MajorsMay 31, 2023
Jewelers Mutual Launches App for Retailers, Introduces New BrokerageMajorsJun 01, 2023
Bottom Line Marketing Announces Restructured Leadership, New Service Offerings
The marketing agency has integrated its first C-suite.
Gus Garcia (left) is Bottom Line Marketing’s new chief growth officer and Jackie Brooks is the CEO and owner of the company.
Denver—Bottom Line Marketing has announced changes to its leadership that involve restructuring positions and adding a C-suite of executives.
Earlier this year, CEO Jackie Brooks claimed full ownership of the company in a step that further unifies the agency under one vision across its Florida and Colorado offices, Bottom Line Marketing said.
Previously, a group of three people, including Brooks, shared equal ownership of the business. The other two owners are no longer with the company.
Gus Garcia has been appointed to the newly created role of chief growth officer. He is the former director of business development.
Garcia is Bottom Line Marketing’s longest-tenured employee and has worked for the agency as a media buyer, director of digital marketing, and account executive.
Longtime employee Ashleigh Lynn has been appointed to the new position of chief operating officer. She is the former managing director. Lynn started at Bottom Line Marketing as a media manager and also has worked as director of media.
Related stories will be right here …
Earlier this year, CEO Jackie Brooks claimed full ownership of the company in a step that further unifies the agency under one vision across its Florida and Colorado offices, Bottom Line Marketing said.
Previously, a group of three people, including Brooks, shared equal ownership of the business. The other two owners are no longer with the company.
Gus Garcia has been appointed to the newly created role of chief growth officer. He is the former director of business development.
Garcia is Bottom Line Marketing’s longest-tenured employee and has worked for the agency as a media buyer, director of digital marketing, and account executive.
Longtime employee Ashleigh Lynn has been appointed to the new position of chief operating officer. She is the former managing director. Lynn started at Bottom Line Marketing as a media manager and also has worked as director of media.
With nearly 70 in-house employees and offices in West Palm Beach, Florida, and Denver, Colorado, the full-service ad agency serves more than 80 retail stores and 100 doors in the industry, the company said.
“We started as a small operation in a garage in Michigan and grew into a marketing powerhouse,” said Brooks.
“The whole journey has been a dream come true, and that’s what we’re prepared to do for each client, turn their vision into reality. Accordingly, we’ve worked hard to put incredible talent and the latest technologies in place to help our partners reach new levels of success.”
The company has also announced a new leading creative team.
Dewey Taylor has joined the agency as creative director. Taylor brings experience producing corporate cinema and advertising campaigns with Emmy Award-winning studios.
Before joining the team, he served as filmmaker and commercial advertising producer for Signet Jewelers, BMW, TopGolf and other brands.
Sara Gray, previously Bottom Line Marketing’s lead designer, has been promoted to associate creative director. She will support Taylor in creative leadership efforts.
In addition to the new leadership changes, the company has announced two new marketing services.
The company recently launched Bottom Line AI, through which it offers a variety of products and services including “Location Intelligence.”
“Location Intelligence offers Internet Protocol (IP) info about consumers,” Bottom Line Marketing said.
“IP targeting is highly precise, with an accuracy rate of over 95 percent. This means BLM can deliver targeted ads to specific households or businesses, rather than relying on general, less reliable demographics or behavioral data.”
The service also provides Bottom Line Marketing clients with data collected from mobile devices via foot traffic through their physical locations.
“Location Intelligence takes advantage of the customer foot traffic that’s already flowing through your store,” said Garcia.
“By tapping into this resource and gathering mobile data, we can collect details about where your customers live and how they behave, and learn how to most effectively deliver your messages to them both digitally and physically.”
The agency also has announced it is providing bespoke Shopify website solutions exclusively tailored for high-end luxury jewelry stores.
Lynn said the company started building websites a few years ago, but has focused heavily on refining this service for the past 12 to 18 months.
