Crime

The Biggest Security Mistakes Jewelers Are Making Right Now

CrimeDec 20, 2022

The Biggest Security Mistakes Jewelers Are Making Right Now

Ahead of the holidays, JSA’s John Kennedy outlines five common jewelry crimes and what to do, and not to do, if they happen in your store.

2021_Crime scene tape.png
New York—While the final data won’t be in until early 2023, Jewelers’ Security Alliance President John J. Kennedy estimates jewelry crime hit a five-year high this year.

Retailers are nervous as they prepare for what typically are some of the busiest days of the year in their stores.

While it’s too late for many to make long-term investments or wholesale changes in security equipment or procedures, there are small adjustments jewelers can make immediately that might help.

Below, Kennedy outlines the five types of jewelry crimes JSA sees happening most frequently right now and shares tips for preventing, or mitigating the effects of, these crimes.

1. Distraction Thefts

Biggest mistake: Showing too much product at once and/or leaving the showcase unlocked during presentations

Kennedy said the number of skilled distractions thefts is on the rise after declining in 2020 and 2021, when COVID restrictions limited travel. 

Often, these thefts involve a group of people—three to five, or even more—coming in together, flashing cash or bragging about how much they are going to spend, and then asking to see multiple pieces of jewelry.

“Their goal,” Kennedy said, “is to get as much product out [of the showcases] as possible and confuse you as much as possible.”

The suspect will then either palm the jewelry and/or reach in an open showcase to grab it.

One member of the group also might distract the store’s salespeople while another heads to the safe to see if it’s unlocked. If it is, they clean it out, Kennedy said.

He said jewelers also need to keep showcases locked, show only one item at a time, and keep track of the product as it’s being shown.

He also noted that retailers should be wary of people entering the store in groups of three or more.

2. Safe Burglaries
 
Biggest mistake: Not responding to any and all communications from the alarm company

More sophisticated gang of burglars are also circulating again as COVID travel restrictions are lifted, with suspects cutting wires or otherwise disabling a store’s electrical box in order to take out the alarm system and security cameras.  

They then enter the store through the roof, or via an adjoining store that is unoccupied, unalarmed, or otherwise easily can be entered.

Once inside, “These people go after your safe. They have the tools or equipment to saw into [it],” Kennedy said, and this means big losses.    

In these types of burglaries, jewelers receive messages along the lines of “communication error” or “power interruption” from their alarm company, but they don’t respond in the same way they do when they get an alarm alert.

That is a mistake, Kennedy said. 

“You must respond to any type of anomaly you get from your alarm company. You have to go to the store, or have somebody go to the store, with the police.” 

He added that retailers need to have a robust call list for the alarm company so someone is always available to respond, regardless of how many people are on vacation, out sick or otherwise unavailable. 

Jewelers who have done so have seen burglars fleeing the scene, scared off by the arrival of police. 

 Related stories will be right here … 

3. Smash-and-grab robberies

Biggest mistake: Trying to stop the suspects or otherwise interfering

In some smash-and-grab robberies, the suspects are armed with guns or knives in addition to the sledgehammers or whatever implement they are using to destroy showcases.

Jewelers can mitigate losses in the short term by not putting all high-value merchandise in the same showcase or keeping some items in the safe.

Longer-term, they can invest in laminated showcases that are smash-resistant. 

The most important thing, though, is for retailers to just stay out of the way when a smash and grab is happening, Kennedy said.

Don’t try to stop the robbers by throwing things at them—like a chair or, as Kennedy saw in one instance, a stapler—or otherwise getting involved. It’s dangerous and can lead to injuries, as happened recently at a Macy’s store in the Atlanta suburbs, or even death.

4. Grab-and-run thefts

Biggest mistake: Showing multiple items at a time and/or putting a tray full of jewelry on the counter

Kennedy said grab and runs are the most common type of jewelry crime. It’s simple and exactly what it sounds like; a salesperson brings out a couple of necklaces or watches, and the suspect snatches them and runs out the door.  

While he admits it’s tricky to tell salespeople not to show product to customers, showing one item at a time reduces the risk of major losses, as does not leaving trays of jewelry out on the counter. 

This is especially true when dealing with new customers, or when someone comes in and asks to see the “most expensive” watches, necklaces, etc., the store has.


5. Three-minute burglaries

Biggest mistake: Leaving product out and visible when the store is closed

Three-minute burglaries refer to incidences in which the suspects smash in a window or door and take whatever is there to grab. They don’t take very long and, unlike rooftop safe burglaries, aren’t normally committed by professional criminals with a lot of know-how, tools, or organization. 

Kennedy said retailers can mitigate losses from three-minute burglaries simply by putting product in the safe at night. If there isn’t room in the safe, then at least store it out of sight. 

Also, do not cover showcases with cloth when the store is closed. 

“They assume there is something there. Even if there is no product there, it increases the risk,” he said.
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Rahaminov Diamonds Matriarch Campaign
CollectionsFeb 25, 2026
Rahaminov Diamonds’ New Campaign Honors Its Matriarch

The campaign celebrates Giustina Pavanello Rahaminov, the co-founder’s wife and matriarch of the family-owned brand, for her 88th birthday.

Borsheims Rachel Bennett
IndependentsFeb 25, 2026
Borsheims Names 2025 ‘Ike-It’ Award Winner

Rachel Bennett, a senior jeweler who has been with Borsheims since 2004, earned the award.

My Next Question podcast with Marion Fasel and Natalie Francisco
PodcastsFeb 25, 2026
Episode 2: Jewelry Trends & Does the Red Carpet Matter?

Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.

