TechnologyMay 11, 2022
Meta, the Company Formerly Known as Facebook, Opens its First StoreTechnologyMay 17, 2022
Virtual Diamond Boutique Uncorks the ‘Sales Genie’
The new app allows salespeople to quickly and easily access a lot of inventory.
The Virtual Diamond Boutique recently launched an app called the “Sales Genie,” designed to help stores improve their closing rate by giving customers a personalized, modern in-store jewelry shopping experience. (Photo courtesy Virtual Diamond Boutique)
New York—Virtual Diamond Boutique has launched a new digital tool it says allows salespeople to engage customers longer and personalize their in-store experience.
The VDB Sales Genie app is customizable by retailer and can be accessed on both tablets and smartphones.
The app allows salespeople to show customers what the store or stores have in stock as well as inventory from their preferred suppliers on the VDB Marketplace, Virtual Diamond Boutique’s B2B digital marketplace of more than 1.5 million natural diamonds, lab-grown diamonds, colored gemstones, and jewelry.
VDB said salespeople can access the Sales Genie on a tablet or a smartphone, allowing them to scroll through merchandise side-by-side with the customer. The inventory appears on screen with the retailer’s desired markup already calculated into the price.
In addition to standard search parameters, users can filter by preferred supplier and grading lab. Each search result includes high-res images and videos for an up-close look at the diamond, gem, or piece of jewelry.
After the customer picks their favorites, the salesperson can submit a request for memo (if needed) without leaving the app. The Sales Genie will route the memo request to the store’s buyer via email for review and approval, if this is the workflow the store owner prefers.
In addition, if they wish, the customer can receive an email with pictures of their preferred diamonds or jewelry branded with the store’s logo to keep them interested and invested in a return visit, VDB said.
VDB President and CEO Tanya Nisguretsky noted consumer buying habits have changed with the rise of online shopping, which is why they created the Genie.
“We designed the VDB Sales Genie as an affordable tool for retailers to sell more inventory no matter where their goods are located and no matter where the customer requests come up,” she said.
“The Sales Genie can be thought of like a digital vault, expanding a retailer’s merchandise beyond anything they could afford and giving them instant access to inventory beyond that of their competitors.”
More information and the ability to book an appointment for a virtual demonstration are available on the VDB website.
Appointments can also be made via phone by calling 212-221-0975.
Related stories will be right here …
The VDB Sales Genie app is customizable by retailer and can be accessed on both tablets and smartphones.
The app allows salespeople to show customers what the store or stores have in stock as well as inventory from their preferred suppliers on the VDB Marketplace, Virtual Diamond Boutique’s B2B digital marketplace of more than 1.5 million natural diamonds, lab-grown diamonds, colored gemstones, and jewelry.
VDB said salespeople can access the Sales Genie on a tablet or a smartphone, allowing them to scroll through merchandise side-by-side with the customer. The inventory appears on screen with the retailer’s desired markup already calculated into the price.
In addition to standard search parameters, users can filter by preferred supplier and grading lab. Each search result includes high-res images and videos for an up-close look at the diamond, gem, or piece of jewelry.
After the customer picks their favorites, the salesperson can submit a request for memo (if needed) without leaving the app. The Sales Genie will route the memo request to the store’s buyer via email for review and approval, if this is the workflow the store owner prefers.
In addition, if they wish, the customer can receive an email with pictures of their preferred diamonds or jewelry branded with the store’s logo to keep them interested and invested in a return visit, VDB said.
VDB President and CEO Tanya Nisguretsky noted consumer buying habits have changed with the rise of online shopping, which is why they created the Genie.
“We designed the VDB Sales Genie as an affordable tool for retailers to sell more inventory no matter where their goods are located and no matter where the customer requests come up,” she said.
“The Sales Genie can be thought of like a digital vault, expanding a retailer’s merchandise beyond anything they could afford and giving them instant access to inventory beyond that of their competitors.”
More information and the ability to book an appointment for a virtual demonstration are available on the VDB website.
Appointments can also be made via phone by calling 212-221-0975.
More on Technology
The Latest
CollectionsJul 15, 2025
Boucheron’s New High Jewelry Calls Attention to Nature’s ImpermanenceThe “Impermanence” collection contemplates nature through the Japanese art of Ikebana (flower arranging) and philosophy of wabi-sabi.
MajorsJul 15, 2025
James Avery Expands to 2 More StatesThe Texas-based jewelry retailer has set up shop in Tennessee and Arizona.
