Brilliant Earth Opens First Indoor Mall-Based Showrooms
The retailer has continued its expansion, opening two showrooms in luxury malls with a third to follow.

The openings mark the company’s first indoor mall-based showrooms.
The new locations are within Roosevelt Field in New York and King of Prussia in Pennsylvania, with a third location in Roseville Galleria in California set to open Sept. 14.
Though the retailer usually operates inventory-light stores, these locations will have an assortment of fine jewelry and bridal styles available for same-day purchase.
Brilliant Earth’s newest engagement ring collection, featuring twelve lab-grown diamond styles, will be available as well as fine jewelry styles like its zodiac pendants, nameplate necklaces, and colored gemstone rings.
The showrooms will also offer personalization services for made-to-order pieces.
There will be one-on-one appointments with jewelry specialists available where the experts can curate styles based on a shopper’s pre-selected preferences for a more personalized experience.
The new format is designed to encourage walk-in customers into a “high-touch” personalized appointment experience, said Brilliant Earth.
“We are thrilled to open three new showrooms in premier mall locations nationwide,” said Kathryn Money, senior vice president of merchandising and retail expansion.
“Expanding on the success of our existing showrooms, we are strategically moving into spaces with higher foot traffic and larger consumer footprints. These new locations will allow us to showcase the brand to more customers, while continuing to meet their expectations for a seamless experience across digital and physical platforms.”
The new showrooms have a “bright and spacious” feel, said Brilliant Earth, with dedicated appointment areas and customer lounges.
For those starting or completing their shopping journey online, Brilliant Earth has online features to support its in-store experience, including design-your-own ring, product visualization, and ring-stacking options.
The company’s showroom total is now at 37 locations, surpassing its goal to have 35 showrooms by the end of the fiscal year.
The Latest

It is part of Sotheby’s “Royal & Noble Jewels” sale along with an ornate hair ornament and an old mine-cut light pink diamond ring.

Hill Management Group will oversee, market, and produce next year’s spring show.

One of the individuals was apprehended at the airport as he was trying to flee the country.

From sunlit whites to smoky whiskeys, introduce your clients to extraordinary diamonds in colors as unique as their love.

London-based investment firm Pemberton Asset Management acquired the auction house for an undisclosed amount.


The workshop will give attendees the chance to try out and ask questions about three different diamond verification instruments.

The footage shows two of the jewelry heist suspects descending from the second floor of the museum and then escaping via scooter.

As the holiday season quickly approaches, consider stocking one category that sometimes gets overlooked: earrings.

Founder and designer Rosanna Fiedler looked to a vintage Cartier clutch when designing the sunlight-inspired drop earrings.

The luxury conglomerates faced a challenging Q3 amid geopolitical and economic tensions.

The struggling diamond mining company, which owns the historic Cullinan mine, has launched a rights issue to raise about $25 million.

The book details the journey of watches as symbols of hard-earned success in hip-hop for artists like 2Pac, Jay-Z, and more.

Alexis Vourvoulis, who most recently worked at Tiffany & Co., brings more than two decades of jewelry experience to her new role.

The superstar’s August engagement put the stamp of approval on an already hot engagement ring trend.

Retailers should offer classic styles with a twist that are a perfect fit for layered looks, experts say.

The nearly 7-carat fancy vivid purplish pink diamond could sell for around $9 million.

The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.

Chief Artistic Officer Nathalie Verdeille has reimagined the iconic design in both figurative and abstract creations.

Five dollars buys one vote toward an industry professional you want to see dressed up as a hero, or a villain, this Halloween.

Recently acquired by KIL Promotions, the November edition of the public show in San Mateo, California, will be held Nov. 7-9.

The stone’s two zones, one pink and one colorless, may have formed at two different times, the lab said.

The New York City store showcases a chandelier with 1,500 carats of lab-grown diamonds designed by an FIT student.

The Museum of Arts and Design's new exhibition features 75 pieces by the designer, best known for her work in the “Black Panther” films.

Making its auction debut, "The Glowing Rose" is expected to fetch $20 million at the November jewelry sale in Geneva.

They were attacked on Oct. 15, as approximately 40 miners without licenses marched on the mine’s gate.

It took the masked thieves less than 10 minutes to steal eight irreplaceable jewels from two display cases in the museum’s Apollo Gallery.

Gemologist Lauren Gayda has previously worked at The Clear Cut, Taylor & Hart, and Effy Jewelry.





















