AP House Atlanta is decorated with contemporary artwork, including the piece seen here by Atlanta-based artist Patrick Eugene. (Image courtesy of Audemars Piguet)
Atlanta—Swiss watchmaker Audemars Piguet has opened its newest AP House in Atlanta’s Buckhead Village District, an area known for its high-end shopping and fine dining.
The nearly 10,000-square-foot store spans two stories and features a wrap-around terrace.
The brand launched its AP House concept in 2018 as an intimate, experiential approach to retail, offering a more immersive and personalized experience than its boutiques.
AP House Atlanta merges Switzerland’s Vallée de Joux with the vibrant rhythm of the American South for a space that was built as “a home away from home,” the brand said.
Audemars Piguet’s new store, AP House Atlanta, is located at 3009 Peachtree Road Northeast in Atlanta, Georgia. (Image courtesy of Audemars Piguet)
The interior combines bold materials and refined finishes for a contemporary environment that reflects Audemars Piguet’s design codes.
The ground floor of the store is dedicated to a curated exhibition of historic models and the latest timepieces.
The space features polished metals and deep woods to create visual contrasts and tactile surfaces that invite touch and sensory depth.
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The Atlanta location also features a modern hospitality experience, a hallmark of the AP House concept.
Contemporary artwork by Atlanta-based artist Patrick Eugene is among the pieces on display. His works, which reflect his Haitian American heritage, were lent by the Mariane Ibrahim Gallery in Chicago.
At the new store, the brand offers its clients personalized consultations, private viewings, and exclusive presentations revealing the artistry behind its timepieces.
The location also has a curated listening lounge area and customized spaces for clients to unwind and immerse themselves in the brand.
“We’re proud to expand our presence in the United States with the opening of AP House Atlanta—a new home for the Audemars Piguet community in the region,” said Louis-Gabriel Fichet, CEO of Audemars Piguet Americas.
“We look forward to welcoming clients, friends of the brand, and horology enthusiasts to experience the essence of Le Brassus and engage with the world of Audemars Piguet.”
The Atlanta location opened on Jan. 28 and is located at 3009 Peachtree Road Northeast in Atlanta.
Audemars Piguet also has AP Houses in Amsterdam, Bangkok, Barcelona, Hong Kong, London, Los Angeles, Milan, Mexico City, Munich, New York, Shanghai, Singapore, Seoul, and Tokyo.
