MajorsMay 23, 2023
New Approach School for Jewelers Announces Gemvision PartnershipMajorsMay 31, 2023
Jewelers Mutual Launches App for Retailers, Introduces New Brokerage
With the app, customers receive a 15-day insurance offer on new purchases while their coverage needs are being evaluated.
The LUX Digital Vault mobile app is Jeweler Mutual Group’s new offering that connects customers with their jeweler. It will be shown at the Las Vegas shows this week.
Neenah, Wis.—Insurance and business solutions provider Jewelers Mutual Group announced a new app that connects customers to their trusted jeweler and their collections with a built-in jewelry insurance offer.
The LUX Digital Vault mobile app is now open to its waiting list and select retailers, with broader availability to jewelers in the coming months. Demos will be shown at the Las Vegas shows this week.
Customers can use the app to upload images of their entire jewelry collection, store-related receipts, appraisals, and other documents.
The app also includes a special 15-day jewelry insurance offer that can be activated immediately so “customers can keep their new jewelry protected while evaluating their insurance needs, with no up-front payment required,” the company said.
The customizable, store-branded app is free for jewelers to offer and for their customers to use.
“The cutting-edge technology is increasing consumer confidence to protect their jewelry,” said Jewelers Mutual Chief Operating Officer Mike Alexander.
Alexander called the app “the future for jewelers who want to connect with their customers in more meaningful and innovative ways using the tech tool as an added ‘digital gift’ to enhance the retail store experience.”
“During beta testing, 80 percent of customers who purchased jewelry at a participating retail store downloaded the LUX Digital Vault. Clients took control of their jewelry in the palm of their hands and left secured and insured,” said Jewelers Mutual.
Baribault Jewelers in Glastonbury, Connecticut participated in the beta test.
“Using tech to bring everyone closer and enjoy jewelry more inside their phone is exactly what my next-gen clients are looking for,” said Christina Baribault Ortiz, the store’s manager.
Related stories will be right here …
The LUX Digital Vault mobile app is now open to its waiting list and select retailers, with broader availability to jewelers in the coming months. Demos will be shown at the Las Vegas shows this week.
Customers can use the app to upload images of their entire jewelry collection, store-related receipts, appraisals, and other documents.
The app also includes a special 15-day jewelry insurance offer that can be activated immediately so “customers can keep their new jewelry protected while evaluating their insurance needs, with no up-front payment required,” the company said.
The customizable, store-branded app is free for jewelers to offer and for their customers to use.
“The cutting-edge technology is increasing consumer confidence to protect their jewelry,” said Jewelers Mutual Chief Operating Officer Mike Alexander.
Alexander called the app “the future for jewelers who want to connect with their customers in more meaningful and innovative ways using the tech tool as an added ‘digital gift’ to enhance the retail store experience.”
“During beta testing, 80 percent of customers who purchased jewelry at a participating retail store downloaded the LUX Digital Vault. Clients took control of their jewelry in the palm of their hands and left secured and insured,” said Jewelers Mutual.
Baribault Jewelers in Glastonbury, Connecticut participated in the beta test.
“Using tech to bring everyone closer and enjoy jewelry more inside their phone is exactly what my next-gen clients are looking for,” said Christina Baribault Ortiz, the store’s manager.
The app was developed using the cloud-based Luxsurance platform Jewelers Mutual acquired earlier this year.
“We’re thrilled to finally be able to make all jewelers the hero with ‘cool tech’ they can give to their customers,” said Stephen Alexander, co-founder of Luxsurance. “It’s a competitive game-changer for the entire industry.”
Interested jewelers can view demos of the app at the upcoming JCK, Luxury and Couture shows in Las Vegas. Jewelers Mutual’s stands at JCK are 15043 and 58051, and at Couture, Booth 939.
To learn more or inquire about offering the app to customers, jewelers can visit Jewelers Mutual’s website.
In other Jewelers Mutual news, the company — which recently celebrated its 110th anniversary—has announced an expansion of the business, introducing a new general-agency brokerage that will serve the jewelry industry and beyond.
The brokerage, JM Insurance Agency Partners, will work with jewelry, pawn and fine art businesses worldwide, “connecting top jewelry agents throughout the U.S. and Canada with carriers spanning the globe and their collective products, services, and risk management solutions to meet the industry’s evolving needs.”
In late 2020, the company’s acquisition of Wexler Insurance Agency set the foundation for the general agency vision.
“The general agency brings together JM Insurance Services (including its previous acquisitions), Jewelers Insurance Services/The Lunar Agency, and Wexler Insurance Agency, and is also open to Jewelers Mutual’s independent agents,” Jewelers Mutual said.
“The goal of the global insurance brokerage is to maximize opportunities to explore, innovate and diversify beyond traditional insurance products and expand the number of personal and business clients served.”
Those interested in learning more about products and services available to them should contact their Jewelers Mutual agent.
Editors' Picks
Sponsored by
More on Majors
The Latest
Lab-GrownMay 08, 2026
NDC Publicly Criticizes Pandora Over ‘Misleading’ Natural Diamond ClaimsNDC said in an open letter that Pandora’s statements about the carbon footprint of lab grown versus natural diamonds are inaccurate.
