SourcingMay 18, 2020
WFDB Selects Board for New Diamond Trading PlatformTechnologySep 30, 2021
New Diamond Price List Promises Tech-Driven Transparency
The Diamond Price List launched in June and published its first update in September.
The new Diamond Price List launched in June and includes a price calculator app (pictured at right). Plans call for the site to add a data insights feature by year’s end.
New York—The company behind a new list for diamond prices made its trade show debut at JCK Las Vegas with the promise of providing the industry a list that is technology-based, unbiased, and transparent.
The Diamond Price List went live in June and is operated by Lucy Platforms, a Ramat Gan, Israel-based company tech entrepreneur Tomer Gil Levi founded four years ago.
In interviews conducted with National Jeweler both virtually and in person at the show, Levi told the story behind the launch of the list.
Levi is not, as he explained, a diamond dealer. His background is in tech, a booming industry in Israel, particularly when it comes to startups.
He launched Lucy Platforms with the goal of empowering another big industry in Israel—the diamond industry—with the right digital tools to buy, sell, and trade their diamonds.
He called the company “Lucy” as an homage to the song “Lucy in the Sky With Diamonds,” a fitting name for a diamond industry-focused tech company founded by a die-hard Beatles fan. “I thought to myself, this is the name,” he said.
In the company’s first few years, Levi and his employees at Lucy worked with a number of diamond companies.
Then March 2020 hit.
Many players in the diamond industry got mad at Martin Rapaport—again—over a price change.
Hundreds of diamond companies pulled their goods off the site, banding together via Instagram and vowing not to use RapNet anymore. (It should be noted that, as of press time, RapNet had nearly 1.7 million unique diamonds listed, more than it had on March 1, 2020. RapNet Chief Operating Officer Saville Stern said RapNet membership has regained pre-March 2020 levels.)
In the midst of all this, Levi said the World Federation of Diamond Bourses asked him and the team at Lucy to create a new listing website as an alternative to Rap, one that was “more robust and objective.”
Lucy made and launched Get Diamonds for WFDB in two weeks.
For various reasons, the price list element of Get Diamonds didn’t last, though the site still exists as a trading platform.
So Levi went back to work, this time taking the better part of a year to create the Diamond Price List, or DPL, which went live in June with the tagline “Your Diamonds. Your Prices.”
DPL is a tech-forward list that bills itself as being transparent, interactive, objective, and accurate. And it is free to use through at least mid-December.
“That’s what industry asked for,” Levi said. “And that’s what Lucy … brought to the table.”
Specifically, the list employs a blend of artificial intelligence (AI), machine learning, and data science algorithms to parse data received from Get-Diamonds.com as well as representative pricing information from multiple other sources to determine polished diamond prices.
Lucy’s Vice President of Sales and Marketing Miguel Martinez pointed out that the DPL also explains its methodology on the website, allowing the trade to see how it arrives at the prices it publishes.
Related stories will be right here …
The Diamond Price List went live in June and is operated by Lucy Platforms, a Ramat Gan, Israel-based company tech entrepreneur Tomer Gil Levi founded four years ago.
In interviews conducted with National Jeweler both virtually and in person at the show, Levi told the story behind the launch of the list.
Levi is not, as he explained, a diamond dealer. His background is in tech, a booming industry in Israel, particularly when it comes to startups.
He launched Lucy Platforms with the goal of empowering another big industry in Israel—the diamond industry—with the right digital tools to buy, sell, and trade their diamonds.
He called the company “Lucy” as an homage to the song “Lucy in the Sky With Diamonds,” a fitting name for a diamond industry-focused tech company founded by a die-hard Beatles fan. “I thought to myself, this is the name,” he said.
In the company’s first few years, Levi and his employees at Lucy worked with a number of diamond companies.
Then March 2020 hit.
Many players in the diamond industry got mad at Martin Rapaport—again—over a price change.
Hundreds of diamond companies pulled their goods off the site, banding together via Instagram and vowing not to use RapNet anymore. (It should be noted that, as of press time, RapNet had nearly 1.7 million unique diamonds listed, more than it had on March 1, 2020. RapNet Chief Operating Officer Saville Stern said RapNet membership has regained pre-March 2020 levels.)
In the midst of all this, Levi said the World Federation of Diamond Bourses asked him and the team at Lucy to create a new listing website as an alternative to Rap, one that was “more robust and objective.”
Lucy made and launched Get Diamonds for WFDB in two weeks.
For various reasons, the price list element of Get Diamonds didn’t last, though the site still exists as a trading platform.
So Levi went back to work, this time taking the better part of a year to create the Diamond Price List, or DPL, which went live in June with the tagline “Your Diamonds. Your Prices.”
DPL is a tech-forward list that bills itself as being transparent, interactive, objective, and accurate. And it is free to use through at least mid-December.
“That’s what industry asked for,” Levi said. “And that’s what Lucy … brought to the table.”
Specifically, the list employs a blend of artificial intelligence (AI), machine learning, and data science algorithms to parse data received from Get-Diamonds.com as well as representative pricing information from multiple other sources to determine polished diamond prices.
Lucy’s Vice President of Sales and Marketing Miguel Martinez pointed out that the DPL also explains its methodology on the website, allowing the trade to see how it arrives at the prices it publishes.
Initially, the plans are for DPL to publish four price list updates a year, though that could change based on industry feedback, Levi noted.
The platform announced its first price update in September, with prices rising across the board over the preceding three months.
According to DPL:
— The price of round diamonds rose an average of 3 percent, with the largest increase in 1.5-1.99 carat diamonds (up 5 percent), followed by 2-2.99 carat sizes (up 4 percent), and 1-1.49 carat sizes (up 3 percent).
