ColumnistsMay 10, 2022
Metaverse and Web 3.0: Why & How Jewelers Should Get Involved TechnologyMay 11, 2022
Meta, the Company Formerly Known as Facebook, Opens its First Store
The tech giant’s store will introduce shoppers to the metaverse.
Meta, formerly known as Facebook, opened its first store in Burlingame, California, stocking hardware that can introduce shoppers to the metaverse. (Image courtesy of Meta)
Burlingame, Calif.—Meta, the tech company formerly known as Facebook, opened its first physical retail space Monday on its Burlingame, California campus.
The new store gives customers hands-on experience with hardware that can bring them into the metaverse, as well as a virtual space where users can interact with a computer-generated environment and socialize with other users.
“We’re not selling the metaverse in our store, but hopefully people will come in and walk out knowing a little bit more about how our products will help connect them to it,” said Martin Gilliard, head of Meta Store, in a post on Meta’s blog announcing the new store.
“Once people experience the technology, they can gain a better appreciation for it.”
Customers will be able to purchase Meta Quest 2, the second iteration of the company’s virtual reality headset, which retails for $299, and accessories for the headset, like a carrying case.
There’s an interactive display wall and a demo area where visitors can play a variety of games, like golf or fishing, on wall-to-wall curved LED screens that display what they’re seeing in the headset to other customers.
When the demo is over, users will get a 30-second clip of the experience to share with friends.
Meta Portal video-calling devices, which feature AI-powered smart cameras, are also available for purchase at the store.
There’s a demo area for Portal devices as well, letting visitors place a video call to a retail associate who can walk them through all the features.
Visitors can also test out Ray-Ban Stories, the sunglasses brands’ first smart glasses, though they have to be purchased directly from Ray-Ban.
The smart specs allow wearers to take photos and videos from a first-person perspective and share them through Meta-owned Facebook, Instagram, and WhatsApp.
Related stories will be right here …
The new store gives customers hands-on experience with hardware that can bring them into the metaverse, as well as a virtual space where users can interact with a computer-generated environment and socialize with other users.
“We’re not selling the metaverse in our store, but hopefully people will come in and walk out knowing a little bit more about how our products will help connect them to it,” said Martin Gilliard, head of Meta Store, in a post on Meta’s blog announcing the new store.
“Once people experience the technology, they can gain a better appreciation for it.”
Customers will be able to purchase Meta Quest 2, the second iteration of the company’s virtual reality headset, which retails for $299, and accessories for the headset, like a carrying case.
There’s an interactive display wall and a demo area where visitors can play a variety of games, like golf or fishing, on wall-to-wall curved LED screens that display what they’re seeing in the headset to other customers.
When the demo is over, users will get a 30-second clip of the experience to share with friends.
Meta Portal video-calling devices, which feature AI-powered smart cameras, are also available for purchase at the store.
There’s a demo area for Portal devices as well, letting visitors place a video call to a retail associate who can walk them through all the features.
Visitors can also test out Ray-Ban Stories, the sunglasses brands’ first smart glasses, though they have to be purchased directly from Ray-Ban.
The smart specs allow wearers to take photos and videos from a first-person perspective and share them through Meta-owned Facebook, Instagram, and WhatsApp.
Meta’s 1,550-square-foot store is strategically located near Reality Labs HQ, the home base of the research teams behind Meta’s augmented and virtual reality technologies. Meta operates 12 research facilities worldwide.
“Having the store here in Burlingame gives us more opportunity to experiment and keep the customer experience core to our development. What we learn here will help define our future retail strategy,” said Gilliard.
“Ultimately, our goal with the Meta Store is to show people what’s possible with our products today, while giving a glimpse into the future as the metaverse comes to life—and hopefully demystifying that concept a bit in the process,” said Meta.
SEE: Take a Look Inside the Meta Store
The new Meta store opened in Burlingame, California earlier this week.
