MajorsDec 15, 2023
John Hardy Hires Aida Alvarez as SVPMajorsJan 09, 2024
Bottom Line Marketing Has a New Name and Look
Now called “Loudr,” the marketing agency says it wants to rise above the noise and amplify brand voices.
Bottom Line Marketing is now called “Loudr” following a rebrand. Pictured is Loudr’s senior leadership executives, from left to right, Ryan Servis, Lake Giles, Julia Honey, Ashleigh Lynn, Jackie Brooks, Gus Garcia, and Dewey Taylor.
Denver—Bottom Line Marketing has rebranded.
The Denver-based marketing agency has changed its name to “Loudr– A Bottom Line Agency.”
The new name highlights its ability to “cut through the noise of a crowded marketplace, discovering brand voices and amplifying them for maximum impact.”
Creative Director Dewey Taylor gave the new brand “a vibrant energy focused on making meaningful noise,” using a sound reference in the agency’s new logo, website, and its officer interiors.
The rebranding is a milestone in its history, said the agency, which began in 2001 in a small garage in Northern Michigan.
It now has more than 70 in-house, full-time marketing experts in its two main offices located in Denver and West Palm Beach, Florida.
“This marks a defining point in our company history, aligning with the evolving needs of our customers. We take pride in serving long-standing clients and are equally excited to expand our services to meet the demands of an ever-changing industry,” said CEO Jackie Brooks.
Related stories will be right here …
The Denver-based marketing agency has changed its name to “Loudr– A Bottom Line Agency.”
The new name highlights its ability to “cut through the noise of a crowded marketplace, discovering brand voices and amplifying them for maximum impact.”
Creative Director Dewey Taylor gave the new brand “a vibrant energy focused on making meaningful noise,” using a sound reference in the agency’s new logo, website, and its officer interiors.
The rebranding is a milestone in its history, said the agency, which began in 2001 in a small garage in Northern Michigan.
It now has more than 70 in-house, full-time marketing experts in its two main offices located in Denver and West Palm Beach, Florida.
“This marks a defining point in our company history, aligning with the evolving needs of our customers. We take pride in serving long-standing clients and are equally excited to expand our services to meet the demands of an ever-changing industry,” said CEO Jackie Brooks.
The agency serves the luxury jewelry industry with a focus on high-end retailers and brands.
Its executive team has prior media and advertising experience, allowing them to offer services like media strategy, digital advertising, social media, and traditional media buying.
Loudr’s creative department specializes in design, animation, video and audio production, photography, and copywriting.
The company also provides custom Shopify websites and SEO services.
“Loudr is not just elevating and expanding; our agency and team have become more specialized in our creative, innovative, and strategic approach to marketing. We are dedicated to delivering exceptional services and results that ‘speak volumes’ for our clients,” said Chief Growth Officer Gus Garcia.
The company is also committed to industry development, said Garcia.
“Beyond client servicing, a core value for us is to pay it forward in the industry we are serving.”
Loudr’s executives serve on the boards and committees of Jewelers for Children and the Women’s Jewelry Association, and work with other local charities and organizations.
More on Majors
The Latest
Events & AwardsJul 21, 2025
NAJA’s 2025 ‘Ace It’ Conference To Go VirtualThe mid-year conference for jewelry and watch appraisers is slated for Aug. 9 to 10 on Zoom.
TrendsJul 21, 2025
Amanda’s Style File: Graduated With Honors Graduated stones make for elevated tennis-style pieces and dramatic statement necklaces.
Events & AwardsJul 21, 2025
Gem Awards Now Accepting Nominations for 2026Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
TrendsJul 18, 2025
Piece of the Week: CCWW Designs’ Shell Charm NecklaceThe charm necklace features six nautical charms of shells and coral that founder Christina Puchi collected on Florida’s beaches.
