MajorsMay 23, 2023
New Approach School for Jewelers Announces Gemvision PartnershipMajorsMay 31, 2023
Jewelers Mutual Launches App for Retailers, Introduces New Brokerage
With the app, customers receive a 15-day insurance offer on new purchases while their coverage needs are being evaluated.
The LUX Digital Vault mobile app is Jeweler Mutual Group’s new offering that connects customers with their jeweler. It will be shown at the Las Vegas shows this week.
Neenah, Wis.—Insurance and business solutions provider Jewelers Mutual Group announced a new app that connects customers to their trusted jeweler and their collections with a built-in jewelry insurance offer.
The LUX Digital Vault mobile app is now open to its waiting list and select retailers, with broader availability to jewelers in the coming months. Demos will be shown at the Las Vegas shows this week.
Customers can use the app to upload images of their entire jewelry collection, store-related receipts, appraisals, and other documents.
The app also includes a special 15-day jewelry insurance offer that can be activated immediately so “customers can keep their new jewelry protected while evaluating their insurance needs, with no up-front payment required,” the company said.
The customizable, store-branded app is free for jewelers to offer and for their customers to use.
“The cutting-edge technology is increasing consumer confidence to protect their jewelry,” said Jewelers Mutual Chief Operating Officer Mike Alexander.
Alexander called the app “the future for jewelers who want to connect with their customers in more meaningful and innovative ways using the tech tool as an added ‘digital gift’ to enhance the retail store experience.”
“During beta testing, 80 percent of customers who purchased jewelry at a participating retail store downloaded the LUX Digital Vault. Clients took control of their jewelry in the palm of their hands and left secured and insured,” said Jewelers Mutual.
Baribault Jewelers in Glastonbury, Connecticut participated in the beta test.
“Using tech to bring everyone closer and enjoy jewelry more inside their phone is exactly what my next-gen clients are looking for,” said Christina Baribault Ortiz, the store’s manager.
Related stories will be right here …
The LUX Digital Vault mobile app is now open to its waiting list and select retailers, with broader availability to jewelers in the coming months. Demos will be shown at the Las Vegas shows this week.
Customers can use the app to upload images of their entire jewelry collection, store-related receipts, appraisals, and other documents.
The app also includes a special 15-day jewelry insurance offer that can be activated immediately so “customers can keep their new jewelry protected while evaluating their insurance needs, with no up-front payment required,” the company said.
The customizable, store-branded app is free for jewelers to offer and for their customers to use.
“The cutting-edge technology is increasing consumer confidence to protect their jewelry,” said Jewelers Mutual Chief Operating Officer Mike Alexander.
Alexander called the app “the future for jewelers who want to connect with their customers in more meaningful and innovative ways using the tech tool as an added ‘digital gift’ to enhance the retail store experience.”
“During beta testing, 80 percent of customers who purchased jewelry at a participating retail store downloaded the LUX Digital Vault. Clients took control of their jewelry in the palm of their hands and left secured and insured,” said Jewelers Mutual.
Baribault Jewelers in Glastonbury, Connecticut participated in the beta test.
“Using tech to bring everyone closer and enjoy jewelry more inside their phone is exactly what my next-gen clients are looking for,” said Christina Baribault Ortiz, the store’s manager.
The app was developed using the cloud-based Luxsurance platform Jewelers Mutual acquired earlier this year.
“We’re thrilled to finally be able to make all jewelers the hero with ‘cool tech’ they can give to their customers,” said Stephen Alexander, co-founder of Luxsurance. “It’s a competitive game-changer for the entire industry.”
Interested jewelers can view demos of the app at the upcoming JCK, Luxury and Couture shows in Las Vegas. Jewelers Mutual’s stands at JCK are 15043 and 58051, and at Couture, Booth 939.
To learn more or inquire about offering the app to customers, jewelers can visit Jewelers Mutual’s website.
In other Jewelers Mutual news, the company — which recently celebrated its 110th anniversary—has announced an expansion of the business, introducing a new general-agency brokerage that will serve the jewelry industry and beyond.
The brokerage, JM Insurance Agency Partners, will work with jewelry, pawn and fine art businesses worldwide, “connecting top jewelry agents throughout the U.S. and Canada with carriers spanning the globe and their collective products, services, and risk management solutions to meet the industry’s evolving needs.”
In late 2020, the company’s acquisition of Wexler Insurance Agency set the foundation for the general agency vision.
“The general agency brings together JM Insurance Services (including its previous acquisitions), Jewelers Insurance Services/The Lunar Agency, and Wexler Insurance Agency, and is also open to Jewelers Mutual’s independent agents,” Jewelers Mutual said.
“The goal of the global insurance brokerage is to maximize opportunities to explore, innovate and diversify beyond traditional insurance products and expand the number of personal and business clients served.”
Those interested in learning more about products and services available to them should contact their Jewelers Mutual agent.
Editors' Picks
Sponsored by
More on Majors
The Latest
TrendsSep 23, 2026
Holiday Diamond Jewelry Trends: Layered Looks, PersonalizationThis holiday season, look to pieces that will help to fill out customers’ everyday diamond jewelry wardrobe, experts say.
