Technology

Meta, the Company Formerly Known as Facebook, Opens its First Store

TechnologyMay 11, 2022

Meta, the Company Formerly Known as Facebook, Opens its First Store

The tech giant’s store will introduce shoppers to the metaverse.

20220511_3-Meta.jpg
Meta, formerly known as Facebook, opened its first store in Burlingame, California, stocking hardware that can introduce shoppers to the metaverse. (Image courtesy of Meta)
Burlingame, Calif.—Meta, the tech company formerly known as Facebook, opened its first physical retail space Monday on its Burlingame, California campus.

The new store gives customers hands-on experience with hardware that can bring them into the metaverse, as well as a virtual space where users can interact with a computer-generated environment and socialize with other users.

“We’re not selling the metaverse in our store, but hopefully people will come in and walk out knowing a little bit more about how our products will help connect them to it,” said Martin Gilliard, head of Meta Store, in a post on Meta’s blog announcing the new store.

“Once people experience the technology, they can gain a better appreciation for it.”

Customers will be able to purchase Meta Quest 2, the second iteration of the company’s virtual reality headset, which retails for $299, and accessories for the headset, like a carrying case.

There’s an interactive display wall and a demo area where visitors can play a variety of games, like golf or fishing, on wall-to-wall curved LED screens that display what they’re seeing in the headset to other customers.

When the demo is over, users will get a 30-second clip of the experience to share with friends.

Meta Portal video-calling devices, which feature AI-powered smart cameras, are also available for purchase at the store.

There’s a demo area for Portal devices as well, letting visitors place a video call to a retail associate who can walk them through all the features.

Visitors can also test out Ray-Ban Stories, the sunglasses brands’ first smart glasses, though they have to be purchased directly from Ray-Ban. 

The smart specs allow wearers to take photos and videos from a first-person perspective and share them through Meta-owned Facebook, Instagram, and WhatsApp.

 Related stories will be right here … 

Meta’s 1,550-square-foot store is strategically located near Reality Labs HQ, the home base of the research teams behind Meta’s augmented and virtual reality technologies. Meta operates 12 research facilities worldwide.

“Having the store here in Burlingame gives us more opportunity to experiment and keep the customer experience core to our development. What we learn here will help define our future retail strategy,” said Gilliard.

“Ultimately, our goal with the Meta Store is to show people what’s possible with our products today, while giving a glimpse into the future as the metaverse comes to life—and hopefully demystifying that concept a bit in the process,” said Meta.

SEE: Take a Look Inside the Meta Store
Facebook renamed itself Meta in November 2021 at a time when it was in the spotlight for its role in spreading misinformation. The company attributed the change to its “all-in” attitude on the metaverse.

The metaverse revenue opportunity was valued at $500 billion in 2020, according to a 2021 Bloomberg report, and could grow to $800 billion by 2024.

With such a lucrative, relatively untapped market up for grabs, luxury brands have been staking their claim in the metaverse, looking to capture the attention of tech-savvy Gen Z shoppers.

Last May, Gucci and Roblox, a popular metaverse platform, teamed up on the Gucci Garden experience in honor of the brand’s 100th anniversary. For two weeks only, visitors could walk through the garden, and try on and purchase digital products for their avatars.

In September 2021, Balenciaga partnered with video game Fortnite to create digital merchandise inspired by real-life designs.

National Jeweler columnists Duvall O’Steen and Jen Cullen Williams took a deep dive into the metaverse in their latest column, highlighting what jewelers should know and how they can be a part of it.

“Jewelry is the perfect category for the metaverse,” Syama Meagher, CEO and chief retail strategist at Scaling Retail, is quoted in the column as saying.

“It is collectible by nature, perfect for collaborations, and carries more brand loyalty than clothing. We have to ask ourselves, how do our brands create meaning in a virtual world where people are congregating and socializing?”

During the annual Jewelry Market Week in Las Vegas in June, the JCK Show will feature an opening keynote on the topic by Swan Sit, former global head of digital marketing at Nike, Estée Lauder, and Revlon.

Called “Web3 Is Coming—Navigating the Past, Present, and Future of Retail,” the talk is scheduled for Friday, June 10 at 8:30 a.m. at The Venetian and is open to all registered badge holders.

The Latest

Bulgari Invisible Violet Necklace and Rainbow Flow Necklace
CollectionsMay 21, 2025
Bulgari Highlights Its Colorful Past in Phenomenal ‘Polychroma’ Collection

The jeweler’s high jewelry collection features extraordinary gemstones, like a 241.06-carat emerald and the world’s fourth-largest spinel.

Industry analyst Edahn Golan
ColumnistsMay 21, 2025
Edahn’s Take: Analyzing the 2025 ‘$100 Million Supersellers’ List

In a special column for the State of the Majors, Edahn Golan breaks down what the top-performing fine jewelry sellers are doing right.

Beyoncé bolo tie necklace
MajorsMay 21, 2025
Beyoncé Dons Brilliant Earth Necklace During Cowboy Carter Tour

The bolo tie necklace is inspired by “Queen Bey” and set with a nearly 15-carat black diamond.

antique_Vegas_2024_by_headshot_stories_9454.jpg
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the Globe

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Gem Legacy logo
SourcingMay 21, 2025
Gem Legacy Expands Advisory Council

The nonprofit focused on mining communities in East Africa has added three new members to its advisory council.

