Bottom Line Marketing Announces Restructured Leadership, New Service Offerings

MajorsJun 01, 2023

Bottom Line Marketing Announces Restructured Leadership, New Service Offerings

The marketing agency has integrated its first C-suite.

Bottom Line Marketing Chief Growth Officer Gus Garcia and CEO Jackie Brooks
Gus Garcia (left) is Bottom Line Marketing’s new chief growth officer and Jackie Brooks is the CEO and owner of the company.
Denver—Bottom Line Marketing has announced changes to its leadership that involve restructuring positions and adding a C-suite of executives. 

Earlier this year, CEO Jackie Brooks claimed full ownership of the company in a step that further unifies the agency under one vision across its Florida and Colorado offices, Bottom Line Marketing said.  

Previously, a group of three people, including Brooks, shared equal ownership of the business. The other two owners are no longer with the company.

Gus Garcia has been appointed to the newly created role of chief growth officer. He is the former director of business development. 

Garcia is Bottom Line Marketing’s longest-tenured employee and has worked for the agency as a media buyer, director of digital marketing, and account executive. 

Longtime employee Ashleigh Lynn has been appointed to the new position of chief operating officer. She is the former managing director. Lynn started at Bottom Line Marketing as a media manager and also has worked as director of media.

 Related stories will be right here … 

With nearly 70 in-house employees and offices in West Palm Beach, Florida, and Denver, Colorado, the full-service ad agency serves more than 80 retail stores and 100 doors in the industry, the company said.

“We started as a small operation in a garage in Michigan and grew into a marketing powerhouse,” said Brooks. 

“The whole journey has been a dream come true, and that’s what we’re prepared to do for each client, turn their vision into reality. Accordingly, we’ve worked hard to put incredible talent and the latest technologies in place to help our partners reach new levels of success.” 

The company has also announced a new leading creative team. 

Dewey Taylor has joined the agency as creative director. Taylor brings experience producing corporate cinema and advertising campaigns with Emmy Award-winning studios. 

Before joining the team, he served as filmmaker and commercial advertising producer for Signet Jewelers, BMW, TopGolf and other brands. 

Sara Gray, previously Bottom Line Marketing’s lead designer, has been promoted to associate creative director. She will support Taylor in creative leadership efforts.

In addition to the new leadership changes, the company has announced two new marketing services.

The company recently launched Bottom Line AI, through which it offers a variety of products and services including “Location Intelligence.”

“Location Intelligence offers Internet Protocol (IP) info about consumers,” Bottom Line Marketing said. 

“IP targeting is highly precise, with an accuracy rate of over 95 percent. This means BLM can deliver targeted ads to specific households or businesses, rather than relying on general, less reliable demographics or behavioral data.” 

The service also provides Bottom Line Marketing clients with data collected from mobile devices via foot traffic through their physical locations.

“Location Intelligence takes advantage of the customer foot traffic that’s already flowing through your store,” said Garcia. 

“By tapping into this resource and gathering mobile data, we can collect details about where your customers live and how they behave, and learn how to most effectively deliver your messages to them both digitally and physically.”

The agency also has announced it is providing bespoke Shopify website solutions exclusively tailored for high-end luxury jewelry stores.

Lynn said the company started building websites a few years ago, but has focused heavily on refining this service for the past 12 to 18 months.

“As the only full-service marketing and advertising agency that builds custom jewelry Shopify websites, BLM’s team of seasoned experts possesses an unrivaled depth of knowledge and experience in both web development and the luxury jewelry industry,” the agency said.

For more information on Bottom Line Marketing’s services, contact Garcia at or visit the agency at JCK, booth 15048, near The Plumb Club Pavilion. 

The Latest

Graphic for My Next Question episode on lab-grown diamonds
Recorded WebinarsSep 29, 2023
The Lab-Grown Diamond Market: Where Are We Now?

Watch as Edahn Golan, Sherry Smith and Avi Levy join Michelle Graff to talk pricing and trends in this controversial corner of the market.

692-carat rough diamond from the Karowe Mine
SourcingSep 29, 2023
Lucara Severs Ties With HB Antwerp

The two companies initially partnered during the pandemic and had just signed a 10-year sales agreement in November 2022.

Sonya K. Taylor diamond tennis necklace with tourmaline drop
CollectionsSep 29, 2023
Piece of the Week: Sonya K’s Versatile Necklace

A classic diamond tennis necklace gets a whole lot cooler with a removable pendant.

Brought to you by
Top 5 Ways to Promote Safety and Security Awareness Among Your Staff

Awareness is essential to proactive protection. Learn how to promote and maintain safety and security awareness in your business.

Columbia Gem House Woz Cuts
EditorsSep 28, 2023
The Gemstone World Is In Its Unique Cut Era

Associate Editor Lauren McLemore recently spoke with Columbia Gem House’s Eric Braunwart about the uptick in non-traditional gemstone cuts.