TopImageCrop.jpg
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Stock image of shipping containers
Policies & IssuesFeb 24, 2026
IEEPA Tariffs Terminated, New 10% Tariff Already Imposed

After the Supreme Court struck down the IEEPA tariffs, President Trump imposed a 10 percent tax on almost all imports via a different law.

Weekly QuizFeb 19, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Sherry Smith, National Jeweler columnist and principal partner at The Retail Smiths
IndependentsFeb 24, 2026
Sherry Smith Now Principal Partner at The Retail Smiths

The industry veteran, who was with The Edge Retail Academy for 14 years, joins her husband at the company he founded in 2022.

Yafa Signed Jewels Van Cleef & Arpels Necklace and Earrings
IndependentsFeb 24, 2026
Yafa Signed Jewels to Open Store in Miami

The vintage signed jewelry retailer chose Miami due to growing client demand in the city and the greater Latin American region.

dca-laptop.jpg
Brought to you by
DCA Enters a New Chapter in Jewelry Education

With refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.

Jin Lee Chrono24
WatchesFeb 24, 2026
Chrono24 Names New VP, U.S. General Manager

Former Flight Club executive Jin Lee will bring his experience from the sneaker world to the pre-owned watch marketplace.

Eddie Sakamoto
SourcingFeb 23, 2026
Designer Eddie Sakamoto, a Humble Artist, Dies at 72

Sakamoto, who died in mid-January following a sudden illness, is remembered for his humility and his masterful, architectural designs.

NYCJAOS spring show 2026
Events & AwardsFeb 23, 2026
NYCJAOS Announces Four-Day Spring Show

The April event will feature a new VIP shopping day requiring a special ticket.

Dua Lipa Bulgari Brand Ambassador
TrendsFeb 23, 2026
Dua Lipa Is Bulgari’s New Ambassador

Bulgari chose the British-Albanian singer-songwriter for her powerful and enduring voice in contemporary culture, the jeweler said.

US Supreme Court building
Policies & IssuesFeb 20, 2026
Supreme Court Rules Against Most of President Trump’s Tariffs

In a 6-3 ruling, the court said the president exceeded his authority when imposing sweeping tariffs under IEEPA.

Headshot of National Jeweler columnist Peter Smith
ColumnistsFeb 20, 2026
Peter Smith: Happiness, Cavemen, and Jewelry Sales

Smith encourages salespeople to ask customers questions that elicit the release of oxytocin, the brain’s “feel-good” chemical.

Jewelers Vigilance Committee logo
MajorsFeb 20, 2026
Jewelers Vigilance Committee Names Julie Yoakum Board Chair

JVC also announced the election of five new board members.

Boucheron Faisceaux Brooch
CollectionsFeb 20, 2026
Boucheron’s ‘Faisceaux’ Brooch Heads to V&A Museum

The brooch, our Piece of the Week, shows the chromatic spectrum through a holographic coating on rock crystal.

Ann Weaver Bailey, also known as “Mama Ann”
IndependentsFeb 19, 2026
Bailey’s Fine Jewelry Co-Founder ‘Mama Ann’ Bailey Dies at 100

Raised in an orphanage, Bailey was 18 when she met her husband, Clyde. They opened their North Carolina jewelry store in 1948.

Material Good Boston Location Interior Rendering
IndependentsFeb 19, 2026
Material Good Opens Third Location

Material Good is celebrating its 10th anniversary as it opens its new store in the Back Bay neighborhood of Boston.

Original Miami Beach Antique Show sign
Events & AwardsFeb 19, 2026
The Original Miami Beach Antique Show Returns in March

The show will be held March 26-30 at the Miami Beach Convention Center.

Joanna Carson jewelry auction
AuctionsFeb 18, 2026
Joanna Carson’s Jewels Head to Auction

The estate of the model, philanthropist, and ex-wife of Johnny Carson has signed statement jewels up for sale at John Moran Auctioneers.

Select Jewelry Graziella Air
MajorsFeb 18, 2026
Select Jewelry Inks Agreement to Distribute Lightweight Gold Jewelry

It will lead distribution in North America for Graziella Braccialini's new gold pieces, which it said are 50 percent lighter.

Community for Ethical Jewelry Logo
Policies & IssuesFeb 18, 2026
Community for Ethical Jewelry Looks for Executive Director

The organization is seeking a new executive director to lead it into its next phase of strategic growth and industry influence.

DCA colored gemstone course on laptop
Events & AwardsFeb 18, 2026
DCA to Host Gemstone Selling Education Session at IJO Event

The nonprofit will present a live, two-hour introductory course on building confidence when selling colored gemstones.

Cece Jewellery Traveller’s Tale Ring
TrendsFeb 17, 2026
A Bit of Jewelry for the Year of the Horse

Western wear continues to trend in the Year of the Fire Horse and along with it, horse and horseshoe motifs in jewelry.

Anza gems
SourcingFeb 17, 2026
Colored Gemstone Experts Talk Tariffs, Trends in Tucson

Although the market is robust, tariffs and precious metal prices are impacting the industry, Stuart Robertson and Brecken Branstrator said.

Dr. George Rossman
GradingFeb 17, 2026
Dr. George Rossman, Former GIA Governor, Dies at 81

Rossman, who advised GIA for more than 50 years, is remembered for his passion and dedication to the field of gemology.

Butterfield Jewelers going out of business sale ad
IndependentsFeb 13, 2026
97-Year-Old New Mexico Jewelry Store To Close

Butterfield Jewelers in Albuquerque, New Mexico, is preparing to close as members of the Butterfield family head into retirement.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy