MajorsMay 23, 2023
New Approach School for Jewelers Announces Gemvision PartnershipMajorsMay 31, 2023
Jewelers Mutual Launches App for Retailers, Introduces New Brokerage
With the app, customers receive a 15-day insurance offer on new purchases while their coverage needs are being evaluated.
The LUX Digital Vault mobile app is Jeweler Mutual Group’s new offering that connects customers with their jeweler. It will be shown at the Las Vegas shows this week.
Neenah, Wis.—Insurance and business solutions provider Jewelers Mutual Group announced a new app that connects customers to their trusted jeweler and their collections with a built-in jewelry insurance offer.
The LUX Digital Vault mobile app is now open to its waiting list and select retailers, with broader availability to jewelers in the coming months. Demos will be shown at the Las Vegas shows this week.
Customers can use the app to upload images of their entire jewelry collection, store-related receipts, appraisals, and other documents.
The app also includes a special 15-day jewelry insurance offer that can be activated immediately so “customers can keep their new jewelry protected while evaluating their insurance needs, with no up-front payment required,” the company said.
The customizable, store-branded app is free for jewelers to offer and for their customers to use.
“The cutting-edge technology is increasing consumer confidence to protect their jewelry,” said Jewelers Mutual Chief Operating Officer Mike Alexander.
Alexander called the app “the future for jewelers who want to connect with their customers in more meaningful and innovative ways using the tech tool as an added ‘digital gift’ to enhance the retail store experience.”
“During beta testing, 80 percent of customers who purchased jewelry at a participating retail store downloaded the LUX Digital Vault. Clients took control of their jewelry in the palm of their hands and left secured and insured,” said Jewelers Mutual.
Baribault Jewelers in Glastonbury, Connecticut participated in the beta test.
“Using tech to bring everyone closer and enjoy jewelry more inside their phone is exactly what my next-gen clients are looking for,” said Christina Baribault Ortiz, the store’s manager.
Related stories will be right here …
The LUX Digital Vault mobile app is now open to its waiting list and select retailers, with broader availability to jewelers in the coming months. Demos will be shown at the Las Vegas shows this week.
Customers can use the app to upload images of their entire jewelry collection, store-related receipts, appraisals, and other documents.
The app also includes a special 15-day jewelry insurance offer that can be activated immediately so “customers can keep their new jewelry protected while evaluating their insurance needs, with no up-front payment required,” the company said.
The customizable, store-branded app is free for jewelers to offer and for their customers to use.
“The cutting-edge technology is increasing consumer confidence to protect their jewelry,” said Jewelers Mutual Chief Operating Officer Mike Alexander.
Alexander called the app “the future for jewelers who want to connect with their customers in more meaningful and innovative ways using the tech tool as an added ‘digital gift’ to enhance the retail store experience.”
“During beta testing, 80 percent of customers who purchased jewelry at a participating retail store downloaded the LUX Digital Vault. Clients took control of their jewelry in the palm of their hands and left secured and insured,” said Jewelers Mutual.
Baribault Jewelers in Glastonbury, Connecticut participated in the beta test.
“Using tech to bring everyone closer and enjoy jewelry more inside their phone is exactly what my next-gen clients are looking for,” said Christina Baribault Ortiz, the store’s manager.
The app was developed using the cloud-based Luxsurance platform Jewelers Mutual acquired earlier this year.
“We’re thrilled to finally be able to make all jewelers the hero with ‘cool tech’ they can give to their customers,” said Stephen Alexander, co-founder of Luxsurance. “It’s a competitive game-changer for the entire industry.”
Interested jewelers can view demos of the app at the upcoming JCK, Luxury and Couture shows in Las Vegas. Jewelers Mutual’s stands at JCK are 15043 and 58051, and at Couture, Booth 939.
To learn more or inquire about offering the app to customers, jewelers can visit Jewelers Mutual’s website.
In other Jewelers Mutual news, the company — which recently celebrated its 110th anniversary—has announced an expansion of the business, introducing a new general-agency brokerage that will serve the jewelry industry and beyond.
The brokerage, JM Insurance Agency Partners, will work with jewelry, pawn and fine art businesses worldwide, “connecting top jewelry agents throughout the U.S. and Canada with carriers spanning the globe and their collective products, services, and risk management solutions to meet the industry’s evolving needs.”
In late 2020, the company’s acquisition of Wexler Insurance Agency set the foundation for the general agency vision.
“The general agency brings together JM Insurance Services (including its previous acquisitions), Jewelers Insurance Services/The Lunar Agency, and Wexler Insurance Agency, and is also open to Jewelers Mutual’s independent agents,” Jewelers Mutual said.
“The goal of the global insurance brokerage is to maximize opportunities to explore, innovate and diversify beyond traditional insurance products and expand the number of personal and business clients served.”
Those interested in learning more about products and services available to them should contact their Jewelers Mutual agent.
More on Majors
The Latest
TrendsFeb 17, 2026
A Bit of Jewelry for the Year of the HorseWestern wear continues to trend in the Year of the Fire Horse and along with it, horse and horseshoe motifs in jewelry.
