Jewelers Mutual Launches Free Security Training Program with JSA
The online 16-course “Safety and Security Academy” aims to educate jewelers on crime prevention and loss mitigation.

The program, called the “Safety and Security Academy,” is free and available now to anyone in the jewelry industry in the United States and Canada.
The academy empowers jewelers and pawnbrokers to advance their security education and safeguard their businesses from crime, Jewelers Mutual said.
“Security is always a concern in the jewelry industry, and knowledge is power when it comes to jewelers’ safety,” said Mike Alexander, chief operating officer at Jewelers Mutual.
“With crime on the rise, it is more critical than ever to make security education a top priority. Our goal in introducing the Safety and Security Academy is to help our jewelers and pawnbrokers advance their knowledge and skills to keep themselves, their staff, and their businesses safe and secure.”
JSA President John J. Kennedy said at the organization’s annual luncheon last month that the number of jewelry crimes increased 27 percent between 2021 and 2022, hitting a record level.
Powered by PureSafety On Demand by UL Solutions, all Safety and Security Academy content is aligned with JSA’s official jewelry security manual.
Comprised of 16 courses, or 200 total minutes of learning, the comprehensive e-learning program provides foundational education on security best practices.
Jewelers Mutual said coursework can be tailored to business and staff needs.
Lessons include instruction on reducing the likelihood of criminal targeting, decreasing crime-related losses, traveling safely with valuable inventory, and staying safe during and after a criminal incident.
“Complacency can be dangerous to jewelers and pawnbrokers, their staff, and their businesses. The Safety and Security Academy is intended for repeat use. We recommend the coursework is used for new employee onboarding, monthly group training sessions, and ongoing staff refreshers to keep best practices top of mind,” said Alexander.
Jewelers and pawnbrokers interested in learning more and registering for the Safety and Security Academy can visit the Jewelers Mutual website.
The Latest

The report delves into trending styles, the most popular jewelry brands by city, and why Belle Époque jewelry could be the next big thing.

The association added the requirement to its revised "Code of Ethics" and released the 17th edition of its “Gemstone Information Manual.”

Respondents were concerned about the future of the labor market and their income as well as the rising prices of gas and groceries.

Submit your pieces for a chance to win in this year's competition.

The campaign highlights the asymmetrical high jewelry necklace style that the jeweler first created in 1879.


It will explore the life of “The King of Diamonds” and showcase more than 165 creations from the brand.

In her first column for National Jeweler, Jennifer Shaheen asks jewelers if they know how to connect with the next generation of consumers.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

The annual awards cover tuition for an on-site educational course at the Swiss lab, as well as flights and lodging.

The jeweler partnered with the Tennessee resort to honor its 50th anniversary with limited-edition blackberry pendants and earrings.

The third-generation jeweler shared how the North Carolina retailer is celebrating this milestone and the love story that started it all.

The class, led by renowned metalsmith Cynthia Eid, highlighted Argentium silver as an alternative to gold amid high prices.

The show is slated for Oct. 16-19 at the Miami Beach Convention Center.

The “Empresses” capsule uses 19th-century medals depicting Napoleon, Joséphine, and Marie-Louise across five one-of-a-kind pieces.

The retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.

Daniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.

In our Piece of the Week, the designers reimagine the tennis bracelet with green enamel wrapped around a strand of “Desert Diamonds.”

The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.

Founder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.

The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.

The five students were awarded a total of $10,000 through the nonprofit’s 2026 “Future of Jewelry Making” scholarship.

Steven Lerche is now beginning his term as the youngest member to become president of The Plumb Club’s elected executive committee.

Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.

The jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.

The new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.

Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.

In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.
























