Collections

Boucheron’s High Jewelry Takes the Form of ‘Untamed Nature’

CollectionsJan 29, 2025

Boucheron’s High Jewelry Takes the Form of ‘Untamed Nature’

The jeweler’s latest high jewelry collection looks into the Boucheron archives to create a “living encyclopedia of high jewelry.”

Boucheron Scarabée Rhinocéros ring/brooch and Chardon necklace
The collection, designed by Claire Choisne, is broken into two sections, plants and insects, building a story of nature taking over the body of its wearer. Seen here are the “Scarabée Rhinoceros” ring turned brooch depicting a rhinoceros beetle and the “Chardon” necklace representing thistle (all pieces are price upon request).
Paris—Boucheron has released its 2025 “Histoire de Style” collection, titled “Untamed Nature.”

The new high jewelry collection looks back into the brand’s archives to build a “living encyclopedia of high jewelry,” where archival pieces lend inspiration to a fresh perspective of nature.

Claire Choisne, the creative director for Boucheron, created new designs that “show nature asserting itself and taking over the body, blurring the lines between the human form and its surrounding ecosystem.”

There are 28 pieces total, depicting nearly a dozen different plants and several insects that she created to be worn in innovative ways. Many are not just one piece, transforming to become multiple that can be worn separately or as a different type of jewelry.

Throughout the collection, each piece is built in white gold and set with pavé diamonds. Many also include mother-of-pearl, rock crystal, onyx, and black lacquer.

Choisne drew inspiration from Boucheron Founder Frédéric Boucheron, who designed pieces after the ivy that grew on the Palais-Royal—the location of his first store in 1858—along with thistles, ferns, flies, and bumblebees.

He built a library of over 600 works to study and accurately design pieces that render the natural world from his transformable “Thistle” brooch released in 1878 to his “Oat Spikelets” bandeau tiara from 1906.

What set Boucheron apart from other high jewelers was his fascination with a more unassuming class of flora and fauna, rather than noble flowers and majestic animals, explained the brand, which continued to focus on these everyday plants and insects for this collection.

The Untamed Nature collection is a pursuit of naturalistic realism. It portrays wind-swept plants, imperfectly twisted leaves, and wilted flowers.

Boucheron Airelles Necklace Brooch
The “Airelles” necklace, which translates to “lingonberries,” features pavé diamonds set in white gold (all pieces are price upon request). Here the piece has been transformed from a necklace into a brooch, draping down the model’s shoulder. A “Mouche” fly brooch has also landed on his back.

For the “Airelles” necklace, Choisne depicts a lingonberry plant, a low-growing shrub with red berries.

The stems from the necklace detach to form a separate cascading brooch or a collection of smaller brooches.

The backs of all 84 leaves have openwork crafted into teardrop shapes and each stem features a cut-down setting.

The model in the above picture is styled to show how nature can take over the body. Not only is the Airelles piece growing down his shoulder, but the “Mouche,” which means fly, brooch has landed on his back.

The tiny white gold insect—chosen because the ecosystem cannot live without it—was crafted with rock crystal and mother-of-pearl wings, a diamond pavé body, and highlights of black lacquer.

Boucheron Fleur De Carotte Brooch Hair Jewel
The “Fleur De Carotte” brooch, translating to “carrot flower,” can become a hair jewel like it is seen here. The piece depicts tiny flowers through pavé diamonds set in white gold.


The “Fleur De Carotte” brooch, which translates to “carrot flower,” showcases the plant’s tiny white flower clusters that are often associated with purity and innocence, said Boucheron.

To create the fluffy appearance of the cluster, three different types of settings and bezels were used.

This is the only piece in this collection that doesn’t draw inspiration from the Boucheron archives, adding the “L. Daucus Carota,” the Latin word for “wild carrot,” to the living encyclopedia of high jewelry.

It can also be worn as a hair jewel.

Boucheron Fuchsia Pendant Earrings
The “Fuchsia” pendant earrings depict hanging flowers with pavé diamonds set in white gold and two pear-cut diamonds totaling 4.10-carats dropping from the bell of each flower.