SourcingFeb 17, 2026
Colored Gemstone Experts Talk Tariffs, Trends in TucsonAlthough the market is robust, tariffs and precious metal prices are impacting the industry, Stuart Robertson and Brecken Branstrator said.
GradingFeb 17, 2026
Dr. George Rossman, Former GIA Governor, Dies at 81Rossman, who advised GIA for more than 50 years, is remembered for his passion and dedication to the field of gemology.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
CrimeFeb 13, 2026
JSA Offering $10K Reward in Nancy Guthrie Case Guthrie, the mother of “Today” show host Savannah Guthrie, was abducted just as the Tucson gem shows were starting.
Weekly QuizFeb 12, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsFeb 13, 2026
97-Year-Old New Mexico Jewelry Store To CloseButterfield Jewelers in Albuquerque, New Mexico, is preparing to close as members of the Butterfield family head into retirement.
CollectionsFeb 13, 2026
A ‘Rosebud’ Necklace for Valentine’s DayPaul Morelli’s “Rosebud” necklace, our Piece of the Week, uses 18-karat rose, green, and white gold to turn the symbol of love into jewelry.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
CollectionsFeb 12, 2026
British Museum Raises $5M to Keep Jewel Linked to Henry VIII, Katherine of AragonIt is believed the 24-karat heart-shaped enameled pendant was made for an event marking the betrothal of Princess Mary in 1518.
SourcingFeb 12, 2026
‘Cotton Candy’ Necklace, 35-Carat Kunzite Win 2025 ‘Buyer’s Choice’ AwardsThe AGTA Spectrum and Cutting Edge “Buyer’s Choice” award winners were announced at the Spectrum Awards Gala last week.
Events & AwardsFeb 12, 2026
Kering Opens Entries for 2026 Sustainability-Focused AwardThe “Kering Generation Award x Jewelry” returns for its second year with “Second Chance, First Choice” as its theme.
TrendsFeb 11, 2026
Halle Berry’s Retro Engagement Ring Is a Sapphire-Set StunnerSourced by For Future Reference Vintage, the yellow gold ring has a round center stone surrounded by step-cut sapphires.
MajorsFeb 11, 2026
Francesca’s Files for Chapter 11 Bankruptcy AgainThe clothing and accessories chain announced last month it would be closing all of its stores.
CollectionsFeb 11, 2026
Zales Turns Sweethearts Into Jewelry for Valentine’s Day CollectionThe “Zales x Sweethearts” collection features three mystery heart charms engraved with classic sayings seen on the Valentine’s Day candies.
TechnologyFeb 11, 2026
Gemvision Symposium 2026 Slated for AprilThe event will include panel discussions, hands-on demonstrations of new digital manufacturing tools, and a jewelry design contest.
Events & AwardsFeb 11, 2026
TJS Announces Roundtable, Launches New AppRegistration is now open for The Jewelry Symposium, set to take place in Detroit from May 16-19.
SourcingFeb 10, 2026
At Meeting in South Africa, Support for Natural Diamonds Picks Up Steam Namibia has formally signed the Luanda Accord, while two key industry organizations pledged to join the Natural Diamond Council.
TrendsFeb 10, 2026
Bad Bunny Wears Football-Shaped ‘Desert Diamond’ for Halftime PerformanceLady Gaga, Cardi B, and Karol G also went with diamond jewelry for Bad Bunny’s Super Bowl halftime show honoring Puerto Rico.
SurveysFeb 10, 2026
Shoppers to Spend Big on Jewelry This Valentine’s Day, Says NRFJewelry is expected to be the No. 1 gift this year in terms of dollars spent.
FinancialsFeb 10, 2026
Kering Plans Transformation as 2025 Sales Sink 13%As star brand Gucci continues to struggle, the luxury titan plans to announce a new roadmap to return to growth.
SourcingFeb 10, 2026
AGTA To Debut ‘Stuller Color of the Year’ Spectrum Awards CategoryThe new category asks entrants for “exceptional” interpretations of the supplier’s 2026 color of the year, which is “Signature Red.”
Policies & IssuesFeb 09, 2026
U.S., India Trade Deal One Step Closer to Being FinalizedThe White House issued an official statement on the deal, which will eliminate tariffs on loose natural diamonds and gemstones from India.
Events & AwardsFeb 09, 2026
JA Now Accepting Entries for 2026 CASE AwardsEntries for the jewelry design competition will be accepted through March 20.
IndependentsFeb 09, 2026
James Free Jewelers Unveils Revamped FlagshipThe Ohio jeweler’s new layout features a curated collection of brand boutiques to promote storytelling and host in-store events.
TrendsFeb 09, 2026
These 14 Jewels Will Melt Your Heart This Valentine’s DayFrom heart motifs to pink pearls, Valentine’s Day is filled with jewelry imbued with love.
CrimeFeb 06, 2026
Florida Man Sentenced After Selling Fake Native American Jewelry for a Decade Prosecutors say the man attended arts and craft fairs claiming he was a third-generation jeweler who was a member of the Pueblo tribe.
FinancialsFeb 06, 2026
Pandora’s North America GM Departs Amid Executive ChangesNew CEO Berta de Pablos-Barbier shared her priorities for the Danish jewelry company this year as part of its fourth-quarter results.
