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Fink’s Jewelers Is Now a Regional Emmy Winner
The company and its marketing agency, Loudr, were recognized for the “Make You Dance” marketing campaign.
Fink’s Jewelers was honored at the 39th Midsouth Regional Emmy Awards last month.
Nashville, Tenn.—Fink’s Jewelers has won a regional Emmy for its marketing campaign, “Make You Dance.”
The family-owned and -operated jeweler, which has stores in Virginia, North Carolina, and Tennessee, was honored at the 39th Midsouth Regional Emmy Awards ceremony, held last month in Nashville, Tennessee.
The award recognizes Fink’s marketing agency, the Loudr Agency (formerly Bottom Line Marketing), and it specifically honors director Dewey Taylor and producer Emelia Appelmann for their creative leadership.
The Nashville/Midsouth chapter of the National Academy of Television Arts & Sciences presented the Midsouth Regional Emmy Awards.
The family-owned and -operated jeweler, which has stores in Virginia, North Carolina, and Tennessee, was honored at the 39th Midsouth Regional Emmy Awards ceremony, held last month in Nashville, Tennessee.
The award recognizes Fink’s marketing agency, the Loudr Agency (formerly Bottom Line Marketing), and it specifically honors director Dewey Taylor and producer Emelia Appelmann for their creative leadership.
The Nashville/Midsouth chapter of the National Academy of Television Arts & Sciences presented the Midsouth Regional Emmy Awards.
“From our first store in Roanoke, Virginia, to our numerous locations throughout Virginia, North Carolina, and Tennessee, Fink’s has always prioritized customer service and community engagement,” Fink’s Jewelers President Matthew Fink said.
“This Emmy win validates our approach and inspires us to continue elevating our service offerings and deepening our connections with the communities we serve. As we grow, we remain dedicated to providing the same quality, service, and selection that has defined our brand for over 90 years.”
The video campaign aimed to “magnetize” Fink’s, connect with the right audience at the right time, and make every piece of jewelry come alive through movement, emotion, and multi-touchpoint storytelling, said the company.
It was also designed to position Fink’s as a dynamic force in the Nashville market, following the jeweler’s recent expansion into nearby Franklin, Tennessee.
The campaign was produced entirely in Nashville.
For its creation, Fink’s worked with local talent and crew, including Joshua Ausley, the director of photography; Steadicam operator Tim Yoder; First Assistant Camera Austin J. Lewis; Gaffer Darryl Wilson; choreographers Solace and Richy Mon, and the dancers of FreshTalent Group.
“This Emmy win is a reflection of our deep commitment to understanding and engaging with our customers on a personal level,” Fink’s Marketing Director Lindsey Sinozich said.
“We strive to create experiences that resonate with the unique spirit of each community we’re a part of, and Nashville was no exception. By working with local talent and highlighting the vibrant energy of the city, we were able to create a campaign that truly captured the essence of our brand and connected with our audience.”
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