Consumers Feeling a Little More Confident in July
The Conference Board’s Consumer Confidence Index rose to 100.3 from a downwardly revised 97.8 in June.

According to the board’s latest Consumer Confidence Index, U.S. consumers were feeling more positive last month, though they’re generally more optimistic about the short-term future than the present.
The index rose to 100.3 in July from a downwardly revised 97.8 in June.
The Present Situation Index, which measures consumers’ views on the current state of business and the job market, fell from 135.3 in June to 133.6 in July, but the Expectations Index, which asks consumers how they think conditions will be six months from now, rose to 78.2 from 72.8 in June.
However, it remains below 80, which usually signals a recession ahead.
“Confidence increased in July, but not enough to break free of the narrow range that has prevailed over the past two years,” The Conference Board Chief Economist Dana M. Peterson said.
“Even though consumers remain relatively positive about the labor market, they still appear to be concerned about elevated prices and interest rates, and uncertainty about the future; things that may not improve until next year.”
Age group-wise, Peterson said consumers under 35 and those who are 55 and older (the oldest members of Gen X and the baby boomers) felt more confident in July, while confidence declined among consumers ages 35-54, a mix of millennials and Gen Xers.
On a month-over-month basis, no clear pattern emerged in terms of income groups, she said, but on average over the last six months, consumers making more than $100,000 were the most confident.
She added that the proportion of consumers predicting a recession increased in July but still remains well below its 2023 peak.
The Conference Board, a New York-based nonprofit think tank, publishes its Consumer Confidence Index every month. It is based on an online survey that technology company Toluna conducts on behalf of the board. The survey includes write-in responses.
In July, those responses showed that higher prices, especially for food and groceries, and inflation continue to color consumers’ outlook on the economy.
Other factors include the U.S. political situation and the labor market.
The Conference Board said mentions about the forthcoming presidential election increased in July, though the share of respondents who wrote that the 2024 election will impact the economy is lower than it was in July 2016.
The Conference Board asked a supplemental question about future spending on services in July.
Consumers said over the next six months, they plan to spend less on discretionary services, like travel, amusement parks and gambling, and to save money by opting for the less expensive choice, e.g., streaming a film at home instead of going to the movies.
They will continue to prioritize non-discretionary expenditures, like health care and service and repairs on their cars and trucks, The Conference Board said.
The Latest

The 50-year-old man pleaded guilty earlier this year to robbing two jewelry stores and a pawn shop of more than $700,000 in merchandise.

The watch’s dial features an original design by Marvel comics illustrator Adam Kubert.

The new collection of lab-grown diamond and colored gemstone jewelry provides a “fresh perspective” on the category, Chatham said.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

While some August babies are team peridot, the month's time-honored birthstone, others are team spinel, the newer alternative.


Edina Kiss’ “Popsicle” pendant and Karina Choudhrie’s “Ice Cream” charm satisfy that summer craving for a sweet piece of jewelry.

The massive billboard has been in the same spot on the department store’s Herald Square flagship store for decades.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

The miner’s ruby and emerald auctions brought in a combined $102.9 million.

The goal is for the De Beers sale to be finished by the second half of 2026, with the subsequent approvals process expected to take a year.

David Bonaparte, along with Tim Haake and Ronnie VanderLinden, continue to lobby for tariff exemptions for diamonds, gemstones, and pearls.

The trade show, slated for Sept. 4-8 in Vicenza, Italy, will feature sessions on trends, AI, gemology, and manufacturing.

The public shopping event featuring art, jewelry, watches, and rare collectibles, will take place in Santa Clara, California, this fall.

Endiama Commercial Director Elton Escrivão knows people have a lot of misperceptions about Angola. He wants to change that.

Reilly has been with PGI USA for the last 20 years, leading partnership development and professional education.

Boucheron reached record sales while Pomellato found success in its signature collections.

She was one of more than 120 American designers who created flags for the “United Flags of Fashion” project led by CFDA and Vogue.

Smith reveals the method The Retail Smiths use to help retailers and vendors write better job postings.

LVMH’s jewelry and watch brands outperformed the company’s other divisions in an environment the company described as “disrupted.”

“Sacred Heart” features symbols like crosses, angel wings, the Star of David, and the evil eye as a representation of coexistence.
The scholarships will go to early-career professionals looking to study gemology, bench work and jewelry design, or store operations.

The exhibition reveals the gemology, geology, and cultural history of the iconic red gemstone.

The new sweeping slate of tariffs impacts 60 countries, including India, China, Thailand, Hong Kong, and the United Arab Emirates.

From coin pendants to diamond shields, these old world-inspired jewels are the perfect accessory for an epic journey.

Our Piece of the Week pairs a checkerboard-cut amethyst with an ivy green silk cord.

Mildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.

Production also was up in the first half of 2026 but is expected to “substantially” decrease in H2 as two key mines undergo maintenance.
























