SourcingMay 18, 2020
WFDB Selects Board for New Diamond Trading PlatformTechnologySep 30, 2021
New Diamond Price List Promises Tech-Driven Transparency
The Diamond Price List launched in June and published its first update in September.
The new Diamond Price List launched in June and includes a price calculator app (pictured at right). Plans call for the site to add a data insights feature by year’s end.
New York—The company behind a new list for diamond prices made its trade show debut at JCK Las Vegas with the promise of providing the industry a list that is technology-based, unbiased, and transparent.
The Diamond Price List went live in June and is operated by Lucy Platforms, a Ramat Gan, Israel-based company tech entrepreneur Tomer Gil Levi founded four years ago.
In interviews conducted with National Jeweler both virtually and in person at the show, Levi told the story behind the launch of the list.
Levi is not, as he explained, a diamond dealer. His background is in tech, a booming industry in Israel, particularly when it comes to startups.
He launched Lucy Platforms with the goal of empowering another big industry in Israel—the diamond industry—with the right digital tools to buy, sell, and trade their diamonds.
He called the company “Lucy” as an homage to the song “Lucy in the Sky With Diamonds,” a fitting name for a diamond industry-focused tech company founded by a die-hard Beatles fan. “I thought to myself, this is the name,” he said.
In the company’s first few years, Levi and his employees at Lucy worked with a number of diamond companies.
Then March 2020 hit.
Many players in the diamond industry got mad at Martin Rapaport—again—over a price change.
Hundreds of diamond companies pulled their goods off the site, banding together via Instagram and vowing not to use RapNet anymore. (It should be noted that, as of press time, RapNet had nearly 1.7 million unique diamonds listed, more than it had on March 1, 2020. RapNet Chief Operating Officer Saville Stern said RapNet membership has regained pre-March 2020 levels.)
In the midst of all this, Levi said the World Federation of Diamond Bourses asked him and the team at Lucy to create a new listing website as an alternative to Rap, one that was “more robust and objective.”
Lucy made and launched Get Diamonds for WFDB in two weeks.
For various reasons, the price list element of Get Diamonds didn’t last, though the site still exists as a trading platform.
So Levi went back to work, this time taking the better part of a year to create the Diamond Price List, or DPL, which went live in June with the tagline “Your Diamonds. Your Prices.”
DPL is a tech-forward list that bills itself as being transparent, interactive, objective, and accurate. And it is free to use through at least mid-December.
“That’s what industry asked for,” Levi said. “And that’s what Lucy … brought to the table.”
Specifically, the list employs a blend of artificial intelligence (AI), machine learning, and data science algorithms to parse data received from Get-Diamonds.com as well as representative pricing information from multiple other sources to determine polished diamond prices.
Lucy’s Vice President of Sales and Marketing Miguel Martinez pointed out that the DPL also explains its methodology on the website, allowing the trade to see how it arrives at the prices it publishes.
Related stories will be right here …
The Diamond Price List went live in June and is operated by Lucy Platforms, a Ramat Gan, Israel-based company tech entrepreneur Tomer Gil Levi founded four years ago.
In interviews conducted with National Jeweler both virtually and in person at the show, Levi told the story behind the launch of the list.
Levi is not, as he explained, a diamond dealer. His background is in tech, a booming industry in Israel, particularly when it comes to startups.
He launched Lucy Platforms with the goal of empowering another big industry in Israel—the diamond industry—with the right digital tools to buy, sell, and trade their diamonds.
He called the company “Lucy” as an homage to the song “Lucy in the Sky With Diamonds,” a fitting name for a diamond industry-focused tech company founded by a die-hard Beatles fan. “I thought to myself, this is the name,” he said.
In the company’s first few years, Levi and his employees at Lucy worked with a number of diamond companies.
Then March 2020 hit.
Many players in the diamond industry got mad at Martin Rapaport—again—over a price change.
Hundreds of diamond companies pulled their goods off the site, banding together via Instagram and vowing not to use RapNet anymore. (It should be noted that, as of press time, RapNet had nearly 1.7 million unique diamonds listed, more than it had on March 1, 2020. RapNet Chief Operating Officer Saville Stern said RapNet membership has regained pre-March 2020 levels.)
