FinancialsAug 10, 2023
Brilliant Earth Sees Slight Increase in Q2 SalesMajorsSep 06, 2023
Brilliant Earth Opens First Indoor Mall-Based Showrooms
The retailer has continued its expansion, opening two showrooms in luxury malls with a third to follow.
Brilliant Earth’s new showroom in Roosevelt Field mall in New York, one of the retailer’s first indoor mall-based showrooms. It has opened two showrooms in luxury malls in New York and Pennsylvania with another opening this month in California.
San Francisco—Brilliant Earth recently announced the opening of three new showrooms as the retailer continues to expand its store network.
The openings mark the company’s first indoor mall-based showrooms.
The new locations are within Roosevelt Field in New York and King of Prussia in Pennsylvania, with a third location in Roseville Galleria in California set to open Sept. 14.
Though the retailer usually operates inventory-light stores, these locations will have an assortment of fine jewelry and bridal styles available for same-day purchase.
Brilliant Earth’s newest engagement ring collection, featuring twelve lab-grown diamond styles, will be available as well as fine jewelry styles like its zodiac pendants, nameplate necklaces, and colored gemstone rings.
The showrooms will also offer personalization services for made-to-order pieces.
Related stories will be right here …
The openings mark the company’s first indoor mall-based showrooms.
The new locations are within Roosevelt Field in New York and King of Prussia in Pennsylvania, with a third location in Roseville Galleria in California set to open Sept. 14.
Though the retailer usually operates inventory-light stores, these locations will have an assortment of fine jewelry and bridal styles available for same-day purchase.
Brilliant Earth’s newest engagement ring collection, featuring twelve lab-grown diamond styles, will be available as well as fine jewelry styles like its zodiac pendants, nameplate necklaces, and colored gemstone rings.
The showrooms will also offer personalization services for made-to-order pieces.
There will be one-on-one appointments with jewelry specialists available where the experts can curate styles based on a shopper’s pre-selected preferences for a more personalized experience.
The new format is designed to encourage walk-in customers into a “high-touch” personalized appointment experience, said Brilliant Earth.
“We are thrilled to open three new showrooms in premier mall locations nationwide,” said Kathryn Money, senior vice president of merchandising and retail expansion.
“Expanding on the success of our existing showrooms, we are strategically moving into spaces with higher foot traffic and larger consumer footprints. These new locations will allow us to showcase the brand to more customers, while continuing to meet their expectations for a seamless experience across digital and physical platforms.”
The new showrooms have a “bright and spacious” feel, said Brilliant Earth, with dedicated appointment areas and customer lounges.
For those starting or completing their shopping journey online, Brilliant Earth has online features to support its in-store experience, including design-your-own ring, product visualization, and ring-stacking options.
The company’s showroom total is now at 37 locations, surpassing its goal to have 35 showrooms by the end of the fiscal year.
Editors' Picks
Sponsored by
More on Majors
The Latest
PodcastsJul 23, 2026
Episode 7: Reinhold Jewelers on the Power of RelationshipsMildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.
SourcingJul 23, 2026
De Beers’ Production Jumps 88 Percent in Q2 Production also was up in the first half of 2026 but is expected to “substantially” decrease in H2 as two key mines undergo maintenance.
CollectionsJul 23, 2026
Silvia Furmanovich’s New Collection Travels Back to the 1920s“Art Deco” fuses ancestral techniques, rare materials, and modern perspectives as a tribute to the optimism and curiosity of the movement.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
IndependentsJul 23, 2026
Sissy's Log Cabin Opens Casino StoreThe jeweler’s newest store is inside Arkansas’ Saracen Casino Resort.
Weekly QuizJul 17, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
WatchesJul 23, 2026
Movado Inks Licensing Deal With Kate Spade New YorkThe watch company will design, manufacture, and distribute Kate Spade New York watches.
