JA Seeking Nominations for Its Next ‘20 Under 40’ Class
The program has been expanded to include a “20 Under 40” list for jewelry suppliers and is accepting nominations through Feb. 19.

JA created the “20 Under 40” program in 2022 to recognize retailers under age 40 who are outstanding leaders and have demonstrated their commitment to the jewelry industry.
This year, the trade organization is expanding the program, and there will be two lists—“20 Under 40: Jewelry Retail,” and “20 Under 40: Jewelry Suppliers.”
Each list will feature 20 individuals who must meet the following criteria:
— They must be under the age of 40 as of Jan. 22, 2025;
— Be a full-time employee at an active JA Member retailer or supplier company;
— Their company must be based in the United States;
— Retail nominees may be a store owner, bench jeweler, manager, sales executive, or serve the jewelry store full-time in marketing, accounting, or other areas of operations;
— Supplier nominees may be a jewelry designer, or an employee of a manufacturer, wholesale firm, or a service provider for the U.S. jewelry marketplace; and
— They must have at least three years of experience in the jewelry industry.
“Jewelers of America is proud to celebrate the exceptional talent shaping the future of the jewelry industry through our ‘20 Under 40’ program,” JA President and CEO David Bonaparte said.
“This year, we are especially excited to introduce a new supplier category, further recognizing the diverse contributions driving innovation and excellence across all areas of the fine jewelry marketplace.”
JA said a panel of judges will review all candidates based on the following criteria: successful in their chosen field, demonstrates leadership characteristics and an innovative mindset, potential to improve their community, and a commitment to JA’s Code of Professional Practices and professional ethics.
Individuals interested in being included on either list can nominate themselves or someone else. JA is accepting nominations now through Feb. 19.
Submit a nomination via SmartSheet or by contacting JA Member Services at 1-800-223-0673.
Individuals named to either list will receive a trophy, national recognition, features on JA’s social media and website, a press release to send to local news outlets, and a free JA Certification Course.
The Latest

Was 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.

Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Plus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.


Morris’ most cherished role was being a mother and grandmother, her family said.

“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.

Heath Yarges brings two decades of experience to the role.

Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.

Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.

Our Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.

Trevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.

The program recognizes rising professionals in the jewelry industry.

A new lifestyle section and a watch showcase have been added to this year’s event.

Avocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.

Petra Diamonds unearthed the 41.82-carat, Type IIb blue diamond at the Cullinan Mine.

The brand is trading its colorful fabric cords for Italian leather in its “Lasso” baby locket bracelets.

National Jeweler and Jewelers of America’s popular webinar series is evolving in 2026.

The department store chain owes millions to creditors like David Yurman, Roberto Coin, Kering, and LVMH.

The award-winning actor’s visionary approach and creativity echo the spirit of Boucheron, the brand said.

Edge Retail Academy honored Burnell’s Fine Jewelry in Wichita, Kansas, with its annual award for business excellence.

In a market defined by more selective consumers, Sherry Smith shares why execution will be independent jewelers’ key to growth this year.

The family-owned jeweler’s new space is in a former wholesale produce market.

Ivel Sanchez Rivera, 52, has been arrested and charged in connection with the armed robbery of Tio Jewelers in Cape Coral, Florida.

The supplier’s online program allows customers to search and buy calibrated natural and lab-grown diamond melee, including in fancy shapes.
























