Events & AwardsMar 05, 2025
92NY Accepting 2025 Jewelry Artist Residency ApplicationsEvents & AwardsMar 06, 2025
Borsheims’ ‘Ike-It’ Award Goes to Jeweler
Senior Jeweler Jay Wolff was named employee of the year.
Borsheims honored Senior Jeweler Jay Wolff with the “Ike-It” Employee of the Year award for 2024.
Omaha, Neb.—Borsheims has awarded the “Ike-It” Employee of the Year award for 2024 to Senior Jeweler Jay Wolff.
He was nominated and chosen for the award by his fellow colleagues at Borsheims.
Wolff began his career at the retailer in 2012 as a jeweler, after growing up in the industry.
His grandfather and father owned Wolff Jewelers and Goldsmith in Iowa and Nebraska. Wolff worked at the Iowa location from 1992 to 2001 in a variety of roles, including as a goldsmith, sales associate, and manager for the family business.
In 2001, he moved to Omaha, Nebraska, and became a jeweler for Hostetter’s Jewelry until the store’s closing in 2012.
“Today, Wolff is known at Borsheims as a kind-hearted leader and someone who consistently goes above and beyond to design special, one-of-a-kind creations for Borsheims customers,” said the retailer.
Wolff said one of his favorite creations he made for a customer is a watch-turned-bracelet. The customer was gifted a watch from her parents when she graduated college in 1954. Wolff reset it into a bracelet, preserving the message on the back from the customer’s parents.
Related stories will be right here …
He was nominated and chosen for the award by his fellow colleagues at Borsheims.
Wolff began his career at the retailer in 2012 as a jeweler, after growing up in the industry.
His grandfather and father owned Wolff Jewelers and Goldsmith in Iowa and Nebraska. Wolff worked at the Iowa location from 1992 to 2001 in a variety of roles, including as a goldsmith, sales associate, and manager for the family business.
In 2001, he moved to Omaha, Nebraska, and became a jeweler for Hostetter’s Jewelry until the store’s closing in 2012.
“Today, Wolff is known at Borsheims as a kind-hearted leader and someone who consistently goes above and beyond to design special, one-of-a-kind creations for Borsheims customers,” said the retailer.
Wolff said one of his favorite creations he made for a customer is a watch-turned-bracelet. The customer was gifted a watch from her parents when she graduated college in 1954. Wolff reset it into a bracelet, preserving the message on the back from the customer’s parents.
Borsheims CEO and President Karen Goracke shared her congratulations.
Award winner Jay Wolff (left) with Borsheims CEO and President Karen Goracke
“Jay has long been celebrated by his colleagues for his attention to detail, his willingness to help train new team members, and his helpful attitude. And he’s a true talent! Borsheims is incredibly lucky to have Jay as one of our esteemed team members,” she said.
Wolff and his wife live in Blair, Nebraska, with their daughter, Chloe, and son, Riley. When he’s not at Borsheims, he enjoys being outdoors and spending time with family.
The Ike-It Award is given annually to one associate who embodies Borsheims’ commitment to customer service and demonstrates the company’s core values.
Now in its 33rd year, it was named in honor of Ike Friedman, who owned Borsheims from 1947 to 1989. The award started in 1992, a year after his passing.
Owned by Berkshire Hathaway, the 155-year-old retailer is one of the largest independent jewelry stores in the U.S.
Editors' Picks
Sponsored by
More on Events & Awards
The Latest
ColumnistsMay 18, 2026
Edahn Golan: What a K-Shaped Economy Means for Fine JewelryIn a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.
CollectionsMay 18, 2026
Foundrae’s New Collection Taps Into JoyThe “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.
CollectionsMay 18, 2026
Hancocks London Acquires Historic ‘Inchiquin’ EmeraldThe jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
AuctionsMay 15, 2026
American Collector Ponies Up Almost $17K for John Wayne’s RingThe Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.
Weekly QuizMay 14, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingMay 15, 2026
State of Diamonds: The Way Forward for Natural DiamondsThe jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.