The “Fuchsia” pendant earrings take the form of the plant of the same name with semi-evergreen foliage and bell-shaped flowers, a symbol of the ardor of the heart.

For this collection, the archival Fuchsia pieces now have pistils emerging from the flowers, swaying as its wearer moves. Hanging at the ends of the pistils are a matched pair of 2-carat, pear-cut diamonds.

Each petal of the bell-shaped flowers was crafted to recreate natural asymmetry, while fresh buds waiting to blossom are displayed adorned in diamonds.

Boucheron Lierre Necklace Brooch
The “Lierre” necklace depicts Frédéric Boucheron’s favorite plant, ivy, with pavé diamonds in white gold. It can transform into a brooch, which is shown here on the model’s shoulder, or coil around the arm to become a bracelet.


The “Lierre” necklace is modeled after Boucheron’s favorite plant, ivy. 

Rather than being seen as a parasitic climbing vine, Boucheron saw how this plant causes no damage to the walls and trees it grows on and transferred that to the body with his jewelry.

For Choisne’s piece, she created a necklace of ivy that can coil up one’s arm to become a bracelet or spread across the chest as a long brooch. Its branches also detach to become hair jewels or smaller brooches.

This piece moves like real ivy in the wind due to the tremblers each leaf is mounted on.

 Related stories will be right here … 

Boucheron Papillon De Nuit Ring Brooch and Lucane Ring Brooch
The “Papillon De Nuit” moth seen landed on the model’s back was crafted with mother-of-pearl, diamonds, and black lacquer all set in white gold. A “Lucane” stag beetle ring turned brooch is also seen crawling up her neck, with pavé diamonds and black lacquer in white gold.


An insect’s role in nature was not forgotten in this collection.

The “Papillon De Nuit” brooch depicts a moth that can become a hair jewel, depending on where it decides to land.

Its wings are made of white and gray mother-of-pearl and engraved to create veining. At the wingtips are black lacquer dots and baguette-cut diamonds.

Crawling up the neck of the model in the above picture is the “Lucane” stage beetle brooch, Europe’s largest beetle.

The insect is covered in pavé-set diamonds, but if you press the diamond-set button under its abdomen and pinch together the beetle’s antenna the mechanism will turn the brooch into a ring.

The necklaces, hair jewels, brooches, rings, pendant earrings, bracelet, and ear clip in the Untamed Nature collection can be viewed on the Boucheron website.

The release of this high jewelry collection follows Boucheron’s expansion to “[deepen] its long-standing ties” to the American market, it said.

The company began by opening its first U.S. location on Madison Ave in New York City in September 2024 and has since opened a second location in the Fontainebleau resort and casino in Las Vegas in December.

The Latest

National Jeweler columnist and jewelry sales expert Peter Smith
ColumnistsJul 08, 2025
Peter Smith: Why Jewelers Struggle With Premium Pricing

Luxury brands charge thousands for their shoes and handbags. Jewelers pricing diamond products should take note, Peter Smith writes.

David Rotenberg of David Craig Jewelers
IndependentsJul 08, 2025
David Rotenberg of David Craig Jewelers Dies at 79

Rotenberg was an active member of the American Gem Society and an accomplished appraiser who also worked with therapy dogs at a hospital.

Diamond Divas Cast
TechnologyJul 08, 2025
‘Diamond Divas’ Brings the Showroom to Social Media Reality Series

It follows New York-based brand Shahla Karimi Jewelry’s all-women team in “Say Yes to the Dress” meets “The Office”-style episodes.

an instructor and a student in a bench jewelry classroom
Brought to you by
Investing in the Next Generation of Bench Jewelers

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

SMO Golden Gala
Policies & IssuesJul 08, 2025
SMO Gold Launches New Foundation

In its inaugural year, the SMO Foundation will focus on supporting two organizations in West Africa and one in South America.

Weekly QuizJul 02, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Stock image of container ship in port
Policies & IssuesJul 07, 2025
Higher Tariffs Set to Take Effect Aug. 1, Officials Say

The announcement comes just as the 90-day freeze on the “reciprocal” tariffs nears its end, giving countries more time to negotiate.

