GemFind Adds Virtual Try-On Feature to RingBuilder App
It will allow customers to see how the piece they designed looks on their hand before purchasing.

The company’s RingBuilder gives shoppers complete control to design the ring they want directly from a store’s website, swapping out stones and metals until they find the piece that fits their preferences.
Now, the company has equipped RingBuilder with a browser-based virtual try-on feature to help them get a better sense of how the rings they’ve designed would look on their fingers before completing the purchase.
Not only does the addition of virtual try-on improve the shopping process for customers, but it also helps independent jewelers better compete with large brands, GemFind said in a release about the launch.
“We are excited to launch this tool for the coming holiday season,” GemFind founder and CEO Alex Fetanat said.
“We believe, now more than ever, that more customers will be shopping online, and the goal of any online business should be to invest in tools that can improve the shopping experience on their websites and, if possible, make customers even forget that they’re shopping through their smart devices. And that’s exactly what the Virtual Try-On on the RingBuilder app does.”
Earlier this year, GemFind also announced a partnership with messaging platform Podium to help its retailers connect with customers via online chat and text messages.
For more information about the company and the digital services it offers jewelers, visit GemFind.com.
The Latest

This holiday season, look to pieces that will help to fill out customers’ everyday diamond jewelry wardrobe, experts say.

The Natural Diamond Council is now The Diamond Collective and has announced a new strategy under CEO Amber Pepper.

Paul’s Jewelers sells coffee, chocolate, and cookies from a custom gold-wrapped trailer parked outside the store starting at 7 a.m.

Experience gemstones with greater precision and comfort than ever before.

Part of its brand relaunch, the marketing around the campaign includes a contest involving a jacket set with 550 diamonds.


The curation, opening soon at the Crystal Bridges Museum of American Art, honors the jeweler’s heritage through a distinctly American lens.

The jewelry giant has partnered with the famed makeup artist to create a colorful new collection of charms and rings.

Submit your pieces for a chance to win in this year's competition.

The association will mark the milestone at its convention next month.

The jeweler donated school supplies to Memphis, Tennessee, students during the event combining basketball and mentorship.

A federal judge denied Pandora’s motion to dismiss Foundrae’s claim for copyright infringement of its medallions.

People aren’t thinking rationally when they are buying luxury products, and we shouldn’t be selling them that way, Peter Smith writes.

The Baltimore Business Journal recognized the entrepreneur for her leadership in business and the jewelry industry.

The facility is located within SEEPZ and is GCAL by Sarine’s second location in India, joining its existing grading lab in Surat.

The four-day show is slated for Nov. 19-22 at the Metropolitan Pavilion in New York City’s Chelsea neighborhood.

Offered at Sotheby’s Hong Kong, the one-of-a-kind white gold watch now holds the title of most valuable Cartier wristwatch sold at auction.

Bernstein-Gulla has been working in the jewelry industry for 40 years, most recently as chief engagement officer for Hill & Co.

The relocated Glendale store, now at The Americana at Brand, was designed to be a contemporary “timepiece haven” inspired by luxury resorts.

The top lot of the auction house’s Hong Kong jewelry sale was an Art Deco Mauboussin necklace with ruby beads, which sold for $2 million.

Retailers and manufacturers headed to the Capitol this week to discuss tariff exemptions for diamonds and gemstones, among other issues.

Our Piece of the Week is a pair of drop earrings from the “Sway” collection featuring Nanis’ first use of mirror-polished gold.

SynthDetect 2 can scan a full tray in less than five minutes, De Beers said, making it six times faster than its predecessors.

Two metal detectorists discovered the ring, which may have belonged to English noblewoman Matilda of Lancaster, in Suffolk.

The bill has a provision that allows the president to raise tariffs on countries that import Russian oil and gas to as much as 100 percent.

The American Gem Society presented the annual award to a former president of its board.

The “Chrysalis” capsule centers butterfly motifs representing growth, transformation, and the unfolding of who you are.

Jewelers of Louisiana presented Patton, the third-generation president of Pattons Fine Jewelry, with the award at its annual convention.
























