TechnologyJun 21, 2021
GemFind Partners with Messaging Platform PodiumTechnologyJun 29, 2021
This New Virtual Try-On Technology Was Created for Jewelers
TrueView AR is meant for jewelry businesses of all sizes.
A shot of how the new TrueView AR platform lets customers virtually try on jewelry and customize how it looks
Bellevue, Wash.—Technology enabling virtual try-ons is the latest tool being adopted to help close e-commerce sales, and there’s a new player that wants to bring it to all kinds of jewelry businesses.
TrueView AR offers a multi-application system compatible with any existing e-commerce platform; a simple web plugin enables a 3-D virtual experience so customers can see the jewelry designs they like on themselves without having to download a separate app.
“We’ve tried to create a product that is super targeted to the Gen Z consumer mindset and will help businesses maximize the growth opportunities that are waiting for them in the digital space,” said Managing Director Bahruz Agayev. “Because the future won’t wait. Every jeweler with a digital platform should have skin in the game.”
The system is “hyper-tailored to the needs of professional jewelers and DTC jewelry brands,” according to industry veteran Nan Lung Palmer, owner of Facets Consulting, who helped test TrueView AR and advise on its development.
Watch: A Demo of TrueView AR Technology
TrueView AR offers a multi-application system compatible with any existing e-commerce platform; a simple web plugin enables a 3-D virtual experience so customers can see the jewelry designs they like on themselves without having to download a separate app.
“We’ve tried to create a product that is super targeted to the Gen Z consumer mindset and will help businesses maximize the growth opportunities that are waiting for them in the digital space,” said Managing Director Bahruz Agayev. “Because the future won’t wait. Every jeweler with a digital platform should have skin in the game.”
The system is “hyper-tailored to the needs of professional jewelers and DTC jewelry brands,” according to industry veteran Nan Lung Palmer, owner of Facets Consulting, who helped test TrueView AR and advise on its development.
Watch: A Demo of TrueView AR Technology
For example, the system allows shoppers to customize designs, easily switching the metal and gemstone type, shape, and size when they’re in try-on mode to see several different looks at once.
Retailers and designers can also utilize TrueView AR for valuable data and insights into which products, custom combinations, gems, or designers are most popular with shoppers.
Meanwhile, a customized tablet-based try-on allows for a 2-D try-on experience with true-to-size renderings suitable to help a sales associate engage customers.
Online shoppers also can easily take selfies of their try-on experience to share on social media, helping provide organic exposure to a bigger audience.
“Most of the virtual try-on solutions you see out there were custom-built for the company using it and that’s a luxury that the studio designer, or family-owned jeweler on Main Street, often can’t afford,” Agayev said.
“So we’re taking a democratic approach with our product, and removing the red tape so that everyone in the jewelry industry can capture their customers via this very cool shopping experience—and boost their conversion rates as much as the big guys.”
For more information or to request a demo, visit TrueViewAR.com.
More on Technology
The Latest
CollectionsApr 08, 2026
Hearts On Fire Celebrates 30 Years By Asking a QuestionThe “What’s Your Signature?” campaign invites women to think about how they see themselves.
SourcingApr 08, 2026
Sale of 42-Carat Blue Diamond Gives Petra a Boost in Q3The big diamond’s sale added to the company’s revenue though the market remains “challenging” overall, particularly for smaller goods.
Events & AwardsApr 08, 2026
AGS Confluence Returns with AI, Sustainability SessionsRob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
Events & AwardsApr 08, 2026
TJS to Honor 2 Longtime Former Stuller EmployeesThe Jewelry Symposium will honor two industry veterans with lifetime achievement awards at its upcoming May event.
Weekly QuizApr 02, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsApr 08, 2026
Amanda’s Style File: April’s Brilliant Birthstone With their durability, brilliance, and beauty, diamonds are the perfect stone for everyday birthstone jewelry.
MajorsApr 07, 2026
QVC Group’s Latest Filing Calls Its Future Into QuestionThe retailer failed to file its annual report on time and said it may issue a going concern warning.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
ColumnistsApr 07, 2026
Peter Smith: A Tip to the Post Office on Workplace CultureSmith recounts a recent trip to the post office that included an uncomfortable, embarrassing, and public exchange between two employees.
GradingApr 07, 2026
GIA CFO David Tearle to Retire in June John Cowley, who has more than 30 years of experience, is succeeding Tearle as the lab’s chief financial officer.
CollectionsApr 07, 2026
Nerd Out Over Gemology Geek’s First Jewelry CollectionFounder Erica Silverglide has designed 35 colorful pieces set with fluorescing gemstones for the brand's first finished jewelry offering.
CollectionsApr 07, 2026
Ukrainian Jewelers Highlighted In New Book“Ukrainian Jewelry | Contemporary Jewelry and Art Jewelry from Ukraine” features 33 contemporary Ukrainian designers and studios.
CollectionsApr 06, 2026
Fope’s New Jewelry Debuts Are Golden“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.
MajorsApr 06, 2026
Kecia Caffie, Corinne Bentzen No Longer With Signet JewelersSignet confirmed that Caffie, president of Zales and Banter, and Bentzen, who headed Blue Nile, have left the company.
CollectionsApr 06, 2026
Historian Tanzy Ward Pens Book on Black Victorians’ JewelryThe antique jewelry dealer talks about the importance of including Black Americans in jewelry history and preserving their stories.
SourcingApr 06, 2026
Gemfields Reports $51M Loss in 2025Both its mines faced challenges last year, from operational issues to disruptions in the market.
CollectionsApr 03, 2026
Taylor Swift’s ‘Elizabeth Taylor’ Video Puts Jewelry Front and CenterIconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.
MajorsApr 03, 2026
Saks Global Says It Will Emerge From Bankruptcy This SummerThe luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.
Events & AwardsApr 03, 2026
JCK Luxury, NouvelleBox Partner on New Designer BallroomThe NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.
CollectionsApr 03, 2026
Buddha Mama Brings Its ‘Moon’ Locket To DallasThe one-of-a-kind locket, our Piece of the Week, opens to reveal three hidden images to keep close to your heart.
MajorsApr 02, 2026
Pandora Opens New Canadian Distribution Center Amid Tariff ConcernsThe new facility was also designed to better serve its growing customer base in Canada.
TrendsApr 02, 2026
Michelle Yeoh Fronts New Mikimoto Campaign The campaign is a tribute to the year 1893, when Kokichi Mikimoto created the world’s first cultured pearl.
GradingApr 02, 2026
GIA Debuts New Campus in TaiwanIt is the only GIA school to offer the GIA Graduate Gemologist program in Chinese.
MajorsApr 02, 2026
DCA Launches ‘Second Spark’ Workforce InitiativeThe initiative connects veterans and parents returning to the workforce with careers in jewelry retail.
MajorsApr 02, 2026
Hoover & Strong Names New National Sales RepresentativeThe wholesale manufacturer and precious metals refiner has appointed Michael Angelo as its new national sales representative.
MajorsApr 01, 2026
Foundrae Sues Pandora for Allegedly Copying Its Medallion DesignsFoundrae also accused the jewelry giant of copying its mood board style of marketing.
AuctionsApr 01, 2026
John Jacob Astor IV’s Titanic Pocket Watch Heads to AuctionA Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.
