Events & AwardsMar 05, 2025
92NY Accepting 2025 Jewelry Artist Residency ApplicationsEvents & AwardsMar 06, 2025
Borsheims’ ‘Ike-It’ Award Goes to Jeweler
Senior Jeweler Jay Wolff was named employee of the year.
Borsheims honored Senior Jeweler Jay Wolff with the “Ike-It” Employee of the Year award for 2024.
Omaha, Neb.—Borsheims has awarded the “Ike-It” Employee of the Year award for 2024 to Senior Jeweler Jay Wolff.
He was nominated and chosen for the award by his fellow colleagues at Borsheims.
Wolff began his career at the retailer in 2012 as a jeweler, after growing up in the industry.
His grandfather and father owned Wolff Jewelers and Goldsmith in Iowa and Nebraska. Wolff worked at the Iowa location from 1992 to 2001 in a variety of roles, including as a goldsmith, sales associate, and manager for the family business.
In 2001, he moved to Omaha, Nebraska, and became a jeweler for Hostetter’s Jewelry until the store’s closing in 2012.
“Today, Wolff is known at Borsheims as a kind-hearted leader and someone who consistently goes above and beyond to design special, one-of-a-kind creations for Borsheims customers,” said the retailer.
Wolff said one of his favorite creations he made for a customer is a watch-turned-bracelet. The customer was gifted a watch from her parents when she graduated college in 1954. Wolff reset it into a bracelet, preserving the message on the back from the customer’s parents.
Related stories will be right here …
He was nominated and chosen for the award by his fellow colleagues at Borsheims.
Wolff began his career at the retailer in 2012 as a jeweler, after growing up in the industry.
His grandfather and father owned Wolff Jewelers and Goldsmith in Iowa and Nebraska. Wolff worked at the Iowa location from 1992 to 2001 in a variety of roles, including as a goldsmith, sales associate, and manager for the family business.
In 2001, he moved to Omaha, Nebraska, and became a jeweler for Hostetter’s Jewelry until the store’s closing in 2012.
“Today, Wolff is known at Borsheims as a kind-hearted leader and someone who consistently goes above and beyond to design special, one-of-a-kind creations for Borsheims customers,” said the retailer.
Wolff said one of his favorite creations he made for a customer is a watch-turned-bracelet. The customer was gifted a watch from her parents when she graduated college in 1954. Wolff reset it into a bracelet, preserving the message on the back from the customer’s parents.
Borsheims CEO and President Karen Goracke shared her congratulations.
Award winner Jay Wolff (left) with Borsheims CEO and President Karen Goracke
“Jay has long been celebrated by his colleagues for his attention to detail, his willingness to help train new team members, and his helpful attitude. And he’s a true talent! Borsheims is incredibly lucky to have Jay as one of our esteemed team members,” she said.
Wolff and his wife live in Blair, Nebraska, with their daughter, Chloe, and son, Riley. When he’s not at Borsheims, he enjoys being outdoors and spending time with family.
The Ike-It Award is given annually to one associate who embodies Borsheims’ commitment to customer service and demonstrates the company’s core values.
Now in its 33rd year, it was named in honor of Ike Friedman, who owned Borsheims from 1947 to 1989. The award started in 1992, a year after his passing.
Owned by Berkshire Hathaway, the 155-year-old retailer is one of the largest independent jewelry stores in the U.S.
Editors' Picks
Sponsored by
More on Events & Awards
The Latest
WatchesAug 07, 2025
Bulova’s New Collection Honors Tony BennettThe first watch in the series commemorates his participation in the Civil Rights movement, marching from Selma to Montgomery in 1965.
Lab-GrownAug 07, 2025
Chatham Releases Catalog for Loose Lab-Grown GemstonesThe catalog contains a complete listing of all the loose gemstones in stock, as well as information about the properties of each stone.
TechnologyAug 07, 2025
Rembrandt Charms Debuts New Website, Bird CharmsThe company added a retailer dashboard to its site and three new birds to its charm collection, the cardinal, blue jay, and hummingbird.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
Policies & IssuesAug 06, 2025
Tariff on India to Rise to 50%, Trump Says An additional 25 percent tariff has been added to the previously announced 25 percent.
