is the watchmaker’s second collaboration with the Billion Oyster Project.
Events & AwardsAug 20, 2025
Take the Jewelers for Children ‘Trinity of Purpose’ ChallengeParticipants who attend any three Rings of Strength events will be awarded a special medal.
SourcingAug 19, 2025
Dubai’s Jemora Group Buys Diamond Miner LucapaThe investment company, founded by Dev Shetty, has acquired the struggling miner and its assets, including the Lulo mine in Angola.
ColumnistsAug 19, 2025
Peter Smith: The Arrival Fallacy and Jewelry RetailSmith shares wisdom he gleaned from a podcast he was listening to one morning while being walked by his dog, a Malshi named Sophie.
CrimeAug 19, 2025
Customs Seizes 7,300 Pairs of Fake ‘Alhambra’ EarringsThe counterfeit Van Cleef & Arpels jewels would have been worth more than $30 million if genuine.
MajorsAug 19, 2025
MJSA Apprenticeship Program Is Nationally RecognizedThe MJSA Mentor & Apprenticeship Program received the Registered Apprenticeship Program designation by the U.S. Department of Labor.
WatchesAug 19, 2025
Casio America Names New Timepiece Division ManagerCasio executive and watch enthusiast Masaki Obu is the new general manager of its U.S. timepiece division.
MajorsAug 18, 2025
Verragio’s Michael Barabash, a ‘Kind Soul,’ Dies at 58Barabash, Verragio’s client relations representative, was a vital member of the team and is remembered as being warm and full of life.
CollectionsAug 18, 2025
John Hardy’s New ‘Dot’ Collection Is on PointOriginally introduced in 1992, the “Dot” collection is back with a capsule featuring five archival designs and three new creations.
Events & AwardsAug 18, 2025
IJO Announces 2025 Vendor of the YearAllison-Kaufman has received the honor for the fourth year in a row.
FinancialsAug 15, 2025
In Q2 Results, Pandora Talks Tariffs, Q4 Plans The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.
EditorsAug 15, 2025
Piece of the Week: Etho Maria’s Showgirl-Approved Ruby Drop Earrings Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.
WatchesAug 15, 2025
Audemars Piguet Acquires Majority Stake in ManufacturerIts investment in micromechanics expert Inhotec will preserve skills essential to the watchmaking industry as a whole, said the company.
MajorsAug 15, 2025
Rio Grande Names New Marketing DirectorNicolette Bianchi joins the wholesale provider with more than 15 years of cross-industry experience in marketing and product development.
