Fink’s Jewelers Is Now a Regional Emmy Winner
The company and its marketing agency, Loudr, were recognized for the “Make You Dance” marketing campaign.

The family-owned and -operated jeweler, which has stores in Virginia, North Carolina, and Tennessee, was honored at the 39th Midsouth Regional Emmy Awards ceremony, held last month in Nashville, Tennessee.
The award recognizes Fink’s marketing agency, the Loudr Agency (formerly Bottom Line Marketing), and it specifically honors director Dewey Taylor and producer Emelia Appelmann for their creative leadership.
The Nashville/Midsouth chapter of the National Academy of Television Arts & Sciences presented the Midsouth Regional Emmy Awards.
“From our first store in Roanoke, Virginia, to our numerous locations throughout Virginia, North Carolina, and Tennessee, Fink’s has always prioritized customer service and community engagement,” Fink’s Jewelers President Matthew Fink said.
“This Emmy win validates our approach and inspires us to continue elevating our service offerings and deepening our connections with the communities we serve. As we grow, we remain dedicated to providing the same quality, service, and selection that has defined our brand for over 90 years.”
The video campaign aimed to “magnetize” Fink’s, connect with the right audience at the right time, and make every piece of jewelry come alive through movement, emotion, and multi-touchpoint storytelling, said the company.
It was also designed to position Fink’s as a dynamic force in the Nashville market, following the jeweler’s recent expansion into nearby Franklin, Tennessee.
The campaign was produced entirely in Nashville.
For its creation, Fink’s worked with local talent and crew, including Joshua Ausley, the director of photography; Steadicam operator Tim Yoder; First Assistant Camera Austin J. Lewis; Gaffer Darryl Wilson; choreographers Solace and Richy Mon, and the dancers of FreshTalent Group.
“This Emmy win is a reflection of our deep commitment to understanding and engaging with our customers on a personal level,” Fink’s Marketing Director Lindsey Sinozich said.
“We strive to create experiences that resonate with the unique spirit of each community we’re a part of, and Nashville was no exception. By working with local talent and highlighting the vibrant energy of the city, we were able to create a campaign that truly captured the essence of our brand and connected with our audience.”
The Latest

Associate Editor Lauren McLemore headed out West for a visit to Potentate Mining’s operation hosted by gemstone wholesaler Parlé Gems.

Fordite is a man-made material created from the layers of dried enamel paint that dripped onto the floors of automotive factories.

A decision likely won’t come until January 2026 at the earliest, and the tariffs remain in effect until then.

With their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.

Located in the revamped jewelry hall at the retailer’s New York City flagship, this opening is Tabayer’s first shop-in-shop.


The new, free app offers accessible educational content, like games and podcasts, for U.S. retailers.

As the gold price rises, the manufacturer is offering a 100 percent payout through Sept. 30 for gold clean scrap.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

Jacob & Co. partnered with the German technology company on two pairs of headphones, one set with diamonds and the other with sapphires.

Guillermo del Toro’s 2025 “Frankenstein” will feature 27 jewels and objects from the storied brand, including pieces from its archives.

The Waldorf Astoria New York’s grand reopening this past summer means a homecoming for the industry group’s annual event.

Anglo plans to merge with Teck Resources Ltd. to form Anglo Teck. The deal changes nothing about its plans to offload De Beers.

The 9.51-carat fancy vivid blue diamond, which set two world auction records at Sotheby’s in 2014, is estimated to fetch up to $30 million.

The industry veteran joins the auction house as it looks to solidify its footprint in the jewelry market.

The nonprofit awarded four students pursuing a professional career in jewelry making and design with $2,250 each.

The Texas-based jeweler has also undergone a brand refresh, debuting a new website and logo.

The two organizations have finalized and signed the affiliation agreement announced in May.

The single-owner sale will headline Sotheby's inaugural jewelry auction at the Breuer building, its new global headquarters, this December.

Smith recalls a bit of wisdom the industry leader, who died last week, shared at a diamond conference years ago.

The “Victoria” necklace features a labradorite hugged by diamond accents in 18-karat yellow gold.

Two lower courts have moved to block the import taxes, which will remain in place as the legal battle continues.

The Kansas City Chiefs quarterback shares Hublot’s dedication to pursuing greatness, the Swiss watchmaker said.

The Type IIa stone, recovered from Botswana’s Karowe diamond mine last month, features unique coloration.

Breitling is now the NFL’s official timepiece partner, a move that puts the brand in front of the millions of Americans who watch football.

NYCJAOS is set for Nov. 21-23 in New York City’s Chelsea neighborhood.

U.S.-based investment company SMG Capital LLC is the new owner of the luxury brand.