MajorsMay 31, 2023
Jewelers Mutual Launches App for Retailers, Introduces New BrokerageMajorsJun 01, 2023
Bottom Line Marketing Announces Restructured Leadership, New Service Offerings
The marketing agency has integrated its first C-suite.
Gus Garcia (left) is Bottom Line Marketing’s new chief growth officer and Jackie Brooks is the CEO and owner of the company.
Denver—Bottom Line Marketing has announced changes to its leadership that involve restructuring positions and adding a C-suite of executives.
Earlier this year, CEO Jackie Brooks claimed full ownership of the company in a step that further unifies the agency under one vision across its Florida and Colorado offices, Bottom Line Marketing said.
Previously, a group of three people, including Brooks, shared equal ownership of the business. The other two owners are no longer with the company.
Gus Garcia has been appointed to the newly created role of chief growth officer. He is the former director of business development.
Garcia is Bottom Line Marketing’s longest-tenured employee and has worked for the agency as a media buyer, director of digital marketing, and account executive.
Longtime employee Ashleigh Lynn has been appointed to the new position of chief operating officer. She is the former managing director. Lynn started at Bottom Line Marketing as a media manager and also has worked as director of media.
Related stories will be right here …
Earlier this year, CEO Jackie Brooks claimed full ownership of the company in a step that further unifies the agency under one vision across its Florida and Colorado offices, Bottom Line Marketing said.
Previously, a group of three people, including Brooks, shared equal ownership of the business. The other two owners are no longer with the company.
Gus Garcia has been appointed to the newly created role of chief growth officer. He is the former director of business development.
Garcia is Bottom Line Marketing’s longest-tenured employee and has worked for the agency as a media buyer, director of digital marketing, and account executive.
Longtime employee Ashleigh Lynn has been appointed to the new position of chief operating officer. She is the former managing director. Lynn started at Bottom Line Marketing as a media manager and also has worked as director of media.
With nearly 70 in-house employees and offices in West Palm Beach, Florida, and Denver, Colorado, the full-service ad agency serves more than 80 retail stores and 100 doors in the industry, the company said.
“We started as a small operation in a garage in Michigan and grew into a marketing powerhouse,” said Brooks.
“The whole journey has been a dream come true, and that’s what we’re prepared to do for each client, turn their vision into reality. Accordingly, we’ve worked hard to put incredible talent and the latest technologies in place to help our partners reach new levels of success.”
The company has also announced a new leading creative team.
Dewey Taylor has joined the agency as creative director. Taylor brings experience producing corporate cinema and advertising campaigns with Emmy Award-winning studios.
Before joining the team, he served as filmmaker and commercial advertising producer for Signet Jewelers, BMW, TopGolf and other brands.
Sara Gray, previously Bottom Line Marketing’s lead designer, has been promoted to associate creative director. She will support Taylor in creative leadership efforts.
In addition to the new leadership changes, the company has announced two new marketing services.
The company recently launched Bottom Line AI, through which it offers a variety of products and services including “Location Intelligence.”
“Location Intelligence offers Internet Protocol (IP) info about consumers,” Bottom Line Marketing said.
“IP targeting is highly precise, with an accuracy rate of over 95 percent. This means BLM can deliver targeted ads to specific households or businesses, rather than relying on general, less reliable demographics or behavioral data.”
The service also provides Bottom Line Marketing clients with data collected from mobile devices via foot traffic through their physical locations.
“Location Intelligence takes advantage of the customer foot traffic that’s already flowing through your store,” said Garcia.
“By tapping into this resource and gathering mobile data, we can collect details about where your customers live and how they behave, and learn how to most effectively deliver your messages to them both digitally and physically.”
The agency also has announced it is providing bespoke Shopify website solutions exclusively tailored for high-end luxury jewelry stores.
Lynn said the company started building websites a few years ago, but has focused heavily on refining this service for the past 12 to 18 months.
“As the only full-service marketing and advertising agency that builds custom jewelry Shopify websites, BLM’s team of seasoned experts possesses an unrivaled depth of knowledge and experience in both web development and the luxury jewelry industry,” the agency said.
For more information on Bottom Line Marketing’s services, contact Garcia at gus@bottomlinemarketing.com or visit the agency at JCK, booth 15048, near The Plumb Club Pavilion.
More on Majors
The Latest
SourcingMay 06, 2026
Canada’s Oldest Diamond Mine Faces Uncertain FutureThe owner of the Ekati mine, which opened in 1998, has filed for insolvency protection amid the significant decline in diamond prices.
FinancialsMay 06, 2026
Pandora to Add Carbon Footprint Info to Lab-Grown DiamondsThe company announced the change alongside its Q1 results, which showed that the jewelry brand’s year is off to a shaky start.
