TechnologyJun 21, 2021
GemFind Partners with Messaging Platform PodiumTechnologyJun 29, 2021
This New Virtual Try-On Technology Was Created for Jewelers
TrueView AR is meant for jewelry businesses of all sizes.
A shot of how the new TrueView AR platform lets customers virtually try on jewelry and customize how it looks
Bellevue, Wash.—Technology enabling virtual try-ons is the latest tool being adopted to help close e-commerce sales, and there’s a new player that wants to bring it to all kinds of jewelry businesses.
TrueView AR offers a multi-application system compatible with any existing e-commerce platform; a simple web plugin enables a 3-D virtual experience so customers can see the jewelry designs they like on themselves without having to download a separate app.
“We’ve tried to create a product that is super targeted to the Gen Z consumer mindset and will help businesses maximize the growth opportunities that are waiting for them in the digital space,” said Managing Director Bahruz Agayev. “Because the future won’t wait. Every jeweler with a digital platform should have skin in the game.”
The system is “hyper-tailored to the needs of professional jewelers and DTC jewelry brands,” according to industry veteran Nan Lung Palmer, owner of Facets Consulting, who helped test TrueView AR and advise on its development.
Watch: A Demo of TrueView AR Technology
TrueView AR offers a multi-application system compatible with any existing e-commerce platform; a simple web plugin enables a 3-D virtual experience so customers can see the jewelry designs they like on themselves without having to download a separate app.
“We’ve tried to create a product that is super targeted to the Gen Z consumer mindset and will help businesses maximize the growth opportunities that are waiting for them in the digital space,” said Managing Director Bahruz Agayev. “Because the future won’t wait. Every jeweler with a digital platform should have skin in the game.”
The system is “hyper-tailored to the needs of professional jewelers and DTC jewelry brands,” according to industry veteran Nan Lung Palmer, owner of Facets Consulting, who helped test TrueView AR and advise on its development.
Watch: A Demo of TrueView AR Technology
For example, the system allows shoppers to customize designs, easily switching the metal and gemstone type, shape, and size when they’re in try-on mode to see several different looks at once.
Retailers and designers can also utilize TrueView AR for valuable data and insights into which products, custom combinations, gems, or designers are most popular with shoppers.
Meanwhile, a customized tablet-based try-on allows for a 2-D try-on experience with true-to-size renderings suitable to help a sales associate engage customers.
Online shoppers also can easily take selfies of their try-on experience to share on social media, helping provide organic exposure to a bigger audience.
“Most of the virtual try-on solutions you see out there were custom-built for the company using it and that’s a luxury that the studio designer, or family-owned jeweler on Main Street, often can’t afford,” Agayev said.
“So we’re taking a democratic approach with our product, and removing the red tape so that everyone in the jewelry industry can capture their customers via this very cool shopping experience—and boost their conversion rates as much as the big guys.”
For more information or to request a demo, visit TrueViewAR.com.
More on Technology
The Latest
MajorsJan 23, 2026
Watches of Switzerland Acquires 4-Store Jewelry Chain in TexasFamily-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.
WatchesJan 23, 2026
Damiani Group to Acquire Baume & MercierThe Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.
TrendsJan 23, 2026
Martin Katz’s Earrings Call to Mind Wintry Weather Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
MajorsJan 23, 2026
Rembrandt Charms Names New Director of Creative, Brand StrategyElla Blum was appointed to the newly created role.
Weekly QuizJan 22, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Supplier BulletinJan 22, 2026
The Rise of Centralized Sourcing in the Colored Gemstone MarketSponsored by RapNet
MajorsJan 22, 2026
Lugano Diamonds Finds a BuyerInvestment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
SourcingJan 22, 2026
De Beers To Release ‘A Diamond Is Forever’ BookIt explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.
MajorsJan 22, 2026
Swarovski Appoints New North America PresidentRetail veteran Sindhu Culas has stepped into the role.
MajorsJan 22, 2026
Stuller Names New Chief Merchandising, Marketing, Sales OfficerTaylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.
PodcastsJan 21, 2026
Episode 1: High Gold Prices, the Diamond Dilemma, & What’s NextWas 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.
EditorsJan 21, 2026
6 Jewelry Designers Poised to Have a Breakout Year in 2026Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.
SourcingJan 21, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.
CrimeJan 21, 2026
4 Men Charged in $1.7M California Smash-and-Grab Jewelry Store RobberyPlus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.
IndependentsJan 21, 2026
Delaware Jeweler Felice Morris Dies at 91Morris’ most cherished role was being a mother and grandmother, her family said.
CollectionsJan 21, 2026
Bulgari Weaves New Collection of ‘Vimini’ Creations“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.
Events & AwardsJan 21, 2026
Jewelers Mutual’s ‘Conversations’ Retreat Returns to Discuss AIThe third edition will be held in Half Moon Bay, California, in April.
Events & AwardsJan 20, 2026
These Are the 5 Finalists for the David Yurman Gem Awards GrantThe grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.
ColumnistsJan 20, 2026
First-Party Data Is the Most Valuable Asset Jewelers Have in 2026Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.
MajorsJan 20, 2026
Borsheims Hires New Assistant Facilities ManagerHeath Yarges brings two decades of experience to the role.
EditorsJan 16, 2026
Remembering Pete Yantzer for His Contributions and His Kindness Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.
FinancialsJan 16, 2026
Richemont’s Jewelry Brands Shine in Q3Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.
TrendsJan 16, 2026
Diane Lane's Brooch Buzzes at the 2026 Golden GlobesOur Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.
CrimeJan 15, 2026
D.C. Rapper ‘Taliban Glizzy’ Sentenced to 18+ Years for Jewelry Store RobberiesTrevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.
Events & AwardsJan 15, 2026
Jewelers of Americas’ ‘20 Under 40’ Nominations Now OpenThe program recognizes rising professionals in the jewelry industry.
Events & AwardsJan 15, 2026
Registration for JCK Las Vegas 2026 Is Now OpenA new lifestyle section and a watch showcase have been added to this year’s event.
