GemFind Adds Virtual Try-On Feature to RingBuilder App
It will allow customers to see how the piece they designed looks on their hand before purchasing.
The company’s RingBuilder gives shoppers complete control to design the ring they want directly from a store’s website, swapping out stones and metals until they find the piece that fits their preferences.
Now, the company has equipped RingBuilder with a browser-based virtual try-on feature to help them get a better sense of how the rings they’ve designed would look on their fingers before completing the purchase.
Not only does the addition of virtual try-on improve the shopping process for customers, but it also helps independent jewelers better compete with large brands, GemFind said in a release about the launch.
“We are excited to launch this tool for the coming holiday season,” GemFind founder and CEO Alex Fetanat said.
“We believe, now more than ever, that more customers will be shopping online, and the goal of any online business should be to invest in tools that can improve the shopping experience on their websites and, if possible, make customers even forget that they’re shopping through their smart devices. And that’s exactly what the Virtual Try-On on the RingBuilder app does.”
Earlier this year, GemFind also announced a partnership with messaging platform Podium to help its retailers connect with customers via online chat and text messages.
For more information about the company and the digital services it offers jewelers, visit GemFind.com.
The Kruse GWS Auctions sale will include the replica “Taj Mahal” necklace Elizabeth Taylor made with Avon as well as a costume piece Marilyn Monroe wore.
Massimo Basei is moving up, while Chief Commercial Officer Martino Pessina is stepping down.
AGTA GemFair and the Denver Gem & Mineral Show also will have a presence on the show floor.
Distinguishing natural diamonds from laboratory-grown stones – now more available than ever – has been difficult for jewelers. Until now.
Sold by Christie’s Hong Kong, this masterwork of complications now holds the record for most expensive watch ever auctioned online.
The watch company expects first-quarter sales to fall as much as 15 percent due to inflation and tough comps.
Adam O’Grady, general manager of the Lightbox Lab, has taken on the new role and will report directly to Lightbox CEO Antoine Borde.
De Beers Institute of Diamonds provides the very best in diamond verification, education and diamond services.
The watch marketplace gathered data from 1.3 million collectors, highlighting the most popular timepieces and exploring value appreciation.
Burgundy has opted not to exercise its option to buy the mining claims Gibb River Diamonds currently owns.
Patented and specialty cuts now can receive an 8X Proprietary Certificate, which can be customized to include a company’s brand and logo.
The organization said it will recognize those who exemplify the idea that doing good is good business.
Kendall Jenner once again is fronting the French brand’s campaign, joined by model and dancer Alton Mason.
The CEOs of Signet, Helzberg, and GIA spoke on a water conservation panel, and had lakes named in their companies’ honor.
Sales of the sleek sterling silver and diamond design will go to nonprofit organization charity: water.
Expected to earn up to $4.5 million, the “Jarretière” bracelet is the star of Christie’s “The Magnificent Jewels of Anne Eisenhower” sale.
With jewelry sales coming down from their pandemic highs, retailers need to do all they can to retain existing customers, Peter Smith says.
Jewelry historians, authors, and experts will explore the works of Tiffany & Co., Oscar Heyman, Verdura, and more.
Johnson joined the retailer in 1987, establishing its first human resources department.
Supplier Spotlight Presented by IGI
The industry gathered to celebrate those who elevate the jewelry and watch industries.
At JSA’s annual luncheon, President John J. Kennedy said the organization recorded more than 2,000 cases last year.
It highlights Gabrielle “Coco” Chanel’s lasting influence on modern design.
Jewelers of America’s Amanda Gizzi explores the qualities and accomplishments that make this year’s Gem Award nominees shine.
Here’s what the nine chosen organizations plan to do with the funds.
The designer is nominated for a Gem Award for Jewelry Design.
The jewelry giant’s full-year sales were essentially flat, brought down by fourth-quarter declines.