Virtual Diamond Boutique Uncorks the ‘Sales Genie’
The new app allows salespeople to quickly and easily access a lot of inventory.

The VDB Sales Genie app is customizable by retailer and can be accessed on both tablets and smartphones.
The app allows salespeople to show customers what the store or stores have in stock as well as inventory from their preferred suppliers on the VDB Marketplace, Virtual Diamond Boutique’s B2B digital marketplace of more than 1.5 million natural diamonds, lab-grown diamonds, colored gemstones, and jewelry.
VDB said salespeople can access the Sales Genie on a tablet or a smartphone, allowing them to scroll through merchandise side-by-side with the customer. The inventory appears on screen with the retailer’s desired markup already calculated into the price.
In addition to standard search parameters, users can filter by preferred supplier and grading lab. Each search result includes high-res images and videos for an up-close look at the diamond, gem, or piece of jewelry.
After the customer picks their favorites, the salesperson can submit a request for memo (if needed) without leaving the app. The Sales Genie will route the memo request to the store’s buyer via email for review and approval, if this is the workflow the store owner prefers.
In addition, if they wish, the customer can receive an email with pictures of their preferred diamonds or jewelry branded with the store’s logo to keep them interested and invested in a return visit, VDB said.
VDB President and CEO Tanya Nisguretsky noted consumer buying habits have changed with the rise of online shopping, which is why they created the Genie.
“We designed the VDB Sales Genie as an affordable tool for retailers to sell more inventory no matter where their goods are located and no matter where the customer requests come up,” she said.
“The Sales Genie can be thought of like a digital vault, expanding a retailer’s merchandise beyond anything they could afford and giving them instant access to inventory beyond that of their competitors.”
More information and the ability to book an appointment for a virtual demonstration are available on the VDB website.
Appointments can also be made via phone by calling 212-221-0975.
The Latest

It includes pricing for unenhanced Colombian emeralds in the fine to extra fine range.

The “Sea of Wonder” collection features pieces inspired by the ocean, from its waves to flora and creatures like urchins and sea turtles.

The 23-carat fancy vivid blue diamond, set to headline Christie’s May jewelry auction, was expected to sell for as much as $50 million.

Supplier Spotlight Sponsored by GIA

G.B. Heron Jewelers in Salisbury, Maryland, is set to close as its owner, Jeff Cassels, retires.


Emmanuel Raheb outlines the differences between the two platforms and posits that the most successful jewelers use both.

The miner said its April sale featured a mix of commercial-quality primary rubies and secondary rubies of varying quality.

Six new retail businesses were selected for the 2025 program, which began in January.

U.S. customs agents in El Paso, Texas, intercepted the package, which would have been worth $9 million if the jewelry was genuine.

Health monitors become statement pieces when paired with the brand’s new collection of stackable diamond-studded bands.

Ten organizations were selected this year.

Kim Carpenter and Sam Gevisenheit have joined the brand.

“Shell Auranova” is the next generation of the brand’s bridal line, featuring half-bezel engagement rings with bold and fluid designs.

Boucheron and Pomellato performed well in an otherwise bleak quarter for Kering amid struggles at Gucci.

Designer Deborah Meyers created her birds from oxidized sterling silver, rose-cut diamond eyes, and Akoya Keshi pearl feathers.

The company said it expects sightholders to remain “cautious” with their purchasing due to all the unknowns around the U.S. tariffs.

Sponsored by the Gemological Institute of America

Simon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.

A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.

The company failed to file its quarterly reports in a timely manner.

The organization also announced its board of directors.

Charms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.

Located in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.

Paola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.

A platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.

The basketball stars wear men’s jewelry from the “Curb Chain” collection.

The Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.