Collections

Boucheron’s High Jewelry Takes the Form of ‘Untamed Nature’

CollectionsJan 29, 2025

Boucheron’s High Jewelry Takes the Form of ‘Untamed Nature’

The jeweler’s latest high jewelry collection looks into the Boucheron archives to create a “living encyclopedia of high jewelry.”

Boucheron Scarabée Rhinocéros ring/brooch and Chardon necklace
The collection, designed by Claire Choisne, is broken into two sections, plants and insects, building a story of nature taking over the body of its wearer. Seen here are the “Scarabée Rhinoceros” ring turned brooch depicting a rhinoceros beetle and the “Chardon” necklace representing thistle (all pieces are price upon request).
Paris—Boucheron has released its 2025 “Histoire de Style” collection, titled “Untamed Nature.”

The new high jewelry collection looks back into the brand’s archives to build a “living encyclopedia of high jewelry,” where archival pieces lend inspiration to a fresh perspective of nature.

Claire Choisne, the creative director for Boucheron, created new designs that “show nature asserting itself and taking over the body, blurring the lines between the human form and its surrounding ecosystem.”

There are 28 pieces total, depicting nearly a dozen different plants and several insects that she created to be worn in innovative ways. Many are not just one piece, transforming to become multiple that can be worn separately or as a different type of jewelry.

Throughout the collection, each piece is built in white gold and set with pavé diamonds. Many also include mother-of-pearl, rock crystal, onyx, and black lacquer.

Choisne drew inspiration from Boucheron Founder Frédéric Boucheron, who designed pieces after the ivy that grew on the Palais-Royal—the location of his first store in 1858—along with thistles, ferns, flies, and bumblebees.

He built a library of over 600 works to study and accurately design pieces that render the natural world from his transformable “Thistle” brooch released in 1878 to his “Oat Spikelets” bandeau tiara from 1906.

What set Boucheron apart from other high jewelers was his fascination with a more unassuming class of flora and fauna, rather than noble flowers and majestic animals, explained the brand, which continued to focus on these everyday plants and insects for this collection.

The Untamed Nature collection is a pursuit of naturalistic realism. It portrays wind-swept plants, imperfectly twisted leaves, and wilted flowers.

Boucheron Airelles Necklace Brooch
The “Airelles” necklace, which translates to “lingonberries,” features pavé diamonds set in white gold (all pieces are price upon request). Here the piece has been transformed from a necklace into a brooch, draping down the model’s shoulder. A “Mouche” fly brooch has also landed on his back.

For the “Airelles” necklace, Choisne depicts a lingonberry plant, a low-growing shrub with red berries.

The stems from the necklace detach to form a separate cascading brooch or a collection of smaller brooches.

The backs of all 84 leaves have openwork crafted into teardrop shapes and each stem features a cut-down setting.

The model in the above picture is styled to show how nature can take over the body. Not only is the Airelles piece growing down his shoulder, but the “Mouche,” which means fly, brooch has landed on his back.

The tiny white gold insect—chosen because the ecosystem cannot live without it—was crafted with rock crystal and mother-of-pearl wings, a diamond pavé body, and highlights of black lacquer.

Boucheron Fleur De Carotte Brooch Hair Jewel
The “Fleur De Carotte” brooch, translating to “carrot flower,” can become a hair jewel like it is seen here. The piece depicts tiny flowers through pavé diamonds set in white gold.


The “Fleur De Carotte” brooch, which translates to “carrot flower,” showcases the plant’s tiny white flower clusters that are often associated with purity and innocence, said Boucheron.

To create the fluffy appearance of the cluster, three different types of settings and bezels were used.

This is the only piece in this collection that doesn’t draw inspiration from the Boucheron archives, adding the “L. Daucus Carota,” the Latin word for “wild carrot,” to the living encyclopedia of high jewelry.

It can also be worn as a hair jewel.

Boucheron Fuchsia Pendant Earrings
The “Fuchsia” pendant earrings depict hanging flowers with pavé diamonds set in white gold and two pear-cut diamonds totaling 4.10-carats dropping from the bell of each flower.


The “Fuchsia” pendant earrings take the form of the plant of the same name with semi-evergreen foliage and bell-shaped flowers, a symbol of the ardor of the heart.

For this collection, the archival Fuchsia pieces now have pistils emerging from the flowers, swaying as its wearer moves. Hanging at the ends of the pistils are a matched pair of 2-carat, pear-cut diamonds.

Each petal of the bell-shaped flowers was crafted to recreate natural asymmetry, while fresh buds waiting to blossom are displayed adorned in diamonds.

Boucheron Lierre Necklace Brooch
The “Lierre” necklace depicts Frédéric Boucheron’s favorite plant, ivy, with pavé diamonds in white gold. It can transform into a brooch, which is shown here on the model’s shoulder, or coil around the arm to become a bracelet.


The “Lierre” necklace is modeled after Boucheron’s favorite plant, ivy. 

Rather than being seen as a parasitic climbing vine, Boucheron saw how this plant causes no damage to the walls and trees it grows on and transferred that to the body with his jewelry.

For Choisne’s piece, she created a necklace of ivy that can coil up one’s arm to become a bracelet or spread across the chest as a long brooch. Its branches also detach to become hair jewels or smaller brooches.

This piece moves like real ivy in the wind due to the tremblers each leaf is mounted on.

 Related stories will be right here … 

Boucheron Papillon De Nuit Ring Brooch and Lucane Ring Brooch
The “Papillon De Nuit” moth seen landed on the model’s back was crafted with mother-of-pearl, diamonds, and black lacquer all set in white gold. A “Lucane” stag beetle ring turned brooch is also seen crawling up her neck, with pavé diamonds and black lacquer in white gold.