Visitors can try and buy select Meta products, like the Meta Quest 2, a virtual reality headset.
The demo area for the Meta Quest 2 features wall-to-wall curved LED screens to show what a user is seeing on the headset.
Customers can also test out Ray-Ban Stories, the brand’s first smart glasses that can take pictures and video.
Facebook renamed itself Meta in November 2021 at a time when it was in the spotlight for its role in spreading misinformation. The company attributed the change to its “all-in” attitude on the metaverse.
The metaverse revenue opportunity was valued at $500 billion in 2020, according to a 2021 Bloomberg report, and could grow to $800 billion by 2024.
With such a lucrative, relatively untapped market up for grabs, luxury brands have been staking their claim in the metaverse, looking to capture the attention of tech-savvy Gen Z shoppers.
Last May, Gucci and Roblox, a popular metaverse platform, teamed up on the Gucci Garden experience in honor of the brand’s 100th anniversary. For two weeks only, visitors could walk through the garden, and try on and purchase digital products for their avatars.
In September 2021, Balenciaga partnered with video game Fortnite to create digital merchandise inspired by real-life designs.
National Jeweler columnists Duvall O’Steen and Jen Cullen Williams took a deep dive into the metaverse in their latest column, highlighting what jewelers should know and how they can be a part of it.
“Jewelry is the perfect category for the metaverse,” Syama Meagher, CEO and chief retail strategist at Scaling Retail, is quoted in the column as saying.
“It is collectible by nature, perfect for collaborations, and carries more brand loyalty than clothing. We have to ask ourselves, how do our brands create meaning in a virtual world where people are congregating and socializing?”
During the annual Jewelry Market Week in Las Vegas in June, the JCK Show will feature an opening keynote on the topic by Swan Sit, former global head of digital marketing at Nike, Estée Lauder, and Revlon.
Called “Web3 Is Coming—Navigating the Past, Present, and Future of Retail,” the talk is scheduled for Friday, June 10 at 8:30 a.m. at The Venetian and is open to all registered badge holders.
The metaverse revenue opportunity was valued at $500 billion in 2020, according to a 2021 Bloomberg report, and could grow to $800 billion by 2024.
With such a lucrative, relatively untapped market up for grabs, luxury brands have been staking their claim in the metaverse, looking to capture the attention of tech-savvy Gen Z shoppers.
Last May, Gucci and Roblox, a popular metaverse platform, teamed up on the Gucci Garden experience in honor of the brand’s 100th anniversary. For two weeks only, visitors could walk through the garden, and try on and purchase digital products for their avatars.
In September 2021, Balenciaga partnered with video game Fortnite to create digital merchandise inspired by real-life designs.
National Jeweler columnists Duvall O’Steen and Jen Cullen Williams took a deep dive into the metaverse in their latest column, highlighting what jewelers should know and how they can be a part of it.
“Jewelry is the perfect category for the metaverse,” Syama Meagher, CEO and chief retail strategist at Scaling Retail, is quoted in the column as saying.
“It is collectible by nature, perfect for collaborations, and carries more brand loyalty than clothing. We have to ask ourselves, how do our brands create meaning in a virtual world where people are congregating and socializing?”
During the annual Jewelry Market Week in Las Vegas in June, the JCK Show will feature an opening keynote on the topic by Swan Sit, former global head of digital marketing at Nike, Estée Lauder, and Revlon.
Called “Web3 Is Coming—Navigating the Past, Present, and Future of Retail,” the talk is scheduled for Friday, June 10 at 8:30 a.m. at The Venetian and is open to all registered badge holders.
Editors' Picks
Sponsored by
More on Technology
The Latest
ColumnistsApr 09, 2026
Jewelry Demand Isn’t Stronger, Prices Are Just Higher Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.
MajorsApr 09, 2026
Tiffany & Co. Promotes Nathalie Verdeille to SVP, Chief Artistic OfficerIn her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.