— The price of fancy shapes rose an average of 2 percent, with the largest increase in 0.70-0.89 carat diamonds (up 3.4 percent), followed by 0.30-0.39 carat sizes (up 3.1 percent), and 0.50-0.69 carat sizes (up 2.9 percent).
— For rounds and fancy shapes across all sizes, the largest price increases were recorded in IJ colors while price increases were more consistent in the various clarities, with prices for +SI1 diamonds rising slightly more than those for SI2-I1 stones.
“The increase in the DPL polished prices arrives against the backdrop of increasing rough diamond prices since the start of 2021, some constraints on mining, manufacturing, polished diamond grading capacity, and most importantly, during a period of strong consumer and trade demand for polished diamonds,” it said.
The next update to the list is scheduled for late November.
DPL has created two other tools to be used in conjunction with the price list.
The DPL Diamond Price Calculator is an app that can calculate diamond prices according to a multitude of factors (color, cut, carat weight, shape, etc.) and allows users to compare prices, view price analytics, search GIA reports, and share the results.
It’s available for download in the App Store and Google Play for all Apple and Android Devices.
Before the end of the year, DPL plans to add a Data Insights Platform, a tool that will provide real-time industry insights on market trends, pricing and more.
The DPL Diamond Price Calculator is an app that can calculate diamond prices according to a multitude of factors (color, cut, carat weight, shape, etc.) and allows users to compare prices, view price analytics, search GIA reports, and share the results.
It’s available for download in the App Store and Google Play for all Apple and Android Devices.
Before the end of the year, DPL plans to add a Data Insights Platform, a tool that will provide real-time industry insights on market trends, pricing and more.
More on Technology
The Latest
TrendsDec 11, 2025
Pinterest 2026 Trend Report: Brooches, Bold Gold, Cool BlueIn its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.
GradingDec 11, 2025
GIA to Offer Origin Determination for 3 More GemstonesStarting Jan. 1, customers can request the service for opal, peridot, and demantoid garnet.
IndependentsDec 11, 2025
Look Inside Day’s Jewelers’ Ninth StoreThe 111-year-old retailer celebrated the opening of its new location in Salem, New Hampshire, which is its third store in the state.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
MajorsDec 11, 2025
Americas Gold Releases New Gold Chain CatalogThe new catalog features its most popular chains as well as new styles.
Weekly QuizDec 04, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsDec 10, 2025
Francis Ford Coppola’s Watch Sells for $10.8MThe filmmaker’s personal F.P. Journe “FFC” prototype was the star of Phillips’ recent record-setting watch auction in New York.
WatchesDec 10, 2025
There’s A New Rolex Boutique in MiamiThe new location in the Design District pays homage to Miami’s Art Deco heritage and its connection to the ocean.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
SurveysDec 10, 2025
Consumer Confidence Drops in November Inflations, tariffs, and politics—including the government shutdown—were among consumers’ top concerns last month.
SourcingDec 10, 2025
NAJA Announces Details for 2026 ‘Ace It’ Winter Conference“Longtime favorite” presenters, as well as first-time speakers, will lead talks and workshops at the annual event in Tucson next year.
Events & AwardsDec 10, 2025
MJSA Names 2025 Responsible Design Challenge WinnerSilas Smith of Meridian Metalworks won the challenge with his pendant that blends Australian and American landscapes.
AuctionsDec 09, 2025
‘Desert Rose’ Diamond Sells for $8.8M in Abu DhabiThe sale of the 31.68-carat, sunset-hued stone was part of Sotheby’s first series of events and auctions in Abu Dhabi.
ColumnistsDec 09, 2025
Holiday Sales Happen in December, Most Decisions Don’tMost customers who walk into your store this month have made up their minds. Your job is to validate their choice, Emmanuel Raheb writes.
TrendsDec 09, 2025
‘Once Upon a Time,’ Guzema Debuted Its Holiday CollectionThe collection features characters and motifs from Ukrainian folklore, including an enchanted mirror and a magic egg.
Events & AwardsDec 09, 2025
MJSA Showcase Pavilion Returning to JA New York The pavilion will be part of the 2026 JA New York Spring show, scheduled for March 15 to 17.
MajorsDec 08, 2025
Juell Kadet, a ‘Lifelong Pillar’ of Rogers & Hollands, Dies at 96Kadet, a 1994 National Jeweler Retailer Hall of Fame inductee, helped grow the family-owned retailer in the Chicago area and beyond.
TrendsDec 08, 2025
Amanda’s Style File: Celebrating December’s BirthstonesDon’t let those with December birthdays feel blue. Help them celebrate their month with blue zircon, turquoise, and tanzanite.
CollectionsDec 05, 2025
Piece of the Week: Robinson Pelham’s ‘Tsar Star’ EarringsThe new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.
TrendsDec 05, 2025
Pantone’s Color of the Year for 2026 Is … WhiteA choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.
MajorsDec 05, 2025
Stuller Releases ‘Wrapped in Wonder’ CampaignThe manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.
CrimeDec 04, 2025
Man Arrested After Allegedly Swallowing Fabergé Egg PendantThe man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.
IndependentsDec 04, 2025
Step Inside JR Dunn Jewelers’ Giant New Store The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.
Supplier BulletinDec 04, 2025
Introducing Shop Natural Day: A New Movement Celebrating Natural DiamondsSponsored by De Beers Group
WatchesDec 04, 2025
Casio Shrinks its G-Shock WatchThe classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.
Events & AwardsDec 04, 2025
AGA Announces 2026 Tucson Speaker LineupThe association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.
Events & AwardsDec 04, 2025
CBG Announces Speaker Lineup for 2026 Miami Event The January show will include a workshop for jewelry retailers on implementing AI to strengthen their businesses.
TrendsDec 03, 2025
Miley Cyrus Debuts Edgy Engagement RingFellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.
