Jewelers Mutual Launches Free Security Training Program with JSA
The online 16-course “Safety and Security Academy” aims to educate jewelers on crime prevention and loss mitigation.

The program, called the “Safety and Security Academy,” is free and available now to anyone in the jewelry industry in the United States and Canada.
The academy empowers jewelers and pawnbrokers to advance their security education and safeguard their businesses from crime, Jewelers Mutual said.
“Security is always a concern in the jewelry industry, and knowledge is power when it comes to jewelers’ safety,” said Mike Alexander, chief operating officer at Jewelers Mutual.
“With crime on the rise, it is more critical than ever to make security education a top priority. Our goal in introducing the Safety and Security Academy is to help our jewelers and pawnbrokers advance their knowledge and skills to keep themselves, their staff, and their businesses safe and secure.”
JSA President John J. Kennedy said at the organization’s annual luncheon last month that the number of jewelry crimes increased 27 percent between 2021 and 2022, hitting a record level.
Powered by PureSafety On Demand by UL Solutions, all Safety and Security Academy content is aligned with JSA’s official jewelry security manual.
Comprised of 16 courses, or 200 total minutes of learning, the comprehensive e-learning program provides foundational education on security best practices.
Jewelers Mutual said coursework can be tailored to business and staff needs.
Lessons include instruction on reducing the likelihood of criminal targeting, decreasing crime-related losses, traveling safely with valuable inventory, and staying safe during and after a criminal incident.
“Complacency can be dangerous to jewelers and pawnbrokers, their staff, and their businesses. The Safety and Security Academy is intended for repeat use. We recommend the coursework is used for new employee onboarding, monthly group training sessions, and ongoing staff refreshers to keep best practices top of mind,” said Alexander.
Jewelers and pawnbrokers interested in learning more and registering for the Safety and Security Academy can visit the Jewelers Mutual website.
The Latest

Sponsored by RapNet

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Retail veteran Sindhu Culas has stepped into the role.


Taylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.

Was 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Morris’ most cherished role was being a mother and grandmother, her family said.

“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.

The third edition will be held in Half Moon Bay, California, in April.

The grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.

Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.

Heath Yarges brings two decades of experience to the role.

Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.

Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.

Our Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.

The program recognizes rising professionals in the jewelry industry.

A new lifestyle section and a watch showcase have been added to this year’s event.

Avocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.

Petra Diamonds unearthed the 41.82-carat, Type IIb blue diamond at the Cullinan Mine.

The brand is trading its colorful fabric cords for Italian leather in its “Lasso” baby locket bracelets.

National Jeweler and Jewelers of America’s popular webinar series is evolving in 2026.

The department store chain owes millions to creditors like David Yurman, Roberto Coin, Kering, and LVMH.

The award-winning actor’s visionary approach and creativity echo the spirit of Boucheron, the brand said.























