CrimeJun 04, 2021
Jewelers Mutual, Securitas Partner for Alarm Response Program TechnologyJun 14, 2021
Jewelers Mutual Acquires Jewelry E-Tailer
The jewelry insurance company acquired Gem + Jewel marketplace as it looks to bolster its own B2B Zing platform.
Jewelers Mutual recently acquired e-commerce site Gem + Jewel marketplace.
Neenah, Wis.—Jewelers Mutual Group is moving into the e-commerce space via its latest acquisition.
The jewelry insurance company acquired Gem + Jewel marketplace, an e-commerce site featuring a number of jewelry retailers and designers, including independent jewelers and family-owned businesses.
It carries jewels from larger brands like Mastoloni and John Hardy to designers like Julie Lamb and Freida Rothman.
Financial details of the acquisition were not disclosed.
Retailers within the Gem + Jewel network are provided with turnkey websites and hosting for their online inventory while vendors receive the opportunity to sell online in partnership with the retail partners.
The benefits include an expansion of a jeweler’s online product offerings and profit-sharing from online sales by their partner-vendors, said Jewelers Mutual.
Using the technology powering the Gem + Jewel marketplace, Jewelers Mutual will bolster its Zing Marketplace, a business-to-business site for retailers to source products directly.
The Zing platform, which is free to all jewelers even if they are not a Jewelers Mutual policyholder, offers shipping, appraisals, and a diamond marketplace courtesy of IDEX.
“The powerful combination of the Zing platform and Gem + Jewel will allow jewelers the ability to facilitate more sales and streamline their operations,” said Mike Alexander, Jewelers Mutual executive vice president, in a press release about the acquisition.
“Ultimately, our goal is to help jewelers more efficiently expand their customer base and effectively grow their e-commerce businesses.”
Gem + Jewel CEO Sheila Bayes said what drew her to Jewelers Mutual was its “work to help the industry holistically, from mine to market.”
“The Gem + Jewel platform similarly provides solutions to improve the businesses of jewelers and manufacturers, as well as generating increased online sales for all.”
Bayes is a jewelry industry veteran, opening her own store two decades ago.
She was named to Harper's Bazaar list of Top 100 Jewelers and has won the Readers' Choice Award for Best Jeweler in Lexington, Kentucky for the last 12 years, as per the Gem + Jewel website.
To register for the Zing platform or to receive news about the upcoming addition of the Gem + Jewel marketplace, visit the Jewelers Mutual website.
Related stories will be right here …
The jewelry insurance company acquired Gem + Jewel marketplace, an e-commerce site featuring a number of jewelry retailers and designers, including independent jewelers and family-owned businesses.
It carries jewels from larger brands like Mastoloni and John Hardy to designers like Julie Lamb and Freida Rothman.
Financial details of the acquisition were not disclosed.
Retailers within the Gem + Jewel network are provided with turnkey websites and hosting for their online inventory while vendors receive the opportunity to sell online in partnership with the retail partners.
The benefits include an expansion of a jeweler’s online product offerings and profit-sharing from online sales by their partner-vendors, said Jewelers Mutual.
Using the technology powering the Gem + Jewel marketplace, Jewelers Mutual will bolster its Zing Marketplace, a business-to-business site for retailers to source products directly.
The Zing platform, which is free to all jewelers even if they are not a Jewelers Mutual policyholder, offers shipping, appraisals, and a diamond marketplace courtesy of IDEX.
“The powerful combination of the Zing platform and Gem + Jewel will allow jewelers the ability to facilitate more sales and streamline their operations,” said Mike Alexander, Jewelers Mutual executive vice president, in a press release about the acquisition.
“Ultimately, our goal is to help jewelers more efficiently expand their customer base and effectively grow their e-commerce businesses.”
Gem + Jewel CEO Sheila Bayes said what drew her to Jewelers Mutual was its “work to help the industry holistically, from mine to market.”
“The Gem + Jewel platform similarly provides solutions to improve the businesses of jewelers and manufacturers, as well as generating increased online sales for all.”
Bayes is a jewelry industry veteran, opening her own store two decades ago.
She was named to Harper's Bazaar list of Top 100 Jewelers and has won the Readers' Choice Award for Best Jeweler in Lexington, Kentucky for the last 12 years, as per the Gem + Jewel website.
To register for the Zing platform or to receive news about the upcoming addition of the Gem + Jewel marketplace, visit the Jewelers Mutual website.
More on Technology
The Latest
CrimeDec 24, 2025
LA Jewelry District Couple Pleads Guilty to Hiding Millions from IRSThe couple pleaded guilty to concealing at least $127 million in cash transactions at its precious metals businesses.
SurveysDec 24, 2025
Consumer Confidence Falls Again in DecemberConsumers shared concerns about prices, inflation, tariffs, trade, and politics in the survey’s write-in response section.
