John Hardy Hires Aida Alvarez as SVP
A jewelry industry veteran, Alvarez’s experience includes senior roles at Birks & Mayors, CD Peacock, and Roberto Coin.
In her new role, Alvarez will lead John Hardy’s wholesale business and help to grow the segment, as well as to bolster its revenue streams in retail and the Caribbean and through licensing.
Alvarez has more than 25 years of experience in the luxury goods industry, including senior roles at Birks & Mayors, now known as Birks Group, and CD Peacock.
She also served as a senior vice president at Roberto Coin for seven years.
She will report to John Hardy CEO Jan-Patrick Schmitz, who joined the company in August.
“We’re thrilled to welcome Aida to the John Hardy executive team and partner with her to propel our growth across the retail and wholesale channels,” said Schmitz. “She is a true leader in the luxury jewelry space, having driven top-line sales and profitability for renowned brands as well as multi-store retailers for more than 25 years.”
Alvarez said throughout her career in the luxury jewelry sector, she has admired the brand’s “rich and unique heritage and commitment to artisanal design.”
Reed Krakoff, former head of design at Tiffany & Co., joined John Hardy as creative chairman in September 2022.
“Earlier this year, I saw a different John Hardy begin to emerge with a new look and design direction that felt both modern and fresh while continuing to celebrate the brand’s authority in handmade jewelry. The excitement for the brand is greater than ever, and I’m honored to join the team as we continue to build and share the reimagined John Hardy,” said Alvarez.
The Latest
The men are allegedly responsible for stealing millions in jewelry and other valuables in 43 burglaries in 25 towns across Massachusetts.
“Horizon” invites individuals to explore the limitless possibilities that lie ahead, said the brand.
The jeweler credits its recent “Be Love” campaign and ongoing brand revamp for its 17 percent jump in sales.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
The co-founder of Lewis Jewelers was also the longtime mayor of the city of Moore.
Elvis Presley gifted this circa 1967 gold and diamond watch to Dodie Marshall, his co-star in “Easy Come, Easy Go.”
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Concerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.
May’s birthstone is beloved for its rich green hue and its versatility.
Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The “Tiffany Céleste” collection reimagines designer Jean Schlumberger’s interpretations of the universe.
It’s the second year for the event, slated to take place in October in Toronto.
Supplier Spotlight Sponsored by GIA
Sales will be paused while the relocation takes place over the next few months.
“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.
The retailer is moving to a newly designed space in the same shopping center.
Gifts that are unique and thoughtful are top of mind this year, according to the annual survey.
The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
The announcement came as the company reported a 23 percent drop in production in Q1.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.