Events & AwardsJul 15, 2025
Neiman Marcus Vet Joins Couture as Brand Director Eric Ford will step into the role, bringing with him decades of experience.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
IndependentsJul 15, 2025
Ben Bridge Jeweler Acquires Olympic ManufacturingIn addition to improved capabilities, the acquisition will allow the jeweler to offer support to other independent jewelers.
Weekly QuizJul 10, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsJul 15, 2025
Guzema Debuts First Colored Gemstone JewelryThe “Celestial Blue” capsule collection campaign features Olympian Kateryna Sadurska.
MajorsJul 14, 2025
Nanis Opens First StoreThe seasonal store, located in Mykonos, Greece, offers exclusive events, personal styling, and curated experiences.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
IndependentsJul 14, 2025
It’s the Summer of Love at Long’s JewelersThe New England jeweler is hosting a bridal event for the month of August.
SourcingJul 14, 2025
Ethical Gem Fair Heads to SeattleThe trade-only event will host its debut fair in the Emerald City later this month.
Events & AwardsJul 11, 2025
The Edge’s Annual Conference Returns in SeptemberIts sessions will focus on inventory strategies, staff performance, retention and acquisition, emerging market trends, and more.
CollectionsJul 11, 2025
Piece of the Week: Miseno’s ‘Arco’ EarringsFor its 10th anniversary, Miseno designed the “Arco” earrings based on the Arco Felice, an arch conceptualized in A.D. 95 in Miseno, Italy.
Policies & IssuesJul 11, 2025
James Avery to Donate $1M to Texas Hill Country Relief EffortsThe jewelry company is one of several contributing to relief efforts in the region after the recent floods.
TrendsJul 11, 2025
Kelly Osbourne’s Engagement Ring Is Sweet as HoneyInspired by fiancé Sid Wilson’s nickname for her, the white and yellow diamond ring features a unique honeycomb design.
CollectionsJul 10, 2025
Penny Preville Celebrates 5 Decades of Jewelry DesignThe brand is marking its 50th anniversary with a limited-edition bangle, high jewelry suites, new collections, and more.
IndependentsJul 10, 2025
Steven Goldfarb to Retire, Close Alvin Goldfarb JewelerGoldfarb said changes in the industry, coupled with his age and the updates needed to modernize his business, drove his decision.
MajorsJul 10, 2025
LVMH Names New Chairman, CEO of the AmericasLongtime LVMH executive Michael Burke has stepped into the role.
Events & AwardsJul 10, 2025
IAC Gold and Diamond Conference Returns to NYC Central topics of next week’s event include climate action, labor rights, artisan preservation, and value retention in producing countries.
MajorsJul 10, 2025
Hearts On Fire Appoints New Sales DirectorVickie Rokkos has joined the jewelry company as its new national sales director of North America.
SurveysJul 09, 2025
Jewelry Stays Strong as Luxury Market Slows, Bain & Co. Says Turbulence will be the new baseline for luxury as it faces its biggest potential setbacks in 15 years, a recent report said.
Supplier BulletinJul 09, 2025
JCK Unwrapped: Trends, Insights & Post-Show TipsSponsored by Rio Grande Jewelry Supply
CollectionsJul 09, 2025
Cece Jewellery’s New Fruit Jewels Celebrate Life’s SweetnessThe “For the Love of Fruits” collection features five fruit pendants, each holding a different meaning.
EditorsJul 09, 2025
The Most-Read Stories of 2025, So FarDiamonds and crimes (some involving diamonds) top the list of National Jeweler’s most popular stories halfway through the year.
SourcingJul 09, 2025
Florida Couple Finds 3-Carat Diamond in ArkansasThey discovered “The Dash Diamond,” named for their dog, at the Crater of Diamonds State Park earlier this month.
CollectionsJul 08, 2025
Mikimoto’s High Jewelry Collection Turns Pearls into PetalsThe “Les Pétales” collection imagines roses caught mid-bloom as a tribute to nature’s beauty.
ColumnistsJul 08, 2025
Peter Smith: Why Jewelers Struggle With Premium PricingLuxury brands charge thousands for their shoes and handbags. Jewelers pricing diamond products should take note, Peter Smith writes.
IndependentsJul 08, 2025
David Rotenberg of David Craig Jewelers Dies at 79Rotenberg was an active member of the American Gem Society and an accomplished appraiser who also worked with therapy dogs at a hospital.
