MajorsDec 15, 2023
John Hardy Hires Aida Alvarez as SVPMajorsJan 09, 2024
Bottom Line Marketing Has a New Name and Look
Now called “Loudr,” the marketing agency says it wants to rise above the noise and amplify brand voices.
Bottom Line Marketing is now called “Loudr” following a rebrand. Pictured is Loudr’s senior leadership executives, from left to right, Ryan Servis, Lake Giles, Julia Honey, Ashleigh Lynn, Jackie Brooks, Gus Garcia, and Dewey Taylor.
Denver—Bottom Line Marketing has rebranded.
The Denver-based marketing agency has changed its name to “Loudr– A Bottom Line Agency.”
The new name highlights its ability to “cut through the noise of a crowded marketplace, discovering brand voices and amplifying them for maximum impact.”
Creative Director Dewey Taylor gave the new brand “a vibrant energy focused on making meaningful noise,” using a sound reference in the agency’s new logo, website, and its officer interiors.
The rebranding is a milestone in its history, said the agency, which began in 2001 in a small garage in Northern Michigan.
It now has more than 70 in-house, full-time marketing experts in its two main offices located in Denver and West Palm Beach, Florida.
“This marks a defining point in our company history, aligning with the evolving needs of our customers. We take pride in serving long-standing clients and are equally excited to expand our services to meet the demands of an ever-changing industry,” said CEO Jackie Brooks.
Related stories will be right here …
The Denver-based marketing agency has changed its name to “Loudr– A Bottom Line Agency.”
The new name highlights its ability to “cut through the noise of a crowded marketplace, discovering brand voices and amplifying them for maximum impact.”
Creative Director Dewey Taylor gave the new brand “a vibrant energy focused on making meaningful noise,” using a sound reference in the agency’s new logo, website, and its officer interiors.
The rebranding is a milestone in its history, said the agency, which began in 2001 in a small garage in Northern Michigan.
It now has more than 70 in-house, full-time marketing experts in its two main offices located in Denver and West Palm Beach, Florida.
“This marks a defining point in our company history, aligning with the evolving needs of our customers. We take pride in serving long-standing clients and are equally excited to expand our services to meet the demands of an ever-changing industry,” said CEO Jackie Brooks.
The agency serves the luxury jewelry industry with a focus on high-end retailers and brands.
Its executive team has prior media and advertising experience, allowing them to offer services like media strategy, digital advertising, social media, and traditional media buying.
Loudr’s creative department specializes in design, animation, video and audio production, photography, and copywriting.
The company also provides custom Shopify websites and SEO services.
“Loudr is not just elevating and expanding; our agency and team have become more specialized in our creative, innovative, and strategic approach to marketing. We are dedicated to delivering exceptional services and results that ‘speak volumes’ for our clients,” said Chief Growth Officer Gus Garcia.
The company is also committed to industry development, said Garcia.
“Beyond client servicing, a core value for us is to pay it forward in the industry we are serving.”
Loudr’s executives serve on the boards and committees of Jewelers for Children and the Women’s Jewelry Association, and work with other local charities and organizations.
More on Majors
The Latest
EditorsNov 22, 2024
Out & About: Inside the CD Peacock MansionStep inside the nearly 21,000-square-foot suburban Chicago jewelry store with Editor-in-Chief Michelle Graff.
CollectionsNov 22, 2024
Piece of the Week: Xander Jane’s ‘Spiked’ Pearl StudsThese punk-inspired earrings from the new Canadian brand’s debut collection reveal the alter ego of the classic pearl.
SourcingNov 22, 2024
Facets of Fire Expands to Include Pear, Marquise DiamondsThe company brings its nanotechnology to two new fancy cuts for diamonds that feature its signature color and brilliance.
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
Supplier BulletinNov 21, 2024
Tasha R Releases 2025 Labbelle Lab Diamond Jewelry CatalogSponsored by Tasha R
Weekly QuizNov 21, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsNov 21, 2024
Gold Watch Gifted to Titanic Rescue Ship Captain Sells for $2MThree Titanic survivors presented him with the personalized Tiffany & Co. timepiece about a year after the tragedy.
CollectionsNov 21, 2024
Channel Elphaba in Muse’s ‘Have a Heart x Cynthia Erivo’ CollectionCynthia Erivo chose Dreams of Hope, an organization dedicated to empowering LGBTQA+ youth, as the charity for this year’s collection.
