MajorsMay 31, 2023
Jewelers Mutual Launches App for Retailers, Introduces New BrokerageMajorsJun 01, 2023
Bottom Line Marketing Announces Restructured Leadership, New Service Offerings
The marketing agency has integrated its first C-suite.
Gus Garcia (left) is Bottom Line Marketing’s new chief growth officer and Jackie Brooks is the CEO and owner of the company.
Denver—Bottom Line Marketing has announced changes to its leadership that involve restructuring positions and adding a C-suite of executives.
Earlier this year, CEO Jackie Brooks claimed full ownership of the company in a step that further unifies the agency under one vision across its Florida and Colorado offices, Bottom Line Marketing said.
Previously, a group of three people, including Brooks, shared equal ownership of the business. The other two owners are no longer with the company.
Gus Garcia has been appointed to the newly created role of chief growth officer. He is the former director of business development.
Garcia is Bottom Line Marketing’s longest-tenured employee and has worked for the agency as a media buyer, director of digital marketing, and account executive.
Longtime employee Ashleigh Lynn has been appointed to the new position of chief operating officer. She is the former managing director. Lynn started at Bottom Line Marketing as a media manager and also has worked as director of media.
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Earlier this year, CEO Jackie Brooks claimed full ownership of the company in a step that further unifies the agency under one vision across its Florida and Colorado offices, Bottom Line Marketing said.
Previously, a group of three people, including Brooks, shared equal ownership of the business. The other two owners are no longer with the company.
Gus Garcia has been appointed to the newly created role of chief growth officer. He is the former director of business development.
Garcia is Bottom Line Marketing’s longest-tenured employee and has worked for the agency as a media buyer, director of digital marketing, and account executive.
Longtime employee Ashleigh Lynn has been appointed to the new position of chief operating officer. She is the former managing director. Lynn started at Bottom Line Marketing as a media manager and also has worked as director of media.
With nearly 70 in-house employees and offices in West Palm Beach, Florida, and Denver, Colorado, the full-service ad agency serves more than 80 retail stores and 100 doors in the industry, the company said.
“We started as a small operation in a garage in Michigan and grew into a marketing powerhouse,” said Brooks.
“The whole journey has been a dream come true, and that’s what we’re prepared to do for each client, turn their vision into reality. Accordingly, we’ve worked hard to put incredible talent and the latest technologies in place to help our partners reach new levels of success.”
The company has also announced a new leading creative team.
Dewey Taylor has joined the agency as creative director. Taylor brings experience producing corporate cinema and advertising campaigns with Emmy Award-winning studios.
Before joining the team, he served as filmmaker and commercial advertising producer for Signet Jewelers, BMW, TopGolf and other brands.
Sara Gray, previously Bottom Line Marketing’s lead designer, has been promoted to associate creative director. She will support Taylor in creative leadership efforts.
In addition to the new leadership changes, the company has announced two new marketing services.
The company recently launched Bottom Line AI, through which it offers a variety of products and services including “Location Intelligence.”
“Location Intelligence offers Internet Protocol (IP) info about consumers,” Bottom Line Marketing said.
“IP targeting is highly precise, with an accuracy rate of over 95 percent. This means BLM can deliver targeted ads to specific households or businesses, rather than relying on general, less reliable demographics or behavioral data.”
The service also provides Bottom Line Marketing clients with data collected from mobile devices via foot traffic through their physical locations.
“Location Intelligence takes advantage of the customer foot traffic that’s already flowing through your store,” said Garcia.
“By tapping into this resource and gathering mobile data, we can collect details about where your customers live and how they behave, and learn how to most effectively deliver your messages to them both digitally and physically.”
The agency also has announced it is providing bespoke Shopify website solutions exclusively tailored for high-end luxury jewelry stores.
Lynn said the company started building websites a few years ago, but has focused heavily on refining this service for the past 12 to 18 months.
“As the only full-service marketing and advertising agency that builds custom jewelry Shopify websites, BLM’s team of seasoned experts possesses an unrivaled depth of knowledge and experience in both web development and the luxury jewelry industry,” the agency said.
For more information on Bottom Line Marketing’s services, contact Garcia at gus@bottomlinemarketing.com or visit the agency at JCK, booth 15048, near The Plumb Club Pavilion.
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