Weekly QuizJul 31, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsAug 06, 2025
Claire’s Files for Chapter 11 Bankruptcy AgainThe jewelry and accessories retailer plans to close 18 stores as part of the proceedings.
IndependentsAug 06, 2025
Smith & Son Jewelers to Close 107-Year-Old Location Its Springfield, Massachusetts, store is set to close as owner Andrew Smith heads into retirement.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
CollectionsAug 06, 2025
Zahn-Z Swims With Whales in ‘Beluga’ CollectionDesigner Hiba Husayni looked to the whale’s melon shaped-head, blowhole, and fluke for her new chunky gold offerings.
TrendsAug 06, 2025
Paola De Luca to Release Trendbook 2027+She will present the 23rd edition of the trend forecasting book at Vicenzaoro on Sept. 7.
CrimeAug 05, 2025
Report: Suspect Arrested in 1992 Murder of Miami JewelerOmar Roy, 72, was arrested in connection with the murder of jeweler Dionisio Carlos Valladares.
CollectionsAug 05, 2025
Mignon Faget Commemorates 20th Anniversary of Hurricane KatrinaThe New Orleans-based brand’s “Beyond Katrina” jewels honor the communities affected by the storm.
ColumnistsAug 05, 2025
The PR Adviser: Affiliate Marketing Is the Cost of CoverageLilian Raji explains why joining an affiliate network is essential for brands seeking placements in U.S. consumer publications.
TrendsAug 04, 2025
Amanda’s Style File: August’s Bright BaublesAs summer winds down, celebrate the sunny disposition of the month’s birthstones: peridot and spinel.
CrimeAug 04, 2025
‘The Watch King’ Assaulted, Robbed in QueensMoshe Haimoff, a social media personality and 47th Street retailer, was robbed of $559,000 worth of jewelry by men in construction outfits.
MajorsAug 04, 2025
Borsheims Welcomes New Assistant Facilities ManagerXavier Dibbrell brings more than a decade of experience to the role.
MajorsAug 01, 2025
Helzberg President Julie Yoakum Moves Over to Signet JewelersThe addition of Yoakum, who will lead Kay and Peoples, was one of three executive appointments Signet announced Thursday.
MajorsAug 01, 2025
Jewelers Mutual Names Mike Alexander as President The insurance company’s previous president and CEO, Scott Murphy, has split his role and will continue as CEO.
SourcingAug 01, 2025
Gemfields’ Auction Revenue Drops 50% in H1The nearly six-month pause of operations at its Kagem emerald mine earlier this year impacted the miner’s first-half results.
CollectionsAug 01, 2025
Piece of the Week: Hernsdorf’s ‘Tears of Aphrodite’ NecklaceThe necklace uses spinel drops to immortalize the moment Aphrodite’s tears mixed with her lover Adonis’ blood after he was fatally wounded.
SourcingJul 31, 2025
De Beers Records $189M First-Half Loss The diamond miner and marketer warned last week that it expected to be in the red after significantly cutting prices in Q2.
Events & AwardsJul 31, 2025
These Are the 2025 CASE Award WinnersJewelers of America’s 35th annual design contest recognized creativity, artistry, style, and excellence.
IndependentsJul 31, 2025
Matthew Tratner Takes Over as CBG President Tratner succeeds Andie Weinman, who will begin stepping back from the buying group’s day-to-day operations.
Policies & IssuesJul 30, 2025
Tariff on India Will Be 25%, Trump Says The president made the announcement via Truth Social Wednesday, adding that India also will face a penalty for its dealings with Russia.
FinancialsJul 30, 2025
Kering's Jewelry Brands Resilient As H1 Sales Slide 16%The luxury titan’s star brand Gucci continued to struggle amid a "tough" environment.
WatchesJul 30, 2025
Peek Inside Zadok Jewelers’ New Rolex Showroom in AustinIts opening marks the completion of the retailer’s new 11,000-square-foot store in the Texas capital.
SurveysJul 30, 2025
Consumer Confidence Ticks Up in JulyRespondents shared concerns about tariffs and commentary on the “Big Beautiful Bill.”