AuctionsMay 06, 2026
Steve McQueen’s Heuer Monaco Watch Heads to Sotheby'sOf the many examples used in the filming of “Le Mans,” this one is believed to have spent the most time on Steve McQueen’s wrist.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
EditorsMay 05, 2026
This Ohio Designer’s Jewelry Made It to the Met GalaMegan Piccione dressed Lauren Wasser in layers of diamond jewelry, making her stand out in a crowd that included celebrities like Beyoncé.
Weekly QuizApr 30, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingMay 05, 2026
Doug Hucker Returns to His RootsFollowing decades of association leadership, the “semi-retired” colored gemstone expert is turning his focus to gemstone education.
Events & AwardsMay 05, 2026
AMNH to Showcase Famous Jewelry, Trophies in Sports HistoryThe museum’s new exhibition will feature one of Jesse Owen’s Olympic medals, Yogi Berra’s crown, Super Bowl rings, and more.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
Events & AwardsMay 05, 2026
JIS Launches Brand Exposure ProgramThe new program provides access to media exposure and editorial opportunities for exhibitors and retailers.
CollectionsMay 04, 2026
Melanie Georgacopoulos Turns Pearls Into Light for ‘Eclipse’ CollectionThe “Eclipse” jewelry collection captures the fleeting moment where light and shadow align though onyx, diamonds, and freshwater pearls.
ColumnistsMay 04, 2026
The Key Mindset for Better Trade Show BuyingBuying discipline at trade shows starts with clarity about your inventory levels, Smith writes.
CrimeMay 04, 2026
Pawn Shop Manager Shot, Killed in FloridaLazaro Rodriguez Vega was murdered inside Cash Out Gold and Silver in Fort Pierce. A 20-year-old man has been charged in the case.
IndependentsMay 04, 2026
Zadok Jewelers, Austin Parks Foundation Support Wildflower PreservationA portion of every engagement ring sold in its Austin showroom will support the care and preservation of Austin’s wildflowers and green spaces.
TechnologyMay 01, 2026
Gemist, Saban Onyx Partner on Retailer-Focused Customization OfferingTheir partnership combines Gemist’s customization technology with Saban Onyx’s U.S.-based manufacturing capabilities.
SurveysMay 01, 2026
Consumer Confidence Inches Up in April Despite Rising Gas PricesRespondents were concerned about the Middle East conflict and how it will impact their finances.
CollectionsMay 01, 2026
A ‘Hidden Garden’ Emerges in Tiffany & Co.’s 2026 Blue BookOur Piece of the Week, the “Butterfly” necklace, showcases a 7.02-carat oval diamond set between diamond, platinum, and 18-karat gold wings.
ColumnistsApr 30, 2026
Peter Smith: A Sleazy Salesman and the Case for Regret Avoidance Smith uses a comment he overheard in the grocery store to remind retailers that their job is to inspire buying behavior, not just sell.
AuctionsApr 30, 2026
Vintage Cartier Watch Crashes Through Records, Selling for $2MBelieved to be one of three made in 1987, the Cartier London Crash was hot at the “Shapes of Cartier” sale at Sotheby’s Hong Kong.
CrimeApr 30, 2026
Masked Group Uses Hammers, Pepper Spray in Texas Jewelry Store RobberyOfficials are looking for a group that robbed Marc Robinson Jewelers at an outlet mall in Round Rock, Texas, in broad daylight on April 21.
Supplier BulletinApr 30, 2026
OROAREZZO 2026: The B2B Event for Italian Excellence in Goldsmith, Jewelry and Silver ManufacturingSponsored by OROAREZZO International Jewelry Exhibition
TechnologyApr 29, 2026
The Thought Process Behind the Mother's Day Email Opt-OutSome retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.
IndependentsApr 29, 2026
Dick Abbott to Retire From The EdgeThe Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.
SourcingApr 29, 2026
De Beers’ Production Rises, Market Remains ‘Challenged’De Beers’ diamond production was up 17 percent in Q1, boosted by increased output at its mines in South Africa and Canada.
AuctionsApr 29, 2026
This'll Be the Day You Own John Wayne's RingA signet ring belonging to the Western film star of Hollywood’s Golden Age will be up for auction at Elmwood’s next month.
Policies & IssuesApr 28, 2026
Tariff Refunds: How to File, What to Expect Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.
IndependentsApr 28, 2026
This North Carolina Jeweler Is Passing the TorchThe owners of Gregory Jewelers in Morganton, North Carolina, are heading into retirement.
SourcingApr 28, 2026
Doug Hucker Retires From ICAThe colored gemstone industry leader is heading into retirement after four years as the association’s CEO.