Weekly QuizJul 17, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsJul 18, 2025
Plumb Club Elects New Board MembersThe organization elected its youngest vice president as it looks to draw in fresh talent.
TechnologyJul 18, 2025
Brad Campbell, John Liebler Join Clientbook’s Executive Team Campbell joins the company as vice president of business development while Liebler is the new vice president of operations.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
CollectionsJul 17, 2025
2026 Winter Olympic Medal Design Symbolizes UnityThe medals feature a split-texture design highlighting the Games’ first time being hosted by two cities and the athletes’ journeys.
Supplier BulletinJul 17, 2025
The INSTORE Jewelry Show 2025: Your Holiday Preparations, All Wrapped Up! Sponsored by The INSTORE Jewelry Show 2025
SurveysJul 17, 2025
The Most Recommended Brands in the World, According to YouGovGlobally, travel and transportation brands reigned, while in the U.S., alcoholic beverage companies and a lingerie brand took the top spots.
IndependentsJul 17, 2025
Gina Ferranti of GiGi Ferranti Jewelry Dies at 59The Brooklyn-based jewelry designer is remembered as a true artist and a rare talent.
SourcingJul 17, 2025
Rio Tinto Names New CEO, Production Rises at DiavikProduction at the mine in Canada’s Northwest Territories topped 1 million carats in Q2, the third consecutive quarter of growth.
Events & AwardsJul 17, 2025
JA to Hold Learning Workshops This FallA new slate of Learning Workshops will take place in Oklahoma, Mississippi, and Georgia.
SurveysJul 16, 2025
Signet Jewelers Falls Lower on NRF’s ‘Top 100’ Retailers ListThe middle class is changing its approach to buying jewelry and affordable luxury goods, the NRF said.
FinancialsJul 16, 2025
Richemont’s Jewelry Sales Up 7% in Q1It marks the third consecutive quarter of growth for Cartier, Van Cleef & Arpels, Buccellati, and Vhernier.
WatchesJul 16, 2025
The Top-Selling Rolex Models of the Last 15 Years, According to Bob’s Watches The reseller’s market trends report, based on its sales data, also shows exactly how much Rolex prices have jumped since 2010.
AuctionsJul 16, 2025
Christie’s To Honor Dinh Van With ExhibitionThe auction house will be hosting a retrospective paying tribute to jeweler Jean Dinh Van and his company’s 60th anniversary.
IndependentsJul 16, 2025
Clyde Duneier Ushers In Fourth GenerationJake Duneier and Danielle Duneier-Goldberg have stepped into the roles of CEO and president, respectively.
CollectionsJul 15, 2025
Boucheron’s New High Jewelry Calls Attention to Nature’s ImpermanenceThe “Impermanence” collection contemplates nature through the Japanese art of Ikebana (flower arranging) and philosophy of wabi-sabi.
MajorsJul 15, 2025
James Avery Expands to 2 More StatesThe Texas-based jewelry retailer has set up shop in Tennessee and Arizona.
Events & AwardsJul 15, 2025
Neiman Marcus Vet Joins Couture as Brand Director Eric Ford will step into the role, bringing with him decades of experience.
MajorsJul 15, 2025
Ben Bridge Jeweler Acquires Olympic ManufacturingIn addition to improved capabilities, the acquisition will allow the jeweler to offer support to other independent jewelers.
CollectionsJul 15, 2025
Guzema Debuts First Colored Gemstone JewelryThe “Celestial Blue” capsule collection campaign features Olympian Kateryna Sadurska.
MajorsJul 14, 2025
Nanis Opens First StoreThe seasonal store, located in Mykonos, Greece, offers exclusive events, personal styling, and curated experiences.
IndependentsJul 14, 2025
It’s the Summer of Love at Long’s JewelersThe New England jeweler is hosting a bridal event for the month of August.
SourcingJul 14, 2025
Ethical Gem Fair Heads to SeattleThe trade-only event will host its debut fair in the Emerald City later this month.