SourcingMay 08, 2026
Ronnie VanderLinden Takes Over as WDC President The diamantaire and industry leader succeeds Feriel Zerouki and said he will focus on being a “champion” for natural diamonds.
TrendsMay 08, 2026
Rihanna Chooses ‘Desert Diamonds’ for 2026 Met GalaShe wore our Piece of the Week, Glenn Spiro’s “Old Moghul Golconda” earrings, featuring fancy brown-yellow diamonds totaling 51.90 carats.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
Events & AwardsMay 08, 2026
JA Announces 2026 CASE Award WinnersTwo pieces were named “Best in Show,” one from the retail category and one from the supplier category.
Weekly QuizMay 07, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
FinancialsMay 07, 2026
Brilliant Earth Appeals to Higher-Income Shoppers in Q1The jewelry retailer noted resilience among its higher-end customers while demand softened for its lower-priced offerings.
AuctionsMay 07, 2026
‘Spectacular’ Kashmir Sapphire Headlines Heritage Spring Jewelry SaleLed by the 6.59-carat sapphire, the sale garnered $9.7 million, a record total for a Heritage jewelry auction.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
WatchesMay 07, 2026
Chrono24 Names New CEOJosé Gaztelu has been promoted to the role, which has been vacant since last year.
Events & AwardsMay 07, 2026
JA Accepting Applications for 2026 Scholarship ProgramIt has also opened the application period for the Seymour & Evelyn Holtzman Bench Scholarship through June 30.
SourcingMay 06, 2026
Canada’s Oldest Diamond Mine Faces Uncertain FutureThe owner of the Ekati mine, which opened in 1998, has filed for insolvency protection amid the significant decline in diamond prices.
FinancialsMay 06, 2026
Pandora to Add Carbon Footprint Info to Lab-Grown DiamondsThe company announced the change alongside its Q1 results, which showed that the jewelry brand’s year is off to a shaky start.
AuctionsMay 06, 2026
Steve McQueen’s Heuer Monaco Watch Heads to Sotheby'sOf the many examples used in the filming of “Le Mans,” this one is believed to have spent the most time on Steve McQueen’s wrist.
EditorsMay 05, 2026
This Ohio Designer’s Jewelry Made It to the Met GalaMegan Piccione dressed Lauren Wasser in layers of diamond jewelry, making her stand out in a crowd that included celebrities like Beyoncé.
SourcingMay 05, 2026
Doug Hucker Returns to His RootsFollowing decades of association leadership, the “semi-retired” colored gemstone expert is turning his focus to gemstone education.
Events & AwardsMay 05, 2026
AMNH to Showcase Famous Jewelry, Trophies in Sports HistoryThe museum’s new exhibition will feature one of Jesse Owen’s Olympic medals, Yogi Berra’s crown, Super Bowl rings, and more.
Events & AwardsMay 05, 2026
JIS Launches Brand Exposure ProgramThe new program provides access to media exposure and editorial opportunities for exhibitors and retailers.
CollectionsMay 04, 2026
Melanie Georgacopoulos Turns Pearls Into Light for ‘Eclipse’ CollectionThe “Eclipse” jewelry collection captures the fleeting moment where light and shadow align though onyx, diamonds, and freshwater pearls.
ColumnistsMay 04, 2026
The Key Mindset for Better Trade Show BuyingBuying discipline at trade shows starts with clarity about your inventory levels, Smith writes.
CrimeMay 04, 2026
Pawn Shop Manager Shot, Killed in FloridaLazaro Rodriguez Vega was murdered inside Cash Out Gold and Silver in Fort Pierce. A 20-year-old man has been charged in the case.
IndependentsMay 04, 2026
Zadok Jewelers, Austin Parks Foundation Support Wildflower PreservationA portion of every engagement ring sold in its Austin showroom will support the care and preservation of Austin’s wildflowers and green spaces.
TechnologyMay 01, 2026
Gemist, Saban Onyx Partner on Retailer-Focused Customization OfferingTheir partnership combines Gemist’s customization technology with Saban Onyx’s U.S.-based manufacturing capabilities.
SurveysMay 01, 2026
Consumer Confidence Inches Up in April Despite Rising Gas PricesRespondents were concerned about the Middle East conflict and how it will impact their finances.
CollectionsMay 01, 2026
A ‘Hidden Garden’ Emerges in Tiffany & Co.’s 2026 Blue BookOur Piece of the Week, the “Butterfly” necklace, showcases a 7.02-carat oval diamond set between diamond, platinum, and 18-karat gold wings.
ColumnistsApr 30, 2026
Peter Smith: A Sleazy Salesman and the Case for Regret Avoidance Smith uses a comment he overheard in the grocery store to remind retailers that their job is to inspire buying behavior, not just sell.
MajorsApr 30, 2026
Claire’s New Summer Campaign Is a Sensory Wonderland for Gen Alpha“A Girl SMR at Claire’s” celebrates girlhood through the five senses with stacked jewelry, slime toys, scented accessories, and ASMR.
AuctionsApr 30, 2026
Vintage Cartier Watch Crashes Through Records, Selling for $2MBelieved to be one of three made in 1987, the Cartier London Crash was hot at the “Shapes of Cartier” sale at Sotheby’s Hong Kong.
