CrimeJun 04, 2021
Jewelers Mutual, Securitas Partner for Alarm Response Program TechnologyJun 14, 2021
Jewelers Mutual Acquires Jewelry E-Tailer
The jewelry insurance company acquired Gem + Jewel marketplace as it looks to bolster its own B2B Zing platform.
Jewelers Mutual recently acquired e-commerce site Gem + Jewel marketplace.
Neenah, Wis.—Jewelers Mutual Group is moving into the e-commerce space via its latest acquisition.
The jewelry insurance company acquired Gem + Jewel marketplace, an e-commerce site featuring a number of jewelry retailers and designers, including independent jewelers and family-owned businesses.
It carries jewels from larger brands like Mastoloni and John Hardy to designers like Julie Lamb and Freida Rothman.
Financial details of the acquisition were not disclosed.
Retailers within the Gem + Jewel network are provided with turnkey websites and hosting for their online inventory while vendors receive the opportunity to sell online in partnership with the retail partners.
The benefits include an expansion of a jeweler’s online product offerings and profit-sharing from online sales by their partner-vendors, said Jewelers Mutual.
Using the technology powering the Gem + Jewel marketplace, Jewelers Mutual will bolster its Zing Marketplace, a business-to-business site for retailers to source products directly.
The Zing platform, which is free to all jewelers even if they are not a Jewelers Mutual policyholder, offers shipping, appraisals, and a diamond marketplace courtesy of IDEX.
“The powerful combination of the Zing platform and Gem + Jewel will allow jewelers the ability to facilitate more sales and streamline their operations,” said Mike Alexander, Jewelers Mutual executive vice president, in a press release about the acquisition.
“Ultimately, our goal is to help jewelers more efficiently expand their customer base and effectively grow their e-commerce businesses.”
Gem + Jewel CEO Sheila Bayes said what drew her to Jewelers Mutual was its “work to help the industry holistically, from mine to market.”
“The Gem + Jewel platform similarly provides solutions to improve the businesses of jewelers and manufacturers, as well as generating increased online sales for all.”
Bayes is a jewelry industry veteran, opening her own store two decades ago.
She was named to Harper's Bazaar list of Top 100 Jewelers and has won the Readers' Choice Award for Best Jeweler in Lexington, Kentucky for the last 12 years, as per the Gem + Jewel website.
To register for the Zing platform or to receive news about the upcoming addition of the Gem + Jewel marketplace, visit the Jewelers Mutual website.
Related stories will be right here …
The jewelry insurance company acquired Gem + Jewel marketplace, an e-commerce site featuring a number of jewelry retailers and designers, including independent jewelers and family-owned businesses.
It carries jewels from larger brands like Mastoloni and John Hardy to designers like Julie Lamb and Freida Rothman.
Financial details of the acquisition were not disclosed.
Retailers within the Gem + Jewel network are provided with turnkey websites and hosting for their online inventory while vendors receive the opportunity to sell online in partnership with the retail partners.
The benefits include an expansion of a jeweler’s online product offerings and profit-sharing from online sales by their partner-vendors, said Jewelers Mutual.
Using the technology powering the Gem + Jewel marketplace, Jewelers Mutual will bolster its Zing Marketplace, a business-to-business site for retailers to source products directly.
The Zing platform, which is free to all jewelers even if they are not a Jewelers Mutual policyholder, offers shipping, appraisals, and a diamond marketplace courtesy of IDEX.
“The powerful combination of the Zing platform and Gem + Jewel will allow jewelers the ability to facilitate more sales and streamline their operations,” said Mike Alexander, Jewelers Mutual executive vice president, in a press release about the acquisition.
“Ultimately, our goal is to help jewelers more efficiently expand their customer base and effectively grow their e-commerce businesses.”
Gem + Jewel CEO Sheila Bayes said what drew her to Jewelers Mutual was its “work to help the industry holistically, from mine to market.”
“The Gem + Jewel platform similarly provides solutions to improve the businesses of jewelers and manufacturers, as well as generating increased online sales for all.”
Bayes is a jewelry industry veteran, opening her own store two decades ago.
She was named to Harper's Bazaar list of Top 100 Jewelers and has won the Readers' Choice Award for Best Jeweler in Lexington, Kentucky for the last 12 years, as per the Gem + Jewel website.
To register for the Zing platform or to receive news about the upcoming addition of the Gem + Jewel marketplace, visit the Jewelers Mutual website.
More on Technology
The Latest
SourcingJun 02, 2025
Gemfields’ June Auction to Include 36-Carat RubyThe large stone will be offered at its June sale along with a selection of secondary-type rubies from a new area of the Montepuez mine.
GradingJun 02, 2025
GSI Opens New Lab in Thailand Located in Bangkok, the laboratory is Gemological Science International’s 14th location worldwide.
TrendsJun 02, 2025
Amanda’s Style File: Three Gems for June Those born in June have a myriad of options for their birthstone jewelry.
Brought to you by
The True Power Behind the Counter: Why Sales Associates Are the Heart of the Jewelry BusinessWhen investing in your jewelry business, it's important not to overlook the most crucial element of success: the sales associates.
SourcingJun 02, 2025
David Allouche Joins Grandview Klein DiamondsThe diamond industry veteran has been named its senior sales executive.
Weekly QuizMay 30, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
FinancialsMay 30, 2025
Movado’s Q1 Sales Slip Amid ‘Challenging’ Retail Environment The company plans to raise the prices of select watches to offset the impact of tariffs.
Policies & IssuesMay 30, 2025
Tariffs & Designers: Navigating Pricing in an Unstable EnvironmentBetween tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.
Brought to you by
Clienteling Isn’t a Buzzword. It’s an Essential Business Model.More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.
CollectionsMay 30, 2025
Piece of the Week: Renato Cipullo’s ‘Hematite Blaze’ NecklaceDesigned by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.
Policies & IssuesMay 30, 2025
Trade Court Declares Trump’s Tariffs InvalidHowever, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.
CollectionsMay 29, 2025
Britney Spears Files Trademark for New Jewelry LineThe pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.
Supplier BulletinMay 29, 2025
Inoveo Platinum Grain, Exclusively Distributed by StullerSponsored by Stuller
SourcingMay 29, 2025
Grizzly Auctions 6,620-Carat EmeraldIt was featured in the miner’s latest sale, which brought in $24.8 million.
MajorsMay 28, 2025
Graff Unveils New Las Vegas FlagshipThe 3,300-square foot location is the jeweler's largest store in North America.
CrimeMay 28, 2025
8 Convicted in Kim Kardashian Jewelry Heist TrialAging and with myriad health issues, none will serve time for their roles in robbing the billionaire celebrity at gunpoint in 2016.
CollectionsMay 28, 2025
NY Liberty’s 2024 Championship Rings Honor Historic WinThe WNBA team received rings imbued with meaning, from leaf motifs and its Liberty torch to the number of diamonds used.
MajorsMay 28, 2025
Andrew Rickard Named JBT PresidentA longtime executive at RDI Diamonds, Rickard has served on the JBT board for the past five years.
MajorsMay 27, 2025
MJSA to Become Part of Jewelers of America The two organizations have signed an affiliation agreement that’s expected to be finalized in the coming weeks.
AuctionsMay 27, 2025
Al Capone’s Patek Philippe Pocket Watch Back Up for AuctionThe platinum and diamond watch is part of Sotheby’s upcoming Important Watches sale.
AuctionsMay 27, 2025
182-Carat Paraíba-Type Tourmaline Sells for $487K Recovered in Mozambique, “The Kat Florence Lumina” was part of Bonhams’ Hong Kong jewelry auction held last week.
TrendsMay 27, 2025
Amanda’s Style File: Candy-Colored GemstonesGet a taste of the delicious candy-like gemstones in this Amanda’s Style File.
CrimeMay 23, 2025
JSA Shares Holiday Weekend Security Tips Amid Spike in BurglariesJSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.
CollectionsMay 23, 2025
Piece of the Week: Bliss Lau’s ‘Bright’ RingFrom Lau’s “Love of a Kind” series, the engagement ring was inspired by the moon and holds a different meaning depending on how it is worn.
GradingMay 23, 2025
GIA Updates Pearl Classification SystemThe lab has adjusted the scale it uses for nacre grading.
Supplier BulletinMay 22, 2025
How to Put Natural Diamonds Back in the SpotlightSponsored by GCAL by Sarine
CrimeMay 22, 2025
NY Jeweler Sentenced in Shoving Death of Colleague at IJO ShowDavid Walton will serve three years’ probation after an incident in a hotel bar led to the death of West Virginia jeweler David Ettinger.
FinancialsMay 22, 2025
Watches of Switzerland’s Full-Year U.S. Sales Climb 14% The retailer also provided an update on how the tariffs situation in the U.S. is affecting its business.
