Jewelers Mutual Launches Free Security Training Program with JSA
The online 16-course “Safety and Security Academy” aims to educate jewelers on crime prevention and loss mitigation.

The program, called the “Safety and Security Academy,” is free and available now to anyone in the jewelry industry in the United States and Canada.
The academy empowers jewelers and pawnbrokers to advance their security education and safeguard their businesses from crime, Jewelers Mutual said.
“Security is always a concern in the jewelry industry, and knowledge is power when it comes to jewelers’ safety,” said Mike Alexander, chief operating officer at Jewelers Mutual.
“With crime on the rise, it is more critical than ever to make security education a top priority. Our goal in introducing the Safety and Security Academy is to help our jewelers and pawnbrokers advance their knowledge and skills to keep themselves, their staff, and their businesses safe and secure.”
JSA President John J. Kennedy said at the organization’s annual luncheon last month that the number of jewelry crimes increased 27 percent between 2021 and 2022, hitting a record level.
Powered by PureSafety On Demand by UL Solutions, all Safety and Security Academy content is aligned with JSA’s official jewelry security manual.
Comprised of 16 courses, or 200 total minutes of learning, the comprehensive e-learning program provides foundational education on security best practices.
Jewelers Mutual said coursework can be tailored to business and staff needs.
Lessons include instruction on reducing the likelihood of criminal targeting, decreasing crime-related losses, traveling safely with valuable inventory, and staying safe during and after a criminal incident.
“Complacency can be dangerous to jewelers and pawnbrokers, their staff, and their businesses. The Safety and Security Academy is intended for repeat use. We recommend the coursework is used for new employee onboarding, monthly group training sessions, and ongoing staff refreshers to keep best practices top of mind,” said Alexander.
Jewelers and pawnbrokers interested in learning more and registering for the Safety and Security Academy can visit the Jewelers Mutual website.
The Latest

The new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.

A choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.

The manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.


Sponsored by De Beers Group

The classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

The association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.

The January show will include a workshop for jewelry retailers on implementing AI to strengthen their businesses.

Fellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.

The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.

Black Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.

The historic egg, crafted for Russia's ruling family prior to the revolution, was the star of Christie’s recent auction of works by Fabergé.

The retailer offered more fashion jewelry priced under $1,000, including lab-grown diamond and men’s jewelry.

The eau de parfum is held in a fluted glass bottle that mirrors the decor of the brand’s atelier, and its cap is a nod to its “Sloan” ring.

Vivek Gadodia and Juan Kemp, who’ve been serving as interim co-CEOs since February, will continue to lead the diamond mining company.

In addition, a slate of new officers and trustees were appointed to the board.

Witt’s Jewelry in Wayne, Nebraska, is the organization’s new milestone member.

Laurs is the editor-in-chief of Gem-A’s The Journal of Gemmology and an expert on the formation of colored gemstone deposits.

The single-owner collection includes one of the largest offerings of Verdura jewels ever to appear at auction, said Christie’s.

Michael Helfer has taken the reins, bringing together two historic Chicago jewelry names.

The guide features all-new platinum designs for the holiday season by brands like Harwell Godfrey, Ritani, and Suna.

During its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.

Rosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.

The “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.

Luxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.





















