Jewelers Mutual Launches App for Retailers, Introduces New Brokerage

MajorsMay 31, 2023

Jewelers Mutual Launches App for Retailers, Introduces New Brokerage

With the app, customers receive a 15-day insurance offer on new purchases while their coverage needs are being evaluated.

Mobile mock-up screens of the new LUX Digital Vault app from Jewelers Mutual Group
The LUX Digital Vault mobile app is Jeweler Mutual Group’s new offering that connects customers with their jeweler. It will be shown at the Las Vegas shows this week.
Neenah, Wis.—Insurance and business solutions provider Jewelers Mutual Group announced a new app that connects customers to their trusted jeweler and their collections with a built-in jewelry insurance offer.

The LUX Digital Vault mobile app is now open to its waiting list and select retailers, with broader availability to jewelers in the coming months. Demos will be shown at the Las Vegas shows this week.

Customers can use the app to upload images of their entire jewelry collection, store-related receipts, appraisals, and other documents. 

The app also includes a special 15-day jewelry insurance offer that can be activated immediately so “customers can keep their new jewelry protected while evaluating their insurance needs, with no up-front payment required,” the company said. 

The customizable, store-branded app is free for jewelers to offer and for their customers to use.

“The cutting-edge technology is increasing consumer confidence to protect their jewelry,” said Jewelers Mutual Chief Operating Officer Mike Alexander.

Alexander called the app “the future for jewelers who want to connect with their customers in more meaningful and innovative ways using the tech tool as an added ‘digital gift’ to enhance the retail store experience.” 

“During beta testing, 80 percent of customers who purchased jewelry at a participating retail store downloaded the LUX Digital Vault. Clients took control of their jewelry in the palm of their hands and left secured and insured,” said Jewelers Mutual.

Baribault Jewelers in Glastonbury, Connecticut participated in the beta test.

“Using tech to bring everyone closer and enjoy jewelry more inside their phone is exactly what my next-gen clients are looking for,” said Christina Baribault Ortiz, the store’s manager. 

 Related stories will be right here … 

The app was developed using the cloud-based Luxsurance platform Jewelers Mutual acquired earlier this year.

“We’re thrilled to finally be able to make all jewelers the hero with ‘cool tech’ they can give to their customers,” said Stephen Alexander, co-founder of Luxsurance. “It’s a competitive game-changer for the entire industry.”

Interested jewelers can view demos of the app at the upcoming JCK, Luxury and Couture shows in Las Vegas. Jewelers Mutual’s stands at JCK are 15043 and 58051, and at Couture, Booth 939.

To learn more or inquire about offering the app to customers, jewelers can visit Jewelers Mutual’s website.

In other Jewelers Mutual news, the company — which recently celebrated its 110th anniversary—has announced an expansion of the business, introducing a new general-agency brokerage that will serve the jewelry industry and beyond.

The brokerage, JM Insurance Agency Partners, will work with jewelry, pawn and fine art businesses worldwide, “connecting top jewelry agents throughout the U.S. and Canada with carriers spanning the globe and their collective products, services, and risk management solutions to meet the industry’s evolving needs.” 

In late 2020, the company’s acquisition of Wexler Insurance Agency set the foundation for the general agency vision. 

“The general agency brings together JM Insurance Services (including its previous acquisitions), Jewelers Insurance Services/The Lunar Agency, and Wexler Insurance Agency, and is also open to Jewelers Mutual’s independent agents,” Jewelers Mutual said. 

“The goal of the global insurance brokerage is to maximize opportunities to explore, innovate and diversify beyond traditional insurance products and expand the number of personal and business clients served.”

Those interested in learning more about products and services available to them should contact their Jewelers Mutual agent.

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