MajorsDec 15, 2023
John Hardy Hires Aida Alvarez as SVPMajorsJan 09, 2024
Bottom Line Marketing Has a New Name and Look
Now called “Loudr,” the marketing agency says it wants to rise above the noise and amplify brand voices.
Bottom Line Marketing is now called “Loudr” following a rebrand. Pictured is Loudr’s senior leadership executives, from left to right, Ryan Servis, Lake Giles, Julia Honey, Ashleigh Lynn, Jackie Brooks, Gus Garcia, and Dewey Taylor.
Denver—Bottom Line Marketing has rebranded.
The Denver-based marketing agency has changed its name to “Loudr– A Bottom Line Agency.”
The new name highlights its ability to “cut through the noise of a crowded marketplace, discovering brand voices and amplifying them for maximum impact.”
Creative Director Dewey Taylor gave the new brand “a vibrant energy focused on making meaningful noise,” using a sound reference in the agency’s new logo, website, and its officer interiors.
The rebranding is a milestone in its history, said the agency, which began in 2001 in a small garage in Northern Michigan.
It now has more than 70 in-house, full-time marketing experts in its two main offices located in Denver and West Palm Beach, Florida.
“This marks a defining point in our company history, aligning with the evolving needs of our customers. We take pride in serving long-standing clients and are equally excited to expand our services to meet the demands of an ever-changing industry,” said CEO Jackie Brooks.
Related stories will be right here …
The Denver-based marketing agency has changed its name to “Loudr– A Bottom Line Agency.”
The new name highlights its ability to “cut through the noise of a crowded marketplace, discovering brand voices and amplifying them for maximum impact.”
Creative Director Dewey Taylor gave the new brand “a vibrant energy focused on making meaningful noise,” using a sound reference in the agency’s new logo, website, and its officer interiors.
The rebranding is a milestone in its history, said the agency, which began in 2001 in a small garage in Northern Michigan.
It now has more than 70 in-house, full-time marketing experts in its two main offices located in Denver and West Palm Beach, Florida.
“This marks a defining point in our company history, aligning with the evolving needs of our customers. We take pride in serving long-standing clients and are equally excited to expand our services to meet the demands of an ever-changing industry,” said CEO Jackie Brooks.
The agency serves the luxury jewelry industry with a focus on high-end retailers and brands.
Its executive team has prior media and advertising experience, allowing them to offer services like media strategy, digital advertising, social media, and traditional media buying.
Loudr’s creative department specializes in design, animation, video and audio production, photography, and copywriting.
The company also provides custom Shopify websites and SEO services.
“Loudr is not just elevating and expanding; our agency and team have become more specialized in our creative, innovative, and strategic approach to marketing. We are dedicated to delivering exceptional services and results that ‘speak volumes’ for our clients,” said Chief Growth Officer Gus Garcia.
The company is also committed to industry development, said Garcia.
“Beyond client servicing, a core value for us is to pay it forward in the industry we are serving.”
Loudr’s executives serve on the boards and committees of Jewelers for Children and the Women’s Jewelry Association, and work with other local charities and organizations.
Editors' Picks
Sponsored by
More on Majors
The Latest
CrimeFeb 13, 2026
JSA Offering $10K Reward in Nancy Guthrie Case Guthrie, the mother of “Today” show host Savannah Guthrie, was abducted just as the Tucson gem shows were starting.
IndependentsFeb 13, 2026
97-Year-Old New Mexico Jewelry Store To CloseButterfield Jewelers in Albuquerque, New Mexico, is preparing to close as members of the Butterfield family head into retirement.
CollectionsFeb 13, 2026
A ‘Rosebud’ Necklace for Valentine’s DayPaul Morelli’s “Rosebud” necklace, our Piece of the Week, uses 18-karat rose, green, and white gold to turn the symbol of love into jewelry.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
CollectionsFeb 12, 2026
British Museum Raises $5M to Keep Jewel Linked to Henry VIII, Katherine of AragonIt is believed the 24-karat heart-shaped enameled pendant was made for an event marking the betrothal of Princess Mary in 1518.
Weekly QuizFeb 12, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingFeb 12, 2026
‘Cotton Candy’ Necklace, 35-Carat Kunzite Win 2025 ‘Buyer’s Choice’ AwardsThe AGTA Spectrum and Cutting Edge “Buyer’s Choice” award winners were announced at the Spectrum Awards Gala last week.
