MajorsDec 29, 2025
Nanis Opens First Flagship Store IndependentsJan 28, 2026
Foundrae Heads to Aspen for Latest Store Opening
The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.
Foundrae’s new store is located at 520 E. Hyman Avenue in Aspen, Colorado.
Aspen, Colo.—New York-based brand Foundrae has opened a new location in Aspen, Colorado’s cultural district.
The store is located at 520 E. Hyman Avenue.
The brand, known for its use of storytelling, chose Aspen as its latest venture because of the town’s creative and cultural setting.
With an intimate yet elevated feel, the store’s interior design looked to a stately library and interpreted it through a modern lens.
The store is located at 520 E. Hyman Avenue.
The brand, known for its use of storytelling, chose Aspen as its latest venture because of the town’s creative and cultural setting.
With an intimate yet elevated feel, the store’s interior design looked to a stately library and interpreted it through a modern lens.
The interior design features fresh green walls, a lacquered ceiling, and heritage oak flooring with jewel-toned velvet seating.
Foundrae’s founder Beth Hutchens includes a hidden “Mouse House” at each of the brand’s locations.
Green marble flooring inlaid with brass and a marquetry sunburst greets guests as they enter, paired with fresh green walls and a lacquered ceiling throughout.
As one walks along the heritage oak flooring, they can see hand-blown sconces imprinted with Foundrae’s symbols and jewel-toned velvet seating.
The jewels are displayed on leather-bound tomes and sculptural burl wood cabinets while a marble counter displays candlesticks, books, and objets d’art.
Mohair and embossed leather walls add warmth and depth to the space.
Foundrae invites discovery with a hidden mouse house displaying a miniature home fit for a mouse tucked away in the store. There is also a jeweler’s studio that is visible to guests.
Above the doorway is Aspen’s seal of crossed arrows featuring three horseshoes.
The seal reflects Aspen’s dual spirit since it is where mountain mysticism meets cultural sophistication, said Foundrae, and the horseshoes honor the town’s Western heritage.
A full range of Foundrae’s medallions, chains, rings, and bracelets are available at the location as well as the new “Aspen” medallion featuring 18-karat yellow gold and diamonds.
Foundrae’s exclusive “Aspen” medallion in 18-karat yellow gold with diamond accents is only available at this location ($5,500).
The medallion retails for $5,500 and is available exclusively at the Aspen location.
The Aspen store opened on Jan. 13.
Foundrae is in a period of thoughtful expansion rooted in place, storytelling, and design, it said, having opened its Palm Beach location in October.
The Aspen store is Foundrae’s eighth location, joining its six stores in Dallas, Miami, Los Angeles, and New York City as well as a space within Liberty London’s jewelry department.
Editors' Picks
Sponsored by
More on Independents
The Latest
AuctionsJun 18, 2026
Paraíba Tourmalines Sell for $3.4M at Sotheby'sThe recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”
CollectionsJun 18, 2026
Michelle Obama Wears Almasika Earrings Symbolizing Feminine PowerShe wore the “Le Cauri Endiamanté” earrings, our Piece of the Week, in the Obamas’ first dual portrait for the Obama Presidential Center.
PodcastsJun 17, 2026
Episode 6: Las Vegas 2026-Trends, Traffic, Broken BathroomsCouture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
GradingJun 17, 2026
SSEF Issues Warning on Refilled EmeraldsThe lab is seeing emeralds with filler added post-testing enter the market, accompanied by reports that indicate little to no treatment.
Weekly QuizJun 17, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
WatchesJun 17, 2026
Patek Philippe’s ‘Visionary’ Leader Philippe Stern Dies at 88 The third generation of the Stern family to head Patek Philippe, he navigated the “quartz crisis” and preserved the brand’s independence.
MajorsJun 17, 2026
James Avery to Revamp In-Store Retail ExperienceThe Texas-based jeweler is gradually rolling out a new experience-forward layout in its stores.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
MajorsJun 17, 2026
Seahawks’ Super Bowl Ring Blends Meaningful Design, Technical CraftsmanshipThe Super Bowl LX champions were honored with diamond and blue sapphire rings by Jason of Beverly Hills.
Policies & IssuesJun 17, 2026
Community for Ethical Jewelry Names New Executive DirectorMarianna Smirnova previously spent a decade working with the Responsible Minerals Initiative, in addition to other relevant roles.
MajorsJun 16, 2026
5 Things to Know About the 2026 NBA Championship TrophyThe New York Knicks took home the Larry O'Brien Trophy crafted by Tiffany & Co.
TrendsJun 16, 2026
Post-Vegas Jewelry Trend Report: Big Beads, Western Flair, White MetalsAssociate Editor Natalie Francisco lists the trends she spotted during Jewelry Market Week that will dominate the second half of 2026.
SourcingJun 16, 2026
GemGuide Updates Ruby PricesIts app now reflects increased prices for Mozambique ruby, as well as changes to its Burma ruby charts.
MajorsJun 16, 2026
Sasha Primak Hires New Design DirectorThe manufacturer has tapped Alicia Arnold, the former director of custom design at Tiny Jewel Box.
WatchesJun 15, 2026
G-Shock, Coca-Cola Partner on Bottle-Inspired WatchThe special-edition piece marks the 140th anniversary of the iconic beverage brand.
TrendsJun 15, 2026
Amanda’s Style File: Tiny Charms Are TrendingHere are 13 small charms to inspire your layered looks this summer.
AuctionsJun 12, 2026
16th-Century ‘Hogback’ Diamond Ring Going Up for Auction in LondonFound by a metal detectorist, the ring likely belonged to a wealthy, possibly royal, owner, said Noonans.
CollectionsJun 12, 2026
Chouette Designs To Launch Collection Celebrating All Types of LoveOur Pride Month Piece of the Week, the “Margaux” ring, is part of the wife-and-wife team’s new “Lovestoned” collection.
Events & AwardsJun 12, 2026
CBG Announces Plans for Phoenix ShowThe group has named the keynote speaker and announced a new pavilion for its next event, which is slated for September.
EditorsJun 11, 2026
This Was the Best Animal Jewelry in Las Vegas From lions and hippos to snails and fish, Senior Editor Lenore Fedow wrangles her picks for cutest jewelry critters in Las Vegas.
SourcingJun 11, 2026
Grandview Klein, London Jewelers Partner To Cut 63-Carat RoughThe big stone will be fashioned into a 20.26-carat diamond in celebration of the retailer’s 100th anniversary this year.
MajorsJun 11, 2026
Former Cartier Creative Director To Head Chanel’s Jewelry Creation StudioMarie-Laure Cérède will join Chanel as the new director of its jewelry creation studio, starting in October.
Lab-GrownJun 11, 2026
Smiling Rocks’ ‘Wish Jar’ Generates 100+ Wishes in Las Vegas At the JCK show, the lab-grown diamond brand teamed up with Jewelers for Children to support Make-A-Wish India.
SourcingJun 11, 2026
Signet Jewelers Exec Joins Diamonds Do Good BoardIlana McCabe is Signet’s vice president of public relations and brand communications.
AuctionsJun 10, 2026
31.62-Carat ‘Azure Blue’ Diamond Sells For $8M+ at Christie’sIt was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.
MajorsJun 10, 2026
Saks Global Receives Bankruptcy Court Approval for ReorganizationThe approval means the retailer is on track to exit bankruptcy proceedings this summer.
CrimeJun 10, 2026
2 Suspects Arrested in Texas Jewelry Store RobberyThe men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.
