TechnologyJun 21, 2021
GemFind Partners with Messaging Platform PodiumTechnologyJun 29, 2021
This New Virtual Try-On Technology Was Created for Jewelers
TrueView AR is meant for jewelry businesses of all sizes.
A shot of how the new TrueView AR platform lets customers virtually try on jewelry and customize how it looks
Bellevue, Wash.—Technology enabling virtual try-ons is the latest tool being adopted to help close e-commerce sales, and there’s a new player that wants to bring it to all kinds of jewelry businesses.
TrueView AR offers a multi-application system compatible with any existing e-commerce platform; a simple web plugin enables a 3-D virtual experience so customers can see the jewelry designs they like on themselves without having to download a separate app.
“We’ve tried to create a product that is super targeted to the Gen Z consumer mindset and will help businesses maximize the growth opportunities that are waiting for them in the digital space,” said Managing Director Bahruz Agayev. “Because the future won’t wait. Every jeweler with a digital platform should have skin in the game.”
The system is “hyper-tailored to the needs of professional jewelers and DTC jewelry brands,” according to industry veteran Nan Lung Palmer, owner of Facets Consulting, who helped test TrueView AR and advise on its development.
Watch: A Demo of TrueView AR Technology
TrueView AR offers a multi-application system compatible with any existing e-commerce platform; a simple web plugin enables a 3-D virtual experience so customers can see the jewelry designs they like on themselves without having to download a separate app.
“We’ve tried to create a product that is super targeted to the Gen Z consumer mindset and will help businesses maximize the growth opportunities that are waiting for them in the digital space,” said Managing Director Bahruz Agayev. “Because the future won’t wait. Every jeweler with a digital platform should have skin in the game.”
The system is “hyper-tailored to the needs of professional jewelers and DTC jewelry brands,” according to industry veteran Nan Lung Palmer, owner of Facets Consulting, who helped test TrueView AR and advise on its development.
Watch: A Demo of TrueView AR Technology
For example, the system allows shoppers to customize designs, easily switching the metal and gemstone type, shape, and size when they’re in try-on mode to see several different looks at once.
Retailers and designers can also utilize TrueView AR for valuable data and insights into which products, custom combinations, gems, or designers are most popular with shoppers.
Meanwhile, a customized tablet-based try-on allows for a 2-D try-on experience with true-to-size renderings suitable to help a sales associate engage customers.
Online shoppers also can easily take selfies of their try-on experience to share on social media, helping provide organic exposure to a bigger audience.
“Most of the virtual try-on solutions you see out there were custom-built for the company using it and that’s a luxury that the studio designer, or family-owned jeweler on Main Street, often can’t afford,” Agayev said.
“So we’re taking a democratic approach with our product, and removing the red tape so that everyone in the jewelry industry can capture their customers via this very cool shopping experience—and boost their conversion rates as much as the big guys.”
For more information or to request a demo, visit TrueViewAR.com.
Editors' Picks
Sponsored by
More on Technology
The Latest
SourcingMar 12, 2025
5 Factors That Will Impact the Diamond Industry in 2025The industry is changing as it grapples with new realities around distribution, supply, and the need for consistent, effective marketing.
SourcingMar 12, 2025
Q&A: New GJEPC Chairman Kirit BhansaliBhansali discusses the potential impact of U.S. tariffs, demand for diamonds by market, and the “cautious confidence” in India right now.
Lab-GrownMar 12, 2025
Beyond Jewelry: Possibilities in the Lab-Grown Diamond SectorAs lab-grown diamond brands pop up across India, academics are researching how to grow demand outside of the jewelry industry.
Brought to you by
Watch: GIA Field Gemology at the One-Hundredth Expedition: A Look Back and to the FutureSupplier Spotlight Sponsored by GIA
SourcingMar 12, 2025
Indian Leader, Retailer Among 2025 DDG Honorees Govind Dholakia and Tanishq will be recognized for their contributions to the industry at the Diamonds Do Good Awards in Las Vegas.
Weekly QuizMar 06, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsMar 12, 2025
Marla Aaron Migrates to LondonThe New York City-based brand has opened its first U.K. location with a permanent shop-in-shop at Liberty in London.