AuctionsMay 14, 2026
White Diamonds Lead Sotheby’s Auction, Blue Diamond Does Not SellA matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
Supplier BulletinMay 14, 2026
A Diamond Is Forever Continues Desert Diamonds – Bridal ReinvigoratedSponsored by A Diamond Is Forever
SourcingMay 14, 2026
State of Colored Stones: The Spirit of Young American Gemstone CuttersThe next generation of lapidarists are entrepreneurial, engaged online, and see the craft as a means for artistic expression.
AuctionsMay 14, 2026
‘Ocean Dream’ Makes Waves at Christie’s, Fetching $17MIt was the second auction appearance for the fancy vivid blue-green diamond, which sold for $7.8 million at Christie’s Geneva 12 years ago.
CrimeMay 14, 2026
Second Man Arrested in Florida Pawn Shop Shooting Members of the U.S. Marshals Task Force took a 22-year-old man into custody. He was charged with tampering with evidence.
CrimeMay 13, 2026
JSA’s 2025 Crime Report Shows ‘Concerning’ Rise in ViolenceWhile the overall number of crimes was down, there were more incidences in which robbers pulled out guns, mace, or rammed cars into stores.
IndependentsMay 13, 2026
New Orleans Jeweler Closing Canal Place StoreJack Sutton Fine Jewelry is closing its store inside the downtown shopping center after 40 years in business.
SourcingMay 13, 2026
Smithsonian Acquires ‘Winston Red’ Diamond PaintingReena Ahluwalia’s painting of the rare red diamond is the first contemporary painting to join the National Gem Collection.
TrendsMay 13, 2026
State of Design: Only the Innovative Will SurviveThe price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.
ColumnistsMay 12, 2026
It’s Official: We’re Getting ‘Brain Rot’ From Watching Short-Form Videos Peter Smith gives tips on leading meetings, developing marketing, and making trade show appointments in the age of short attention spans.
CollectionsMay 12, 2026
Jessica McCormack Debuts Antique Coin-Inspired Medallions for SummerThe 11-piece “Medallions” capsule collection features five motifs: a crying eye, a heart on fire, a spiral, a flower, and a swallow.
IndependentsMay 12, 2026
State of Retail: 6 Things Retailers Should Know About Consumers TodayFrom Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.
Events & AwardsMay 12, 2026
The Tiffany & Co. x CFDA Jewelry Designer Award Is BackThe partners have announced the second cycle of the program, which has expanded to include a $25,000 student scholarship.
IndependentsMay 11, 2026
Kansas Jeweler Closing After 70 YearsThe owners of Staats Jewelers are heading into retirement.
TrendsMay 11, 2026
Former Macy’s CEO Joins Signet Jewelers BoardJeffrey Gennette, who retired in 2024 after 41 years with Macy’s, is the newest member of the jewelry retailer’s board of directors.
TrendsMay 11, 2026
Amanda’s Style File: Lucky May May babies are lucky to have emeralds, a gemstone admired for centuries, as their birthstone, writes Amanda Gizzi.
TechnologyMay 11, 2026
Clientbook’s New Tool Helps Jewelers Plan In-Store EventsThe new module allows retailers to plan, promote, and measure the success of events from a single dashboard.
Lab-GrownMay 08, 2026
NDC Publicly Criticizes Pandora Over ‘Misleading’ Natural Diamond ClaimsNDC said in an open letter that Pandora’s statements about the carbon footprint of lab grown versus natural diamonds are inaccurate.
SourcingMay 08, 2026
Ronnie VanderLinden Takes Over as WDC President The diamantaire and industry leader succeeds Feriel Zerouki and said he will focus on being a “champion” for natural diamonds.
TrendsMay 08, 2026
Rihanna Chooses ‘Desert Diamonds’ for 2026 Met GalaShe wore our Piece of the Week, Glenn Spiro’s “Old Moghul Golconda” earrings, featuring fancy brown-yellow diamonds totaling 51.90 carats.
