Borsheims’ ‘Ike-It’ Award Goes to Jeweler
Senior Jeweler Jay Wolff was named employee of the year.

He was nominated and chosen for the award by his fellow colleagues at Borsheims.
Wolff began his career at the retailer in 2012 as a jeweler, after growing up in the industry.
His grandfather and father owned Wolff Jewelers and Goldsmith in Iowa and Nebraska. Wolff worked at the Iowa location from 1992 to 2001 in a variety of roles, including as a goldsmith, sales associate, and manager for the family business.
In 2001, he moved to Omaha, Nebraska, and became a jeweler for Hostetter’s Jewelry until the store’s closing in 2012.
“Today, Wolff is known at Borsheims as a kind-hearted leader and someone who consistently goes above and beyond to design special, one-of-a-kind creations for Borsheims customers,” said the retailer.
Wolff said one of his favorite creations he made for a customer is a watch-turned-bracelet. The customer was gifted a watch from her parents when she graduated college in 1954. Wolff reset it into a bracelet, preserving the message on the back from the customer’s parents.
Borsheims CEO and President Karen Goracke shared her congratulations.

“Jay has long been celebrated by his colleagues for his attention to detail, his willingness to help train new team members, and his helpful attitude. And he’s a true talent! Borsheims is incredibly lucky to have Jay as one of our esteemed team members,” she said.
Wolff and his wife live in Blair, Nebraska, with their daughter, Chloe, and son, Riley. When he’s not at Borsheims, he enjoys being outdoors and spending time with family.
The Ike-It Award is given annually to one associate who embodies Borsheims’ commitment to customer service and demonstrates the company’s core values.
Now in its 33rd year, it was named in honor of Ike Friedman, who owned Borsheims from 1947 to 1989. The award started in 1992, a year after his passing.
Owned by Berkshire Hathaway, the 155-year-old retailer is one of the largest independent jewelry stores in the U.S.
The Latest

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.

From Lau’s “Love of a Kind” series, the engagement ring was inspired by the moon and holds a different meaning depending on how it is worn.

The lab has adjusted the scale it uses for nacre grading.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Sponsored by GCAL by Sarine


David Walton will serve three years’ probation after an incident in a hotel bar led to the death of West Virginia jeweler David Ettinger.

The retailer also provided an update on how the tariffs situation in the U.S. is affecting its business.

Supplier Spotlight Sponsored by GIA

The family-owned jeweler in Great Falls, Virginia, will be celebrating its golden jubilee with a year’s worth of events.

This year’s edition includes articles on the favorite tools of notable designers, evaluating when to outsource production, and more.

The jeweler’s high jewelry collection features extraordinary gemstones, like a 241.06-carat emerald and the world’s fourth-largest spinel.

In a special column for the State of the Majors, Edahn Golan breaks down what the top-performing fine jewelry sellers are doing right.

The bolo tie necklace is inspired by “Queen Bey” and set with a nearly 15-carat black diamond.

The nonprofit focused on mining communities in East Africa has added three new members to its advisory council.

Current Diamond Council of America President and CEO Terry Chandler is set to retire in January 2026.

The company's Series A shares will continue to trade following a reverse stock split while its Series B shares will be delisted.

Communicating clearly with your staff is key to navigating turbulent times, writes columnist Peter Smith.

The “Inner Journey” collection debuted as the brand celebrated its 25th anniversary, with designs inspired by Morais’ journey.

Tanishq is expanding its presence in the United States with a new store in Santa Clara, California, which is its largest in the country.

Sales for Richemont’s four jewelry brands increased 8 percent, while watch sales picked up toward the end of the year.

The retailer’s new flagship is set to open in October at the Tuscan Village development in Salem, New Hampshire.

Sapphires, emeralds, and rubies are finding their place in a U.S. market captivated by the gemstones once referred to as “semi-precious.”

Plus, parent company Saks Global announces plans to cut ties with up to 600 vendors.

Peter Smith joined Michelle Graff to chat about the state of brick-and-mortar stores and share a few book and podcast recommendations.

The necklace features a candy-colored Australian white opal in 18-karat Fairmined gold, as the brand was named a Fairmined ambassador.

Sponsored by the Las Vegas Antique Jewelry and Watch Show

A private American collector purchased the 10-carat fancy vivid blue diamond.