ColumnistsSep 14, 2026
Sherry Smith: Stop Waiting for December to Save Your ChristmasIndependentsSep 15, 2026
Armadani Launches Retail Support Program for Holiday Season
The program highlights “Made in Italy” fine jewelry with digital merchandising, sales education, and local marketing support.
Armadani’s retail support program for independent jewelers was developed in partnership with the Italian Trade Agency.
New York—Armadani, the luxury Italian division of Richline Jewelry, announced that it has partnered with the Italian Trade Agency (ITA) to develop a comprehensive retail support program for independent jewelry retailers.
The program, the company said, is designed to help retailers connect with consumers during the fall and holiday selling seasons.
It highlights the value of authentic Italian craftsmanship by bringing together the heritage of “Made in Italy” fine jewelry with digital merchandising, sales education, and local marketing support to assist luxury jewelers with growing their business.
“As we head into the fall and holiday selling season, we’re excited to provide our retail partners with more than an exceptional Italian gold collection; we’re delivering a complete business solution,” said Richard Katz, senior vice president of Richline Jewelry.
“Through our partnerships with the ITA, we have developed innovative digital merchandising tools and localized marketing support, making it easier for retailers to offer a broader assortment of beloved Italian gold, to optimize their inventory, and to connect with consumers through compelling campaigns.”
The retail support program offers a curated collection of gold jewelry featuring distinctive Italian design and craftsmanship, Armadani said.
It expands from the traditional retail case with a hybrid in-store and virtual merchandising experience so retailers can showcase a broader assortment while reducing the need to carry additional inventory.
According to Armadani, this will help jewelers respond to customer demand without added investment, import considerations, or the long lead times associated with expanding a physical assortment.
Related stories will be right here …
The program, the company said, is designed to help retailers connect with consumers during the fall and holiday selling seasons.
It highlights the value of authentic Italian craftsmanship by bringing together the heritage of “Made in Italy” fine jewelry with digital merchandising, sales education, and local marketing support to assist luxury jewelers with growing their business.
“As we head into the fall and holiday selling season, we’re excited to provide our retail partners with more than an exceptional Italian gold collection; we’re delivering a complete business solution,” said Richard Katz, senior vice president of Richline Jewelry.
“Through our partnerships with the ITA, we have developed innovative digital merchandising tools and localized marketing support, making it easier for retailers to offer a broader assortment of beloved Italian gold, to optimize their inventory, and to connect with consumers through compelling campaigns.”
The retail support program offers a curated collection of gold jewelry featuring distinctive Italian design and craftsmanship, Armadani said.
It expands from the traditional retail case with a hybrid in-store and virtual merchandising experience so retailers can showcase a broader assortment while reducing the need to carry additional inventory.
According to Armadani, this will help jewelers respond to customer demand without added investment, import considerations, or the long lead times associated with expanding a physical assortment.
The program includes digital tools designed to simplify selling, product discovery, and replenishment through a digital catalog that provides product information and real-time pricing, while online education and training materials are available for sales associates.
Armadani’s new platform also supports in-store searches, special orders, and online shopping to give retailers flexibility in how they present and sell the collection.
Localized marketing support is included to help retail partners bring the collection to life in their own markets.
Armadani developed a customized branded campaign alongside Luxury Brand Group and Catch Social that participating retailers can use across their local markets tailored to each partner’s business goals, location, customer profile, and budget.
Within Armadani’s retail support program is a customized branded campaign that can be tailored to each retailer’s business goals, location, customer profile, and budget, the company said.
Armadani said it partnered with ITA to reinforce the authenticity and heritage behind the collection while supporting its goal of providing independent jewelers with the product, tools, and resources they need to grow their business.
The retail support program is available now for Armadani’s jewelry retail partners carrying its collection.
For more information about Armadani and to view the collection visit its website or contact laura.bronkesh@richlinegroup.com.
Armadani was founded in 1999 as a private-label jeweler specializing in fine color and diamond bands for luxury independent retailers.
It was acquired by Richline Group, a Berkshire Hathaway Company, in 2018.
Editors' Picks
Sponsored by
More on Independents
The Latest
Policies & IssuesOct 06, 2026
6 Charged in Connection to String of New Jersey Smash-and-GrabsThe alleged thieves used crow bars and sledgehammers to smash into jewelry stores across the state.
ColumnistsOct 06, 2026
Sherry Smith: Is the Consumer Really Trading Up?Ahead of the holidays, Smith urges jewelers to take a hard look at who’s buying jewelry, what they’re purchasing, and who’s stopped buying.
