Jewelers Mutual Launches Free Security Training Program with JSA
The online 16-course “Safety and Security Academy” aims to educate jewelers on crime prevention and loss mitigation.

The program, called the “Safety and Security Academy,” is free and available now to anyone in the jewelry industry in the United States and Canada.
The academy empowers jewelers and pawnbrokers to advance their security education and safeguard their businesses from crime, Jewelers Mutual said.
“Security is always a concern in the jewelry industry, and knowledge is power when it comes to jewelers’ safety,” said Mike Alexander, chief operating officer at Jewelers Mutual.
“With crime on the rise, it is more critical than ever to make security education a top priority. Our goal in introducing the Safety and Security Academy is to help our jewelers and pawnbrokers advance their knowledge and skills to keep themselves, their staff, and their businesses safe and secure.”
JSA President John J. Kennedy said at the organization’s annual luncheon last month that the number of jewelry crimes increased 27 percent between 2021 and 2022, hitting a record level.
Powered by PureSafety On Demand by UL Solutions, all Safety and Security Academy content is aligned with JSA’s official jewelry security manual.
Comprised of 16 courses, or 200 total minutes of learning, the comprehensive e-learning program provides foundational education on security best practices.
Jewelers Mutual said coursework can be tailored to business and staff needs.
Lessons include instruction on reducing the likelihood of criminal targeting, decreasing crime-related losses, traveling safely with valuable inventory, and staying safe during and after a criminal incident.
“Complacency can be dangerous to jewelers and pawnbrokers, their staff, and their businesses. The Safety and Security Academy is intended for repeat use. We recommend the coursework is used for new employee onboarding, monthly group training sessions, and ongoing staff refreshers to keep best practices top of mind,” said Alexander.
Jewelers and pawnbrokers interested in learning more and registering for the Safety and Security Academy can visit the Jewelers Mutual website.
The Latest

Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.

In her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.

“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Organizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.


The Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.

The Swiss watchmaker is changing up its executive leadership team as part of a restructuring.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

The “What’s Your Signature?” campaign invites women to think about how they see themselves.

The big diamond’s sale added to the company’s revenue though the market remains “challenging” overall, particularly for smaller goods.

Rob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.

The Jewelry Symposium will honor two industry veterans with lifetime achievement awards at its upcoming May event.

With their durability, brilliance, and beauty, diamonds are the perfect stone for everyday birthstone jewelry.

The retailer failed to file its annual report on time and said it may issue a going concern warning.

Smith recounts a recent trip to the post office that included an uncomfortable, embarrassing, and public exchange between two employees.

John Cowley, who has more than 30 years of experience, is succeeding Tearle as the lab’s chief financial officer.

Founder Erica Silverglide has designed 35 colorful pieces set with fluorescing gemstones for the brand's first finished jewelry offering.

“Ukrainian Jewelry | Contemporary Jewelry and Art Jewelry from Ukraine” features 33 contemporary Ukrainian designers and studios.

“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.

Signet confirmed that Caffie, president of Zales and Banter, and Bentzen, who headed Blue Nile, have left the company.

The antique jewelry dealer talks about the importance of including Black Americans in jewelry history and preserving their stories.

Both its mines faced challenges last year, from operational issues to disruptions in the market.

Iconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.

The luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.

The NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.

The one-of-a-kind locket, our Piece of the Week, opens to reveal three hidden images to keep close to your heart.

The new facility was also designed to better serve its growing customer base in Canada.





