AuctionsDec 24, 2025
Bonhams to Open New U.S. Flagship in NYCIn February 2026, the auction house will move its headquarters to the former Steinway Hall, a neoclassical landmark on Billionaires’ Row.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
Events & AwardsDec 24, 2025
NYC Jewelry, Antique, & Object Show Announces Winter EventThe new show will take place Jan. 23-25, 2026.
Weekly QuizDec 23, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingDec 23, 2025
Mining Titan Brian Gilbertson Dies at 82The former BHP Billiton leader and Gemfields chairman is remembered for his influential leadership throughout his 50-year mining career.
Events & AwardsDec 23, 2025
Bulgari Reimagines Costume Designers Guild AwardThe LVMH-owned brand has partnered with the costume design union to revamp its award for 2026.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
MajorsDec 23, 2025
Kering to Acquire Stake in Raselli Franco GroupThe luxury titan inked a deal to acquire an initial minority stake in the jewelry manufacturer with a pathway to full ownership by 2032.
MajorsDec 23, 2025
For Future Reference Vintage Enters Bloomingdale’sThe company’s curation of unsigned vintage and estate jewelry debuted at the Bloomingdale’s in Costa Mesa, California.
CrimeDec 22, 2025
Customs Seizes Hundreds of Fake Rolex, Cartier WatchesIn the recent multi-shipment seizure, CBP also found counterfeit Audemars Piguet, Moncler, and Chrome Hearts items.
EditorsDec 22, 2025
How Helzberg Is Reimagining Its StoresHelzberg’s Chief Retail Officer Mitch Maggart shared details about its tests of a new store concept rooted in an elevated luxury experience.
Recorded WebinarsDec 22, 2025
2025 Jewelry Rewind: Looking Back on an Eventful Year Jewelers of America execs and National Jeweler editors discuss tariffs, the sky-high gold price, and the engagement that broke the internet.
MajorsDec 19, 2025
MadaLuxe Group Acquires Ippolita The luxury goods company said founder Ippolita Rostagno will remain at the brand’s helm.
MajorsDec 19, 2025
LVMH Names New Bulgari CEOLaura Burdese, who joined the Italian luxury brand in 2022, will take on the role in July.
EditorsDec 19, 2025
2025 Jewelry Superlatives: A Yearbook-Style Year in Review The National Jeweler editors revisit the most noteworthy industry happenings and design trends from 2025.
AuctionsDec 19, 2025
Jean Schlumberger’s ‘African Cat’ Is Purr-Fection Need a gift for the cat lover who has everything? Look no further than our latest Piece of the Week.
AuctionsDec 18, 2025
Audemars Piguet Reclaims Historic Pocket Watch at AuctionIt purchased the “Grosse Pièce,” an ultra-complicated Audemars Piguet pocket watch from the ‘20s, for a record-breaking price at Sotheby’s.
Lab-GrownDec 18, 2025
Kira Jewels Debuts Custom Lab-Grown Diamond Jewelry ServiceThe lab-grown diamond grower now offers custom engagement and fashion jewelry through its Kira Custom Lab Jewelry service.
EditorsDec 18, 2025
Terry Chandler Looks Back on 40 Years of Opportunity, Change, and FriendsChandler got his start at Michelson Jewelers and has served as DCA president and CEO since 2001. He will retire at the end of the month.
WatchesDec 18, 2025
Bob’s Watches to Open Store in New York’s JFK AirportThe boutique is slated to open this week inside Terminal 8, offering pre-owned Rolex watches and more to international travelers.
Supplier BulletinDec 18, 2025
Cell Jammers Are Targeting Your Business. Here's How to Beat ThemSponsored by Digital Monitoring Products
CrimeDec 17, 2025
Man Pleads Not Guilty to Swallowing Fabergé PendantThe special-edition egg pendant ingested in a New Zealand jewelry store was recovered after a six-day wait.
EditorsDec 17, 2025
2025 Jewelry Rewind: The Best Piece of the Week PicksAssociate Editor Natalie Francisco plays favorites with Piece of the Week, selecting a standout piece of jewelry from each month of 2025.
CollectionsDec 17, 2025
Lucy Hale Stars in Jacquie Aiche’s Holiday CampaignThe “Love and Desire” campaign is inspired by the magic that follows when one’s heart leads the way, said the brand.
GradingDec 17, 2025
SSEF Announces 2025 Scholarship WinnersTwo awardees will receive free tuition for an educational course at the Swiss lab, with flights and lodging included.
MajorsDec 16, 2025
Pandora’s New CEO Will Step Up EarlyBerta de Pablos-Barbier will replace Alexander Lacik at the start of January, two months earlier than expected.
