CollectionsAug 03, 2023
Reed Krakoff’s First Collection for John Hardy Is HereMajorsDec 15, 2023
John Hardy Hires Aida Alvarez as SVP
A jewelry industry veteran, Alvarez’s experience includes senior roles at Birks & Mayors, CD Peacock, and Roberto Coin.
John Hardy has named Aida Alvarez its new senior vice president of revenue in the Americas.
New York—John Hardy has named Aida Alvarez its new senior vice president of revenue in the Americas as it looks to continue growing the brand.
In her new role, Alvarez will lead John Hardy’s wholesale business and help to grow the segment, as well as to bolster its revenue streams in retail and the Caribbean and through licensing.
Alvarez has more than 25 years of experience in the luxury goods industry, including senior roles at Birks & Mayors, now known as Birks Group, and CD Peacock.
She also served as a senior vice president at Roberto Coin for seven years.
Related stories will be right here …
In her new role, Alvarez will lead John Hardy’s wholesale business and help to grow the segment, as well as to bolster its revenue streams in retail and the Caribbean and through licensing.
Alvarez has more than 25 years of experience in the luxury goods industry, including senior roles at Birks & Mayors, now known as Birks Group, and CD Peacock.
She also served as a senior vice president at Roberto Coin for seven years.
She will report to John Hardy CEO Jan-Patrick Schmitz, who joined the company in August.
“We’re thrilled to welcome Aida to the John Hardy executive team and partner with her to propel our growth across the retail and wholesale channels,” said Schmitz. “She is a true leader in the luxury jewelry space, having driven top-line sales and profitability for renowned brands as well as multi-store retailers for more than 25 years.”
Alvarez said throughout her career in the luxury jewelry sector, she has admired the brand’s “rich and unique heritage and commitment to artisanal design.”
Reed Krakoff, former head of design at Tiffany & Co., joined John Hardy as creative chairman in September 2022.
“Earlier this year, I saw a different John Hardy begin to emerge with a new look and design direction that felt both modern and fresh while continuing to celebrate the brand’s authority in handmade jewelry. The excitement for the brand is greater than ever, and I’m honored to join the team as we continue to build and share the reimagined John Hardy,” said Alvarez.
More on Majors
The Latest
MajorsJan 06, 2026
Rio Grande Says These Are the Top Personalization Tools for 2026The supplier has a curated list of must-have tools for jewelers doing in-house custom work this year.
CrimeJan 06, 2026
2 Jewelers Arrested After TraxNYC Diamond District BrawlFootage of a fight breaking out in the NYC Diamond District was viewed millions of times on Instagram and Facebook.
SourcingJan 06, 2026
AGA Announces 2026 BoardThe governing board welcomed two new members, Claire Scragg and Susan Eisen.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
TrendsJan 05, 2026
Amanda’s Style File: New Year’s EditionSparkle with festive diamond jewelry as we celebrate the beginning of 2026.
Weekly QuizDec 23, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsJan 05, 2026
Jeweler Ben Nighthorse Campbell Dies at 92The master jeweler, Olympian, former senator, and Korean War veteran founded the brand Nighthorse Jewelry.
TrendsJan 05, 2026
Pinterest 2026 Trend Report: Brooches, Bold Gold, Cool BlueIn its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
MajorsJan 02, 2026
Marc Metrick Out as CEO of Saks Global Executive Chairman Richard Baker will take over the role as rumors swirl that a bankruptcy filing is imminent for the troubled retailer.
Events & AwardsJan 02, 2026
Jan Mohr, Couture’s ‘North Star,’ Dies at 71Mohr had just retired in June after more than two decades as Couture’s retailer liaison.
SourcingJan 02, 2026
IDCA Elects New President, Board of DirectorsShekhar Shah of Real Gems Inc. will serve as president of the Indian Diamond & Colorstone Association in 2026.
CollectionsJan 02, 2026
Lalaounis’ 2026 Good Luck Charm Speaks to ResilienceThis year’s good luck charm features the mythical horse Pegasus, and is our first Piece of the Week of the new year.
EditorsDec 31, 2025
The Top 5 Stories of 2025Articles about crime, engagement rings, and a necklace worn in the World Series generated the most interest among readers.
MajorsDec 30, 2025
Becka Johnson Kibby to Lead Edge Retail AcademyAs part of the leadership transition, Sherry Smith will take on the role of vice president of coaching strategy and development.
SourcingDec 30, 2025
India Chosen as KP Chair for 2026It marks the third time the country has headed the Kimberley Process. Ghana will serve as vice chair.
WatchesDec 30, 2025
Bulova, Stetson Collab on Watches With Western FlairThe new Bulova x Stetson designs highlight two animals often associated with the American West—the bison and the Texas Longhorn.
CollectionsDec 30, 2025
Rahaminov Diamonds Pops Up in FloridaIts residency at Yamron Jewelers will run through May 2026.
IndependentsDec 29, 2025
In Memoriam: Industry Friends We Lost in 2025From influential executives to innovative designers, we pay tribute to the people we said goodbye to this year.
MajorsDec 29, 2025
Tanishq Opens New Stores in Florida, VirginiaThe retailer is expanding into areas with large Indian and South Asian populations.
MajorsDec 29, 2025
Nanis Opens First Flagship Store The Italian brand has opened its first flagship amid the peaks of the Dolomites in Madonna di Campiglio, Italy.
SourcingDec 29, 2025
‘Unearthed: Raw Beauty’ Exhibition Opens at LA MuseumThe new curation at the Natural History Museum of Los Angeles County showcases rare gem and mineral specimens in their uncut, natural state.
CrimeDec 24, 2025
LA Jewelry District Couple Pleads Guilty to Hiding Millions from IRSThe couple pleaded guilty to concealing at least $127 million in cash transactions at its precious metals businesses.
SurveysDec 24, 2025
Consumer Confidence Falls Again in DecemberConsumers shared concerns about prices, inflation, tariffs, trade, and politics in the survey’s write-in response section.
AuctionsDec 24, 2025
Bonhams to Open New U.S. Flagship in NYCIn February 2026, the auction house will move its headquarters to the former Steinway Hall, a neoclassical landmark on Billionaires’ Row.
Events & AwardsDec 24, 2025
NYC Jewelry, Antique, & Object Show Announces Winter EventThe new show will take place Jan. 23-25, 2026.
SourcingDec 23, 2025
Mining Titan Brian Gilbertson Dies at 82The former BHP Billiton leader and Gemfields chairman is remembered for his influential leadership throughout his 50-year mining career.
Events & AwardsDec 23, 2025
Bulgari Reimagines Costume Designers Guild AwardThe LVMH-owned brand has partnered with the costume design union to revamp its award for 2026.