Policies & IssuesJul 22, 2026
Trump to Put 50% Tariff on Canadian Goods The higher tax is set to go into effect in August and will apply to loose polished diamonds as well as precious and base metals jewelry.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
CollectionsJul 22, 2026
Monica Rich Kosann’s High Jewelry Is FruitfulThe “Enchanted Garden” series features a cherry, lemon, and pear that each hold a little secret inside.
IndependentsJul 22, 2026
Liljenquist Beckstead Opens Rolex New BoutiqueIt’s located in Tysons Galleria, an upscale shopping center in the Washington, D.C., metro area.
Events & AwardsJul 22, 2026
NY Now Returns in August Under New OwnershipThe show, recently acquired by Rockview Management Group, will be held at New York City’s Javits Center from Aug. 2-4.
ColumnistsJul 21, 2026
Sherry Smith: Shattering the Illusion of the ‘Either/Or’ Diamond MarketSmith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.
Events & AwardsJul 21, 2026
Apollo Funds Completes Emerald AcquisitionFormer Emerald President and CEO Hervé Sedky has transitioned to the role of senior advisor.
CollectionsJul 21, 2026
Graff’s New Butterfly High Jewelry Brooches MetamorphosizeThe 12-piece capsule collection transforms from brooches to pendants.
SourcingJul 21, 2026
Anglo Reportedly Selects Gareth Penny’s Consortium as Top Bidder for De BeersA Botswana government official told lawmakers Anglo has selected The Global Diamond Consortium, an entity chaired by Penny, to buy De Beers.
Policies & IssuesJul 20, 2026
Tariffs on Brazil to Increase But Rough Gemstones ExemptThe new tariff, imposed after a Trump administration study, is 25 percent and will stack on top of existing tariffs.
CollectionsJul 20, 2026
Vhernier Transforms ‘Freccia’ Collection Into High JewelryThe collection from 2014 has been reinterpreted into high jewelry with its signature triangular-shaped elements.
Events & AwardsJul 20, 2026
TJS Accepting Speaker Proposals for 2027 EventOrganizers are looking for presentations on topics like manufacturing, technology and research, bench work, gemstones, and sustainability.
CollectionsJul 17, 2026
HOWL Taps Shailene Woodley for ‘Home Sweet Home’ CampaignWoodley is seen in the campaign wearing our Piece of the Week, the “Frida” collar featuring 13 pieces of hand-carved Venetian glass.
SourcingJul 17, 2026
U.K. Woman Pays £5 for £15K Diamond Ring at Car Boot SaleA WeBuyVintage jewelry expert uncovered how much the flea market find was actually worth.
SourcingJul 17, 2026
Diamond Dealer Jeff Pancis Pens MemoirThe founder of natural colored diamond wholesaler Pancis Gems shares stories from his five decades in the industry.
Events & AwardsJul 17, 2026
Gem Awards Opens 2027 Nomination PeriodSubmissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.
EditorsJul 16, 2026
Q&A: Guzema’s Co-Owners On Its US Expansion, 10-Year AnniversaryValeriya Guzema and Mariana Lenha look back on the last decade and discuss the Ukrainian brand’s first U.S. store.
SourcingJul 16, 2026
Ekati to Close, Leaving Canada With One Diamond Mine The diamond mine, which opened nearly 30 years ago in Canada’s Northwest Territories, is expected to shut down by mid-August.
FinancialsJul 16, 2026
Richemont’s Jewelry Sales Soar for the Seventh Quarter in a RowJewelry sales for the company, which owns Cartier, Van Cleef & Arpels, Vhernier, and Buccellati, rose 21 percent in the first quarter.
Events & AwardsJul 16, 2026
MJSA Mentor & Apprenticeship Program Certifies First Advanced Apprentice GraduateThe graduate, Grace Barden, credited the program with helping her secure a job as a bench jeweler.
Events & AwardsJul 16, 2026
Jewelers of Louisiana to Host 80th ConventionThe event, scheduled for next month in New Orleans, will include dinner, a custom jewelry design contest, and education sessions.