In the midst of all this, Levi said the World Federation of Diamond Bourses asked him and the team at Lucy to create a new listing website as an alternative to Rap, one that was “more robust and objective.”
Lucy made and launched Get Diamonds for WFDB in two weeks.
For various reasons, the price list element of Get Diamonds didn’t last, though the site still exists as a trading platform.
So Levi went back to work, this time taking the better part of a year to create the Diamond Price List, or DPL, which went live in June with the tagline “Your Diamonds. Your Prices.”
DPL is a tech-forward list that bills itself as being transparent, interactive, objective, and accurate. And it is free to use through at least mid-December.
“That’s what industry asked for,” Levi said. “And that’s what Lucy … brought to the table.”
Specifically, the list employs a blend of artificial intelligence (AI), machine learning, and data science algorithms to parse data received from Get-Diamonds.com as well as representative pricing information from multiple other sources to determine polished diamond prices.
Lucy’s Vice President of Sales and Marketing Miguel Martinez pointed out that the DPL also explains its methodology on the website, allowing the trade to see how it arrives at the prices it publishes.
Initially, the plans are for DPL to publish four price list updates a year, though that could change based on industry feedback, Levi noted.
The platform announced its first price update in September, with prices rising across the board over the preceding three months.
According to DPL:
— The price of round diamonds rose an average of 3 percent, with the largest increase in 1.5-1.99 carat diamonds (up 5 percent), followed by 2-2.99 carat sizes (up 4 percent), and 1-1.49 carat sizes (up 3 percent).
— The price of fancy shapes rose an average of 2 percent, with the largest increase in 0.70-0.89 carat diamonds (up 3.4 percent), followed by 0.30-0.39 carat sizes (up 3.1 percent), and 0.50-0.69 carat sizes (up 2.9 percent).
— For rounds and fancy shapes across all sizes, the largest price increases were recorded in IJ colors while price increases were more consistent in the various clarities, with prices for +SI1 diamonds rising slightly more than those for SI2-I1 stones.
“The increase in the DPL polished prices arrives against the backdrop of increasing rough diamond prices since the start of 2021, some constraints on mining, manufacturing, polished diamond grading capacity, and most importantly, during a period of strong consumer and trade demand for polished diamonds,” it said.
The next update to the list is scheduled for late November.
DPL has created two other tools to be used in conjunction with the price list.
The DPL Diamond Price Calculator is an app that can calculate diamond prices according to a multitude of factors (color, cut, carat weight, shape, etc.) and allows users to compare prices, view price analytics, search GIA reports, and share the results.
It’s available for download in the App Store and Google Play for all Apple and Android Devices.
Before the end of the year, DPL plans to add a Data Insights Platform, a tool that will provide real-time industry insights on market trends, pricing and more.
The DPL Diamond Price Calculator is an app that can calculate diamond prices according to a multitude of factors (color, cut, carat weight, shape, etc.) and allows users to compare prices, view price analytics, search GIA reports, and share the results.
It’s available for download in the App Store and Google Play for all Apple and Android Devices.
Before the end of the year, DPL plans to add a Data Insights Platform, a tool that will provide real-time industry insights on market trends, pricing and more.
More on Technology
The Latest
CrimeFeb 27, 2026
Man Charged in Murders of Father, Son Jewelers in ChicagoChicago police and members of the U.S. Marshals Service tracked down the 35-year-old suspect earlier this week in St. Louis.
SourcingFeb 27, 2026
South African Diamond Mine Closes Amid Search for Missing WorkersOwners of the Ekapa Mine reportedly filed for liquidation about a week after a mudslide trapped five workers who have yet to be found.
MajorsFeb 27, 2026
Jewelers Mutual to Donate $10M to Savannah College of Art and DesignA 10-year alliance has also begun to address the shortage of bench jewelers through scholarships, enhanced programs, and updated equipment.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
CollectionsFeb 27, 2026
Renato Cipullo Turns Gold into HardstonesThe “Splendente” collection has evolved to feature hardstone letter pendants, including our Piece of the Week, the onyx “R.”
Weekly QuizFeb 26, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsFeb 26, 2026
Noonans to Auction Lady Wardington’s JewelryThe jewelry collection belonged to “one of society's most glamorous and beautiful women of the mid-20th century,” said the auction house.
SourcingFeb 26, 2026
Anglo American CEO Gives Insight Into De Beers SaleThe update came as Anglo took its third write-down on the diamond miner and marketer, which lost more than $500 million in 2025.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
ColumnistsFeb 26, 2026
Practical Ways Jewelers Can Leverage AI in 2026Emmanuel Raheb discusses the rise of “GEO” and the importance of having well-written, quality content on your website.
CrimeFeb 26, 2026
Three Sentenced in California Jewelry HeistEach received around four years for burglarizing a jewelry store and a coffee shop in Simi Valley, California, last May.
Events & AwardsFeb 26, 2026
GIA Names 2026 Jewelry Design Contest Winner, Retires Annual AwardCatherine Aulick, a GIA graduate, received the ninth and final Gianmaria Buccellati Foundation Award for Excellence in Jewelry Design.
TrendsFeb 25, 2026
Engagement Ring Trends 2026: What’s In, and WhyWe asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.
SourcingFeb 25, 2026
7 Trends That Could Define the Diamond Industry’s FutureExperts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.
EditorsFeb 25, 2026
Q&A: Brilliant Earth’s CEO on the New Beverly Hills StoreBeth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”
PodcastsFeb 25, 2026
Episode 2: Jewelry Trends & Does the Red Carpet Matter?Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.
WatchesFeb 25, 2026
Private Equity Firms Write Down Value of Breitling, Report SaysThe Swiss watchmaker is battling declining sales amid a rapid retail expansion, according to a Financial Times report.
CollectionsFeb 25, 2026
Rahaminov Diamonds’ New Campaign Honors Its MatriarchThe campaign celebrates Giustina Pavanello Rahaminov, the co-founder’s wife and matriarch of the family-owned brand, for her 88th birthday.
IndependentsFeb 25, 2026
Borsheims Names 2025 ‘Ike-It’ Award WinnerRachel Bennett, a senior jeweler who has been with Borsheims since 2004, earned the award.
Policies & IssuesFeb 24, 2026
IEEPA Tariffs Terminated, New 10% Tariff Already ImposedAfter the Supreme Court struck down the IEEPA tariffs, President Trump imposed a 10 percent tax on almost all imports via a different law.
IndependentsFeb 24, 2026
Sherry Smith Now Principal Partner at The Retail SmithsThe industry veteran, who was with The Edge Retail Academy for 14 years, joins her husband at the company he founded in 2022.
IndependentsFeb 24, 2026
Yafa Signed Jewels to Open Store in MiamiThe vintage signed jewelry retailer chose Miami due to growing client demand in the city and the greater Latin American region.
WatchesFeb 24, 2026
Chrono24 Names New VP, U.S. General ManagerFormer Flight Club executive Jin Lee will bring his experience from the sneaker world to the pre-owned watch marketplace.
SourcingFeb 23, 2026
Designer Eddie Sakamoto, a Humble Artist, Dies at 72Sakamoto, who died in mid-January following a sudden illness, is remembered for his humility and his masterful, architectural designs.
Events & AwardsFeb 23, 2026
NYCJAOS Announces Four-Day Spring ShowThe April event will feature a new VIP shopping day requiring a special ticket.
TrendsFeb 23, 2026
Dua Lipa Is Bulgari’s New AmbassadorBulgari chose the British-Albanian singer-songwriter for her powerful and enduring voice in contemporary culture, the jeweler said.
Policies & IssuesFeb 20, 2026
Supreme Court Rules Against Most of President Trump’s TariffsIn a 6-3 ruling, the court said the president exceeded his authority when imposing sweeping tariffs under IEEPA.
ColumnistsFeb 20, 2026
Peter Smith: Happiness, Cavemen, and Jewelry SalesSmith encourages salespeople to ask customers questions that elicit the release of oxytocin, the brain’s “feel-good” chemical.