An insect’s role in nature was not forgotten in this collection.

The “Papillon De Nuit” brooch depicts a moth that can become a hair jewel, depending on where it decides to land.

Its wings are made of white and gray mother-of-pearl and engraved to create veining. At the wingtips are black lacquer dots and baguette-cut diamonds.

Crawling up the neck of the model in the above picture is the “Lucane” stage beetle brooch, Europe’s largest beetle.

The insect is covered in pavé-set diamonds, but if you press the diamond-set button under its abdomen and pinch together the beetle’s antenna the mechanism will turn the brooch into a ring.

The necklaces, hair jewels, brooches, rings, pendant earrings, bracelet, and ear clip in the Untamed Nature collection can be viewed on the Boucheron website.

The release of this high jewelry collection follows Boucheron’s expansion to “[deepen] its long-standing ties” to the American market, it said.

The company began by opening its first U.S. location on Madison Ave in New York City in September 2024 and has since opened a second location in the Fontainebleau resort and casino in Las Vegas in December.

The Latest

Smart Age Solutions CEO and National Jeweler columnist Emmanuel Raheb
ColumnistsMay 27, 2026
What Jewelers Can Learn From Luxury Fashion’s Digital Playbook

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

Stock image of police cars with their lights on
Events & AwardsMay 27, 2026
5 Security Tips for Las Vegas Jewelry Market Week 2026

This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.

Couture The Iridescence designers Aziza-Abdullah Nicole, Cindy Liebe, Danyell Roscoe, Jessica Liu, Marie Helena from Rebel Jewelry, Julia de Souza, and Xiao Wang
Events & AwardsMay 27, 2026
Couture’s ‘The Iridescence’ Will Showcase 7 Emerging Jewelry Designers

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

PG-05-SHOT-2-LUCIDA.033 1.png
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in Vegas

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

National Jeweler columnist Sherry Smith, partner at The Retail Smiths
ColumnistsMay 26, 2026
The Key Mindset for Better Trade Show Buying

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

Weekly QuizMay 21, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
JCK Talks panel on stage
Events & AwardsMay 26, 2026
12 JCK Talks Sessions to Add to Your Las Vegas Schedule

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

CBG Curated Designer Project Logo
Events & AwardsMay 26, 2026
CBG Brings Its Curated Designer Project to Las Vegas Show

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

1872x1052-NextGem-2026-National-Jeweler-Advertorial.jpg
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry Retailers

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Walters Faith
TrendsMay 26, 2026
Amanda’s Style File: A Cooldown Is Coming

Bring a cool tone to your summer jewelry with these white metal pieces.

Shot of attendees at a JA New York jewelry trade show
Events & AwardsMay 22, 2026
Instore Buys JA New York Show

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

Buccellati Waikiki gold and diamond earrings
FinancialsMay 22, 2026
Richemont’s Jewelry Brands Lead the Charge in Q4

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

Stuller 2026-2027 packaging and display catalog
MajorsMay 22, 2026
Stuller’s New Packaging, Display Catalog Is Out

The updated catalog has a newly dedicated section for gift wrapping.

My Next Question, Episode 5: Amanda Gizzi, Michelle Graff, Frank Everett
PodcastsMay 21, 2026
Episode 5: Sotheby’s Frank Everett Puts the Auction Market in Perspective

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Springer’s Jewelers new flagship rendering
IndependentsMay 21, 2026
Springer’s Jewelers’ New Flagship Will Serve Next-Gen Luxury Shoppers

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

Nina Pugliese
Events & AwardsMay 21, 2026
JA Announces Nina Pugliese Memorial Scholarship

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

WFDB International Summit
SourcingMay 21, 2026
Botswana, Angola Join WFDB

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

Jewelry scam flyer and police officer handing flyer to elderly man
CrimeMay 20, 2026
NYPD Warns of Jewelry Swap Scams Targeting Seniors

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

New Adornment & Theory jewelry store in West Town, Chicago
IndependentsMay 20, 2026
Adornment & Theory’s New Store Feels Like Home

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

Couture Show Logo
Events & AwardsMay 20, 2026
Here Is Couture’s 2026 Education Lineup

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Morgan P. Richardson
Lab-GrownMay 20, 2026
Savannah Friedkin Jewelry Names New CEO

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

Audemars Piguet x Swatch white Royal Pop watch
WatchesMay 19, 2026
Here’s the AP x Swatch Pocket Watch That Caused Pandemonium

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

Ellen and Michael Fruchtman
IndependentsMay 19, 2026
Ellen and Michael Fruchtman Retire, Sell Marketing Agency

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

Peter Smith and National Jeweler contributor
ColumnistsMay 19, 2026
Peter Smith: The (Mostly) Immutable Sales Truths

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

Edahn Golan, Tenoris co-founder and National Jeweler contributor
ColumnistsMay 18, 2026
Edahn Golan: What a K-Shaped Economy Means for Fine Jewelry

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

Foundrae Limitless Expansion of Joy and Hope Collection Campaign Imagery
CollectionsMay 18, 2026
Foundrae’s New Collection Taps Into Joy

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.

Inchiquin emerald
CollectionsMay 18, 2026
Hancocks London Acquires Historic ‘Inchiquin’ Emerald

The jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.

JCK Industry Fund Logo
Events & AwardsMay 18, 2026
Here Are the 2026 JCK Industry Fund Grant Recipients

This is what the nine recipients plan to do with the funds.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy