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Armadani Launches Retail Support Program for Holiday Season
The program highlights “Made in Italy” fine jewelry with digital merchandising, sales education, and local marketing support.
Armadani’s retail support program for independent jewelers was developed in partnership with the Italian Trade Agency.
New York—Armadani, the luxury Italian division of Richline Jewelry, announced that it has partnered with the Italian Trade Agency (ITA) to develop a comprehensive retail support program for independent jewelry retailers.
The program, the company said, is designed to help retailers connect with consumers during the fall and holiday selling seasons.
It highlights the value of authentic Italian craftsmanship by bringing together the heritage of “Made in Italy” fine jewelry with digital merchandising, sales education, and local marketing support to assist luxury jewelers with growing their business.
“As we head into the fall and holiday selling season, we’re excited to provide our retail partners with more than an exceptional Italian gold collection; we’re delivering a complete business solution,” said Richard Katz, senior vice president of Richline Jewelry.
“Through our partnerships with the ITA, we have developed innovative digital merchandising tools and localized marketing support, making it easier for retailers to offer a broader assortment of beloved Italian gold, to optimize their inventory, and to connect with consumers through compelling campaigns.”
The retail support program offers a curated collection of gold jewelry featuring distinctive Italian design and craftsmanship, Armadani said.
It expands from the traditional retail case with a hybrid in-store and virtual merchandising experience so retailers can showcase a broader assortment while reducing the need to carry additional inventory.
According to Armadani, this will help jewelers respond to customer demand without added investment, import considerations, or the long lead times associated with expanding a physical assortment.
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The program, the company said, is designed to help retailers connect with consumers during the fall and holiday selling seasons.
It highlights the value of authentic Italian craftsmanship by bringing together the heritage of “Made in Italy” fine jewelry with digital merchandising, sales education, and local marketing support to assist luxury jewelers with growing their business.
“As we head into the fall and holiday selling season, we’re excited to provide our retail partners with more than an exceptional Italian gold collection; we’re delivering a complete business solution,” said Richard Katz, senior vice president of Richline Jewelry.
“Through our partnerships with the ITA, we have developed innovative digital merchandising tools and localized marketing support, making it easier for retailers to offer a broader assortment of beloved Italian gold, to optimize their inventory, and to connect with consumers through compelling campaigns.”
The retail support program offers a curated collection of gold jewelry featuring distinctive Italian design and craftsmanship, Armadani said.
It expands from the traditional retail case with a hybrid in-store and virtual merchandising experience so retailers can showcase a broader assortment while reducing the need to carry additional inventory.
According to Armadani, this will help jewelers respond to customer demand without added investment, import considerations, or the long lead times associated with expanding a physical assortment.
The program includes digital tools designed to simplify selling, product discovery, and replenishment through a digital catalog that provides product information and real-time pricing, while online education and training materials are available for sales associates.
Armadani’s new platform also supports in-store searches, special orders, and online shopping to give retailers flexibility in how they present and sell the collection.
Localized marketing support is included to help retail partners bring the collection to life in their own markets.
Armadani developed a customized branded campaign alongside Luxury Brand Group and Catch Social that participating retailers can use across their local markets tailored to each partner’s business goals, location, customer profile, and budget.
Within Armadani’s retail support program is a customized branded campaign that can be tailored to each retailer’s business goals, location, customer profile, and budget, the company said.
Armadani said it partnered with ITA to reinforce the authenticity and heritage behind the collection while supporting its goal of providing independent jewelers with the product, tools, and resources they need to grow their business.
The retail support program is available now for Armadani’s jewelry retail partners carrying its collection.
For more information about Armadani and to view the collection visit its website or contact laura.bronkesh@richlinegroup.com.
Armadani was founded in 1999 as a private-label jeweler specializing in fine color and diamond bands for luxury independent retailers.
It was acquired by Richline Group, a Berkshire Hathaway Company, in 2018.
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