AuctionsMar 12, 2025
A Medieval Bishop’s Sapphire Ring Is Going Up for SaleA metal detectorist discovered the ring that is believed to have belonged to a bishop in the late 12th to early 13th century.
Brought to you by
Natural Diamonds Should Mean MoreNatural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.
Events & AwardsMar 12, 2025
JA New York Announces Education, Live Demo LineupsOrganizers looked to new partnerships and interactive experiences to enhance the spring show, set for March 16 to 18.
Events & AwardsMar 12, 2025
Bogolo Joy Kenewendo to Speak at Annual JVC LuncheonKenewendo, Botswana’s minister of minerals and energy, will discuss the future of diamonds.
CrimeMar 11, 2025
Man in Florida Swallows Allegedly Stolen Tiffany & Co. Jewelry The suspect allegedly stole almost $800,000 worth of diamond jewelry from a store in Orlando and then swallowed it during a traffic stop.
ColumnistsMar 11, 2025
Creative Connecting: How to Pose on the Red CarpetAhead of the Gem Awards on Friday, Jen Cullen Williams and Duvall O’Steen share pro tips for taking the best photos.
CollectionsMar 11, 2025
Marco Bicego Celebrates 25 Years With Collection, CampaignFounded in 2000, Marco Bicego is commemorating its milestone anniversary with a “25 Best” collection and campaigns honoring its heritage.
Events & AwardsMar 11, 2025
JSA to Honor GIA Employee at Annual LuncheonThe organization will present an award to Amy-Elise Signeavsky, law enforcement and diamond recovery manager at GIA.
MajorsMar 10, 2025
Terry Chandler to Retire After 24 Years as Head of DCA Chandler started his jewelry career at Michelson Jewelers, joining the Diamond Council of America as president and CEO in 2001.
CollectionsMar 10, 2025
MaeVona Co-Founder Debuts 3D-Printed ‘Tùsaire’ CollectionScottish American designer Maeve Gillies collaborated with Platinum Guild International on jewelry created by direct metal 3D printing.
Events & AwardsMar 10, 2025
The Jewelry Symposium Announces 2025 Scholarship WinnersAhead of its trade show in May, TJS awarded free registration and accommodations to five up-and-coming jewelry industry professionals.
Events & AwardsMar 10, 2025
These Designers, Journalists, and Retailers Are Up for a Gem Award The 2025 Gem Awards are set to take place Friday at Cipriani 42nd Street in New York City.
MajorsMar 07, 2025
Jane Fonda, Mariska Hargitay Star in Pomellato’s IWD CampaignThe annual star-studded campaign for International Women’s Day encourages collective action against domestic violence.
CollectionsMar 07, 2025
Piece of the Week: Yeprem’s ‘Golden Strada’ NecklaceThe statement piece is seen in Yeprem’s new “You Play the Game” campaign, created for International Women’s Day.
MajorsMar 07, 2025
Borsheims Names New Senior Security and Facilities ManagerLongtime employee Kyle Slosson has been promoted to the role.
IndependentsMar 06, 2025
Wixon Jewelers to Close After 37 YearsFirst-generation jewelers Dan and Hope Wixon are retiring and will close their Minneapolis-area jewelry store in May.
CollectionsMar 06, 2025
Guzema, 3.1 Phillip Lim Collab on New ‘Snake’ DesignsThe limited-edition collection, a nod to the Year of the Snake, is Ukrainian brand Guzema’s first partnership with a U.S. brand.
IndependentsMar 06, 2025
Stephen Barnes Is the New Owner of IJOAfter more than 50 years, Jeff Roberts is handing over ownership of the organization to IJO President Stephen Barnes.
Events & AwardsMar 06, 2025
Borsheims’ ‘Ike-It’ Award Goes to JewelerSenior Jeweler Jay Wolff was named employee of the year.
MajorsMar 05, 2025
Neiman Marcus’ Dallas Flagship Store to Close, Confirms Saks GlobalThe 111-year-old store will close following a dispute among Saks Global, a landlord, and the City of Dallas over a small piece of land.
AuctionsMar 05, 2025
Sotheby's To Auction 51 ‘Alien’ WatchesThe upcoming “Area_51” watch sale is a collaboration with heist-out, featuring vintage and modern timepieces with futuristic designs.