“As the only full-service marketing and advertising agency that builds custom jewelry Shopify websites, BLM’s team of seasoned experts possesses an unrivaled depth of knowledge and experience in both web development and the luxury jewelry industry,” the agency said.
For more information on Bottom Line Marketing’s services, contact Garcia at gus@bottomlinemarketing.com or visit the agency at JCK, booth 15048, near The Plumb Club Pavilion.
More on Majors
The Latest
IndependentsApr 16, 2026
Edge Retail Academy Updates Leadership TeamAs demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.
CrimeApr 16, 2026
FBI Issues Warning to Refineries, Retailers Due to High Price of GoldThe alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.
PodcastsApr 15, 2026
Episode 4: The Natural Diamond DilemmaSally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
WatchesApr 15, 2026
These Are the New Rolex Watches for 2026Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.
Weekly QuizApr 09, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
FinancialsApr 15, 2026
Kering’s Jewelry Shines in Q1, Gucci’s Struggle ContinuesThe luxury giant discussed the Middle East conflict and its transformation plans, hinting at a stronger jewelry presence in North America.
SourcingApr 15, 2026
Diamond Club West Coast Names 2026 BoardKalpesh Jhaveri was re-elected as president for a third year.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
TechnologyApr 15, 2026
This Jewelry Brand’s Video Series Is Up for a Webby Award“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.
SourcingApr 14, 2026
De Beers Expands ‘Desert Diamonds’ Beacon Into BridalThe campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.
FinancialsApr 14, 2026
LVMH’s Q1 Sales Sink 6% Amid Middle East ConflictPlus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.
SourcingApr 14, 2026
International Jade Summit to Return to MontereyPresented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.
Events & AwardsApr 14, 2026
CBG Releases Details for Las Vegas ShowThe group has announced its lineup of speakers and a new “Rising Stars” pavilion.
CollectionsApr 13, 2026
Uniform Object’s New Jewelry Collection Centers on the ‘Carbon Form’The “Carbon Form” collection explores the contrast between high and low materials, using rubber cord alongside 18-karat gold and gemstones.
Events & AwardsApr 13, 2026
JA Accepting 2026 Impact Initiative ApplicationsThe program provides essential funding to organizations for projects that enhance the jewelry industry.
Events & AwardsApr 13, 2026
Couture Announces New Show in MiamiThe jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.
CrimeApr 13, 2026
JSA Offers Reward in Oregon Jewelry Store Armed RobberyJSA is seeking information about the gunpoint robbery of a Kay Jewelers location in Oregon’s Washington Square Mall.
WatchesApr 10, 2026
These Watches Have Increased in Value the Most Since 2018, Says Chrono24The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.
CollectionsApr 10, 2026
Ophelia Eve’s Toggle Pendant Holds Your SecretsThe “Scroll” toggle pendant, our Piece of the Week, opens to reveal a hidden message, mantra, or love letter written on washi paper.
ColumnistsApr 09, 2026
Jewelry Demand Isn’t Stronger, Prices Are Just Higher Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.
MajorsApr 09, 2026
Tiffany & Co. Promotes Nathalie Verdeille to SVP, Chief Artistic OfficerIn her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.
WatchesApr 09, 2026
Jacob & Co. Rolls Out Its Sequel to ‘The Godfather’ Musical Watch“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”
Events & AwardsApr 09, 2026
JCK Announces Jesse Itzler as 2026 Keynote SpeakerOrganizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.
SourcingApr 09, 2026
AGA To Honor ‘Quiet Leadership’ With New AwardThe Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.
WatchesApr 09, 2026
Oris Names New CEO, CFOThe Swiss watchmaker is changing up its executive leadership team as part of a restructuring.
CollectionsApr 08, 2026
Hearts On Fire Celebrates 30 Years By Asking a QuestionThe “What’s Your Signature?” campaign invites women to think about how they see themselves.
SourcingApr 08, 2026
Sale of 42-Carat Blue Diamond Gives Petra a Boost in Q3The big diamond’s sale added to the company’s revenue though the market remains “challenging” overall, particularly for smaller goods.