Brought to you by
Enhance Your Expertise with IGI’s In-Person Courses in NYCThis fall, sharpen your skills in jewelry grading, quality control and diamond assessment.
IndependentsNov 21, 2024
Mary Moses Kinney Is Now Part of The Edge’s Team Kinney, who spent nearly 30 years at IJO, has been hired to head Abbott Jewelry Systems’ new virtual marketplace.
CrimeNov 20, 2024
Sotheby’s to Pay $6.25M Settlement to NY State for Alleged Tax FraudThe auction house was accused of helping clients avoid paying taxes on millions of dollars’ worth of art purchased from 2010 to 2020.
Events & AwardsNov 20, 2024
Kering Debuts New Jewelry Award With Sustainability FocusThe four finalists will present their pieces at the 2025 JCK Las Vegas show.
CollectionsNov 20, 2024
Pamela Love Channels Surrealist Artists in New CollectionThe “Camera Oscura” collection showcases earring designs celebrating female Surrealist artists Claude Cahun and Leonor Fini.
Policies & IssuesNov 20, 2024
Columbia Gem House Raises $10K for Reforestation EffortsThe money will fund the planting of 10,000 trees in critical areas across Oregon, Arizona, Montana, and other regions.
Events & AwardsNov 20, 2024
The Jewelry Symposium Opens Registration, Scholarship ApplicationsThe event centered on advancing jewelry manufacturing technology will return to Detroit in May 2025.
CrimeNov 19, 2024
Woman Killed in Armed Robbery of Sacramento Jewelry StoreLocal reports identified the woman as the wife of the jewelry store owner.
AuctionsNov 19, 2024
‘A Tsar’s Treasure’ Fetches $2.9M at Sotheby’s Jewelry SaleA collection of pieces owned by Ferdinand I, the first king of modern Bulgaria, and his family, blew away estimates in Geneva last week.
MajorsNov 19, 2024
Trove Opens First US Flagship in NYCThe Australian jewelry box brand’s new West Village store will showcase new jewelers each month through its Designer in Residence program.
CollectionsNov 19, 2024
Snoop Dogg’s New Jewelry Collection Is All About Love“Lovechild” was created in partnership with Carolyn Rafaelian’s Metal Alchemist brand.
EditorsNov 18, 2024
Q&A: Helzberg CEO Brad Hampton on the Jeweler’s RebrandHampton discussed how Helzberg is improving the customer experience and why it was inspired by the company formerly known as Dunkin’ Donuts.
Policies & IssuesNov 18, 2024
Reciprocity Jewels Returns to NYC Jewelry WeekThe group will host several curated events and an exhibition of designer jewelry made with Peruvian gold traceable to the miners’ names.
CollectionsNov 18, 2024
Dolly Parton Shines in Collaboration with Kendra ScottThe collection honors the 50th anniversary of Dolly Parton’s “Love is Like a Butterfly” song, which shares a birth year with Kendra Scott.
Events & AwardsNov 18, 2024
IGI Jewelry Design Competition ReturnsThis year’s theme asks designers to take inspiration from classic fairy tales.
EditorsNov 15, 2024
Why Fine Jewelry Belongs at New York Comic ConSenior Editor Lenore Fedow makes the case for why more jewelers should be appealing to nerds at the annual event.
CollectionsNov 15, 2024
Marie Lichtenberg Battles Counterfeits with New ‘Raiz’in Scapular’ DesignsThe latest “Raiz’in” drop showcases a newly designed “Scapular” necklace and donates a portion of the proceeds to Make-A-Wish France.
WatchesNov 15, 2024
Piece of the Week: Citizen’s Commemorative Pocket WatchNo. 1 out of 100, the timepiece was created to mark Citizen’s 100th anniversary and will be auctioned off at Sotheby’s next month.
Recorded WebinarsNov 15, 2024
Watch: 10 Tips to Keep Your Jewelry Store Secure On the latest episode of “My Next Question,” two experts share best practices for store security during the holidays and year-round.
AuctionsNov 14, 2024
18th-Century Diamond Necklace Sells for Nearly $5M Sotheby’s sold the necklace, which potentially has ties to Marie-Antoinette, for $4.8 million to a woman bidding via phone.