SourcingOct 06, 2026
DDG Taps Influencers for ‘My Diamond Does Good’ CampaignIn the new consumer-facing campaign, four fashion and lifestyle creators share the stories behind their natural diamond pieces.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
MajorsOct 06, 2026
Frederick Goldman Names COO, CMOFGI President John Orrico is also leaving the company after more than 13 years.
Weekly QuizOct 01, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsOct 06, 2026
JIS Fall Returns to MiamiThe 2026 edition will feature presentations on alternative materials and design trends, as well as pop-up activations on the show floor.
SourcingOct 05, 2026
De Beers to Take Full Ownership of Gahcho KuéIt is the last fully operational diamond mine in Canada following the recent closures of Ekati and Diavik.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
AuctionsOct 05, 2026
The Star Cats of the Sandy Lerner AuctionThese jewels stood out at Bonhams’ sale of the cat-loving tech entrepreneur’s collection of objects depicting the feline form.
CollectionsOct 05, 2026
Sorellina Writes Another Love Letter for ‘Postscript’ CollectionThe fine jewelry brand has expanded the collection that debuted at Couture with four new designs based on its most popular styles.
SourcingOct 05, 2026
Bruce Bridges Joins CIBJO BoardThe AGTA president was elected for a two-year term on the board of directors.
SourcingOct 02, 2026
De Beers, National Geographic Society Renew Okavango Eternal Partnership The partnership, a pledge to protect Africa’s Okavango River Basin, has been extended for an additional five years.
MajorsOct 02, 2026
Pandora Opens New $150M Manufacturing Facility in VietnamThe new facility, its first outside of Thailand, will boost its manufacturing capacity by 50 percent.
TrendsOct 02, 2026
Hearts On Fire Celebrates 30th Anniversary With Heart PendantThe special-edition “Dream” pendant, our Piece of the Week, was created to mark Hearts On Fire’s 30-year milestone with 30 diamonds.
CrimeOct 01, 2026
Police Looking for 4 Suspects in $600K Smash-and-Grab RobberyDubai Jewelers in Springfield, Virginia, was once again the target of an armed robbery.
SurveysOct 01, 2026
Rolex Ranks Among Most Recommended Brands in US, Survey Says YouGov’s 2026 U.S. Most Recommended Brands report’s out, and a fast-fashion giant is sitting at No. 1 while Rolex is just shy of the top 5.
SourcingOct 01, 2026
Columbia Gem House Opens ‘Cutting Toward Change’ FundraiserProceeds from its jewelry raffle will benefit an organization working in India to combat silicosis, a lung disease affecting stone cutters.
TrendsOct 01, 2026
Carolina Hurricanes’ Championship Ring Reveals Hidden Hockey Puck PendantThe rings, crafted by Jason of Beverly Hills, celebrate the hockey team’s Stanley Cup win with design elements that honor its traditions.
TrendsOct 01, 2026
Amanda’s Style File: October’s Color Range This roundup of birthstone jewelry for October features vibrant tourmalines and opals with personality.
SourcingSep 30, 2026
Botswana’s President, De Beers CEO Say Diamond Demand Is RecoveringPresident Duma Boko spoke at back-to-back events in the city last week, touting Botswana’s stability and the diamond “bounceback.”
CollectionsSep 30, 2026
Oscar Heyman’s Holiday Book Is ‘A Living Archive’ The catalog showcases 112 new, one-of-a-kind pieces amid highlights from the jeweler’s historic archive.
SourcingSep 30, 2026
Gemfields Posts $98.5M Loss, Writes Down Value of Ruby MineIts Montepuez Ruby Mining operation in Mozambique, which is not yielding enough high-quality rubies, has taken a $125 million hit.
SurveysSep 30, 2026
Consumer Confidence Falls to 12-Year Low in SeptemberThose surveyed were worried about the present and the future, with write-in responses mentioning high oil and gas prices.
Events & AwardsSep 30, 2026
Jewelers of America, JA New York to Host Networking EventThe event will take place on the evening of Oct. 26 in New York City.
AuctionsSep 29, 2026
Dionne Warwick’s Jewelry Goes Up for AuctionOnline bidding is open now for Julien’s sale of items owned by the “Walk On By” singer, whose final album comes out this fall.
Events & AwardsSep 29, 2026
Matt Stuller to Receive 2027 Gem Award for Lifetime AchievementThe founder and executive chairman of Stuller Inc. is being honored for his impact on the jewelry industry at the 25th annual Gem Awards.
ColumnistsSep 29, 2026
Your Holiday Marketing Has a Bridal Blind SpotDecember is the most popular month to propose, and jewelers need to keep that in mind when planning their holiday marketing.
