MajorsMay 31, 2023
Jewelers Mutual Launches App for Retailers, Introduces New BrokerageMajorsJun 01, 2023
Bottom Line Marketing Announces Restructured Leadership, New Service Offerings
The marketing agency has integrated its first C-suite.
Gus Garcia (left) is Bottom Line Marketing’s new chief growth officer and Jackie Brooks is the CEO and owner of the company.
Denver—Bottom Line Marketing has announced changes to its leadership that involve restructuring positions and adding a C-suite of executives.
Earlier this year, CEO Jackie Brooks claimed full ownership of the company in a step that further unifies the agency under one vision across its Florida and Colorado offices, Bottom Line Marketing said.
Previously, a group of three people, including Brooks, shared equal ownership of the business. The other two owners are no longer with the company.
Gus Garcia has been appointed to the newly created role of chief growth officer. He is the former director of business development.
Garcia is Bottom Line Marketing’s longest-tenured employee and has worked for the agency as a media buyer, director of digital marketing, and account executive.
Longtime employee Ashleigh Lynn has been appointed to the new position of chief operating officer. She is the former managing director. Lynn started at Bottom Line Marketing as a media manager and also has worked as director of media.
Related stories will be right here …
Earlier this year, CEO Jackie Brooks claimed full ownership of the company in a step that further unifies the agency under one vision across its Florida and Colorado offices, Bottom Line Marketing said.
Previously, a group of three people, including Brooks, shared equal ownership of the business. The other two owners are no longer with the company.
Gus Garcia has been appointed to the newly created role of chief growth officer. He is the former director of business development.
Garcia is Bottom Line Marketing’s longest-tenured employee and has worked for the agency as a media buyer, director of digital marketing, and account executive.
Longtime employee Ashleigh Lynn has been appointed to the new position of chief operating officer. She is the former managing director. Lynn started at Bottom Line Marketing as a media manager and also has worked as director of media.
With nearly 70 in-house employees and offices in West Palm Beach, Florida, and Denver, Colorado, the full-service ad agency serves more than 80 retail stores and 100 doors in the industry, the company said.
“We started as a small operation in a garage in Michigan and grew into a marketing powerhouse,” said Brooks.
“The whole journey has been a dream come true, and that’s what we’re prepared to do for each client, turn their vision into reality. Accordingly, we’ve worked hard to put incredible talent and the latest technologies in place to help our partners reach new levels of success.”
The company has also announced a new leading creative team.
Dewey Taylor has joined the agency as creative director. Taylor brings experience producing corporate cinema and advertising campaigns with Emmy Award-winning studios.
Before joining the team, he served as filmmaker and commercial advertising producer for Signet Jewelers, BMW, TopGolf and other brands.
Sara Gray, previously Bottom Line Marketing’s lead designer, has been promoted to associate creative director. She will support Taylor in creative leadership efforts.
In addition to the new leadership changes, the company has announced two new marketing services.
The company recently launched Bottom Line AI, through which it offers a variety of products and services including “Location Intelligence.”
“Location Intelligence offers Internet Protocol (IP) info about consumers,” Bottom Line Marketing said.
“IP targeting is highly precise, with an accuracy rate of over 95 percent. This means BLM can deliver targeted ads to specific households or businesses, rather than relying on general, less reliable demographics or behavioral data.”
The service also provides Bottom Line Marketing clients with data collected from mobile devices via foot traffic through their physical locations.
“Location Intelligence takes advantage of the customer foot traffic that’s already flowing through your store,” said Garcia.
“By tapping into this resource and gathering mobile data, we can collect details about where your customers live and how they behave, and learn how to most effectively deliver your messages to them both digitally and physically.”
The agency also has announced it is providing bespoke Shopify website solutions exclusively tailored for high-end luxury jewelry stores.
Lynn said the company started building websites a few years ago, but has focused heavily on refining this service for the past 12 to 18 months.
“As the only full-service marketing and advertising agency that builds custom jewelry Shopify websites, BLM’s team of seasoned experts possesses an unrivaled depth of knowledge and experience in both web development and the luxury jewelry industry,” the agency said.
For more information on Bottom Line Marketing’s services, contact Garcia at gus@bottomlinemarketing.com or visit the agency at JCK, booth 15048, near The Plumb Club Pavilion.
Editors' Picks
Sponsored by
More on Majors
The Latest
Policies & IssuesJul 24, 2026
New Trump Tariffs: What They Mean for Jewelry The new sweeping slate of tariffs impacts 60 countries, including India, China, Thailand, Hong Kong, and the United Arab Emirates.
