Technology

Jewelers Mutual Acquires Jewelry E-Tailer

TechnologyJun 14, 2021

Jewelers Mutual Acquires Jewelry E-Tailer

The jewelry insurance company acquired Gem + Jewel marketplace as it looks to bolster its own B2B Zing platform.

Jewelers Mutual recently acquired e-commerce site Gem + Jewel marketplace.
Neenah, Wis.—Jewelers Mutual Group is moving into the e-commerce space via its latest acquisition.

The jewelry insurance company acquired Gem + Jewel marketplace, an e-commerce site featuring a number of jewelry retailers and designers, including independent jewelers and family-owned businesses.

It carries jewels from larger brands like Mastoloni and John Hardy to designers like Julie Lamb and Freida Rothman.

Financial details of the acquisition were not disclosed.

Retailers within the Gem + Jewel network are provided with turnkey websites and hosting for their online inventory while vendors receive the opportunity to sell online in partnership with the retail partners.

The benefits include an expansion of a jeweler’s online product offerings and profit-sharing from online sales by their partner-vendors, said Jewelers Mutual.

Using the technology powering the Gem + Jewel marketplace, Jewelers Mutual will bolster its Zing Marketplace, a business-to-business site for retailers to source products directly.

The Zing platform, which is free to all jewelers even if they are not a Jewelers Mutual policyholder, offers shipping, appraisals, and a diamond marketplace courtesy of IDEX.

“The powerful combination of the Zing platform and Gem + Jewel will allow jewelers the ability to facilitate more sales and streamline their operations,” said Mike Alexander, Jewelers Mutual executive vice president, in a press release about the acquisition.

“Ultimately, our goal is to help jewelers more efficiently expand their customer base and effectively grow their e-commerce businesses.”

Gem + Jewel CEO Sheila Bayes said what drew her to Jewelers Mutual was its “work to help the industry holistically, from mine to market.”

“The Gem + Jewel platform similarly provides solutions to improve the businesses of jewelers and manufacturers, as well as generating increased online sales for all.”

Bayes is a jewelry industry veteran, opening her own store two decades ago.

She was named to Harper's Bazaar list of Top 100 Jewelers and has won the Readers' Choice Award for Best Jeweler in Lexington, Kentucky for the last 12 years, as per the Gem + Jewel website.

To register for the Zing platform or to receive news about the upcoming addition of the Gem + Jewel marketplace, visit the Jewelers Mutual website.

 Related stories will be right here … 
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

The Latest

FinancialsJul 30, 2021
Kering’s Jewelry Houses Rebound in H1

Boucheron and Pomellato performed especially well in the first half after expanding into the Asia-Pacific region.

SourcingJul 30, 2021
The Fura Marketing Council Will Debut in Las Vegas

The team behind the program, designed to help increase the share of the colored stone market, will be at AGTA GemFair and JCK Las Vegas.

CollectionsJul 30, 2021
Piece of the Week: K Kane’s Personalized Diamonds

The “Alphabet Diamond” collection levels up the initial jewelry trend.

Brought to you by
How to Build a Successful Multi-Generational Jewelry Business

RDI Diamonds CEO Michael Indelicato shares his advice for taking a family business to the next level.

SourcingJul 29, 2021
De Beers Owner Pumping $100M Into Sustainability Projects

Anglo American is donating the money to its Anglo American Foundation, which supports projects in countries where it mines.

Weekly QuizJul 29, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of July 26-30, 2021.
Take the Quiz
CollectionsJul 29, 2021
Simon G. Unveils New Collection Straight from the Vault

It features tourmalines that have been stashed away for more than a decade.

MajorsJul 29, 2021
Jewelers Mutual Launches ‘The Zing Report’

The new publication and its weekly newsletter will feature jewelry-focused content.

Brought to you by
3 Reasons Why You Should Start Appraising This Summer

Create appraisals with the Jewelry Appraisal Solution on the Zing by Jewelers Mutual Group® platform and leverage the expertise of Gemworld.

IndependentsJul 28, 2021
Estelle Hedaya, Full of Life and Loved by All, Laid to Rest

The funeral for Hedaya, the final victim identified in the Surfside condo collapse, took place Tuesday in her native Brooklyn.

×