Weekly QuizMay 15, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Annie Doresca
MajorsMay 20, 2025
Annie Doresca to Lead DCA as New CEO, President

Current Diamond Council of America President and CEO Terry Chandler is set to retire in January 2026.

QVC Group logo
FinancialsMay 20, 2025
QVC Group to Voluntarily Delist from Nasdaq

The company's Series A shares will continue to trade following a reverse stock split while its Series B shares will be delisted.

Supplier Spotlight -Recorded-Webinar.png
Brought to you by
Watch: The Winston Red: GIA Examines the Smithsonian’s Newest Addition

Supplier Spotlight Sponsored by GIA

National Jeweler columnist Peter Smith
ColumnistsMay 20, 2025
Peter Smith: Leading Through Change

Communicating clearly with your staff is key to navigating turbulent times, writes columnist Peter Smith.

Luis Morais Miami Beach Flagship Interior
IndependentsMay 20, 2025
Luis Morais Opens Flagship, Launches Collection Celebrating 25 Years

The “Inner Journey” collection debuted as the brand celebrated its 25th anniversary, with designs inspired by Morais’ journey.

Exterior of Tanishq Santa Clara Storefront
MajorsMay 20, 2025
Tanishq Opens Seventh U.S. Store

Tanishq is expanding its presence in the United States with a new store in Santa Clara, California, which is its largest in the country.

New Cartier store at Los Angeles airport
FinancialsMay 19, 2025
Jewelry Sales a Standout for Richemont in 2024

Sales for Richemont’s four jewelry brands increased 8 percent, while watch sales picked up toward the end of the year.

Instappraise and NAJA logos
Events & AwardsMay 19, 2025
NAJA Opens Scholarship Applications for 2025

Two scholarships are available, one for new and non-members and another for NAJA certified members.

Day’s Jeweler’s Tuscan Village Location Painting
IndependentsMay 19, 2025
Day’s Jewelers to Open Ninth Location

The retailer’s new flagship is set to open in October at the Tuscan Village development in Salem, New Hampshire.

Gemfields emeralds, rubies, sapphires
SourcingMay 19, 2025
State of Colored Stones: The Big Three in the Modern World

Sapphires, emeralds, and rubies are finding their place in a U.S. market captivated by the gemstones once referred to as “semi-precious.”

Saks on Amazon flagship window
MajorsMay 16, 2025
Saks Fifth Avenue, Amazon Partner on Luxury Online Storefront

Plus, parent company Saks Global announces plans to cut ties with up to 600 vendors.

Graphic for My Next Question webinar with guest Peter Smith
Recorded WebinarsMay 16, 2025
Watch: Physical Retail Is Not Dead

Peter Smith joined Michelle Graff to chat about the state of brick-and-mortar stores and share a few book and podcast recommendations.

Tejen Candy Bowl Torque Necklace
CollectionsMay 16, 2025
Piece of the Week: Tejen’s ‘Candy Bowl’ Torque Necklace

The necklace features a candy-colored Australian white opal in 18-karat Fairmined gold, as the brand was named a Fairmined ambassador.

1 Camilla Dietz Bergeron.jpg
Supplier BulletinMay 15, 2025
Treasure Hunting at the Las Vegas Antique Jewelry and Watch Show

Sponsored by the Las Vegas Antique Jewelry and Watch Show

The Mediterranean Blue diamond
AuctionsMay 15, 2025
'The Mediterranean Blue' Diamond Sells for $21M at Sotheby’s

A private American collector purchased the 10-carat fancy vivid blue diamond.

Jessica McCormack Fruit Salad Campaign Imagery
CollectionsMay 15, 2025
Jessica McCormack’s ‘Fruit Salad’ Collection Is Fresh for Summer

The designer has taken the appeal of freshly picked fruit and channeled it into a capsule collection of earrings, necklaces, and pendants.

Stock image of diamonds
SourcingMay 15, 2025
Tariffs Take Toll on India’s Gem and Jewelry Industry in April

The country’s gem and jewelry exports fell 5 percent year-over-year last month, while imports declined 18 percent.

Disability advocate Catarina Rivera, JVC ADA compliance guide, circle of hands wearing jewelry
Policies & IssuesMay 15, 2025
State of Retail: How to Better Serve Customers With Disabilities

Around 54 million Americans and counting live with a disability. Here’s how to make your jewelry store and website more accessible.

Sekou Andrews
Events & AwardsMay 15, 2025
Poet Sekou Andrews to Give Closing Keynote at Converge

The event is also accepting poster submissions now through June 16.

Pope Francis
Policies & IssuesMay 14, 2025
Here’s What Happened to Pope Francis’ Ring

Before Pope Leo XIV was elected, a centuries-old procedure regarding the late pontiff’s ring was followed.

1998 Cosmograph Daytona, Ref.16516 Rolex
AuctionsMay 14, 2025
Custom Rolex Pulled From Sotheby’s Sale

The one-of-a-kind platinum Rolex Cosmograph Daytona was estimated to fetch up to $1.7 million.

Jeweler Constance Polamalu at Bloomstone, a store that specializes in lab-grown diamonds
Lab-GrownMay 14, 2025
State of Diamonds: What’s Next for Lab-Grown Diamonds?

While the product has entrenched itself in the market, retailers and consultants are assessing the next phase of the category’s development.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy