TechnologyJun 29, 2021
This New Virtual Try-On Technology Was Created for JewelersTechnologyAug 11, 2021
Hootsuite Acquires AI Messaging Platform Heyday for $48M
It allows retailers to connect with shoppers one-one-one around the clock.
Vancouver, British Columbia—Social media management tool Hootsuite has acquired Canadian artificial intelligence (AI) platform Heyday for CAD $60 million (about $47.7 million at current exchange rates).
Heyday is a customer messaging platform that allows one-on-one interaction between retailers and shoppers on social media and messaging apps around the clock.
It integrates with branded websites and apps, e-commerce platforms, product feeds, and order tracking management systems.
Heyday provides customer support automation, with features like Frequently Asked Question automation, order tracking management, and automated customer surveys. It also offers sales automation, like product catalogue integration, restock notifications, and smart insights, as well as analytics.
Since the start of the pandemic, the adoption and use of social media has skyrocketed.
Related stories will be right here …
According to Hootsuite’s Digital 2021 Report, more than 4.2 billion active social media users are spending an average of two hours and 25 minutes a day on social and messaging platforms.
What’s more, they expect brands and companies to be there, too.
A study by Edison Research found that 39 percent of social media users expect a reply from companies within an hour.
At the same time, the average response time is five hours, the same study found.
Through the acquisition, Hootsuite’s combination of automation and AI will allow brands to respond with personalized messages in real-time to shoppers.
Top brands already using Heyday include Lacoste, Decathlon, Cirque du Soleil, Danone, Rudsak, and Jack & Jones.
“Social is the new interface of commerce and customer care,” said Hootsuite CEO Tom Keiser. “Modern day brands have to manage a multitude of daily interactions and conversations at scale, which is impossible to do without AI automation. With the acquisition of Heyday, Hootsuite will now give AI capabilities to marketing, sales, and support teams globally so they can deliver exceptional experiences at scale.”
Earlier this year, Hootsuite acquired Sparkcentral, which also allows for one-one-one conversation messaging through Instagram, Facebook Messenger, Twitter, WhatsApp, WeChat, SMS, and Chat.
The platform also provides data to inform future interactions and predict customer needs and allows users to send surveys for feedback and insights.
More on Technology
The Latest
IndependentsDec 07, 2022
How Daniel’s Jewelers Has Lasted 70+ Holiday SeasonsIn a Q&A, CEO David Sherwood shares some company history, the secret to success during the busiest time of year, and more.
TrendsDec 07, 2022
Amanda’s Style File: December BluesJewelers of America’s Amanda Gizzi spotlights her favorite turquoise, tanzanite, and zircon December birthstone jewelry.
IndependentsDec 07, 2022
The Radiance Lands at Marissa CollectionsThe retailer is now selling the 13 diamond jewelry capsule collections created by BIPOC designers on its website.
Brought to you by
How To Buy Colored GemstonesGive your customers the full gemstone buying experience by using the 6C's.
AuctionsDec 07, 2022
Christie’s Magnificent Jewels Auction Totals Nearly $59M in New YorkAfter a 13-carat pink diamond was pulled ahead of the sale, blue and colorless diamonds reigned supreme.
Weekly QuizDec 01, 2022
This Week’s QuizTest your knowledge of the latest jewelry news with this quick test.
FinancialsDec 06, 2022
Signet Anticipates Solid Holiday Season, Raises GuidanceThe jewelry giant posted a decline in same-store sales in the third quarter but is gearing up for a season of growth.
TrendsDec 06, 2022
Pantone’s 2023 Color of the Year Is A Lot Like Rubellite, Spinel, Ruby“Viva Magenta” easily finds its colored gemstone counterparts.
Brought to you by
Knowledge and Skills for Today’s Hot TopicsFrom laboratory-grown diamonds to design to country-of-origin, GIA's Alumni Collective™ has a seminar to suite your needs.
AuctionsDec 06, 2022
Jewels from the Sunken ‘Ship of Gold’ Smash Auction EstimatesHolabird Western Americana Collections offered hundreds of treasures recovered from the S.S. Central America in its Dec. 3 sale.
ColumnistsDec 06, 2022
The Smart Lab: 6 Holiday Email Marketing Strategies To Boost SalesFrom creating catchy subject lines to retargeting abandoned carts, Emmanuel Raheb has a half-dozen pieces of email marketing advice.
IndependentsDec 06, 2022
CD Peacock Names VP of Client Engagement, ExperienceQi Holtzman is a member of the second generation to run the family-owned Chicago area jeweler.
IndependentsDec 05, 2022
Holocaust Survivor and Jeffrey Mann Jewelers Matriarch Rena Mann Dies Mann, who opened the Ohio jewelry store with her husband and son in 1984, was 95.
EditorsDec 05, 2022
Meet Jewelry’s First TikTok StarWhen it comes to translating luxury into the social media platform’s approachable style, JewelsWithJules has cracked the code.
Events & AwardsDec 05, 2022
WJA Foundation Awards Nearly $60K in Scholarships for 2022-2023Scholarship winners received awards in six different categories.
SourcingDec 02, 2022
Alrosa CEO Sergey Ivanov to Step Down, Report SaysAccording to Russian news sources, the sanctioned head of the diamond company is leaving to take a job with an investment group.
SourcingDec 02, 2022
Lucapa Sells 170-Carat Pink Diamond Unearthed This SummerSaid to be the largest pink diamond found in hundreds of years, “The Lulo Rose” was sold for an undisclosed sum.
AuctionsDec 02, 2022
Here’s How 2 Royal Jewels Performed at Auction in DenmarkA princess’s tiara fell within its pre-sale estimate while an Art Deco bracelet from a queen doubled it.
CollectionsDec 02, 2022
Piece of the Week: Foundrae’s Chain A closer look at the bold links reveals a subtle, surprising detail.
Supplier BulletinDec 01, 2022
Take Your Jewelry Design Process Digital with the GIA Alumni Collective™Sponsored by GIA Alumni Collective™
WatchesDec 01, 2022
Rolex to Certify Pre-Owned WatchesRetailers within its official distribution network will be able to sell the authenticated timepieces.
CollectionsDec 01, 2022
Kendra Scott’s New Collection is for Barbie GirlsThe capsule collection combines the brand’s classic styles with Barbie’s signature pink color.
AuctionsDec 01, 2022
13-Carat Pink Diamond Withdrawn From Christie’s Auction The auction house is not offering any details on why the fancy vivid pink stone was pulled from its upcoming “Magnificent Jewels” sale.
SourcingDec 01, 2022
Nomad’s Is Selling Its Stones to Raise Money for Ukraine AgainIn the spirit of an advent calendar, “Gems to Help Ukraine” will sell a stone a day through Dec. 24 on the Nomad’s Instagram account.
GradingDec 01, 2022
PhotoScribe Granted Patent for Method that Verifies a Stone’s IdentificationThe secure mark combines an overt mark with a covert data set to provide assurance on a gem.
SurveysNov 30, 2022
5 Things Retailers Should Know About the Start to the Holiday SeasonPlus, what a potential rail strike would mean for retailers.
WatchesNov 30, 2022
Watchfinder & Co. Will Launch a Marketplace Next Year It will provide a place for select luxury watch retailers to sell their stock.
MajorsNov 30, 2022
Pomellato Buys Into Italian GoldsmithThe brand has purchased a minority stake in Costanzo & Rizzetto.