David Kellie
MajorsJul 07, 2025
Natural Diamond Council CEO David Kellie To Step Down

Kellie, who joined the organization in 2019, will remain in his role through the end of 2025.

Jewelers of America logo with meetup, State of the Majors, giveaway and massages
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Suspects in Glendale burglary
CrimeJul 07, 2025
7 Suspects Charged in California Jewelry Store Burglary

Police officers apprehended the suspects as they were allegedly attempting to gain entry into another jewelry store.

Ella Klein Internship
Events & AwardsJul 07, 2025
Applications Open for Ella Klein Internship

The program, a collaboration between Julius Klein Diamonds and the Women’s Jewelry Association, is in its second year.

GIA iD100® Technology
Supplier BulletinJul 03, 2025
Protect Your Customers and Your Business

Sponsored by the Gemological Institute of America

Madison Keys in Brilliant Earth campaign
MajorsJul 03, 2025
Brilliant Earth Names Tennis Star Madison Keys as Its New Ambassador

The 2025 Australian Open champion is the jewelry brand’s first athlete ambassador.

Muse Nordstrom shop-in-shop
MajorsJul 03, 2025
Muse Sets Up Shop in Nordstrom’s New Jewelry Hall

The West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.

Shree Ramkrishna Exports
SourcingJul 03, 2025
SRK Announces Its Natural Diamonds Are Now Carbon-Negative

This past year, the manufacturer said it recorded below-zero emissions per carat of natural diamond.

Stock image of police cars with their lights on
CrimeJul 03, 2025
JSA Shares Holiday Weekend Security Tips Amid Spike in Burglaries

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.

Exterior and entryway of Boucheron’s Los Angeles Flagship
MajorsJul 02, 2025
Boucheron Looks to LA for First West Coast Flagship

Located on Rodeo Drive, the store’s design was inspired by Hollywood and Los Angeles culture.

Exterior of Marco Bicego Milan Flagship
MajorsJul 02, 2025
Marco Bicego Opens Milan Flagship

The new location continues the brand’s celebration of its 25th anniversary.

Chrono24 Time Is Our Thing campaign image
WatchesJul 02, 2025
Chrono24 Revamps Brand, Launches New Campaign

The online watch marketplace’s “Time Is Our Thing” campaign highlights the importance of time.

Bernadette Mack
SourcingJul 02, 2025
Bernadette Mack Joins Gem Legacy as Executive Director

She will oversee strategic planning, fundraising, industry partnerships, and the launch of the Gem Legacy Campus in Tanzania.

Counterfeit Pandora jewelry in bags and boxes
CrimeJul 02, 2025
Pandora, Amazon Partner to Uncover Counterfeit Jewelry Network

Working with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.

Cast Issa Rae
MajorsJul 01, 2025
Cast Closes Business, Plans for Relaunch

The jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.

Eve Goldberg, Matthew Denatale, Willie Lopez, Benjamin Goldberg
Events & AwardsJul 01, 2025
William Goldberg Diamonds, FIT Partner for Apprenticeship Program

The company is providing the opportunity for an FIT student to work alongside master diamond cutter Willie Lopez in its workshop.

Elie Hannoush
IndependentsJul 01, 2025
Elie Hannoush, Founder of Hannoush Jewelers, Dies at 73

He is remembered for his successful entrepreneurship, generosity, and dedication to his family.

Claire’s store
MajorsJul 01, 2025
Claire’s Is Looking for a Buyer, Report Says

The jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.

Mindi Mond Spike Earrings
TrendsJul 01, 2025
Amanda’s Style File: Red Hot Rubies

Welcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.

The Story of Everything Campaign, Toadstool Mushroom and Cosmic Egg
CollectionsJun 30, 2025
State Property’s New Jewelry Tells ‘The Story of Everything’

Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.

Smart Age Solutions CEO Emmanuel Raheb
ColumnistsJun 30, 2025
The Smart Lab: Why Q3 Is the Secret Weapon For Holiday Jewelry Sales

The best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy