CrimeJun 04, 2021
Jewelers Mutual, Securitas Partner for Alarm Response Program TechnologyJun 14, 2021
Jewelers Mutual Acquires Jewelry E-Tailer
The jewelry insurance company acquired Gem + Jewel marketplace as it looks to bolster its own B2B Zing platform.
Jewelers Mutual recently acquired e-commerce site Gem + Jewel marketplace.
Neenah, Wis.—Jewelers Mutual Group is moving into the e-commerce space via its latest acquisition.
The jewelry insurance company acquired Gem + Jewel marketplace, an e-commerce site featuring a number of jewelry retailers and designers, including independent jewelers and family-owned businesses.
It carries jewels from larger brands like Mastoloni and John Hardy to designers like Julie Lamb and Freida Rothman.
Financial details of the acquisition were not disclosed.
Retailers within the Gem + Jewel network are provided with turnkey websites and hosting for their online inventory while vendors receive the opportunity to sell online in partnership with the retail partners.
The benefits include an expansion of a jeweler’s online product offerings and profit-sharing from online sales by their partner-vendors, said Jewelers Mutual.
Using the technology powering the Gem + Jewel marketplace, Jewelers Mutual will bolster its Zing Marketplace, a business-to-business site for retailers to source products directly.
The Zing platform, which is free to all jewelers even if they are not a Jewelers Mutual policyholder, offers shipping, appraisals, and a diamond marketplace courtesy of IDEX.
“The powerful combination of the Zing platform and Gem + Jewel will allow jewelers the ability to facilitate more sales and streamline their operations,” said Mike Alexander, Jewelers Mutual executive vice president, in a press release about the acquisition.
“Ultimately, our goal is to help jewelers more efficiently expand their customer base and effectively grow their e-commerce businesses.”
Gem + Jewel CEO Sheila Bayes said what drew her to Jewelers Mutual was its “work to help the industry holistically, from mine to market.”
“The Gem + Jewel platform similarly provides solutions to improve the businesses of jewelers and manufacturers, as well as generating increased online sales for all.”
Bayes is a jewelry industry veteran, opening her own store two decades ago.
She was named to Harper's Bazaar list of Top 100 Jewelers and has won the Readers' Choice Award for Best Jeweler in Lexington, Kentucky for the last 12 years, as per the Gem + Jewel website.
To register for the Zing platform or to receive news about the upcoming addition of the Gem + Jewel marketplace, visit the Jewelers Mutual website.
Related stories will be right here …
The jewelry insurance company acquired Gem + Jewel marketplace, an e-commerce site featuring a number of jewelry retailers and designers, including independent jewelers and family-owned businesses.
It carries jewels from larger brands like Mastoloni and John Hardy to designers like Julie Lamb and Freida Rothman.
Financial details of the acquisition were not disclosed.
Retailers within the Gem + Jewel network are provided with turnkey websites and hosting for their online inventory while vendors receive the opportunity to sell online in partnership with the retail partners.
The benefits include an expansion of a jeweler’s online product offerings and profit-sharing from online sales by their partner-vendors, said Jewelers Mutual.
Using the technology powering the Gem + Jewel marketplace, Jewelers Mutual will bolster its Zing Marketplace, a business-to-business site for retailers to source products directly.
The Zing platform, which is free to all jewelers even if they are not a Jewelers Mutual policyholder, offers shipping, appraisals, and a diamond marketplace courtesy of IDEX.
“The powerful combination of the Zing platform and Gem + Jewel will allow jewelers the ability to facilitate more sales and streamline their operations,” said Mike Alexander, Jewelers Mutual executive vice president, in a press release about the acquisition.
“Ultimately, our goal is to help jewelers more efficiently expand their customer base and effectively grow their e-commerce businesses.”
Gem + Jewel CEO Sheila Bayes said what drew her to Jewelers Mutual was its “work to help the industry holistically, from mine to market.”
“The Gem + Jewel platform similarly provides solutions to improve the businesses of jewelers and manufacturers, as well as generating increased online sales for all.”
Bayes is a jewelry industry veteran, opening her own store two decades ago.
She was named to Harper's Bazaar list of Top 100 Jewelers and has won the Readers' Choice Award for Best Jeweler in Lexington, Kentucky for the last 12 years, as per the Gem + Jewel website.
To register for the Zing platform or to receive news about the upcoming addition of the Gem + Jewel marketplace, visit the Jewelers Mutual website.
Editors' Picks
Sponsored by
More on Technology
The Latest
CrimeMar 11, 2025
Man in Florida Swallows Allegedly Stolen Tiffany & Co. Jewelry The suspect allegedly stole almost $800,000 worth of diamond jewelry from a store in Orlando and then swallowed it during a traffic stop.
ColumnistsMar 11, 2025
Creative Connecting: How to Pose on the Red CarpetAhead of the Gem Awards on Friday, Jen Cullen Williams and Duvall O’Steen share pro tips for taking the best photos.
CollectionsMar 11, 2025
Marco Bicego Celebrates 25 Years With Collection, CampaignFounded in 2000, Marco Bicego is commemorating its milestone anniversary with a “25 Best” collection and campaigns honoring its heritage.
Brought to you by
Watch: GIA Field Gemology at the One-Hundredth Expedition: A Look Back and to the FutureSupplier Spotlight Sponsored by GIA
Events & AwardsMar 11, 2025
JSA to Honor GIA Employee at Annual LuncheonThe organization will present an award to Amy-Elise Signeavsky, law enforcement and diamond recovery manager at GIA.
Weekly QuizMar 06, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsMar 10, 2025
Terry Chandler to Retire After 24 Years as Head of DCA Chandler started his jewelry career at Michelson Jewelers, joining the Diamond Council of America as president and CEO in 2001.
CollectionsMar 10, 2025
MaeVona Co-Founder Debuts 3D-Printed ‘Tùsaire’ CollectionScottish American designer Maeve Gillies collaborated with Platinum Guild International on jewelry created by direct metal 3D printing.
Brought to you by
Natural Diamonds Should Mean MoreNatural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.
Events & AwardsMar 10, 2025
The Jewelry Symposium Announces 2025 Scholarship WinnersAhead of its trade show in May, TJS awarded free registration and accommodations to five up-and-coming jewelry industry professionals.
Events & AwardsMar 10, 2025
These Designers, Journalists, and Retailers Are Up for a Gem Award The 2025 Gem Awards are set to take place Friday at Cipriani 42nd Street in New York City.
MajorsMar 07, 2025
Jane Fonda, Mariska Hargitay Star in Pomellato’s IWD CampaignThe annual star-studded campaign for International Women’s Day encourages collective action against domestic violence.
CollectionsMar 07, 2025
Piece of the Week: Yeprem’s ‘Golden Strada’ NecklaceThe statement piece is seen in Yeprem’s new “You Play the Game” campaign, created for International Women’s Day.
MajorsMar 07, 2025
Borsheims Names New Senior Security and Facilities ManagerLongtime employee Kyle Slosson has been promoted to the role.
IndependentsMar 06, 2025
Wixon Jewelers to Close After 37 YearsFirst-generation jewelers Dan and Hope Wixon are retiring and will close their Minneapolis-area jewelry store in May.
CollectionsMar 06, 2025
Guzema, 3.1 Phillip Lim Collab on New ‘Snake’ DesignsThe limited-edition collection, a nod to the Year of the Snake, is Ukrainian brand Guzema’s first partnership with a U.S. brand.
IndependentsMar 06, 2025
Stephen Barnes Is the New Owner of IJOAfter more than 50 years, Jeff Roberts is handing over ownership of the organization to IJO President Stephen Barnes.
Events & AwardsMar 06, 2025
Borsheims’ ‘Ike-It’ Award Goes to JewelerSenior Jeweler Jay Wolff was named employee of the year.
MajorsMar 05, 2025
Neiman Marcus’ Dallas Flagship Store to Close, Confirms Saks GlobalThe 111-year-old store will close following a dispute among Saks Global, a landlord, and the City of Dallas over a small piece of land.
AuctionsMar 05, 2025
Sotheby's To Auction 51 ‘Alien’ WatchesThe upcoming “Area_51” watch sale is a collaboration with heist-out, featuring vintage and modern timepieces with futuristic designs.
MajorsMar 05, 2025
Jewelers of America Unveils 3-Year Strategic Plan The trade organization, which will mark 120 years of service next year, has a refined focus and a new mission statement.
Events & AwardsMar 05, 2025
92NY Accepting 2025 Jewelry Artist Residency ApplicationsThe application period is now open for established and emerging jewelers and metalsmiths to apply to the month-long residency program.
CrimeMar 04, 2025
4 Suspects Arrested in Fatal Armed Robbery of California Jewelry Store Uc Thí Vo, who co-owned Kim Tin Jewelry in Sacramento with her husband of 40 years, was killed during the November 2024 robbery.
CrimeMar 04, 2025
NYC Diamond Dealer Pleads Guilty to Lab-Grown Diamond SwapsManashe Sezanayev pleaded guilty to grand larceny and is expected to receive five years’ probation when he’s sentenced in May.
TrendsMar 04, 2025
Amanda’s Style File: Peaceful and Powerful AquamarineThe March birthstone pairs perfectly with hues of Mocha Mousse, Pantone’s Color of the Year for 2025.
ColumnistsMar 04, 2025
The Smart Lab: Using Online Events to Supercharge Sales Emmanuel Raheb shares strategies to prepare for, publicize, and engage the audience during events on platforms like TikTok and Zoom.
EditorsMar 03, 2025
Drop Necklaces, Archival Pieces Take Over at the 2025 OscarsFrom Doja Cat to Mikey Madison and Selena Gomez, many of this year’s Academy Awards attendees donned drop necklaces.
Policies & IssuesMar 03, 2025
Customs Indefinitely Postpones Requirement to Disclose Country of MiningOriginally slated to take effect in April, official U.S. Customs and Border Protection documents now show the implementation date as “TBD.”
