JVC Reveals Recipient of Stanley Schechter Award
Reeds Jewelers CEO Alan Zimmer will be presented with the honor at JVC’s annual luncheon.

Zimmer will be presented with the award at JVC’s annual luncheon on March 14 at the Pierre Hotel in New York City.
The award honors those that embody leadership, integrity, and passion for elevating the jewelry community’s reputation in the U.S. and worldwide, characteristics embodied by the late Stanley Schechter, said JVC.
JVC established the award in 2002 to honor Schechter, founder of Honora Industries, who was known for his work in the pearl sector, as well as his more than 50 years of dedication to maintaining ethics and integrity in the jewelry industry. He was a lifetime member of JVC and a member of the JVC board from the 1960s to 2000.
Stanley’s son Joel Schechter will present the award.
Zimmer is the president and CEO of Reeds Jewelers. Son of Reeds founder Bill Zimmer, he joined his father’s company in 1981 as executive vice president, taking the reins as president and CEO by 1985.
Under his leadership, the jeweler has blended high-touch experiential retail with innovative digital commerce through the Reeds website, said JVC.
He has also embedded his dedication to philanthropy in Reeds’ culture; the company supports the Zimmer Cancer Institute at Novant Health New Hanover Regional Medical Center and other charitable organizations.
Zimmer is a recognized leader in the industry. In 1992, Zimmer was inducted into National Jeweler’s Retail Hall of Fame.
In 2019, he received the American Gem Society’s Lifetime Achievement Award.
He has also served on industry and philanthropic boards, including for JVC, as well as for Jewelers of America, where he was chairman from 2003 to 2005.
Zimmer currently serves on the Jewelers for Children board of directors, and previously, he was treasurer for the organization from 2016 to 2019 and chairman from 2019 to 2021.
He has also served on the Jewelers’ Security Alliance board since 2018 and is currently chairman of the board.
“I could not be more thrilled to recognize Alan Zimmer with this award,” said Sara Yood, JVC’s president, CEO, and general counsel.
“Alan’s dedication to serving on industry boards shows just a hint of his passion for the jewelry industry and for elevating it in the eye of the consumer. He truly embodies the leadership values that were important to Stanley and have been passed down through generations.”
The Latest

Three federal judges ruled that Trump exceeded his authority in imposing sweeping tariffs, a ruling his administration already has appealed.

The pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.

Sponsored by Stuller

More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.

It was featured in the miner’s latest sale, which brought in $24.8 million.


GemText AI uses artificial intelligence to generate tailored product titles, descriptions, and tags with jewelry-specific language.

The 3,300-square foot location is the jeweler's largest store in North America.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Aging and with myriad health issues, none will serve time for their roles in robbing the billionaire celebrity at gunpoint in 2016.

The WNBA team received rings imbued with meaning, from leaf motifs and its Liberty torch to the number of diamonds used.

A longtime executive at RDI Diamonds, Rickard has served on the JBT board for the past five years.

The two organizations have signed an affiliation agreement that’s expected to be finalized in the coming weeks.

The platinum and diamond watch is part of Sotheby’s upcoming Important Watches sale.

Recovered in Mozambique, “The Kat Florence Lumina” was part of Bonhams’ Hong Kong jewelry auction held last week.

Get a taste of the delicious candy-like gemstones in this Amanda’s Style File.

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.

From Lau’s “Love of a Kind” series, the engagement ring was inspired by the moon and holds a different meaning depending on how it is worn.

The lab has adjusted the scale it uses for nacre grading.

Sponsored by GCAL by Sarine

David Walton will serve three years’ probation after an incident in a hotel bar led to the death of West Virginia jeweler David Ettinger.

The retailer also provided an update on how the tariffs situation in the U.S. is affecting its business.

The family-owned jeweler in Great Falls, Virginia, will be celebrating its golden jubilee with a year’s worth of events.

This year’s edition includes articles on the favorite tools of notable designers, evaluating when to outsource production, and more.

The jeweler’s high jewelry collection features extraordinary gemstones, like a 241.06-carat emerald and the world’s fourth-largest spinel.

In a special column for the State of the Majors, Edahn Golan breaks down what the top-performing fine jewelry sellers are doing right.

The bolo tie necklace is inspired by “Queen Bey” and set with a nearly 15-carat black diamond.

The nonprofit focused on mining communities in East Africa has added three new members to its advisory council.