Majors

Bottom Line Marketing Has a New Name and Look

MajorsJan 09, 2024

Bottom Line Marketing Has a New Name and Look

Now called “Loudr,” the marketing agency says it wants to rise above the noise and amplify brand voices.

Loudr executives
Bottom Line Marketing is now called “Loudr” following a rebrand. Pictured is Loudr’s senior leadership executives, from left to right, Ryan Servis, Lake Giles, Julia Honey, Ashleigh Lynn, Jackie Brooks, Gus Garcia, and Dewey Taylor.
Denver—Bottom Line Marketing has rebranded. 

The Denver-based marketing agency has changed its name to “Loudr– A Bottom Line Agency.”

The new name highlights its ability to “cut through the noise of a crowded marketplace, discovering brand voices and amplifying them for maximum impact.” 

Creative Director Dewey Taylor gave the new brand “a vibrant energy focused on making meaningful noise,” using a sound reference in the agency’s new logo, website, and its officer interiors. 

The rebranding is a milestone in its history, said the agency, which began in 2001 in a small garage in Northern Michigan. 

It now has more than 70 in-house, full-time marketing experts in its two main offices located in Denver and West Palm Beach, Florida. 

“This marks a defining point in our company history, aligning with the evolving needs of our customers. We take pride in serving long-standing clients and are equally excited to expand our services to meet the demands of an ever-changing industry,” said CEO Jackie Brooks. 

 Related stories will be right here … 

The agency serves the luxury jewelry industry with a focus on high-end retailers and brands. 

Its executive team has prior media and advertising experience, allowing them to offer services like media strategy, digital advertising, social media, and traditional media buying. 

Loudr’s creative department specializes in design, animation, video and audio production, photography, and copywriting. 

The company also provides custom Shopify websites and SEO services. 

“Loudr is not just elevating and expanding; our agency and team have become more specialized in our creative, innovative, and strategic approach to marketing. We are dedicated to delivering exceptional services and results that ‘speak volumes’ for our clients,” said Chief Growth Officer Gus Garcia. 

The company is also committed to industry development, said Garcia. 

“Beyond client servicing, a core value for us is to pay it forward in the industry we are serving.”  

Loudr’s executives serve on the boards and committees of Jewelers for Children and the Women’s Jewelry Association, and work with other local charities and organizations. 
 

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