WatchesApr 09, 2026
Jacob & Co. Rolls Out Its Sequel to ‘The Godfather’ Musical Watch“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
Events & AwardsApr 09, 2026
JCK Announces Jesse Itzler as 2026 Keynote SpeakerOrganizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.
Weekly QuizApr 09, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingApr 09, 2026
AGA To Honor ‘Quiet Leadership’ With New AwardThe Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.
WatchesApr 09, 2026
Oris Names New CEO, CFOThe Swiss watchmaker is changing up its executive leadership team as part of a restructuring.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
CollectionsApr 08, 2026
Hearts On Fire Celebrates 30 Years By Asking a QuestionThe “What’s Your Signature?” campaign invites women to think about how they see themselves.
SourcingApr 08, 2026
Sale of 42-Carat Blue Diamond Gives Petra a Boost in Q3The big diamond’s sale added to the company’s revenue though the market remains “challenging” overall, particularly for smaller goods.
Events & AwardsApr 08, 2026
AGS Confluence Returns with AI, Sustainability SessionsRob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.
Events & AwardsApr 08, 2026
TJS to Honor 2 Longtime Former Stuller EmployeesThe Jewelry Symposium will honor two industry veterans with lifetime achievement awards at its upcoming May event.
TrendsApr 08, 2026
Amanda’s Style File: April’s Brilliant Birthstone With their durability, brilliance, and beauty, diamonds are the perfect stone for everyday birthstone jewelry.
MajorsApr 07, 2026
QVC Group’s Latest Filing Calls Its Future Into QuestionThe retailer failed to file its annual report on time and said it may issue a going concern warning.
ColumnistsApr 07, 2026
Peter Smith: A Tip to the Post Office on Workplace CultureSmith recounts a recent trip to the post office that included an uncomfortable, embarrassing, and public exchange between two employees.
GradingApr 07, 2026
GIA CFO David Tearle to Retire in June John Cowley, who has more than 30 years of experience, is succeeding Tearle as the lab’s chief financial officer.
CollectionsApr 07, 2026
Nerd Out Over Gemology Geek’s First Jewelry CollectionFounder Erica Silverglide has designed 35 colorful pieces set with fluorescing gemstones for the brand's first finished jewelry offering.
CollectionsApr 07, 2026
Ukrainian Jewelers Highlighted In New Book“Ukrainian Jewelry | Contemporary Jewelry and Art Jewelry from Ukraine” features 33 contemporary Ukrainian designers and studios.
CollectionsApr 06, 2026
Fope’s New Jewelry Debuts Are Golden“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.
MajorsApr 06, 2026
Kecia Caffie, Corinne Bentzen No Longer With Signet JewelersSignet confirmed that Caffie, president of Zales and Banter, and Bentzen, who headed Blue Nile, have left the company.
CollectionsApr 06, 2026
Historian Tanzy Ward Pens Book on Black Victorians’ JewelryThe antique jewelry dealer talks about the importance of including Black Americans in jewelry history and preserving their stories.
SourcingApr 06, 2026
Gemfields Reports $51M Loss in 2025Both its mines faced challenges last year, from operational issues to disruptions in the market.
CollectionsApr 03, 2026
Taylor Swift’s ‘Elizabeth Taylor’ Video Puts Jewelry Front and CenterIconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.
MajorsApr 03, 2026
Saks Global Says It Will Emerge From Bankruptcy This SummerThe luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.
Events & AwardsApr 03, 2026
JCK Luxury, NouvelleBox Partner on New Designer BallroomThe NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.
CollectionsApr 03, 2026
Buddha Mama Brings Its ‘Moon’ Locket To DallasThe one-of-a-kind locket, our Piece of the Week, opens to reveal three hidden images to keep close to your heart.
MajorsApr 02, 2026
Pandora Opens New Canadian Distribution Center Amid Tariff ConcernsThe new facility was also designed to better serve its growing customer base in Canada.