TrendsJul 24, 2026
Amanda’s Style File: Ode to ‘The Odyssey’From coin pendants to diamond shields, these old world-inspired jewels are the perfect accessory for an epic journey.
TrendsJul 24, 2026
Courtney Leidy’s Silk Cord Pendants Center Unexpected Pairings Our Piece of the Week pairs a checkerboard-cut amethyst with an ivy green silk cord.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
PodcastsJul 23, 2026
Episode 7: Reinhold Jewelers on the Power of RelationshipsMildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.
Weekly QuizJul 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJul 23, 2026
De Beers’ Production Jumps 88 Percent in Q2 Production also was up in the first half of 2026 but is expected to “substantially” decrease in H2 as two key mines undergo maintenance.
CollectionsJul 23, 2026
Silvia Furmanovich’s New Collection Travels Back to the 1920s“Art Deco” fuses ancestral techniques, rare materials, and modern perspectives as a tribute to the optimism and curiosity of the movement.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
IndependentsJul 23, 2026
Sissy's Log Cabin Opens Casino StoreThe jeweler’s newest store is inside Arkansas’ Saracen Casino Resort.
WatchesJul 23, 2026
Movado Inks Licensing Deal With Kate Spade New YorkThe watch company will design, manufacture, and distribute Kate Spade New York watches.
Policies & IssuesJul 22, 2026
Trump to Put 50% Tariff on Canadian Goods The higher tax is set to go into effect in August and will apply to loose polished diamonds as well as precious and base metals jewelry.
CollectionsJul 22, 2026
Monica Rich Kosann’s High Jewelry Is FruitfulThe “Enchanted Garden” series features a cherry, lemon, and pear that each hold a little secret inside.
IndependentsJul 22, 2026
Liljenquist Beckstead Opens Rolex New BoutiqueIt’s located in Tysons Galleria, an upscale shopping center in the Washington, D.C., metro area.
Events & AwardsJul 22, 2026
NY Now Returns in August Under New OwnershipThe show, recently acquired by Rockview Management Group, will be held at New York City’s Javits Center from Aug. 2-4.
ColumnistsJul 21, 2026
Sherry Smith: Shattering the Illusion of the ‘Either/Or’ Diamond MarketSmith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.
Events & AwardsJul 21, 2026
Apollo Funds Completes Emerald AcquisitionFormer Emerald President and CEO Hervé Sedky has transitioned to the role of senior advisor.
CollectionsJul 21, 2026
Graff’s New Butterfly High Jewelry Brooches MetamorphosizeThe 12-piece capsule collection transforms from brooches to pendants.
SourcingJul 21, 2026
Anglo Reportedly Selects Gareth Penny’s Consortium as Top Bidder for De BeersA Botswana government official told lawmakers Anglo has selected The Global Diamond Consortium, an entity chaired by Penny, to buy De Beers.
Policies & IssuesJul 20, 2026
Tariffs on Brazil to Increase But Rough Gemstones ExemptThe new tariff, imposed after a Trump administration study, is 25 percent and will stack on top of existing tariffs.
CollectionsJul 20, 2026
Vhernier Transforms ‘Freccia’ Collection Into High JewelryThe collection from 2014 has been reinterpreted into high jewelry with its signature triangular-shaped elements.
Events & AwardsJul 20, 2026
TJS Accepting Speaker Proposals for 2027 EventOrganizers are looking for presentations on topics like manufacturing, technology and research, bench work, gemstones, and sustainability.
CollectionsJul 17, 2026
HOWL Taps Shailene Woodley for ‘Home Sweet Home’ CampaignWoodley is seen in the campaign wearing our Piece of the Week, the “Frida” collar featuring 13 pieces of hand-carved Venetian glass.
SourcingJul 17, 2026
U.K. Woman Pays £5 for £15K Diamond Ring at Car Boot SaleA WeBuyVintage jewelry expert uncovered how much the flea market find was actually worth.
SourcingJul 17, 2026
Diamond Dealer Jeff Pancis Pens MemoirThe founder of natural colored diamond wholesaler Pancis Gems shares stories from his five decades in the industry.
Events & AwardsJul 17, 2026
Gem Awards Opens 2027 Nomination PeriodSubmissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.
EditorsJul 16, 2026
Q&A: Guzema’s Co-Owners On Its US Expansion, 10-Year AnniversaryValeriya Guzema and Mariana Lenha look back on the last decade and discuss the Ukrainian brand’s first U.S. store.
SourcingJul 16, 2026
Ekati to Close, Leaving Canada With One Diamond Mine The diamond mine, which opened nearly 30 years ago in Canada’s Northwest Territories, is expected to shut down by mid-August.