Weekly QuizSep 29, 2023
This Week’s Quiz
Test your jewelry news knowledge with this short test.
Take the Quiz
Gold Roman Bracelet from the British Museum
CrimeSep 28, 2023
Have You Seen Jewels Like These? The British Museum Wants to Know

The museum is asking for the public’s help in finding thousands of pieces of ancient gold jewelry and gemstones stolen from a storeroom.

Chaumet diamond necklace, circa 1900
AuctionsSep 27, 2023
Antique Jewels Shine at Bonhams London

A rare Chaumet necklace and 20th-century sapphire ring sold for double their estimates.

Dialog Solutions
Brought to you by
A Conversation with Dialog Solutions

Do you always want the right diamonds at the right price in your store? Introducing Dialog, the world’s first diamond subscription service.

Stock image of rough diamonds from De Beers
SourcingSep 27, 2023
India Calls for 2-Month Moratorium on Rough Diamond Imports

The plea comes against a backdrop of declining demand and falling prices.

Hands pushing a shopping cart
SurveysSep 27, 2023
Consumer Confidence Falls in September Amid Rising Recession Fears

Shoppers also expressed concern about rising prices, higher interest rates, and political uncertainty.

   Platinum Guild International logo
Events & AwardsSep 27, 2023
PGI to Dole Out $500K in Business Grant Program

Participants from the first round of grants saw up to a 900 percent increase in their platinum sales.

Citizen Tsuki-yomi A-T moon phase watch
WatchesSep 26, 2023
Citizen Launches the Tsuki-Yomi A-T Timepiece

According to the watchmaker, it features the first light-powered atomic timekeeping moon phase movement.

Sally Nelson Exclusively Diamonds
IndependentsSep 26, 2023
Sally Nelson, Founder of Exclusively Diamonds, Dies at 86

The former teacher, described as “a pioneer for women-owned businesses,” opened her own jewelry store in 1980.

Crescendo, a 147.96-carat golden citrine by John Dyer for Somewhere In The Rainbow
Events & AwardsSep 26, 2023
2023 Spectrum Awards Entry Deadline Extended

The contest is now open for submissions until Oct. 10.

Instore show logo
Events & AwardsSep 26, 2023
Instore Announces Dates for 2024 Show

The annual event will return to Rosemont, Illinois next August.

Gold holiday gift boxes
SurveysSep 26, 2023
Mastercard Makes Its 2023 Holiday Prediction

According to SpendingPulse, retail sales will increase in November and December but not necessarily for jewelers.

Stock image of hands in handcuffs
CrimeSep 25, 2023
Oregon Jeweler Accused of Selling Lab-Grown Diamonds as Natural

Police say Douglas Wayne Gamble also swapped natural diamonds for synthetic stones and failed to return customers’ repairs.

Neil Lane lab-grown diamond engagement rings for Kay Jewelers
CollectionsSep 25, 2023
Neil Lane’s Latest Collection Uses Lab-Grown Diamonds

The designer just launched a new bridal range at Kay Jewelers.

Yunjo Lee
MajorsSep 25, 2023
Hearts On Fire Taps Mejuri Exec as CCO

Yunjo Lee has also worked on collections for Tiffany & Co. with Paloma Picasso and Frank Gehry.

Steve Levine of Sylvie Jewelry
MajorsSep 25, 2023
Second Generation Takes On New Roles at Sylvie Jewelry

Steve Levine joins the family-owned company, while his brother Gary has a new position.

David Yurman Paris flagship
MajorsSep 22, 2023
David Yurman Alleges These Two Companies Copied Its Designs

The company has filed complaints against Royal Chain and Samuel B.

Yun Yun Sun toi et moi diamond Puzzle ring
TrendsSep 22, 2023
Piece of the Week: Yun Yun Sun’s ‘Puzzle’ Ring

The two-stone style benefits from two-toned metal.

Mineral display at HardRock Summit 2023
Events & AwardsSep 22, 2023
HardRock Summit To Relocate In 2024

The event is moving just outside of Denver.

Timex ReWound video screenshot
WatchesSep 21, 2023
Timex Wants Your Old Watch

The company just rolled out “Timex Rewound,” a new takeback and resale program.

GIA logo
GradingSep 21, 2023
Retailers Warned About Fraudulent Email Purportedly From GIA

The lab confirmed it did not send the message.

Reginald Brack
AuctionsSep 21, 2023
Hindman Appoints New SVP, Director of Jewelry and Watches

Reginald Brack has worked at StockX and Christie’s.

Natural Diamond Council brand ambassador Lily James
SourcingSep 21, 2023
Natural Diamond Council’s Latest Campaign With Lily James Is Here

The second installment of “To Treasure Now and Forever” is intended to emphasize diamonds’ versatility.


This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy

Additionally, paste this code immediately after the opening  tag: