TechnologyJun 29, 2021
This New Virtual Try-On Technology Was Created for JewelersTechnologyAug 11, 2021
Hootsuite Acquires AI Messaging Platform Heyday for $48M
It allows retailers to connect with shoppers one-one-one around the clock.
Vancouver, British Columbia—Social media management tool Hootsuite has acquired Canadian artificial intelligence (AI) platform Heyday for CAD $60 million (about $47.7 million at current exchange rates).
Heyday is a customer messaging platform that allows one-on-one interaction between retailers and shoppers on social media and messaging apps around the clock.
It integrates with branded websites and apps, e-commerce platforms, product feeds, and order tracking management systems.
Heyday provides customer support automation, with features like Frequently Asked Question automation, order tracking management, and automated customer surveys. It also offers sales automation, like product catalogue integration, restock notifications, and smart insights, as well as analytics.
Since the start of the pandemic, the adoption and use of social media has skyrocketed.
Related stories will be right here …
According to Hootsuite’s Digital 2021 Report, more than 4.2 billion active social media users are spending an average of two hours and 25 minutes a day on social and messaging platforms.
What’s more, they expect brands and companies to be there, too.
A study by Edison Research found that 39 percent of social media users expect a reply from companies within an hour.
At the same time, the average response time is five hours, the same study found.
Through the acquisition, Hootsuite’s combination of automation and AI will allow brands to respond with personalized messages in real-time to shoppers.
Top brands already using Heyday include Lacoste, Decathlon, Cirque du Soleil, Danone, Rudsak, and Jack & Jones.
“Social is the new interface of commerce and customer care,” said Hootsuite CEO Tom Keiser. “Modern day brands have to manage a multitude of daily interactions and conversations at scale, which is impossible to do without AI automation. With the acquisition of Heyday, Hootsuite will now give AI capabilities to marketing, sales, and support teams globally so they can deliver exceptional experiences at scale.”
Earlier this year, Hootsuite acquired Sparkcentral, which also allows for one-one-one conversation messaging through Instagram, Facebook Messenger, Twitter, WhatsApp, WeChat, SMS, and Chat.
The platform also provides data to inform future interactions and predict customer needs and allows users to send surveys for feedback and insights.
More on Technology
The Latest
MajorsJun 27, 2022
George Holmes, Longtime Head Editor of JCK Magazine, Dies at 93 He first took a job at then Philadelphia-based Jewelers’ Circular-Keystone in 1963 and retired in 1996.
MajorsJun 27, 2022
Mayors, Analog:Shift Team Up With GoopThe lifestyle platform will stock fine jewelry and watches from the retailers on its website and in store.
CrimeJun 27, 2022
JSA Warns of ‘Pandemic’ of Distraction Thefts Nationwide It cited two recent cases in California, plus incidents in Florida, Kansas, and Illinois.
Brought to you by
Preparing for Proposal Season with High-Quality, A.I.-Graded Natural Diamonds Rare & Forever is helping to create an enjoyable diamond buying experience for the millions of newly-engaged couples.
IndependentsJun 27, 2022
Lewis Jewelers Set to Open New Ann Arbor Store This SummerThe 10,000-square-foot location allows for expanded collections from design partners while continuing custom design and other services.
Weekly QuizJun 23, 2022
This Week’s QuizTest your knowledge of the latest jewelry news with this quick test.
CollectionsJun 27, 2022
This Designer Has Found a New Way to Bring Gemstones to LifeSvetlana Lazar’s “Wishing Well” collection utilizes an innovative component to mimic the movement of water beneath them.
Brought to you by
Discover The Extraordinary Italian Jewelry In Las Vegas!Experience all the Italian Jewelry market has to offer in Las Vegas.
Recorded WebinarsJun 24, 2022
Vegas Jewelry Recap: The Editors Weigh InWatch the webinar in which National Jeweler’s editors talk about jewelry market week trends and their predictions for the rest of 2022.
MajorsJun 24, 2022
Banter by Piercing Pagoda Celebrates Pride with ‘SayGay’ NecklaceAll proceeds up to $25,000 will benefit the It Gets Better Project, a nonprofit that supports LGBTQ+ youth.
CollectionsJun 24, 2022
Piece of the Week: Marie Lichtenberg’s Hidden Message LocketIt’s a reminder that life is best lived with discretion.
EditorsJun 23, 2022
Antique Show Observations From a First-Time AttendeeAssociate Editor Lenore Fedow shares her impressions of the Las Vegas Antique Jewelry & Watch Show and a few of her favorite finds.
GradingJun 23, 2022
AIGS Launches Grading Report for ‘Santa Maria’ AquamarineThe Asian Institute of Gemological Sciences aims to set a color standard for the trade name.
SourcingJun 23, 2022
Rough Diamond Sales Rise Again for De Beers Sales were up 36 percent year-over-year in June and are pacing 24 percent ahead of last year at this point.
AuctionsJun 23, 2022
Auction House Freeman’s Appoints First Rep in Florida Kate Della Monica, a senior specialist in the Jewelry and Watches department, will relocate to the Sunshine State.
Lab-GrownJun 22, 2022
LVMH Luxury Ventures Sinks Money Into Lab-Grown Diamond Start-UpLVMH’s investment arm has taken a stake in Lusix, a lab-grown diamond company based in Israel.
AuctionsJun 22, 2022
Here’s How Two 100-Plus-Carat Diamonds Did at AuctionSotheby’s New York put a colorless diamond and a fancy deep orange-brown diamond up for sale last week, with mixed results.
CrimeJun 22, 2022
Leviev Diamonds Launches Bracelet to Help ‘Tinder Swindler’ Victims Profits will help them recoup financial losses.
MajorsJun 22, 2022
Swarovski Names First Non-Family CEORetail veteran Alexis Nasard will step in as CEO on July 4.
SourcingJun 22, 2022
Edward Asscher to Remain WDC President for Another YearThe organization also extended the terms of Vice President Feriel Zerouki and Treasurer Ronnie VanderLinden.
ColumnistsJun 21, 2022
State of the Majors 2022: Reflections on ResilienceAfter suffering a professional setback, columnist Peter Smith reflects on our ability to bounce back even when the hits keep on coming.
IndependentsJun 21, 2022
Jeweler Tommy Glatz, Known for Being Creative and Kind, Dies at 68Glatz owned and operated Glatz Jewelers in Aliquippa, Pennsylvania for more than 40 years.
Events & AwardsJun 21, 2022
24 Karat Club of Southern California Will Honor These Industry LeadersThe organization will present three awards at its annual dinner, dance, and gala in October.
MajorsJun 21, 2022
David Yurman Hires Chief of People, StrategyFormer McKinsey partner Emily Yueh marks new president Evan Yurman’s first hire.
TrendsJun 17, 2022
Britney Spears Wore Over $500K of Stephanie Gottlieb Diamonds at Her WeddingThe New York jeweler also made the pop star’s wedding bands.
AuctionsJun 17, 2022
5-Carat Paraiba Tourmaline Ring to Hit the Auction BlockIt’s predicted to sell for up to $484,000 during the Bonhams Hong Kong Jewels and Jadeite auction on June 22.
Events & AwardsJun 17, 2022
WJA Foundation to Offer Tech Scholarships for Women of ColorThe recipient will receive up to $17,500 toward a tech-focused certification or program of their choice.