SourcingSep 23, 2026
Organization That Promotes Natural Diamond Rebrands for Third Time The Natural Diamond Council is now The Diamond Collective and has announced a new strategy under CEO Amber Pepper.
IndependentsSep 23, 2026
This Milwaukee-Area Jeweler Is Serving the 7CsPaul’s Jewelers sells coffee, chocolate, and cookies from a custom gold-wrapped trailer parked outside the store starting at 7 a.m.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
Events & AwardsSep 23, 2026
Tiffany & Co. Exhibition Opening at Arkansas Museum The curation, opening soon at the Crystal Bridges Museum of American Art, honors the jeweler’s heritage through a distinctly American lens.
Weekly QuizSep 17, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsSep 23, 2026
Pucker Up for Pandora’s New Pat McGrath Jewelry CollabThe jewelry giant has partnered with the famed makeup artist to create a colorful new collection of charms and rings.
IndependentsSep 23, 2026
Texas Jewelers Association to Celebrate 120th AnniversaryThe association will mark the milestone at its convention next month.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
IndependentsSep 23, 2026
Sissy’s Log Cabin’s ‘Back to School and Bling’ Event ReturnsThe jeweler donated school supplies to Memphis, Tennessee, students during the event combining basketball and mentorship.
ColumnistsSep 22, 2026
Peter Smith: Our Struggle With Emotional SellingPeople aren’t thinking rationally when they are buying luxury products, and we shouldn’t be selling them that way, Peter Smith writes.
IndependentsSep 22, 2026
Constance Polamalu Named to '40 Under 40' ListThe Baltimore Business Journal recognized the entrepreneur for her leadership in business and the jewelry industry.
GradingSep 22, 2026
GCAL by Sarine Opens New Lab in MumbaiThe facility is located within SEEPZ and is GCAL by Sarine’s second location in India, joining its existing grading lab in Surat.
Events & AwardsSep 22, 2026
NYCJAOS Returns for Autumn EditionThe four-day show is slated for Nov. 19-22 at the Metropolitan Pavilion in New York City’s Chelsea neighborhood.
AuctionsSep 21, 2026
Ultra-Rare Cartier Cheich Watch Sells for $3.4M Offered at Sotheby’s Hong Kong, the one-of-a-kind white gold watch now holds the title of most valuable Cartier wristwatch sold at auction.
MajorsSep 21, 2026
Longtime Industry Executive Pamela Bernstein-Gulla to RetireBernstein-Gulla has been working in the jewelry industry for 40 years, most recently as chief engagement officer for Hill & Co.
IndependentsSep 21, 2026
Bhindi Jewelers Moves Into New, Larger California StoreThe relocated Glendale store, now at The Americana at Brand, was designed to be a contemporary “timepiece haven” inspired by luxury resorts.
AuctionsSep 18, 2026
7.52-Carat Unheated Paraíba Tourmaline Sells for $1.3M at Sotheby’s The top lot of the auction house’s Hong Kong jewelry sale was an Art Deco Mauboussin necklace with ruby beads, which sold for $2 million.
Policies & IssuesSep 18, 2026
Tariffs, Retail Crime Top of Mind at JA’s Annual Fly-In Retailers and manufacturers headed to the Capitol this week to discuss tariff exemptions for diamonds and gemstones, among other issues.
CollectionsSep 18, 2026
Nanis Transforms Its ‘Boule’ Into a Mirror Our Piece of the Week is a pair of drop earrings from the “Sway” collection featuring Nanis’ first use of mirror-polished gold.
GradingSep 18, 2026
De Beers Introduces Faster Version of Diamond Screening Machine SynthDetect 2 can scan a full tray in less than five minutes, De Beers said, making it six times faster than its predecessors.
AuctionsSep 18, 2026
Noonans To Auction Medieval Gold Seal Ring Recovered By 2 FriendsTwo metal detectorists discovered the ring, which may have belonged to English noblewoman Matilda of Lancaster, in Suffolk.
Policies & IssuesSep 17, 2026
Tariffs on India Could Increase as Russian Sanctions Bill Heads to Trump’s DeskThe bill has a provision that allows the president to raise tariffs on countries that import Russian oil and gas to as much as 100 percent.
Events & AwardsSep 17, 2026
This Is the Winner of the 2026 Robert M. Shipley AwardThe American Gem Society presented the annual award to a former president of its board.
CollectionsSep 17, 2026
Cynthia Erivo, Zoë Chicco’s Jewelry Collab Is an Ode to TransformationThe “Chrysalis” capsule centers butterfly motifs representing growth, transformation, and the unfolding of who you are.
Events & AwardsSep 17, 2026
Louisiana Retailer Kevin Patton Wins Lifetime Achievement AwardJewelers of Louisiana presented Patton, the third-generation president of Pattons Fine Jewelry, with the award at its annual convention.
PodcastsSep 16, 2026
Episode 9: Remembering Cindy EdelsteinTwo special guests join the podcast to commemorate the 10th anniversary of the designer advocate, mentor, and author’s untimely passing.
CollectionsSep 16, 2026
Jessica McCormack, L’Objet Collab on Homewares CollectionMcCormack brings sea-inspired motifs from her “Beaches” collection to L’Objet’s tableware, vanity pieces, and first-ever cutlery set.