Events & AwardsFeb 12, 2026
Kering Opens Entries for 2026 Sustainability-Focused AwardThe “Kering Generation Award x Jewelry” returns for its second year with “Second Chance, First Choice” as its theme.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
TrendsFeb 11, 2026
Halle Berry’s Retro Engagement Ring Is a Sapphire-Set StunnerSourced by For Future Reference Vintage, the yellow gold ring has a round center stone surrounded by step-cut sapphires.
MajorsFeb 11, 2026
Francesca’s Files for Chapter 11 Bankruptcy AgainThe clothing and accessories chain announced last month it would be closing all of its stores.
CollectionsFeb 11, 2026
Zales Turns Sweethearts Into Jewelry for Valentine’s Day CollectionThe “Zales x Sweethearts” collection features three mystery heart charms engraved with classic sayings seen on the Valentine’s Day candies.
TechnologyFeb 11, 2026
Gemvision Symposium 2026 Slated for AprilThe event will include panel discussions, hands-on demonstrations of new digital manufacturing tools, and a jewelry design contest.
Events & AwardsFeb 11, 2026
TJS Announces Roundtable, Launches New AppRegistration is now open for The Jewelry Symposium, set to take place in Detroit from May 16-19.
SourcingFeb 10, 2026
At Meeting in South Africa, Support for Natural Diamonds Picks Up Steam Namibia has formally signed the Luanda Accord, while two key industry organizations pledged to join the Natural Diamond Council.
TrendsFeb 10, 2026
Bad Bunny Wears Football-Shaped ‘Desert Diamond’ for Halftime PerformanceLady Gaga, Cardi B, and Karol G also went with diamond jewelry for Bad Bunny’s Super Bowl halftime show honoring Puerto Rico.
SurveysFeb 10, 2026
Shoppers to Spend Big on Jewelry This Valentine’s Day, Says NRFJewelry is expected to be the No. 1 gift this year in terms of dollars spent.
FinancialsFeb 10, 2026
Kering Plans Transformation as 2025 Sales Sink 13%As star brand Gucci continues to struggle, the luxury titan plans to announce a new roadmap to return to growth.
SourcingFeb 10, 2026
AGTA To Debut ‘Stuller Color of the Year’ Spectrum Awards CategoryThe new category asks entrants for “exceptional” interpretations of the supplier’s 2026 color of the year, which is “Signature Red.”
Policies & IssuesFeb 09, 2026
U.S., India Trade Deal One Step Closer to Being FinalizedThe White House issued an official statement on the deal, which will eliminate tariffs on loose natural diamonds and gemstones from India.
Events & AwardsFeb 09, 2026
JA Now Accepting Entries for 2026 CASE AwardsEntries for the jewelry design competition will be accepted through March 20.
IndependentsFeb 09, 2026
James Free Jewelers Unveils Revamped FlagshipThe Ohio jeweler’s new layout features a curated collection of brand boutiques to promote storytelling and host in-store events.
TrendsFeb 09, 2026
These 14 Jewels Will Melt Your Heart This Valentine’s DayFrom heart motifs to pink pearls, Valentine’s Day is filled with jewelry imbued with love.
CrimeFeb 06, 2026
Florida Man Sentenced After Selling Fake Native American Jewelry for a Decade Prosecutors say the man attended arts and craft fairs claiming he was a third-generation jeweler who was a member of the Pueblo tribe.
FinancialsFeb 06, 2026
Pandora’s North America GM Departs Amid Executive ChangesNew CEO Berta de Pablos-Barbier shared her priorities for the Danish jewelry company this year as part of its fourth-quarter results.
TrendsFeb 06, 2026
Margot Robbie, Jacob Elordi Wear Matching Cece Jewellery Signet RingsOur Piece of the Week picks are these bespoke rings the “Wuthering Heights” stars have been spotted wearing during the film’s press tour.
MajorsFeb 05, 2026
Pandora to Begin Selling Platinum-Plated JewelryThe introduction of platinum plating will reduce its reliance on silver amid volatile price swings, said Pandora.
SourcingFeb 05, 2026
De Beers Lowers Production Guidance for 2026, Anglo Mulls Another WritedownIt would be the third impairment charge in three years on De Beers Group, which continues to grapple with a “challenging” diamond market.
